POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

THE RECRUITMENT PROCESS OF THE

WORLD’S TOP COMPANY

This paper is a research study about the recruitment processes and techniques
of Robinson’s Retail Holdings, Inc.

In partial fulfillment of the requirements for the subject Recruitment and

Selection.

Submitted by:
Mico T. Alcala
BSBAHRM 1 – 4N

Submitted to:
Prof. Michael Angelo Alejandro

January 05, 2019

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

ROBINSON’S RETAIL HOLDINGS INC.

________________________________________________________________________

Robinsons Retail Holdings, Inc. is one of the largest multi-format retailers in the
Philippines. We operate a diverse brand portfolio with the following major
formats: supermarket, department store, do-it-yourself, drugstore, convenience
store, consumer electronics and appliances, toys, one-price concept store,
international fashion and beauty specialty stores, and specialty coffee shops.

From the company’s beginnings with the first opening of Robinsons Department
Store in 1980 at Robinsons Place Manila, we have gained presence and have
established consumer trust in major cities and communities across the archipelago.
In 2017, we reached a store network of over 1,700 stores alongside more than
2,000 franchised branches of The Generics Pharmacy, which we acquired in 2016.

To fulfill our part in nation-building, we strive to foster meaningful relationships

with various business partners and create career opportunities for our diverse
workforce. As we expand, we usher in the growth of modern retail in previously
untapped markets. We engage both global and local suppliers to deliver safe and
high quality merchandise to our customers, while implementing a holistic business
development strategy geared towards corporate sustainability amidst a dynamic
economic landscape.

We establish strong ties with leading mall developers in the country and serve as
anchor tenants for Robinsons Malls which operates 47 malls in the country as of
end 2017. With our 40% stake in Robinsons Bank, one of the fastest growing
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

commercial banks in the Philippines today, we are exploring ways to enrich

synergies between the bank and retail.

We constantly aim to incorporate new and innovative technologies into our

operations. In December 2017, we acquired a minority stake in BeautyMNL. We
have likewise strengthened our presence in the e-commerce space with our
partners, Lazada, Zalora and honestbee. We also embraced cashless and mobile
payment platforms through collaborations with Mynt and Smart as we introduced
GCash and PayMaya in a number of our stores.

Data analytics has likewise become part of our business strategy, which we
operationalize through our Loyalty and Financial Products Division. With over 1.2
million Robinsons Rewards Card members, we have found ways to better
understand our shoppers and delighting them with products and services that are
responsive to their needs and preferences.

Capitalizing on our positive growth trajectory, we at Robinsons Retail

continuously strive to tackle new horizons in the Philippine retail industry.

Robinsons Retail Holdings, Inc. engages in the business of trading goods,

commodities, and merchandising of any kind. It operates through the following

divisions: Supermarket, Department Store, Do-It-Yourself (DIY), Convenience

Store, Drug Store, and Specialty Store. The Supermarket division offers health and

wellness products, and fresh foods. The Department Store division provides local

and international branded shoes, bags and accessories, ladies and men's wear,

children's wear, household items, and others. The DIY division consists of the
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Handyman Do it Best, True Value, True Home, Robinsons Builders, and Home
Plus brands. The Convenience Store division operates under the Ministop
convenience store chain. The Drug Store segment comprises pharmaceutical
products and generic medicines. The Specialty Store division includes
entertainment systems; coffee shops; toys and games; global fast fashion brands;
local and international cosmetics; nail care products; and slush and fruit juice
mixes. The company was founded on February 4, 2002 and is headquartered in
Pasig, Philippines.

VISION

Our vision is to strengthen our foothold as a leading and trusted multi-format

retailer in the Philippines.

MISSION

Our mission is to:

o Provide exceptional quality products at competitive prices and excellent service

to our customers;

o Offer meaningful business opportunities to our stakeholders;

o Establish strong nationwide presence; and

o Provide a professionally-managed work environment.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

BOARD OF DIRECTORS AND SENIOR MANAGEMENT

OFFICERS
JOHN L. GOKONGWEI, JR.
CHAIRMAN EMERITUS AND DIRECTOR
LANCE Y. GOKONGWEI
ROBINA Y. GOKONGWEI-PE
PRESIDENT AND CHIEF EXECUTIVE
OFFICER

CHAIRMAN
BACH JOHANN M. SEBASTIAN

JAMES L. GO SENIOR VICE PRESIDENT AND CHIEF

STRATEGY OFFICER
VICE CHAIRMAN
MYLENE A. KASIBAN
ROBINA Y. GOKONGWEI-PE
CHIEF FINANCIAL OFFICER
DIRECTOR AND CHIEF EXECUTIVE OFFICER
ATTY. ROSALINDA F. RIVERA
FAITH Y. GOKONGWEI-LIM
CORPORATE SECRETARY
DIRECTOR
ATTY. GILBERT S. MILLADO, JR.
HOPE Y. GOKONGWEI-TANG
ASSISTANT CORPORATE SECRETARY, LEGAL
COUNSEL, AND DATA PROTECTION OFFICER
DIRECTOR

LISA Y. GOKONGWEI-CHENG GRACIELA A. BANATAO

TREASURER
DIRECTOR

ANTONIO L. GO MARK O. TANSIONGKUN

VICE PRESIDENT, PROCUREMENT AND
INDEPENDENT DIRECTOR
ADMINISTRATION

ROBERTO R. ROMULO
STEPHEN M. YAP
INDEPENDENT DIRECTOR
VICE PRESIDENT, CHIEF INFORMATION
OFFICER

GABRIEL D. TAGALA III

VICE PRESIDENT, HUMAN RESOURCE
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
GINA R. DIPALING
VICE PRESIDENT, CORPORATE PLANNING
AND INVESTOR RELATIONS
PAZ REGINA A. SALGADO
VICE PRESIDENT, ROBINSONS DEPARTMENT
STORE BUSINESS CENTER
PATRICIA ANN C. FAMADOR
ASSISTANT VICE PRESIDENT, LOYALTY AND
FINANCIAL PRODUCTS DIVISION
JUSTINIANO S. GADIA
GENERAL MANAGER-ROBINSONS
SUPERMARKET
WILFRED T. CO
VICE CHAIRMAN-HANDYMAN DO IT BEST,
TRUE VALUE, AND ROBINSONS BUILDERS
STANLEY C. CO
GENERAL MANAGER-HANDYMAN DO IT
BEST AND TRUE VALUE
JOSE PAULO R. LAZARO
GENERAL MANAGER-ROBINSONS BUILDERS
FAITH Y. GOKONGWEI-LIM
GENERAL MANAGER-COSTA COFFEE AND
CHIC CENTER
HOPE Y. GOKONGWEI-TANG
GENERAL MANAGER-ROBINSONS
APPLIANCES AND SAVERS APPLIANCES
JAIME J. UY
MANAGING DIRECTOR-SAVERS APPLIANCES
MARIA CARMINA PIA G. QUIZON
GENERAL MANAGER-ROBINSONS
SPECIALTY STORES
CELINA N. CHUA
GENERAL MANAGER- ROBINSONS
DEPARTMENT STORE AND TOYS ‘R’ US
KATHERINE MICHELLE Q. YU
GENERAL MANAGER-DAISO JAPAN
DAHLIA T. DY
MANAGING DIRECTOR-SOUTH STAR DRUG
MANUEL T. DY
SENIOR VICE PRESIDENT, BUSINESS
DEVELOPMENT OFFICER-SOUTH STAR
DRUG AND THE GENERICS PHARMACY
CHRISTINE O. TUERES
GENERAL MANAGER-SOUTH STAR DRUG
BENJAMIN I. LIUSON
VICE CHAIRMAN-THE GENERICS PHARMACY
AGNES G. RAFIÑAN
GENERAL MANAGER-THE GENERICS
PHARMACY
THELMA TERESA ROXAS-JACOB
GENERAL MANAGER-MINISTOP
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ORGANIZATIONAL STRUCTURE
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CONGLOMERATE MAP
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SHAREHOLDINGS STRUCTURE (as of December 31, 2017)

% OF TOTAL
NAME OF SHAREHOLDERS NUMBER OF SHARES HELD OUTSTANDING SHARES

1. JE Holdings, Inc. 484,749,997 35.00%

2. PCD Nominee
Corporation (Non- 328,124,141 23.70%
Filipino)
3. PCD Nominee 154,488,906 11.15%
Corporation (Filipino)
4. Lance Y. Gokongwei 126,727,500 9.15%

5. Robina Y. 105,952,500 7.65%

Gokongwei-Pe
6. Lisa Y. Gokongwei- 35,317,500 2.55%
Cheng
6. Faith Y. Gokongwei- 35,317,500 2.55%
Lim
6.Marcia Y. Gokongwe 35,317,500 2.55%

7. Lance Y. Gokongwei 35,317,499 2.55%

&/or Elizabeth
Gokongwei
8. James L. Go 35,000,000 2.53%

9. James Lim Go 6,550,000 0.47%

10. Wilfred T. Co 2,027,936 0.15%

11. Lucio W. Yan &/or 100,000 0.00%

Clara Y. Yan
12. Pacifico B. Tacub 2,000 0.00%

12. Stephen T. Teo &/or 2,000 0.00%

Teresita R. Teo
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

13. Vicente Piccio 1,000 0.00%

Mercado
13. John T. Lao 1,000 0.00%

13. David L. Kho 1,000 0.00%

13. Miguel P. Guerrero 1,000 0.00%

or Alice T. Guerrero
14. Maria Lourdes 600 0.00%
Medroso Mercado
15. Julius Victor 100 0.00%
Emmanuel D.
Sanvictores
15. Hector A. 100 0.00%
Sanvictores
15. Felicitas F. Tacub 100 0.00%

15. Christine F. Herrera 100 0.00%

16. Dondi Ron R. 11 0.00%

Limgenco
17. Owen Nathaniel S. 5 0.00%
Au ITF: Li Marcus Au
18. John L. Gokongwei, 1 0.00%
Jr
18. Hope Y. Gokongwei- 1 0.00%
Tang
18. Antonio L. Go 1 0.00%

18. Roberto R. Romulo 1 0.00%

18. Joselito T. Bautista 1 0.00%

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

SUSTAINABILITY
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

We at Robinsons Retail Holdings, Inc. believe in working together for a

sustainable future.

As our company grows, we want Filipino families and communities to grow with
us. The RRHI 2017 Sustainability Report was crafted with the same spirit of
accountability to our stakeholders that we have maintained through the years; with
a deep understanding of their needs and interests, we are able to deliver services as
a retailer of choice.

We believe the culture of sustainability is the inevitable step for greater

accountability among corporations. Tech-savvy, socially aware, and
environmentally conscious millennials will dominate the economy in the next
decade, while companies will seek to reflect the significant values they
communicate on how to prosper with ethics and integrity.

In 2017, we introduced the Environment, Social, and Governance (ESG)

Framework into our long-term strategy. For this, we have formulated the RRHI
Sustainability Framework guided by four key principles: Relationships with
stakeholders, Reduced environmental impact, Holistic economic growth, and
Integrity in management (RRHI).
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

STAKEHOLDERS' HEALTH, SAFETY AND WELFARE

Stakeholders

The Company is committed to undertake all reasonable steps to ensure the health,
safety and welfare for the best interest of our stakeholders and the communities
where we live and work by complying with the provisions of law, industry rules
and regulations, standards of independent accreditation bodies where the Company
obtained accreditation, and contractual obligations.

Robinsons Retail Holdings, Inc. has always been a believer of what continuous
learning and development can do for its people and its businesses. Through various
Learning and Development (L&D) activities, employees are provided with
opportunities to develop, enhance, and enrich themselves with the skills sets they
need to perform their roles effectively and efficiently in support of Robinsons
Retail's overall vision and mission. Through the Robinsons Retail Academy, the
training arm of the entire Retail group, employees have a year round access to
different programs, from basic courses offered to all employees to highly
specialized curricula offered to a targeted group.

The major programs being implemented by the academy include:

CORE, Curriculum on Retail Excellence, is a two-semester offering of basic soft

skills courses for all regular employees of the subsidiaries.
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STEP, Store Trainee Enhancement Program, is RRHI's Junior Management

Traineeship program aimed at developing our future store supervisors.

SMART, Store Manager's Required Training, is a highly customized 6-day

curriculum for the most critical talent in operations – our store managers.

SMILE, Service Mileage, is our stores' campaign to continuously deliver excellent

service to our customers.

General Training includes assemblies, strategy planning, exclusive learning and

team collaboration sessions.

Learning and Development Opportunities for Management Team

Robinsons Retail, in collaboration with JG Summit Corporate Human Resources,

provides continuous learning opportunities to senior management team members.
Last September 30, 2015, Robinsons Retail's President with all the Business Unit
General Managers and Shared Services Heads attended the first ever JG
Leadership Summit. This was aimed at providing the JG Summit leaders with an
opportunity to learn from the Philippines' top business leaders as they shared their
successful leadership and entrepreneurial stories relating to the theme, "Cultivating
a Global Team of Entrepreneurial Leaders".

Moreover, there were a number of Robinsons Retail senior management team

members who attended courses under the Management Development Program of
the JG Institute for Leadership and Enterprise Development (JG-ILED). These
courses included Strategic Communication, Executive Coaching Program, Leading
and Managing Change, and On Becoming a People Leader.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

For Robinsons Retail's senior and middle management, attendance in

seminars, workshops, conventions and exhibitions, organized by reputable third
party training and events providers on specific topics is highly encouraged. With
this, there was a noticeable increase in the number of people who attended third
party hosted seminars and workshops, from 20 in 2014 to 74 in 2015. Some of
these training and learning events included the Asia Pacific Retailers Convention
and Exhibition for Marketing Managers, Graphika Manila for Visual
Merchandising Managers and Officers, People Management Association of the
Philippines (PMAP) General Membership Meeting for HR Managers, Retail
Excellence Training for Robinsons Dep't. Store's Operations Managers, Are You
Ready for the Big One? for the Emergency Response Team Members,
Occupational Health Nurses Association of the Philippines (OHNAP) Annual
Convention for the company nurses.

Highly Technical Training for Costa Coffee, Ministop and South Star
Drug

Costa Coffee Training

2015 marked Costa Coffee's entry to the market; thus, all employees were required
to undergo rigorous training, on both behavioral and technical skills, prior to
deployment. Those being eyed for leadership roles also need to undergo additional
training required of each position. For 2015, a total of 46 employees were trained
given the different modules.
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Ministop Yellowtail Training

Ministop implements its own technical training called Yellowtail Program where
employees learn the basics of store operations. For 2015, the total number of
people trained and certified was 1,209.

South Star Drug Training

South Star Drug has been religiously training its employees in the technical aspects
of the pharmacy business. There were a total of 1,893 technical training slots
occupied by employees for the year 2015. Courses include Functional Induction
for New Employees, Visual Merchandising and Merchandising Standards
Training, Stock Analyst Training and Refresher, Disease Management Training,
and Pharmacy Support Workforce Summit. Third party manpower was also given
training on Basic Pharmacy Operations Training, Cash Clerk Training, and Service
and Sales Development Workshop.

Technical Training for Other Business Units

Apart from these highly technical trainings of Costa Coffee, Ministop and South
Star, all business units ensure that there is continuous Cashiering Training for all
cashiers, Visual Merchandising Training for Visual Artist, Business Systems and
Procedures Refresher Courses for Store Operations Team members, Customer
Service Refresher for all store personnel, and Product Knowledge Training for all
sales personnel. All these are in support of one component of Robinsons Retail's
mission, "providing exceptional products and services to our internal and external
customers."
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Recruitment:

Robinson’s Retail Holdings inc. recruits or attracts potential employees

using the internet, since the internet is becoming the primary sources
where people look for job vacancies, RRHI post their recruitment
activity in Facebook, and also to their company website:

Example:

Website:

GET IN TOUCH WITH US! WE WOULD LIKE TO HEAR FROM YOU.

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

CORPORATE ADDRESS

Robinsons Retail Holdings, Inc.

43F Robinsons Equitable Tower,

ADB Avenue cor Poveda St.,

Ortigas Center, Pasig City, Metro Manila, Philippines

BUSINESS ADDRESS

Robinsons Retail Holdings, Inc.

110 E. Rodriguez, Jr. Avenue, Bagumbayan

Quezon City, Philippines 1110

PHONE NUMBERS

+63 (2) 635-0751 to 64

EMAIL

info-RRH@robinsonsretail.com.ph

WANT TO EXPLORE A CAREER IN RETAIL?

For Career Opportunities, email humanresources@robinsonsretail.com.ph

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Robinson’s Mall:

Commercial Centers

Robinsons Land Corporation owns and operates one of the largest and most
successful chain of malls in the country. Each commercial center in the chain is
created from a vision, developed into a concept, designed by expert architects and
engineers, constructed by dependable firms, leased by a dynamic marketing team,
and operated by service-oriented and customer-focused personnel.

The Robinsons Chain of Malls believes that a successful mall is realized only when
its components are successful. With this conviction, we are guided by a market-
driven tenant mix, bringing together only the best names in the industry with the
goal of maximizing lessee profitability. Our marketing department is committed to
handling lease applications and serving customers with utmost professionalism and
dedication. Our masterplan puts special attention to the world-class facilities and
amenities in our chain of malls, resulting in the safety, security, comfort,
convenience, fun and entertainment of all our patrons and visitors. Today, our
malls generate over 120 million visits annually

Open for hiring:

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Online Recruitment process survey: RRHI

IS Specialist Interview
Anonymous Interview Candidate in Quezon City, National Capital Region (Philippines)

Declined Offer

Positive Experience

Easy Interview

Application

I applied online. The process took 3 weeks. I interviewed at Robinsons Retail Group (Quezon
City, National Capital Region (Philippines)) in July 2017.

Interview

It was lengthy. A lot of unnecessary waiting time was wasted. But the interview questions were
easy. I was a fresh graduate so a lot of those questions were about my college experience/skills
and also my thesis.

Process:

1. HR interview - 20 mins

2. Gen Ed exam (Basic Math, English and BusinessComm) - 40 mins

3. Mangers panel interview - 45 mins

4. Consultant interview/Practical exam - took about an hour

**skills and knowledge-specific questions here

5. VP interview - 10 minsShow Less

Interview Questions

Why did you not take Statistics instead of IT?

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Merchandiser Interview
Anonymous Employee in Manila, Manila (Philippines)

Accepted Offer

Positive Experience

Easy Interview

Application

I applied online. The process took 3 weeks. I interviewed at Robinsons Retail Group (Manila,
Manila (Philippines)) in April 2012.

Interview

Interview process and questions are very basic

Interview Questions

Interview questions are manageable

Negotiation

There was no further negotiation when i got my job offer since the salary offered to me was
already the maximum considering that i didn't have experience in Merchandising
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POLYTECHNIC UNIVERSITY OF THE PHILIPPINES