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  • Bhagvat Geeta

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    Dipendra
    127 tayangan5 halaman
    This document is the introduction and outline for a major research project on customer satisfaction at McDonald's Indore. It was submitted by Dipendra Patel, an MBA student at IBMR IPS Academy, to his faculty guide Ms. Jaya Nema. The project declaration, certificate of faculty guide, acknowledgements, and index are included. The outline covers chapters on the introduction, company details, literature review, study rationale, objectives, methodology, data analysis and interpretation, findings, suggestions, and conclusion.

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    This document is the introduction and outline for a major research project on customer satisfaction at McDonald's Indore. It was submitted by Dipendra Patel, an MBA student at IBMR IPS Academy, to his faculty guide Ms. Jaya Nema. The project declaration, certificate of faculty guide, acknowledgements, and index are included. The outline covers chapters on the introduction, company details, literature review, study rationale, objectives, methodology, data analysis and interpretation, findings, suggestions, and conclusion.

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    127 tayangan5 halaman

    Bhagvat Geeta

    Diunggah oleh

    Dipendra
    This document is the introduction and outline for a major research project on customer satisfaction at McDonald's Indore. It was submitted by Dipendra Patel, an MBA student at IBMR IPS Academy, to his faculty guide Ms. Jaya Nema. The project declaration, certificate of faculty guide, acknowledgements, and index are included. The outline covers chapters on the introduction, company details, literature review, study rationale, objectives, methodology, data analysis and interpretation, findings, suggestions, and conclusion.

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    dari 5

    Major Research Project On :-

    “A Study Of Customer Satisfaction With Special

    Reference To MacDonald’s Indore”

    M.B.A. (Full Time)

    Batch 2014-16

    Submitted By- Submitted To-

    DIPENDRA PATEL (EX) MS. JAYA NEMA

    M.B.A. 4rd Sem.

    IBMR IPS ACADEMY

    Rajendra Nagar, A.B. Road, Indore 452012 (M.P.)

    Affiliated to:- Devi AhilyaVishwavidhyala (D.A.V.V.) Indore (M.P.)


    DECLARATION

    I am, DIPENDRA PATEL student of INSTITUTEOF BUSINESS MANAGEMENT


    & RESEARCH, IPS ACADEMY INDORE pursuing M.B.A. (4Th SEM) has prepared
    the research on the topic.

    The research as my knowledge is the original and work research is not published in any
    research journal previously.

    DIPERNDRA PATEL
    M.B.A. (4ThSem)
    MARKETING + H.R.
    ( 2014-16 )
    CERTIFICATE OF FACULITY GUIDE

    This is to certify that Mr. DIPENDRA PATEL student of INSTITUTE OF BUSINESS


    MANAGEMENT & RESEARCH, IPS ACADEMY INDORE of M.B.A. (Full
    Time) program has prepared major research project report on topic “A study of
    customer satisfaction with special reference to MacDonald’s Indore” under my
    guidance.
    ACKNOWLEDGEMENT

    Completion of project and writing of report is a satisfying event and the pleasant part is
    the opportunity to thank those who inspired, contributed and cooperated in it.

    I would like to avail this opportunity to express my sincere thanks to all those
    who have helped me in making this Major Research Project a success. Even a most vivid
    collection of words admittedly to express my heartfelt thanks towards one and those who
    have selflessly assisted me in my expedition of carrying out this project.

    I feel deeply bestowed in acknowledging my Faculty Guide, MS. JAYA


    NEMA, without her valuable guidance and help during this project on the topic “A study
    of customer satisfaction with special reference to MacDonald’s Indore” have not
    been a success.

    DIPERNDRA PATEL
    M.B.A. (4ThSem)
    MARKETING + H.R.
    ( 2014-16 )
    INDEX :-

    S. NO. CHAPTER PAGE NO.


    1. INTRODUCTION 1
    2. DETAILS OF COMPANY 3
    3. REVIEW OF LITERATURE 8
    4. RATIONAL OF STUDY 10
    5. OBJECTIVES 12
    6. METHODOLOGY 14
    7. DATA ANALYSIS & INTERPRETATION 18
    8. FINDING 34
    9. SUGGESTIONS 36
    10. CONCLUSION 38
    11. REFERENCE 40

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