Adventure-

Off Road-

Potholes-

Rural

mitti pe bhi chalegi, khet pe bhi chalegi, jaha marzi vaha chalegi, Tata ki speckash Tata Harrier. Apne
Socha Humne Banaya

Kya aapko lagta hai aapki gadi kicchad mein bina fislan ke chal sakti hai? Agar ha toh yeh number pe
message kare aur payein 10,000 hamper jitne ka moka..

Chahe ubar khabad rashte chadne ho ya chadhan, chahe jil ko par karna ho ya ghat ko par, Tata
Harrier hai aapke sath. Apne Socha Humne Banaya

Poth holes

Advertising idea of Tata Harrier is safe on roads.

Purpose of the Ad- Launch of product

How many executions are required and for what medium?

TV-30 sec

Radio- 30 sec
Newspaper Insert

Digital Media

What problem Ad must solve

Consumer problems based on KCI

Creative Strategy

Market Description: To increase market share of Tata SUV from

Target Audience

Youthful and Adventure

People living in rural areas

Working Professionals

KCI

Working Professionals prefer to buy SUV during rainy season

Rural people prefer to buy SUV for off roads

Youth loves to drive SUV when going for adventure trips.

USP

Consumer benefit will be driving will be more safe and smooth on Indian roads.

Reason to believe

Brand Personality

Trust and Tough

POD

Specification, Design and Technology

Segments:

Rural and Cities in India

Story Board:

Sacha Dost kaun hota hai? Mein ek professional cameraman hu.. Chahe mountains pe jana ho ya jil
par karna ho.. Kisi dur ghav mein jaha ho ya

Rashto mein gade nahi hai, gado mein thoda sa raasta bacha hai.. Lekin mazil ko pana hai toh, kaam
pe toh jana hai, Car toh Chalana Hai.. Aa gaye ho gado se tang, Tata Harrier hai sang.