than white people to get a low interest home mortgage or car payment plan. They are less likely
to get loans to start a business or run a farm, especially from the government. They are even less
likely to get rated highly in a customer service survey[11]. To attempt to reduce racial bias, we
must ask ourselves three questions: from where does racial bias originate? What have people
Racial bias starts young. Research shows that even elementary school-aged children have
strong racial biases. When presented with a black or white child of their own age and gender
experiencing pain, they will rate the black child’s pain as lower than that of the white child’s[1].
When presented with a black and white child of equal levels of poverty, they will rate the black
child as being poorer[2]. However, neither of these measures is affected by the child’s conscious
attitudes towards black people. A child who says they are unbiased against black people is just as
likely to show these attitudes as one who is openly biased[1]. This sort of bias is called implicit
bias – it is subconscious and not easily controlled by conscious actions. It often doesn’t directly
However, bias doesn’t start there. It starts even earlier, in children under four years of
age. Four-year old children process other race faces differently from their own race faces[3]. This
is believed to be because they generally have less exposure to other race faces, and for that
reason they are less practiced at identifying them. This leads to a profound effect later in life.
Because they have more experience looking at faces of their same race, people are better at
processing those faces and identifying the traits that make the individual unique. However, with
other race faces, the effect is the opposite, and people have more trouble distinguishing
individuals, making it more likely that the people of other races will be categorized less as
When we differentiate a group from our own, we attach a set of attributes to the group,
and to the individuals within the group, which all together make up a stereotype. The content of
our stereotypes doesn’t come out of thin air. In America, black people have historically been
poorer than white people, which is reflected in our attitudes. Children pick up on this
generalization and internalize it. They then expand on it, also prompted by subconscious cues
from adults, thinking that since black people are poorer than white people, they live harder lives
than white people, and so are tougher and feel less pain. This is an oversimplification, as many
additional factors also play into racial bias, but it illustrates how dangerous biases can be. Dr. J.
Marion Sims, now regarded as the father of gynecology, used anesthesia while operating on
white women but not on black women, his actions being justified by similar logic to that
above[12].
However, other studies have shown that this implicit bias is present in only a small
fraction of everyday interactions. It has been proven that bias is very much dictated by context.
People are strongly racially biased against black people in some roles, such as prisoner, while the
bias disappears in others, such as churchgoer, and is even reversed, resulting in a pro-black bias
in some roles such as factory worker[4]. This is believed to be because our society has multiple
stereotypes and generalizations about people of other races which are activated in different
contexts. The prison context activates the black-people-as-criminals stereotype, while the factory
there are many respectable contexts that still activate anti-black stereotypes. For example, people
often rate black students as being less intelligent or studious than their non-black peers[4]. Even
considering that some respectable contexts activate anti-black stereotypes, implicit bias is still
Having racially diverse friends is another form of contextual bias reduction, for it means
often seeing racially diverse people in a positive context. It has been shown that this too can
reduce implicit bias[5]. However, having racially diverse friends doesn’t significantly decrease
explicit bias[5]. It is believed that this is because people distinguish between individuals and
stereotypes. Having racially diverse friends shows people that not all people of other races are
bad, but it does nothing to change their conviction that a large percentage of them are poor or
criminals. This shows that we can’t reduce racial bias only by encouraging increased diversity in
schools and workplaces. That could help, but it would have to be a part of some larger effort.
We must also remember that racial bias doesn’t apply only to everyday interactions.
Neither contextual bias or smiling (which studies have shown can completely nullify racial
bias[6]) have any effect on racial bias in abstract contexts, such as thinking about or discussing
social issues involving people of other races, or in contexts where one is unable to learn a person
of another race’s role in society or see them smile, such as when a cop is approaching a suspect.
Recently, scientists have begun studying methods for reducing bias even in abstract
contexts. One of the earliest and most cited studies on implicit bias malleability had college
students take a quarter-long class about prejudice and racism, taught by a black male professor.
They were tested in implicit and explicit bias at the beginning and end of the class. The
researchers found that both implicit and explicit bias changed significantly over the time
period[7]. However, when students took an unrelated class by the same black male professor, they
experienced no decrease in implicit racial bias. This shows that implicit bias can be changed
through directed action, such as being taught about prejudice and given techniques to counteract
it. However, this method is not ready for practical applications. Not only has it not been tested
whether the reduction in bias lasts for any length of time after the course has ended, but this
method would be expensive and time consuming and would only work if the participants were
already prepared to have an open mind and think about their bias.
Following soon after that study came another, this one suggesting a simpler method –
video games. The researchers created a game in which both a face and an object would appear on
the screen, then the player would have to decide as quickly as possible whether or not to shoot
the person based on the face and the object. The faces shown were either black or white and the
objects were either weapons or innocuous everyday objects such as cell phones. The race of the
face was completely unrelated to the probability that it would be associated with a weapon. At
first, the players made many bias motivated mistakes, deciding to shoot the black faces more
often than necessary and the white faces less often than necessary. After playing the game for
less than two hours, the racially biased mistakes decreased. When playing the same game
twenty-four hours later, the players made none of the racially biased mistakes they had the day
before, showing that this game can suppress racial bias over time[8]. This could be a very useful
tool to reduce implicit bias in gamers, not through this exact game, but just by adding more
The same can be said of adding racially diverse persons to prominent positions in society.
Racial bias all over the country significantly decreased a few years ago – just as Obama became
president. Researchers showed this by examining implicit bias levels in college students before
and after his presidential campaign[9]. Exposure to such a prominent positive and counter
stereotypic figure reduced bias significantly. It has been proven that exposure to prominent
figures significantly impacts racial biases. Exposure to prominent negative or stereotypical black
figures results in an increase in anti-black racial bias, while exposure to prominent positive black
figures removes anti-black implicit bias[10]. This shows that prominent positive racially diverse
Currently, our media isn’t very diverse, which doesn’t allow this positive effect to occur.
Eighty-four percent of guests on prime-time cable news are white[13]. About seventy-six percent
of speaking characters in popular movies are white, and minority women in those movies are
more likely than white women to be sexualized[14]. Eighty-five percent of characters in popular
video games are white, too[15]. Those numbers haven’t gotten any better recently, either. There
was no significant change in on-screen diversity between 2007 and 2012[14]. Based on my
research, I believe that the most impactful thing to do to reduce bias would be to get lots of
racially diverse people into the media. Getting racially diverse figures into video games where
their skin color doesn’t affect their actions could significantly reduce bias for gamers. Getting
truly diverse TV shows and movies out there, where people of all races, ethnicities, and religions
are represented equally and their skin color does nothing to affect their roles could have a strong
impact on implicit bias. Getting racially diverse news anchors and actors in commercials and
guests on talk shows would increase peoples’ exposure to people of other races, thus increasing
their ability to be comfortable with them and identify them as individuals more easily.
Stereotypes are often created or exacerbated by the media, so by getting more racially diverse
people into race-irrelevant roles it could be possible to either reduce the impact of those
stereotypes or create new, more positive stereotypes which could also reduce implicit bias.
Sources