Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

San Jose, Pili, Camarines Sur 4418
Website: www.cbsua.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Case Study No. 1

HAZEL

I. Executive Summary
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II. Point of View

 Hazel as the operations manager of her Lawn Care Services

III. Time Context

 2018

IV. Statement of the Problem

 What is the best possible way that Hazel can generate the highest income to be financially
stable and to meet her basic needs?

V. Statement of the Objectives

1. To identify the strengths and weaknesses of Hazel’s Lawn care Services.
2. To prevent the decrease of Hazel’s financial resources by securing a continuous source of
income.
3. To determine the best possible decision that Hazel should take for her business.

Effectivity Date: April 2, 2018 Rev.:0 Page 1 of 5

 Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbsua.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

VI. Areas for Consideration

Strengths Weaknesses
* Quality Service * Lack of funds
* Cheaper cost of service * No permanent employees
* Variety of services offered * No online presence
* Customer loyalty * Newly established
* Proximity to Customers * Lack of knowledge and skills in handling
* Availability a business

Opportunities Threats
* Lack of Competitors * Natural Calamities
* Online Marketing * Inavailabilty of Supplies
* New Technology * Town ordinance that prohibits grass
* Her business is a good credential that will clippings at the curbs
make her raise her chances of getting a job * Established competitors that have bigger
* market share and
* Possible entrants in the industry

VII. Alternative Courses of Action (ACA)

1. To continue the business as it currently is

Advantages:
a) no additional capital is required
b) less risk of failure
c) no additional manpower is required
d) business is still manageable

Disadvantages:
a) no opportunity for business growth
b) less chances to compete with larger competitors
c) slow gain of market share
d) business will be left out by improving industry

2. To stop the business and pursue searching for a job

Advantages:
a) fixed working hours
b) no capital is required

Effectivity Date: April 2, 2018 Rev.:0 Page 2 of 5

 Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbsua.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Disadvantages:
a) fixed income
b) uncontrollable working hour

3. To expand her Lawn Care Services

Advantages:
a) the business will be able to serve more customers
b) gain more profit
c) bigger market shares in the industry
d) more opportunities to make the business even bigger

Disadvantages:
a) expanding will require more capital
b) larger business means more work for Hazel
c) higher risk of failure
d) will increases expenses due to additional manpower and equipment

VIII. Conclusion/Recommendation.

From the suggested course of actions, the best option that will benefit Hazel the most is if
she will expand her lawn care services. By her expanding her business, this will provide her higher
income, and higher income means a better way of living for her. Although there will be some
disadvantages in expanding the business, Hazel has the capacity to do it and it is also the perfect
time for her to expand since her business is still doing well. Hazel has the momentum and she has
the ability to provide the resources needed to expand the business as well. Financial limitations can
be addressed by availing loans while market problem can be solved by stronger marketing strategy
like creating online presence.
Continuing the business as it is and getting a job are good actions for her as well, but these
will limit her in terms of growth and income. It will surely enable her to meet her basic needs but
she can earn more than that. In both scenarios, there might be lower risks, but her progress will be
slow. Choosing to continue the business will make her and her business stagnant and not much
changes in her life will happen. Getting employed on the other hand will connote uncontrollable
working hours, and fixed income as well.

IX. Plan of Action.

Activities Person/s Time Frame Budgetary
Responsible Requirement
1.
2.
3.

Effectivity Date: April 2, 2018 Rev.:0 Page 3 of 5

 Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbsua.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

IX. Contingency Plan

If the desired course of action did not succeed, it is better for Hazel to continue her lawn care
services as it is. Minimal to no changes will be done and this will avoid any risks of failure for her
business. Hazel’s business is currently doing good and she has no problem so far. Although growth
is slow and income will be almost the same, she will not need additional capital, manpower, and
equipment.
The only thing that Hazel need is to train her employees even better. She should regularly
evaluate her employees In order for them to always be on their best behavior. Tools and equipment
should be maintained properly to ensure the quality service including meeting the demand of
customers.

Name of Students: _____________________________ Course/Section: ______________

_____________________________ Date: ______________
_____________________________ Group No. ______________
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Effectivity Date: April 2, 2018 Rev.:0 Page 4 of 5

 Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE
San Jose, Pili, Camarines Sur 4418
Website: www.cbsua.edu.ph
Email Address: op@cbsua.edu.ph
Trunkline: (054) 871-5531-33 Local 101

Effectivity Date: April 2, 2018 Rev.:0 Page 5 of 5