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2010/11 media kit

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outlook media
 table of contents
pg 02 - table of contents
pg 03 - our company
pg 04 - our brands
• outlook: columbus
• high street neighborhoods magazine
• outlookcolumbus.com
• highstreetmoneysavers.com
• network columbus
• outlook television
• radio outlook
• outlook consulting
pg 05 - our consulting
pg 06 - our philanthropy
pg 07 - our demographics
pg 08 - our kudos
pg 09 - our calendars
pg 10 - your choices
pg 11 - our rates
pg 12 - our contact info
2
 our company
At Outlook Media our core purpose is to continually create relationships and dialog
that promote, encourage and educate society to take up acceptance and equality. Our
company lives by its core values of 1) advocacy and relevancy; 2) honesty, integrity,
and gratitude; 3) being industry vanguards in both products and business model; 4)
constantly building relationships, creating partnerships and a return on investment to
all of our stakeholders; and, most importantly, 5) always having fun.

Outlook Media strives to produce the most successfully franchised community-based

magazine in America by 2015.

Outlook Media’s success comes from our connection to the communities we service
by constantly promoting social commentary. People read our magazine, listen to our
radio show and watch us on TV in order to see what we will say next. We are a pre-
mium boutique product line that showcases our advertisers while being fun to con-
sume and intellectually relevant. Our magazine is the avant-garde in design, focus,
content and franchise structure. Our networking events foster growth for business
owners across all inclusive communities. Our TV and radio shows are relevant and
funny. We will always honor our roots in the GLBT community, even after full equality is
gained and work to preserve our unique and diverse culture, which is the cornerstone
of our success.

Outlook’s other success lies in the community that makes up the company. Our busi-
ness culture is a relaxed, fun and intense place to work where our team members
uniquenesses and strengths are nurtured and celebrated. Team members are encour-
aged to be as successful and ingrained in the company’s growth as they desire and
there is no boundaries to their achievements. Our collective success will be a testa-
ment to our ultimate objective: to change the world for the better.

Welcome to Outlook Media.

3
 our brands
outlook: columbus magazine
outlook: columbus is a monthly lifestyle and
advocacy publication for Ohio’s queer and urban
progressive communities. Our unique blend of local
columnists and exclusive international writers make
it unparalleled among other alternative magazines.
Our motto is “everything is political,” and as such,
our content is focused on the nuances and politics
surrounding the human condition. Our mix of
columns includes editorials, commentaries, politics,
small business spotlights, local celebrities, public
official profiles, the environment, health, self-help,
faith, arts, books, music, film, fashion, entertain-
ment, sports, celebrity interviews, horoscopes, event
photos, features and qmunity news.
www.outlookcolumbus.com
Our online cohort to outlook: columbus magazine,
outlookcolumbus.com is an interactive intellectual
playground. Boasting 10 times the content of the
print publication, our website keeps readers
engaged all month long with new daily content,
event photos, contests, polls, videos and reader
comments.
outlook television
Hosted by outlook’s publishers Chris Hayes &
Michael Daniels, the outlook Television talk show is
our televised extension of the print publication.
outlook Television features commentary on current
events, area entertainment, and interviews with
personalities appearing in the current month’s print
edition.
network columbus
Our 21st-century chamber of commerce servicing
the GLBT & allied business community. Network
Columbus’s programming includes a free, fun,
monthly networking event, career fairs, educational
seminars and speaker forums.
4
high street neigborhoods magazine
High Street Neighborhoods magazine showcases,
promotes and markets Columbus’s distinctive
neighborhoods by promoting each area’s unique shops,
restaurants and events. High Street Neighborhoods
offers an affordable opportunity for local businesses to
reach the urban, value-conscious shoppers that live in
their neighborhoods, while offering larger corporations
a chance to brand across a variety of niche markets. By
using coupon-driven campaigns, businesses have a
verifiable ROI. Committed to promoting the arts, High
Street Neighborhoods magazine dedicates the front
section of each issue to galleries, arts organizations
and special events and funds many non-profit
organizations through the High Street Fund.
www.highstreetmoneysavers.com
Our online arm of High Street Neighborhoods
magazine, highstreetmoneysavers.com is where
readers can peruse feature content, neighborhood
information and can print not only the coupons that
appear in the print publication, but special online-
only promotions as well.
radio outlook
Hosted by outlook’s publishers Chris Hayes &
Michael Daniels, Radio Outlook is a talk show
focused on politics, news and entertainment as they
relate to the GLBT and urban progressive
communities. First hitting the airwaves on WVKO
1580AM Progressive Talk Radio, Radio Outlook now
resides as a podcast on outlookcolumbus.com and
the outlookmedia YouTube channel.
outlook consulting
As experts in niche marketing, we offer our
consulting expertise to teach the power of niche
markets and to help businesses craft a customized
niche outreach plan to achieve their marketing
goals within a desired timeline and budget.
 our Consulting
As a company that is fifteen years strong, housing a
collective 110 years of marketing, journalism, graphic
design, project management and sales experience, we
kind of think we know what we’re doing. In fact, we’re
pretty sure we’re experts at it. Hence why we created
Outlook Consulting, our niche marketing and advertis-
ing arm. “The OC” is an excellent way for you to tap
into our expertise and help your business grow.
As winners of The American Marketing Association’s
2010 Achievement In Marketing Award for our niche
marketing research, we can teach you all about niche
markets, as well as, perform customized analysis of
your niche, demographics, customers, spending
trends, spending patterns and the buying power of
your market. From that analysis, we can then create a
customized niche outreach plan to help you achieve
your client acquisition and retention goals within your
desired timeline and budget.
niche marketing training
Not sure what the power of niche markets in your area
are or what a niche market is for the that matter? We
offer a comprehesive presentation on just that with a
post analysis of your market. Let us teach you where the
future of marketing is and how you can tap into that
goodness.
demographic analysis
Want to know what demographics you’re hitting?
Want to learn how to target the demographics
you’re not? We can give you a complete breakdown
of what your customer base looks like and a plan for
reaching the consumers you want to capture.
spending trends & patterns
Knowing how, where and why your customers and
potential customers spend their money is crucial to
effectively targeting them and offering services that
they want. We can give you this information with
strategies to take full advantage of the results to
5 maintain and obtain your clients.
Servicing a niche market ourselves, Outlook Consult-
ing isn’t complete altruistic. But at Outlook Media, we
follow a community partnership philosophy. We believe
our responsibility is to create relationships and part-
nerships, both B2B and between our business part-
ners and our readers, and not just sell you advertising
into our product lines. We are more interested in long-
term partnerships than short-term goals. To that end,
we will tell you straight up if our products are or are
not an effective use of your dollars. And if not, we’ll
tell you were to put those dollars to be most effective.
We of course want your money, but we want you to be
successful even more so. It’s just good business.
Our consulting services are complimentary to those
who advertise with us, and competitively priced for
those who do not but who value a comprehensive and
objective review of their diversity and niche marketing
strategies.
niche marketing analysis
Want to know what niche markets you’re hitting or
what niche markets are in your sphere of influence?
We can tell you that and more! We’ll give you a
complete overview of your niches with strategies to
hold, strengthen and grow your market share.
customer analysis
By knowing more about your customers, you can not
only target your marketing better, but you can also
build affinity with them. We can tell you crazy
amounts of information on your customers from
what they eat to where they shop to what media
they consume to where they live, work and play.
Armed with this info you can create relationships
with your customers like never before.
buying power
Do you know the buying power of your customers?
We can teach you what each segment of your cus-
tomer base spends in the market. Using this data
you can leverage dollars, target advertising and
create price points that will maximize your returns.
 our philanthropy
Philanthropy is a core value of Outlook Media, Inc. In fact, our corporate core purpose is “to continually
create relationships and dialog that promote, encourage and educate society to take up acceptance and
equality.” Our entire business model is built upon this foundation.

in-kind advertising
We believe that it is incumbent upon us, as citizens of our community, to give back. In that vein, we donate
a minimum of 10% of our advertising space in each issue to non-profit and community organizations that
support the progressive and GLBT communities. Since 2009, outlook:columbus has donated more than 300
ads, comprising more than 58 pages of advertising space, to nearly 100 organizations and more than 100
events. These organizations include:
•African American Male •Columbus AIDS Task •Equality Ohio Scholarship Fund •Richard Crabtree
Wellness Walk Force •Fudha •Marriage Equality USA Memorial Fund
•AIDS Resource Center •Columbus Gay Men's •Gay Games 2014 •Mid Ohio Food Bank •Shadowbox
•American Heart Chorus •Gay Ohio History Initiative •Multiple Sclerosis Society •Short North Business
Association •Columbus Housing •Glass Axis •Muscular Dystrophy Association
•BalletMet Partnership •Grange Audubon Center Association •Skate for Hope
•Bat n Rouge •Columbus Metropolitan •Harvey Milk National •NAGAAA - Gay Softball •Stonewall Columbus
•Bike Columbus - City of Club Stamp Campaign World Series •Susan G Komen
Columbus •Columbus Museum of •Hispanic Chamber of •National Equality Foundation
•Bike the Cbus Art Columbus March •Telluride Gay Ski Week
•Broadway Across •Columbus Pride •Hot Times Festival •National Gay and •TransOhio
America - Columbus •Columbus Stompers •Human Rights Campaign Lesbian Task Force •TRAUMA
•Buckeye Rainbow Al- •Columbus Women's •Internal Revenue Service •Nationwide Children's •United Way of Central
liance of the Deaf Chorus •International Fund for Hospital Ohio
•Buckeye Region Anti- •Columbus Young Animal Welfare •New Albany Classic •Vail Gay Ski Week
Violence Organization Professionals •Junctionview Studios •North Market •Victorian Village Tour
•Camp Sunrise •Columbus Zoo and •Juvenile Diabetes •Ohio Civil Rights of Homes
•Capital Area Humane Aquarium Research Foundation Commission Hall of Fame •Vision Council
Society •Community Shares of International •Ohio Historical Society •Wellington School
•Central Ohio Rescue Mid Ohio •Kaleidoscope Youth •Ohio Leather Alliance •Westgate Neighbors
and Restore •Courage Unmasked Center •Ohio Roller Girls Association
•Central Ohio •Craftin' Outlaws •King Arts Complex •Ohio Secretary of State •Wexner Center for the
Restaurant Association •Dave Thomas Foundation •Latino Small Business Voting Rights Institute Arts
•Central Ohio Workforce for Adoption Development Center •Planned Parenthood of •Winter Party Festival
Investment Corporation •Dining by Design •Legacy Fund Central Ohio •WOSU Public Media
•City Year Columbus •Diversity Matters •Lifeline Ohio •Qualia
•Cleveland Pride •Doo Dah Parade •Mark Moffett •Queer the Census

board service charity funds

Additionally, as leaders in our community, we believe
it is our duty to serve in more than a professional
work capacity. Therefore, we strongly request and
suggest that each employee serve on a non-profit
board of his/her choosing – for organizations either
within or without the GLBT community – and if
board service is not available, that each employee
volunteer for a non-profit of his/her choosing while
continuing to seek board service.
6 has contributed over $80k over the last ten years.
The outlook Fund
The outlook Fund is an endowed fund of the
Columbus Jewish Foundation that aims to help give
people a voice that typically would not have the
skills or funding to do so.
High Street Neighborhood Fund
High Street Neighborhood Fund is an endowed fund
of the Columbus Jewish Foundation that maintains a
grant distribution of approximately $5,000 per year
to High Street area non-profit organizations. HSNF
 our demographics
outlook: columbus
Our readers, by virtue of their incomes, station in
life, and education level, are consumers, property
owners and art & entertainment aficionados. Our
readers are among the most loyal customers to
brands and businesses - particularly so to those
that advertise directly to them on our pages. They
are socially conscious and environmentally aware.
They are voracious consumers of information and
entertainment, as well as, early adopters of technol-
ogy and gadgetry.
They are renovators, restorers and investors. They
are devout vacationers and patrons of nightlife, the
arts, dining, sporting events, concerts and casinos.
If you are looking to acquire a new market, get more
customers with high disposable income, and keep
those brand loyal customers coming back, take note
of these demographics. Our readers are:
• three times more loyal to companies and brands
that advertise directly to them on our pages and in
other GLBT media
• are strongly influenced in favor of a company
over others because of its positive progressive so-
cial image, and conversely will refuse to do busi-
ness with companies that do not meet their
standards of social responsibility
• $71,040 average household income
• 55% male, 45% female
• 66% are 21-49 years old
• 75% have attended college and/or hold a college
degree
high street neighborhoods
A recent reader’s survey poll conducted bt the magazine,
provided the following results:
• Household Income: 43% had incomes of $30K - $60k
and almost 50% had incomes in excess of $60k
• Education: 38% are college graduates and 24% hold
7 graduate degrees.
outlook:columbus is:
• the #1 media choice of the GLBT and allied com-
munity
• the #1 magazine for financial optimists – those
who believe they will be better off six months from
now
• the #2 print publication for African Americans
• a top publication of choice for newcomers to the
City, all people of color, young progressives, working
women, urban residents, dual income households,
and households with children.
We provide customized market analysis for your
business, based on who your customers are, and
more importantly, who you want them to be. And if
we’re not the right venue for your marketing dollars,
we’ll tell you so. We’re about making sure that our
advertisers build relationships and achieve results,
not about just selling you a canned package of ad-
vertising. Call us today for a personal presentation
of our award-winning Niche Marketing seminar and
learn how we can help you grow your customer base.
15 • 25 • 71/2
outlook readers are 15% of the metropolitan
Columbus population, spending 25 cents of every
dollar - which equals $7.5 BILLION per year in eco-
nomic impact.
• Home Ownership: 74% own their own home.
Dining: 83% reported eating in a restaurant 1-4 times
per week.
• Zip Codes: Most frequent respondents were from
Clintonville, Bexley, German Village and Reynoldsburg.
 our kudos
Awards
Throughout our history, we have been honored to receive many awards, accolades and certificates of
appreciation from community and national organizations in recognition of our editorial coverage and
marketing expertise. Among those for which we are most proud are:

• Best Publication, presented by Out in Columbus (1999, 2001)

• Outstanding Media Award, Stonewall Columbus (2001, 2007)
• Corporate Caring Award Nominee, presented by Business First (2005)
• Stonewall Columbus Media Award (2005)
• Columbus AIDS Task Force President's Award for HIV/AIDS awareness and advocacy (2005)
• Leadership in Media Advocacy on Alcohol and other Drug Prevention Treatment and Recovery Issues,
presented by the Ohio Department of Alcohol and Drug Addiction Services (2006)
• Corporate Caring Award Winner, Arts and Humanities division, presented by Business First (2006)
• Achievement in Marketing: Research Driven Campaign of the Year for “Niche Marketing 270,” presented
by the American Marketing Association, Columbus chapter (2010)
• Social Justice Reporting of the Year, presented by Community Shares of Mid Ohio (2010)
• Top 150 Things for Our Community to be Proud Of, for our interview with OSU head football Coach Jim
Tressel, named by The Advocate (2010)

Testimonials

“Our partnership with outlook has been
incredible, delivering almost unheard of ROI, and
growing our market share in ways we hadn’t
imagined. They are, and will be part of our
marketing strategy for years to come.”
Pat McCloughlin
VP Marketing AT&T U-Verse
“outlook allows our company to reach a loyal
market that consistently buys at a higher price
point, and they’re fun to work with, too!”
Brian
Creative Director, Blooms Direct
“outlook is fantastic at discovering what a client needs
and then finding interesting methods to bring it to
them. outlook’s excellence is in their unique ability to
bring people together. Over the course of our long-
term business relationship, I’ve not only met clients,
I’ve met friends, and learned an enormous amount of
information along the way. Their products are not only
a part of our advertising strategy, but their consulting
services are something we wouldn’t do without.“
Peg Buerhle
8 ActionCoach
“We regularly have more than 1,000 coupon
redemptions per issue. Your magazine is our most
important marketing tool.”
Michael E. Hill, Co-owner
Caskey Drycleaning Company - South on High
“The coupon redemptions far surpass all of our
other advertising in bringing in new customers to
our restaurant.”
Joe Spinelli, Co-owner
Spinelli’s Deli - Short North, Victorian Village
“In these tough economic times, we evaluate
every dollar we spend. Our ad in HIGH STREET
Neighborhoods has proved to be one of our best
advertising investments.”
Leo J. Brown, Co-owner
Columbus Handyman - Clintonville
“Our customers loved to be “Thurmanized!” We
sold more than 300 T-shirts with our $2.00 off
coupon in the last issue. It was a great success.”
Aaron Suclescy, Manager
The Thurman Café - German Village
 our calendars
outlook: columbus magazine

January 2011 July 2011

Technology & Modern Media Trans, Pans, & Automobiles

February 2011 August 2011

Youth & Aging Creative Class: Columbus

March 2011 September 2011

Agendas & Politics Business, Brilliance & Savoir Faire
Network Columbus Awards
April 2011
I Heart CBus / Urban Living October 2011
End All Be All Awards Our Community, Our History / GOHI
Who’s Who in GLBT Central Ohio Party
May 2011
Food, Farms & Festivals November 2011
Feel Good / Health & Wellness
June 2011
Pride Holiday December 2011
Tale of 2 Sissies / Holidays

high street neighborhoods magazine

Spring / Summer 2011 Fall / Winter 2011

Living, Working & Playing in the A Taste of Columbus’s Creative Core
Neighborhoods Cuisine

network columbus 2nd wednesday each month • 6p-8p

January 12, 2011 May 11, 2011 September 14, 2011
February 9, 2011 June 8, 2011 October 12, 2011
March 9, 2011 July 13, 2011 November 9, 2011
April 13, 2011 August 10, 2011 December 14, 2011

9
 your choices
advertising submission specifications (all publications)
• submit ads CMYK; 300 dpi; jpeg, pdf or tiff. • ad reservation, signed contract, payment and art
• make all black text or reverse text on newsprint work deadline is the 15th of the month prior to
• pages 100% K (black) - no 4c black publication
• keep text 1/8” from inside ad edges.
• send files to : art@outlookmedia.com
outlook: columbus magazine
width height
full 9.25” 10.75”
2/3H
FULL 2/3H 9.25” 7.167”
2/3V 6.167” 10.75”
1/3H 1/2H 9.25 “ 5.312”
1/2V 4.562” 10.75”
1/6 1/3H 9.25” 3.52”
1/3B
V 1/3VB 1/3V 3.02” 10.75”
1/2V 1/3B 6.167” 5.312“
1/2H 1/3VB 4.562” 7.167”
1/6B 1/4H 9.25” 2.625”
1/4V 2.328 10.75”
1/4H 1/4B 4.562” 5.312”
1/3 1/8B 1/6V 3.02” 5.312”
2/3V 1/4 1/6B 4.562” 3.52”
V
T
1/4B 1/8H 4.562” 2.593”
biz card 3.02” 1.708”
online advertising calendar banner 11.75” 2.292”
banner ad 600 pixels 100 pixels back cover
box ad 300 pixels 300 pixels includes 1/2” bleed 11.625” 13.12”
live area 10.75” 12.12”
high street neighborhoods magazine
width height
full 9.5” 11.5”
1/2 4.5” 11.5” Full
1/8 1/3
1/3 4.5” 7.625” 1/2
1/4 4.5” 5.5”
1/6 4.5” 3.75” 1/4
1/6
10 1/8 4.5” 2.75”
 our rates
outlook: columbus magazine • 15,000 distributed monthly • rates are per insertion
12x bw 9x bw 9x color open bw open color
newsprint (4c or bw)
full - 1600 1800 2400 2700
2/3 - 1275 1450 1925 2150
1/2 - 1050 1175 1575 1750
1/3 - 750 850 1125 1250
1/4 - 600 675 900 1000
1/6 - 425 475 650 725
1/8 - 350 400 525 575
biz card 175 - - - -
gloss (4c only)
outside back cover - - 3500 - 4000
inside front/back - - 2800 - 3500
sponsor* - - 2250 - 3000
*outlook: columbus sponsor benefits include: a full page advertisement on glossy page; listing on masthead of outlook; logo
placement in eblasts, promotional materials and at events; web link on outlookcolumbus.com; a seat on The outlook Community
Advisory & The outlook Fund boards; and a percentage of sponsorship is donated to The outlook Fund on behalf of sponsor.

High Street Neighborhoods magazine • 75,000 distributed biannually • rates are per insertion
2x color open color
gloss (4c only)
outside back cover 4725 5250
inside front/back 3780 4200
full* 3150 3500
1/2 1620 1800
1/3 1125 1250
1/4 855 950
1/6 675 750
1/8 495 550
calendar - 500
sponsor* (in addition to price above) + 1000 standard / 1250 premium + 1000 standard / 1250 premium
*Standard HSN sponsor benefits include: prime advertising placement; name recognition on index page, logo placement on
neighborhood page header, logo on neighborhood locator map, web link on HighStreetMoneySavers.com, a seat on both The HSN
Community Advisory & The High Street Fund boards; and $250 of sponsorship is donated to The High Street Fund on behalf of
sponsor. Premium sponsors enjoy the above benefits plus logo placement on: front cover of HSN; promotional materials (ie
posters, event flyers etc); newstand billboard; cubside mobile billboard; and coopertive advertising in other publications.

Network Columbus Sponsorship • $5000 per year

Network Columbus sponsor benefits include: a 12-time, 1/7 box ad on glossy Network Columbus page in outlook; opportunity to
host or speak at one Network Columbus event per year; promotion table at Network Columbus events; logo placement on
Network promotional material and ebast; seat on The outlook Fund advisory board; and percentage of sponsorship donated to
11 The outlook Fund on behalf of sponsor.
 our contact info
OWNERS AND PUBLISHERS
Michael Daniels & Christopher Hayes

HEADQUARTERS
Outlook Media, Inc.
815 N High St, Bsmt Ste Q
Columbus, OH 43215
614.268.8525 phone
614.261.8200 fax
www.outlookmedia.com

REBEL COMMANDER MASTER OF THE UNIVERSE

(aka Business Director) (aka Editor-In-Chief & Art Director)
Michael Daniels Christopher Hayes
mdaniels@outlookmedia.com hayes@outlookmedia.com

FANCY PANTS RELUCTANT DIETY

(aka Relationship Manager) (aka Managing Editor)
Chad Frye Jon Dunn
cfrye@outlookmedia.com jdunn@outlookmedia.com

SLAYER OF THE STATUS QUO CHEESE STEAK

(aka Relationship Manager) (aka Editorial Assistant)
Mary Malone Phillecia Cochran
mmalone@outlookmedia.com pcochran@outlookmdia.com

ADVERTISING DEADLINES INTERNS

Reservations by the 15th of month prior to intern@outlookmedia.com
publication. Art in by the 20th of month prior to
publication. CYBERSPACE
http://www.outlookcolumbus.com
SUBSCRIPTIONS & DISTRIBUTION http://www.outlookmedia.com
Call 614.268.8525 http://www.networkcolumbus.com
http://twitter.com/outlookcolumbus
12 facebook @ outlook: columbus
have a good day!