Quantitative Qualitative
Level of occurrence Depth of understanding
Objective Subjective
Asks "how many" or "how
Asks "why"
much"
Describes Interprets
Number-based word-based
More generalizable Less generalizable
Studies events Studies motivations
Statistical tests are used for
No statistical tests
analysis
More definitive Exploratory in nature
Discovery and proof Enables discovery
To sum up, both types provide a clear understanding of what
is being studied. Both types "together" provide a better
understanding of a research than either type by itself, so mixed
methods research is a good design to use to build on the
strengths of quantitative research and qualitative research.
References
https://snapsurveys.com
https://dovetailapp.com
https://b2binternational.com
Done by:
Eman Mrajaa Mohammed 8735