Welcome to Lazada

The E-commerce Industry

Lazada at a Glance

How Lazada’s Marketplace Works

How to be a Lazada Seller

E-Commerce is booming in Southeast Asia

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Untapped eCommerce Opportunities

• SEA: The world’s fastest growing internet region.

• Expected to grow to more than US$200 billion by 2025
• eCommerce is the fastest growing at a whopping 32% annually

HUGE POTENTIAL FOR GROWTH

(ECOMMERCE SALES AS PERCENTAGE OF TOTAL RETAIL, %)

CHINA 14% - 293 billion

USA 14% - 270 billion

SEA 3% - 6 billion

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3 Mega Trends in Southeast Asia

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International trends

Brick and mortar stores in the US are closing

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The E-commerce Industry

Lazada at a Glance

How Lazada’s Marketplace Works

How to be a Lazada Seller

Lazada Group Business Overview

COMPANY OVERVIEW LAZADA PRESENCE

• The leading online shopping and selling China

Lazada B2C
eCommerce market
destination in Southeast Asia position
• Widest footprint in the region
• Launched in 5 markets in March 2012: HK / Shenzhen
Sourcing hub
Indonesia, Malaysia, the Philippines,
Thailand and Vietnam
• Launched in Singapore in May 2014 #1 #1 Philippines
Vietnam Pop: 108m
• Headquartered in Singapore #1 Thailand Pop: 93m
• One-stop shop to access ~30 million products, Pop: 68m
sourced locally and internationally, across more
than 15 categories #1 Malaysia
• Created an end-to-end ecosystem enabled by Pop: 30m
best-in-class logistics and payment capabilities Singapore
• Backed by the world’s largest retail commerce Pop: 6m
company – Alibaba Group
#1 Indonesia
Pop: 254m

Majority
investor

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Lazada is the clear e-commerce market leader

Lazada B2C e-commerce market position

China

• One-stop selling and

HK / Shenzhen shopping platform
SourcingHub

#1 #1
Vietnam Philippines • End-to-end ecosystem
#1 Pop93m Pop 108m
Thailand
Pop 68m
• Regional HQ in Singapore
#1 with local offices
Malaysia
Pop30m
#2
Singapore #1 • 2 Technology Hubs:
Pop6m
Indonesia Vietnam & Russia
Pop 254m

~550m addressable population

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Our milestones

• Launched in Indonesia, Malaysia, Philippines,

Thailand, and Vietnam
2012
• First Online Revolution

• Lazada Express
• Android App
2013 • Marketplace
• Online Revolution 11/11 – 12/12

• Crossborder Operations
2014
• iOS App

2015 • Cebu Warehouse

• Alibaba Investment
2016
• SM on Lazada

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Partnerships have been forged with brands

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Brands and shops leverage on Lazada for their online presence

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Lazada – A One Stop Shop - More than 15 product categories

A wide assortment of products, from electronics to lifestyle; a one stop shop.

Watches, Sunglasses
Automotive & Gadgets Toys & Games Travel & Luggage
& Jewellery

TV, Audio/ Video

Groceries Computers & Laptops Health & Beauty
Gaming, Gadgets

Sports & Outdoors Media, Music & Books Cameras Home & Living

Baby & Toddler Fashion Mobiles & Tablets Home Appliances

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Our business model

Retail Marketplace Crossborder

Warehouse

Consumers Consumers Consumers

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What’s in store this 2017?

4th generation warehouse Assortment explosion

in Cabuyao, Laguna

Digital goods and services

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Trusted Online Marketplace by Brands

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Lazada’s Seller Centre
ILLUSTRATED SELLER DASHBOARD
A multi-functional and
powerful tool that
empowers and informs
sellers on their business
with Lazada.
Ensuring sellers
don’t miss out on
business
opportunities
Keeping local sellers
updates on the latest
news in the eCommerce
ecosystem
Alerting the seller to
what’s pertinent to
their business;
enabling them to sell
better with Lazada
Helping sellers to
track their business
performance with
Lazada
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Marketing through leading applications

~60 MILLION
APP DOWNLOADS
#1 APP IN SEA
SHOPPING CATEGORY

DURING ONLINE REVOLUTION 2016

MARKET LEADING
MOBILE PLATFORM...
● Improved customer engagement
● Awarded by Google Play
● “Top Developer App”.
● Featured on Apple App store's
Shopping Category

 Best-in-class Android and iOS applications optimized site for all major browsers
 Innovative mobile marketing leveraging chat apps

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Marketing – examples of large campaigns benefiting

5 Major Regional Campaigns per Year On-going Local Campaigns

Keeping local sellers
updates on the latest
Tet / Lunar New February: news in the eCommerce
Year ● Celebrate the lunar new year in SEA ecosystem
March:
Lazada
● Celebrate Lazada’s birthday
Anniversary
● Great deals for customers

June:
Ramadan Typical Campaign
● Celebrate Ramadan with Lazada
Sales Uplift
July:
Superbrands ● Onsite showcase of Lazada’s best Daily Revenues
brands
November-December:
Online
● Biggest sale of the year with mega
Revolution
days on 11/11 and 12/12

Normal Campaign
Day Day

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The E-commerce Industry

Lazada at a Glance

How Lazada’s Marketplace Works

How to be a Lazada Seller

How Lazada Marketplace Works

Drop Shipping

1 2 3 4

• You get notified on
Seller Center & via email
re: customer orders
• You pick and pack
your products
• You prepare all
necessary documents
• Click “Ready to Ship”
• The LEX picks up the items • The customer receives
• Order Status on Seller the item
Center changes to • Order status changes to
“Shipped” “Delivered”

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How Lazada Marketplace Works

Fulfillment by Lazada (FBL)

1 2 3 4 5

• You deliver the • Monitor your FBL • Lazada will pick • The 3PL picks up • The customer
products to Lazada stocks and and pack your the items from receives the
warehouse or orders on Seller products. Lazada warehouse. item
Request for pick-up. Center. • Order Status • Order Status • Order status
changes to “Ready changes to changes to
to Ship” “Shipped” “delivered”.

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4 Pillars to Win on Lazada

Governance
Commercial Operational Marketing
and
and Onsite Excellence and
Operating
Excellence Promotions
Model

• Dedicated senior PIC • Full assortment • Operational SLA • Drive traffic to shop
• Joint Business Plan • A+ content compliance • Active participation in
• Define operating model • Manage Shop-in-Shop Lazada campaigns

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The E-commerce Industry

Lazada at a Glance

How Lazada’s Marketplace Works

How to be a Lazada Seller

Join the largest online marketplace in 3 steps!

Step 1: Step 2: Step 3:

Register & Complete the Post your items &
Submit Onboarding start selling!
Documents Training

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How to sign up on Lazada?

• Fill in online signup form in English at http://www.lazada.com/sell

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How to sign up on Lazada?

Sign Up to Payoneer or World First as a corporate

2 Just reset SC password 4
account and wait for approval (5-7 days)

a) Join our online webinar or, Upload SKUs following content guideline; at least
3 b) Watch videos and pass the test (≥ 50%)
6 1 SKU be approved (usually 3 working days)

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Selling on Lazada
1 2
Listing
Upload your products by
single or mass upload
following content guideline.
Be aware of our products
and category requirement
3 4
Selling Shipping Get Paid
After uploading your You have to ship out orders Payment provider account
products, customers can within 48hrs. LGS only for must be successfully
see them first on all crossborder sellers integrated into Seller
www.lazada.com.my. Center before seller can
Learn how to promote receive the payment
your products
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 Sign up now at
https://sellercenter.lazada.com.my/seller/register/registration_open

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Thank you