Taylor Morelli

SPSS #1
3. A total of 14 students were female who participated in the survey. A total of 16 male’s
students participated in the survey. The overall total of 30 participants and 46.7 percent were
female and 53.3 percent were male.
7. A total of 8 students answered the Know PR part of the survey incorrectly and 22 answered
correctly. Meaning 26.7 percent answered incorrectly and 73.3 percent answered correctly.
11. On average the entire student respondents answered 3.03 questions correctly (M= 3.03, SD=
1.752).
12. On average female students answered 3.36 questions correctly (M=3.36, SD=1.865).
13. On average male students answered 2.75 questions correctly (M=2.75, SD= 1.653).

SPSS #2
The reliability of the original 4 item scale was alpha=.359. The original 4
item scale was reduced to a 3 item scale to improve its reliability. The final
reliability of this 3 item scale is alpha= .777. The final items that will be
used in the scale are: 3.

SPSS #3
Sevqual
Secur
H1: Male customers perceive more Service Quality of the new financial program than female customers.
T-test 1: Compare the mean scores of Perceived Service Quality between male customers and female
customers.

“A 4-item, 7 point scale was used to measure Perceived Service Quality. The scale reliability is
alpha= .832. An independent-samples t-test was conducted to compare Perceived Service Quality
between Male and Female. There was a significant difference in the scores of Perceived Service
Quality measure between IV group 1 (M=5.0123, SD=1.01558) and IV group 2 (M= 4.4658,
SD=1.01304); t(-4.133)=239, p = .000. These results suggest that males have an effect on
Perceived Service Quality. Specifically, the statistics suggest that males perceive more Perceived
Service Quality measures than females. Therefore, H1 is accepted.

H2: Female customers will perceive more Security Risk of the financial program than male customers. T-
test 2: Compare the mean scores of Perceived Security Risk between male customers and female
customers.

“A 4-item, 7-point scale was used to measure Security Risk. The scale reliability is alpha=.785.
An independent-samples t-test was conducted to compare Service Risk between Female and
Male. There was a significant difference in the scores of Service Risk measure between IV group
1 (M=4.6295, SD=1.12101) and IV group 2 (M=5.1311, SD=1.25628); t(-3.268)=240, p =.001.
These results suggest that Females have an effect on Security Risk. Specifically, the statistics
suggest that females perceive more Security Risk measure than males. Therefore, H2 is accepted.
SPSS #4
RQ 1: Is there any significant difference in time spent on broadcast media across the income
groups? ANOVA test 1: Compare the time spent on broadcast media among the different income
groups
The one-way ANOVA test shows that there is not a statistically significant difference across
income levels in terms of time spent on broadcast media, F (2,231) = .178, p =.837, partial η2 = .
002. The ANOVA test results suggest that the low income levels (M = 3..925, SD = 1.95), middle
income level (M = 3.750, SD = .191), and high income levels (M = 3.702, SD = .714) spend a
similar amount of time in watching broadcasting networks.
RQ 2: Is there any significant difference in time spent on print media across the income groups?
ANOVA test 2: Compare the time spent on print media among the different inc

The one-way ANOVA test

shows that there is a
statistically significant
difference across income levels in terms of time spent on print, F (2, 234) = 3.595, p =.029,
partial η2 = .030. A Tukey Post Hoc test indicates that there is a significant difference between
middle and high income level (p = .026). The ANOVA test results suggest that middle income
group (M = 2.655, SD= .162) spend more time on print than high income groups (M = 2.083, SD
= .147).
SPSS #5
SPSS 5 Correlation

V1: More capability lead to more intention

V2: More usefulness will lead to more intention

The test results indicate more compatibility increases ( r= .553 ) their intention ( p= .000 )
The test results indicate more usefulness increases ( r= .506 ) their intention ( p= .000 )

SPSS 6

Gender is not significant in terms of intention.

The significant factors include relative advantage( p= .006), compatibility( p= .000), playfulness( p= .006),
content( p= .000), trial ability( p= .007), usefulness( p= .000), service quality( p= .011) and
control(p=.003).
The regression table shows that purchase intention is significant ( p= .000). Two factors are predictors
which are Compatibility ( p= .004) and Content Quality ( p= .049).