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DATA ANALYSIS AND INTERPRETATION

1. Gender Distribution

Table 7: Gender Distribution


SNo. Classes Frequency
1. Male 42
2. Female 33
Total 75

Gender

44%
Male
56%
Female

INTERPRETATION:
From the above table and graphs it was known that major of the respondents were Male i.e..,
56% and rest 44% were Female.

2. Household Income

Table 10: Household Income


SNo. Classes Frequency
1. Less than 50000 3
2. 50000-99999 5
3. 100000-149999 7
4. 150000-199999 13
5. 200000-249999 15
6. 250000-350000 17
7. Above 350000 11
8. Not prefer to answer 4
Total 75

Household Income

5%
4% Less than 50000

7% 50000-99999
15%
9% 100000-149999
150000-199999

17% 200000-249999
23%
250000-350000
Above 350000
20%
Not prefer to answer

INTERPRETATION:
From the above table and graphs it was known that major of the respondents belonged to
250000-350000 income group which belonged to 23% of the total sample size.
3. Do you know about Marc brand?

Table 12: Awareness of Marc brand


SNo. Classes Frequency
1. Yes 40
2. No 35
Total 75

Awareness of brand

45%

55%

INTERPRETATION:
From the above table and graphs it was known that someof the respondents know about the
brand.

4. What segment of product do you buy/prefer buying from Marc Enterprise Pvt.
Ltd?

Table 13: Most preferred segment


SNo. Classes Frequency
1. Fans 30
2. Water heaters 15
3. Air coolers 11
4. Room heaters 19
Total 75

Most Preferred segment

25%
fans
40%
water heaters
air coolers
15% room heaters

20%

INTERPRETATION:
From the above table and graphs it was known that major of the respondents have used fans
of marc brand(i.e.40%).
5. Which is/are the best part of the Marc Enterprise Pvt. Ltd?

Table 14: Which is/are the best part of the Marc Enterprise Pvt. Ltd?

SNo. Classes Frequency


1. Availability 26
2. Environment of the unit 10
3. Packaging 24
4. Range of the products 6
5. Layout of the unit 3
6. Quality of the product 3
7. Discount on the product 3
Total 75

Reason for choosing Marc


30

25
26
24
20

15

10
10
5
6
3 3 3
0
availability environment packaging range of the layout of quality discount
of unit product theunit

Number of respondents

INTERPRETATION:
From the above table and graphs it was known that major of the respondents choose marc
because of availability of the product which makes customers easy to buy.
6. On the scale of 1-5 , please indicate your satisfaction with various aspects of
Marc Enterprise Pvt. Ltd

Table 15: satisfaction level


SNo. Classes Frequency
1. Very much satisfied 55
2. Satisfied 58
3. Neither satisfied nor 52
dissatisfied
4. Dissatisfied 35
5. Very much dissatisfied 28
58
60 55
52

50

40 35

28
30

20

10

0
very much satisfied neither satisfied dissatisfied very much
satisfied nor dissatisfied dissatisfied

INTERPRETATION:
From the above table and graphs it was known that major of the respondents have satisfied
from the services given by Marc or some of the respondents are neutral.
7. Would you recommend Marc Enterprise Pvt. Ltd to your near ones.?

Table 16: Would you recommend Marc Enterprise Pvt. Ltd to your near ones.?

SNo. Classes Frequency


1. Yes 35
2. No 40
Total 75
No
47% Yes
Yes
53%
No

INTERPRETATION:
From the above table and graphs it was known that major of the respondents didn’t want to
recommend to their frends.(i.e. 53% of total sample size).

8. What perception do you hold about Marc Enterprise Pvt. Ltd?

Table 17: What perception do you hold about Marc Enterprise Pvt. Ltd?

SNo. Classes Frequency


1. Best 20
2. Among the good ones 44
3. Not up to the mark 11
Total 75
12%
28%
best
among the good ones
not upto the mark

60%

INTERPRETATION:
From the above table and graphs it was known that major of the respondents felt that the
brand is among the good ones from the competitors.