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WOMEN IN LEADERSHIP
South Carolina Women’s Leadership Network

BRAND STYLE GUIDE

BRAND IDENTITY GUIDELINES

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 BRAND IDENTITY GUIDELINES

Primary Palette

Primary Palette
Black The Primary Palette indicates the approved corporate colors.
100% Black These colors can be combined with the accent color.
CMYK 0C.0M.0Y.100B
Accent
The accent color can be used to highlight information such
PANTONE Violet U as subheads, bars and rules.
CMYK 61C.74M.0Y.0B
RGB 120R.89G.177B

Logo Application
Accent Ideally the logo is used on a white background for maximum
impact and clarity.
Black
Colors
80% Black
The 2 color version of the logo with tagline is preferrable and
CMYK 0C.0M.0Y.80B
should be used on a white background in most instances.

PANTONE 312 U One Color

CMYK 80C.8M.12Y.0B Use the grayscale applications when only one color of the
RGB 0R.173G.210B logo is allowed. If choice of a color background an all white
version of the logo can be used. Approved background colors
would be Pantone Violet U or Pantone 312 U.

“WIL”
Typefaces Baskerville Regular MAC
Baskerville Old Face PC

“WOMEN IN LEADERSHIP”
Helvetica Neue 77 Bold Condensed MAC
Arial Narrow Bold or Arial Bold PC

“South Carolina Women’s Leadership Network”

WOMEN IN LEADERSHIP Helvetica Neue 57 Condensed (80% black) MAC

Arial Narrow or Arial PC
South Carolina Women’s Leadership Network

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 BRAND IDENTITY GUIDELINES

Social Media
Profile Photo applications