ECONOMIC:
POLITICAL:
Economic growth (now/future)
Type of government & its
Inflation
stability
Labour supply
Taxation policy
Interest and exchange rates
Trade tariffs
Social & employment laws Industry specific factors
Other laws, e.g. consumer
protection; environmental Impact on
company or
business
proposition
consideration
TECHNOLOGICAL:
SOCIAL:
Research & development
Demographics Automation
Lifestyle trends Rate of technological change
Ethnic/religious factors Innovation
Ethical issues Consumer interest & buying
Education potential for new technology
Health