Marketing Plan Simply Refined

MARKETING PLAN
Alyssa Bacchus, Rebecca Bresnahan, Arianna

Frederick, Brittany Hess, Hannah Johnson,
Chris Nagle
MEET THE TEAM
Rebecca Bresnahan
Alyssa Bacchus
Rebecca is a current student at Miami University, majoring in strategic
Rebecca is a current student at Miami University, majoring in strategic
communication. She is from Boston, Massachusetts and plans on moving back to
communication. She is from Boston, Ma and plans on moving back to the east
the East Coast to enjoy the ocean and her family. Rebecca plans working for a
coast to enjoy the ocean and her family. Rebecca plans working for a sales
sales company in the city with her border collie Dennison.
company in the city with her border collie Dennison.
Alyssa Bacchus
Alyssa Bacchus is a Miami University student pursuing a bachelor’s
degree in strategic communication and minors in fashion design and
entrepreneurship. Alyssa is also professionally fluent in American
Sign Language.
Arianna Frederick
Arianna is from Nashville, Tennessee. She is a senior at Miami University
where she is a strategic communication and professional writing double major.
After graduation, Arianna hopes to work in public relations or marketing in
Chicago, Illinois, eating all of the deep dish in sight.
Brittany Hess
Brittany is a senior at Miami University studying strategic communication and
professional writing. After graduation she wants to work for a PR agency in
Cincinnati. In her spare time, she works as a character performer for volunteer
events and birthday parties.
Hannah Johnson
Hannah is a senior at Miami University studying strategic communication.
After graduation, Hannah hopes to work in public relations for a fashion
company or professional sports team in Columbus, Ohio. In her free time, she
enjoys spending time with her large family and two dogs.
Chris Nagle
Chris is a senior at Miami University studying strategic communication and
supply chain management. Chris is from the suburbs of New York City and
hopes to find a job in marketing or logistics after graduation. In his free time, he
enjoys watching the local New York sports teams and traveling with his family
and friends.
PROBLEM STATEMENT
After the company’s name change in January, we are working to build the brand
and replenish the customer database.
RESEARCH
Formal
Online survey
A Google Forms survey was sent to group members’ family and friends, asking
about shopping habits, preferences for contacting a company and demographic
information. The survey responses were collected anonymously.
Informal
Communications audit of company Facebook page
A full audit of posts on the Simply Refined page was conducted, looking at the
following factors: primary audience, post frequency, tone and type of content.
Content analysis of Facebook page
An analysis of the follower-made posts on the community and review pages was
conducted to determine the tone of customer messages and what was being said
about the company.
Focus group
To determine potential publics’ opinions of the Simply Refined Facebook page,
eight individuals were asked to look at the company’s Facebook page. Participant
responses described their opinions of the page’s design, posts and information
availability about the business.
In-depth interview
An hourlong interview with the company’s owner, Jill Baker, provided initial
information about the business. Questions included the business’s origins,
products offered, client goals, current customer markets and future plans for the
company.
Industry analysis
To determine potential competitors, a comparison of products and prices was
made between Simply Refined and similar custom products on Etsy.
Media analysis
Cision’s Top 50 List of Mom Blogs (https://www.cision.com/us/2014/05/top-
50-u-s-mom-bloggers/) was used to look for publications and blogs in the
Cincinnati tri-state that target stay-at-home mothers (an audience identified from
the interview). Targetable publications were reviewed for content and social
media presence.
Secondary analysis
Used 2015 to 2016 household income data from www.census.gov and Data USA
to identify potential publics. Demographic information was analyzed to determine
a practical age and location for possible consumers, with a focus on disposable
income.
Key Findings
❖ Seventy percent of survey respondents selected email as their preferred
method for contacting a company.
❖ Survey response was highest among women ages 18 to 29 and 42 to 54.
❖ Eighty-one percent of survey respondents have purchased custom-made
products and 89 percent said they were willing to pay more for those products.
❖ Census data from 2016 indicates family households have the second-highest
rate of income. Thirty-five to 44-year-olds and 45 to 54-year-olds had the two
highest median incomes ($74,481-$77,213) in 2016 (U.S. census data).
❖ Cincinnati Metro Tri-state data results from Data USA revealed a median
income of $56,826 for 2015, compared to the estimated $57,803 in the
Midwest from the U.S. census data.
❖ Focus group respondents had positive feedback on how the products were
displayed on the Facebook page and felt the positive reviews made them
likelier to buy the product. Participant suggestions included a higher
resolution profile picture and cover photo in addition to more information
about pricing, placing an order and contacting the company. Several mom
blogs identified from the media analysis offer ad space, guest blog posts or
product reviews.
PUBLICS
Primary
Mothers between ages 25 and 45 in the Cincinnati tri-state.
The interview with Ms. Baker indicated stay-at-home mothers make up a sizable
portion of her current clientele. Key findings from the online survey also revealed
the highest respondent rate was from 18 to 29-year-olds and 42 to 54-year-olds.
We compared these two findings to the census data, which indicated family
households as having the second-highest income rate, and decided to target a
local audience within these age ranges.
Secondary
Current Simply Refined customers
Positive messages from the content analysis of the Facebook reviews revealed
how crucial current customers are to spreading awareness of the business.
Additionally, the in-depth interview indicated that word-of-mouth and Facebook
constitute the company’s main avenues of advertising. We decided to target this
audience as current customers make up most of Simply Refined’s Facebook and
Instagram following. Their eyes are on the current content being produced.
Customer brand loyalty could greatly impact the business’s expansion.
Intervening
Mom bloggers and local media
Media analysis using Cision located 50 mom bloggers who can improve the
company’s outreach. Bloggers will not only reach the primary audience of tri-
state mothers, but potential customers in other states as well. Simply Refined’s
capability to ship products allows for expansion beyond Ohio.
GOAL
To transition the company to a professional business by building a cohesive brand
and enhancing business-to-customer communication.
OBJECTIVES
❖ Have seven positive stories published by mom bloggers by Feb. 28, 2019.
❖ Gain 150 new clients by Feb. 28, 2019.
❖ Increase brand awareness among current customers by 70 percent by Feb. 28, 2019.
❖ Strengthen social media engagement with 25 to 45-year-olds by 60 percent
by Feb. 28, 2019.
STRATEGIES
❖ Promote the Simply Refined brand across social media and other online
mediums.
❖ Strengthen relationships with current customers through personalized
outreach.
❖ Create consistent company image on social media and physical products.
❖ Reach out to new clientele using media relation tactics with bloggers.
KEY MESSAGES
❖ Simply Refined Custom Wood Design delivers quality products that can be
made to any individual’s specifications.
❖ Custom products make great gifts for any occasion.
❖ Simply Refined has an unmatched product quality.
❖ Simply Refined’s customized products make the perfect birthday, wedding,
anniversary or housewarming present.
TACTICS
Website (Appendix D)
Using Wix, we will create a website for Simply Refined Custom Wood Design.
The webpage will provide a basic description of services and pricing, as well as
the following sections: about us, contact information, shop, reviews and a gallery
to display products. On the shopping page, customers will be able to choose
options for stains, size and the sign’s message—all of which will be submitted in a
form to Jill. More complicated orders can also be submitted through an available
online form. The website will be linked to the Simply Refined Facebook page and
Instagram.
Logo redesign (Appendix E)
Focus group participants indicated a desire for new profile and cover photos on
the Facebook page. To address this, and as a part of the larger company
rebranding, a new logo for the website and Facebook page will be created.
Pitches (Appendices F-M)
To reach our target audience of mothers, we will reach out to seven mom
bloggers. Each blogger will receive a customized pitch, using a unique angle
based on the content of their respective blogs and readerships. Using Cision’s list
of Top 50 Mom blogs, we selected these seven for our pitches: Cincinnati Moms
Blog, Cool Mom Picks, Mom Does Reviews, Mom Trends, A Mom’s Take,
MomStart and Lady and the Blog. These seven blogs were selected based on the
following criteria:
❖ The blog has at least 10,000 followers on Facebook
❖ The blogger regularly posts on Facebook
❖ The blog has a gift guide that could feature Simply Refined products
❖ The content is pertinent and inclusive to a wide range of mothers
❖ The readership is appropriate for the Simply Refined brand
We chose to reach our audience through mom bloggers because the blogs feature
content that is pertinent to the targeted audience and to Simply Refined as a
brand. Jill identified that stay-at-home mothers make up most of her customers,
showing that Simply Refined products appeal to this key audience. Mom bloggers
focus on giving advice, product recommendations and service recommendations.
Mom bloggers already have established audiences that make it easier for Jill to
get her product in front of the targeted audience’s eyes. Additionally, several of
these blogs have created previous content that focused on entrepreneurial
mothers.
Cincinnati Moms Blog

Contact: Andrea Limke, editor@cincymomsblog.com
Followers: 16,270
Likes on Facebook: 16,353
http://cincinnati.citymomsblog.com/
Cool Mom Picks
Contact: Kristen and Liz --> info@coolmompicks.com
Followers: 132,605
http://coolmompicks.com/
Mom Does Reviews
Contact: Pam → pam@momdoesreviews.com
Followers: 40,587
http://www.momdoesreviews.com/
Mom Trends
Contact: Nicole → nicole@momtrends.com
Followers: 13,193
https://www.momtrends.com/
A Mom’s Take
Contact: Janel → janel@amomstake.com
Followers: 17,053
https://www.amomstake.com/
MomStart
Contact: Louise → louise@bishop4.com
Followers: 13,041
https://momstart.com/
Lady and the Blog
Contact: Vera → veryvera@gmail.com
Followers: 13,935
http://www.ladyandtheblog.com/
Pitch to Cincy Chic
We will also pitch Jill’s story to Cincy Chic, a local publication run by a Miami
alum. Cincy Chic’s content focuses on beauty, career, fashion, features, health and
social. Cincy Chic specifically has a “Chic Mom” section that focuses on products
and interests targeted toward our primary public of mothers. The publication also
has a strong multimedia presence on Facebook, Instagram, Twitter and
YouTube.
Cincy Chic
Contact: info@cincychic.com
Amy Scalia, Publisher and CEO, ascalia@cincychic.com
https://www.cincychic.com/
Business cards (Appendix E)
Business cards will be placed at the following local businesses in Harrison, Ohio,
(with the permission of the proprietors) to target potential customers and
generate conversation about the brand.
The Coffee Peddlar
112 Harrison Ave., Harrison, OH 45030
Opened in 2010, the Coffee Peddlar is an independently-owned coffee shop
run by a local mother-daughter team. The shop serves as a hub of the
Harrison community, offering live music and art shows. Jill would also
have a link here as the wife of a firefighter, as this coffee shop allows
community members to donate money to a police and firefighters fund.
Money from this fund allows police and firefighters to order pre-paid
drinks.
Two Friends Boutique
Just down the street from the Coffee Peddlar, this eclectic boutique targets
our primary audience of 25 to 45-year-old females. As another small
business in Harrison, Ohio, placing business cards here will show the
interconnectedness of small businesses and their impact on the local
economy. Additionally, a few of Jill’s signs are already on display here.
Regency Beauty Salon
This local salon is another business in the historic downtown district along
with the Coffee Peddlar and Two Friends Boutique. This salon is another
example of a small, local business that targets our primary audience of 25
to 45-year-olds. Availability of business cards on the counter would raise
awareness of not only Jill’s small business, but other Harrison, Ohio,
businesses as well.
Direct mail & email piece (Appendix O)
We will send out two mail pieces; one will be a postcard and the other an e-card.
The direct mail piece will be a holiday postcard sent to current customers whose
information is in Jill’s database. The postcard will wish them happy holidays and
encourage them to consider purchasing a Simply Refined product as a perfect
holiday gift. The e-card will be emailed to current customers as a Valentine’s Day
reminder, emphasizing how Simply Refined signs make the perfect gift for a loved
one.
Business email
To fulfill the goal of building a cohesive company brand, we will create a Gmail
account for Simply Refined, jill.simplyrefined@gmail.com. Survey results
indicated most customers prefer to contact a business through email rather than
social media. Creating an updated business email will strengthen the brand’s
image rather than the current Hotmail account.
Facebook rebranding (Appendix Q)
Based on our focus group findings, participants found the general appearance and
tone of the company’s posts appealing. To increase brand awareness and diversify
content we will create sample posts that mimic the current style but go beyond
the company’s ongoing projects. Examples of new content will include sharing
articles about the small business community, entrepreneurship and trends in the
custom design industry.
We will also update the Facebook page to include the website and new email so
new and current customers can readily find information on contacting the
company and pricing.
Facebook ads (Appendix P)
As an added part of the Facebook page rebranding, we will create and run
Facebook Ads that target new potential customers. The ads will specifically
target females between ages 25 and 45.
Instagram giveaway promotion (Appendix R)
We will create two Instagram giveaways in which participants will be entered in
a drawing to receive a 15-inch customized sign. To be eligible, participants will
have to follow the company on Facebook and Instagram, like the post and tag
three friends in the post’s comments. The first giveaway will be in October and
the second in February for a Valentine’s Day theme.
TIMELINE
We selected this timeframe because it falls within Simply Refined’s peak season of
August to December. Beginning in September allows the company to capitalize
on the major fall holidays as well as the December holidays, the new year and
Valentine’s Day.
Sept. 1, 2018 - Feb. 28, 2019
September December
❖ Begin campaign Sept. 1, 2018 ❖ Facebook & Instagram posts
❖ Create website ❖ Facebooks ads (10)
❖ Order business cards ❖ Send holiday direct mail postcard
❖ Design logo ❖ Pitch to Cincy Chic
❖ Facebook & Instagram posts
January
❖ Facebook ads (10)
October ❖ Facebook ads (5)
❖ Instagram giveaway promotion ❖ Pitch to Cincinnati Moms Blog
❖ Facebook & Instagram posts ❖ Pitch to Mom Trends
February
❖ Pitch to A Mom’s Take
❖ Pitch to MomStart
❖ Send Valentine’s Day email card
November ❖ Second Instagram giveaway
❖ Facebook & Instagram posts ❖ End campaign Feb. 28, 2019
❖ Pitch to Cool Mom Picks
❖ Pitch to Mom Does Reviews
❖ Pitch to Lady and the Blog
BUDGET
$500-$600
Product Price per unit Quantity Subtotal

Business cards — 250 $20.00
Website domain $18.00/month Six months $108.00
Direct mail $.34 250 $85.00
piece
Instagram $55.00 2 $110.00
promotional
giveaway sign
(15-inch)
Facebook ads $5.00/day 45 $225.00
TOTAL $548.00
EVALUATION
Objectives
❖ We will be successful if we receive seven positive reviews from mom bloggers by the
end of the campaign. We will measure this success through content analysis by
reading each review and analyzing the writer’s tone to determine if the review is
positive or negative.
❖ To measure the number of new clients we will use the customer database to count
the number of new entries at the end of the campaign. If we gain 150 new clients,
this objective will be deemed successful.
❖ To measure brand awareness will look at the company’s Facebook insights and use
Google Analytics on the website to see if awareness has increased by 70 percent. If
the two platforms equal 70 percent or greater, this objective will be considered
successful.
❖ Using Facebook and Instagram insights we will analyze follower engagement
(sharing, comments, number of followers etc.) If our engagement among 25 to 45-
year-olds has increased by 60 percent, this objective will be deemed successful.
Tactics
❖ Business cards: New customers will be asked how they heard about Simply Refined. If
35 percent heard about the company through receiving or picking up a business card
at one of the distributing stores, the tactic will be considered successful.
❖ Logo: We will measure the engagement of followers on the Facebook and Instagram
pages at the end of the campaign. Comments on the new logo will be analyzed
through content analysis. If 50 percent of the Facebook comments on the logo are
positive, this tactic will be considered successful.
❖ Pitches: If all seven bloggers write a story or review about Simply Refined, this tactic
will be considered successful.
❖ Website: Using Google Analytics we will measure bounce rate, time spent on each
page and number of visitors.
❖ Giveaways: The Instagram promotions will be successful if the Instagram page’s
engagement increases after the giveaway.
❖ Facebook Ads: If our Facebook page receives a 40 percent increase in viewers during
the time period the ad is posted, this tactic will be deemed successful.
❖ Business email: The email will be successful if we increase order numbers by 30
percent at the end of the campaign.
❖ Holiday cards: The direct mail pieces will be successful if we increase order numbers
by 20 percent during the December and February months.
APPENDICES
Appendix A: Survey Results
Appendix B: Focus Group Responses
Participant #1
“Very creative signs, good use of colors, products look appealing by the way they are displayed,
few grammar issues explaining the products, need to proofread more efficiently to eliminate
this issue, overall the products were displayed effectively to prompt the buyer to want to use
this product.”
Participant #2
“Can see how customers use the product; can see multiple items / customization: customer
reviews are right there; Facebook page not as easily maneuvered; profile picture is not eye
catching; header picture is not good either; can't find items to buy/how to purchase.”
Participants #3
“Suggestions- Higher resolution photo needed for the headed photo, more information on what
the company is (what does it stand for, what does it sell, what makes it stand out from
competitors), more images of what the company sells. I like the personality and consistency of
the posts!”
Participant #4
I like that the front photo at the top is well put together - like I’d want to model my own house
after that photo - I like that all the reviews are 5 stars and there are testimonials of her work - I
like that she posts comments about her process - like she wrote “going for Christmas trees
round 2” while at Lowe’s. The “about” section looks too empty to me - it only has a phone
number. I didn’t watch the video, but it looks out of place. Like I don’t know what relevancy the
video has
Participant #5
“It looks like a nice product and has great reviews just not something I personally would buy,
maybe as a gift for someone older. But based on all the great reviews if it was something I
wanted to buy I would.”
Participant #6
“I like the designs and they seem to have good feedback, so I'd be willing to buy. But then there
isn't a website for me to go to and I don't see pricing anywhere. I don't think I saw an email
either, just a phone number and people don't love making calls these days. They had a lot of
pictures as examples of work they have done, and I like that”
Participant #7
“homemade, unprofessional, good reviews, cool products.”
Participant #8
“bad logo, good reviews, didn’t look like she put a lot of time into it.”
Appendix C: Communications audit & content analysis
Communications Audit of Simply Refined

Channel Primary Primary Frequency Content Mix Writing Style
Audience Uses (Variety, User- & tone
Focused, Messages, voice,
Calls to Action) personality,
etc.
Facebook Current Showcase Multiple posts in Displays of current Casual,
Page customers, existing a day (October); projects; GIFs with conversational
family, friends products, September posts order updates; tone. Mix of
communicate every other heavily update business &
with clients day/every three structured. Not personal in
days; occasional much variety comments
gaps of 1-2 weeks
Microcontent
Headlines,
Branding &
subject, lines, Design Visuals
Integration
links,
captions, etc.
Not all posts Easy to All posts have Branding included
have navigate accompanying in profile picture &
captions. page. picture or GIF cover photo which
Mainly Standard have signs with the
pictures; Facebook company name
copious use business page
of hashtags layout: posts,
reviews,
about, photos
Content Analysis
Word # of occurrences
I 16
Jill 12
for 11
My 9
Love 7
Made 7
Appendix D: Simply Refined website
Appendix E: Logo & business cards
Logo
Business Card
Front Back
Appendix F: Pitch to Cincinnati Moms Blog
To: Andrea Limke, editor@cincymomsblog.com

From: jill.simplyrefined@gmail.com
Hi Andrea,
My name is Jill Baker and I’m reaching out to you about my business,
Simply Refined Custom Wood Design. We’re an independently-owned
business that creates high-quality, customized wood signs. While my idea
started as a hobby with another friend, I’ve since struck out on my own and
watched it grow into something more. Now I’m looking to spread the
word.
As a mother-of-four and full-time school nurse, I came across the
Cincinnati Moms Blog, read your stories about entrepreneurial women and
found myself connecting. I would love the opportunity to tell you my story
and raise your readers’ awareness of my products. My custom wood
designs make great personalized and unique gifts—an angle that would
interest many of your readers.
I’ve attached a fact sheet with more information and you can follow me on
Facebook @simplyrefinedsigns to see some of my work. Thank you for
your time and I look forward to hearing from you!
Best wishes,
Jill Baker
Owner, Simply Refined Custom Wood Design
Attached: simplyrefined_factsheet.pdf
Appendix G: Pitch to Cool Mom Picks
To: info@coolmompicks.com
Hello Kristen and Liz,

The holiday season is right around the corner, and I have a fabulous gift
idea to add to your 2018 holiday gift guide! My name is Jill Baker and I
own Simply Refined, a custom wood design business based out of Ohio. I
create thoughtful and unique custom wood signs that make great gifts for
birthdays, anniversaries or weddings! I’ve attached pictures of my work so
you both can see how creative and special these items are! I would love to
send you one of my most popular products so that you can review its
quality and craftsmanship. Is this something you would be interested in?
Along with being a small-business owner, I am a mother of four and a full-
time nurse! I came across the blog, read your posts and found myself
connecting to the content. I would love the opportunity to tell you my
story and raise your readers’ awareness of my products. Would you also be
interested in learning more about my business and how I balance Simply
Refined and motherhood?
I’ve attached a fact sheet for your perusal and would love to answer any
questions you might have about Simply Refined!
Keep in touch!
Best,
Jill Baker
Appendix H: Pitch to Mom Reviews
To: pam@momdoesreviews.com
Hi Pam,
My name is Jill Baker and I own Simply Refined, a custom wood design
company that I run independently in Cincinnati.
I came across your blog and noticed the variety of products you review, as
well as our similar audiences of mothers. With the holidays approaching, I
wanted to tell you and your readers about Simply Refined and how our
products give a personal touch to any occasion. From your impressive
assortment of careers as well as being a mother yourself I’m sure you
understand the difficulty that goes into finding the perfect gift for your
loved ones. I myself am a full-time school nurse and mother of four.
All my products are high-quality and handmade to each customer’s
specifications. I’ve attached a fact sheet for your convenience and would
love to answer any questions you might have. Thank you and I look
forward to hearing from you.
Best wishes,
Jill Baker
Appendix I: Pitch to Mom Trends
To: nicole@momtrends.com
Dear Nicole,
My name is Jill Baker and I own Simply Refined, a custom wood design
company that I run independently in Cincinnati. I am also a full-time nurse
and mother of four!
I recently came across your blog, Mom Trends, and felt instantly
connected to the content. With the holidays approaching, I have a fabulous
gift idea to share with your readers! My custom wood designs are special
and thoughtful. They make for the most amazing and personal gifts, and I
think your readers would be excited about this unique gift idea for
birthdays, anniversaries, holidays and Valentine’s Day.
I would love to talk to you more about my business and how I balance it
with my job and motherhood. I’ve attached a fact sheet with more
information and linked to my Facebook page where you can see all of my
designs.
I look forward to hearing from you.
Best,
Jill Baker
Appendix J: Pitch to A Mom’s Take
To: janel@amomstake.com
Dear Janel,
My name is Jill Baker and I own Simply Refined, a company that creates
custom wood signs. As the holiday season approaches, I wanted to reach
out to you about my business that I independently own and operate along
with being a full-time school nurse and mother of four!
I saw your post about the “Perfect Christmas Gifts for Women” and
thought that my custom wood designs would make a great addition to your
list. My designs are special, unique and thoughtful, and they make for the
most amazing and personal gifts.
I would love to talk to you about my business, as I think it would be of
interest to your readers! Please feel free to visit my Facebook
@simplyrefinedsigns to see some of my work. I’ve also attached a fact sheet
with more information about me and my business.
I look forward to hearing from you.
Best,
Jill Baker
Appendix K: Pitch to MomStart
To: louise@bishop4.com
Hi Louise,
custom wood signs. As the holiday season approaches, I wanted to reach
I saw your gift guide from 2017, and I think my custom designs would
make a great addition to this year’s list. My designs are special, unique and
thoughtful, and they make for the most amazing and personal gifts.
Best,
Jill Baker
Appendix L: Pitch to Lady and the Blog
To: veryvera@gmail.com
Hi Vera,
custom wood designs. As the holiday season approaches, I wanted to reach
I saw your list of “10 Items I’m Pining For During The Holidays” last year,
and I think my custom designs would make a great addition to this year’s
list. My designs are special, unique and thoughtful, and they make for the
most amazing and personal gifts.
Best,
Jill Baker
Appendix M: Pitch to Cincy Chic
To: info@cincychic.com
Hi Amy,
My name is Jill Baker and I’m reaching out to you on behalf of my business,
Simply Refined. We are an independently-owned company that designs
personalized wooden signs.
Your magazine has written so many wonderful features about women in
business. I actually found your magazine first through its blog and the
holiday gift guide. I would love the opportunity to talk with you about
Simply Refined and answer any questions you may have. You can see some
of my work on our company Facebook page @simplyrefinedsigns. I’ve also
attached a fact sheet below for your convenience. I look forward to hearing
from you!
Best wishes,
Jill Baker,
Appendix N: Fact sheet for pitches
Appendix O: Direct mail & email pieces
December Holiday Card
Valentine’s Day Email Card
Appendix P: Facebook ads
Appendix Q: Facebook posts
Desktop view
Mobile view
Appendix R: Instagram giveaways

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Communications Audit of Simply Refined

To: Andrea Limke, editor@cincymomsblog.com

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