Marketing

380 Group 6

College Loop Final Assignment

Miles Hoehne, Besnik Hoxha, Claire Gardone, Cesare Campisi,
and Arturo Guzman

April 24, 2018


 Assignment #1
Product idea:
Our product, College Loop, provides a single-communication platform for all students within a
university to connect with one another through a consistent interface for multiple aspects of student
life, including coursework and activities outside the classroom. These extra-curricular activities include
social, academic, and professional clubs; sports; fitness classes; campus events such as speakers; and
networking opportunities. Today, these communications happen digitally, but are fragmented across
multiple platforms. Our vision is to consolidate these communications into a single platform to
streamline the number of different applications which students must learn and use daily. College Loop
will reduce complexity and frustration experienced by students who are currently using too many
disparate communication tools to fully participate in student life.

Value proposition:
Today, a typical university has at least four different communication platforms in place, which
are often provided by separate technology vendors. The result is that a university must manage multiple
contracts and vendor relationships, and support multiple technologies, all of which increases the
administrative time and expense of providing these tools to faculty, staff, and students. The value
proposition of College Loop for the university would be a reduction in the administrative time,
resources, and expense to manage these multiple platforms. In addition, the consolidated
communication platform will help increase student engagement and participation in activities, leading
to greater student satisfaction, retention, and graduation. The impact of the consolidated
communication platform will be greatest in serving to satisfy the needs of international students and
improve the university’s retention and graduation rates for these students. In the long term, by
encouraging community life on campus overall and providing extra support to vulnerable international
students, the university will have an easier time attracting international students who typically pay the
full tuition amount.
The value proposition for the university’s faculty and staff is to reduce frustration and time
spent managing different platforms to accommodate several issues that students are facing, including
last-minute emails that are sent to the professor for verifying how to do a particular assignment or to
use the technology needed to complete the assignment. An anti-plagiarism software, such as
DupliChecker, embedded throughout the consolidated communication platform will help reduce the
amount of time professors must spend watching for and addressing instances of student cheating.
The value proposition for students attending the university is that they can learn one
communication platform rather than several such platforms (such as Sakai, Locus, et al). The
consolidated platform will thus allow students to spend their time learning the course material and
participating in activities, instead of spending valuable time learning how to utilize all the different
technologies needed to complete their coursework and manage their extracurricular involvement.
Another important element of the value proposition for students is that this platform will increase their
ability to connect with their peers and faculty, to participate more and being involved within the
university life making sure that they are not left out or they do not miss important opportunities. These
challenges are discussed in further detail in the appendix.
Target market:
The target market for College Loop consists of colleges and universities in North America,
starting with the United States and the English speaking regions of Canada. We would segment the
market based on the total enrollment and on the proportion of the student body which are
internationals, because the consolidated communication platform will offer the highest return on
investment at larger programs with relatively high proportions of international students.
Our service will be specifically tailored to universities. College Loop would focus particularly on
universities that have 10,000 students enrolled or more that are composed of at least 10% international
students who are currently involved. The reason why College Loop chooses this particular segment is
because the company is trying to focus on grabbing sufficient scale quickly by targeting these groups.
According to Collegeexpress[1], a registered total of 11.57% of the more than 2600 colleges and
universities in United States have at least 10,000 students. This signifies that about 300 institutions have
a large enough student body to be interested in our product and this number would be narrowed down
to those universities or colleges having an international body of at least 10%. The universities
themselves would be the buyer for this product, but professors, staff, and students would be important
stakeholders whose needs must be served in order for the buyer to select our product.
Distribution channels post crowdfunding
Distribution of the College Loop platform will require experienced technology sales
professionals and implementation experts, who ideally have pre-existing relationships with the
technology buyers at the major universities on our list of target customers.
At least initially, our company will hire an intermediary who already has the knowledge,
expertise, and relationships with the major universities to expedite the path to landing the initial
university contracts and revenue while also reducing our company’s risk and expense of hiring its own
sales force and implementation team. After the initial launch and successful implementation of the
College Loop platform at multiple major universities, the company can explore bringing the sales team
in-house.

[1] Collegeexpress: https://www.collegexpress.com/lists/list/how-many-students-attend-colleges-listed-
by-size/357/
Competition:
The industry that we are targeting is the educational service industry. Although there are
products that have been developed which offer fairly similar services, our product differs in the
functionality, usability, and overall purpose. Our goal of implementing a digital community within a
University is unique and, through our thorough research, has not been created. One competitor, which
offers a similar product, is Easy Class. Easy Class is a platform that allows educators to create a virtual
classroom where students can create an account and communicate with their classmates by posting on
a class wall. This may be our competition because one of the main functions of our product is allowing
students to communicate with professors and students enrolled in the same class. However, our
products differs in that each student has an account premade by the University. When a student is
enrolled in a class, they automatically can see other students in their class, the professor, and the tutor
which has been assigned to the class (optional). Our product is also different in that it the
communication is more intimate. For example, if there is a group project, students can create a chat
with everyone in their group. The chat for our product offers a whiteboard, video chat option, and text
message option. Easy Class, would be our competition because they also offer a discussion tab for
students to discuss topics with one another.
https://www.easyclass.com/
Chalk Up would also be one of our competitors because it offers a “collaborative experience” for
students outside of the classroom. Another one of our competitors is Facebook. Facebook offers an easy
way for people to communicate and share information; moreover, simply by creating a group page on
facebook, people can easily interact with one another regarding events, topics, etc. However, Facebook
is more personal and has a lot of leisure purposes which are irrelevant to the learning experience. Our
product differs in that all students within a university are automatically linked to this platform and can
easily find one another. Also, anything regarding student life can be easily accessed and students
interested in similar events can ask questions to on another. Similar to Facebook, each student will have
their own profile with their ID picture, description, interests, and a class schedule. The class schedule,
however, is not visible to all students on the platform, but instead students have the option to accept a
request from other students to view their schedule.
https://www.chalkup.co/student-engagement-platform

Brand Identity
What will you call your brand? Briefly explain your thought process and decision.
- We are going to call our product “College Loop.” We decided on this because its purpose to
connect college students to others at their university. We hope for this to be a platform where
all resources at a university are easily available. It’s a catchy title that goes along with what our
product is. It is also general enough to be used for any college or university.

Conduct a thorough online search for your brand name and product to make sure that (1) your idea is
not already being done and (2) that the brand name is not already being used.
- Our idea appears to be different because it is made to be used for all universities. There is no
other platform as widespread as we plan to go. College Loop would include more features than
any existing program.

Conduct a trademark search to make sure that your product/brand name is trademarked. If it is, choose
another that is not: https://www.uspto.gov/trademarks-application-process/search-trademark-
database
- The name “College Loop” does not appear to be taken.

Kickstarter Information Page
Go to https://www.kickstarter.com/ and browse through some project pages. Note projects you like and
dislike (this does not need to be included in this paper). Provide the following for your product:
● College Loop: Communication Throughout Campus
● Short blurb (135 character limit)
○ A single platform for university students and faculty to connect and collaborate on
projects, note-sharing, and gain access to schedules for club meetings.
● Give people a sense of what you’re doing. Skip “Help me” and focus on what you’re making.
○ Traditionally, resources for students are located on separate sites with more than one
login, creating a complicated system for gaining access to materials. College Loop allows
students to contact classmates and club members, download course materials, and
create workspaces on a single platform. Students’ lives are streamlined when all
resources are accessible in one place.
○
 ● Project Description (No character limit)
Our product is a platform where all students within a university can communicate with each
other in real time. Daily students need to communicate with their fellow classmates and other university
students regarding coursework, university events, clubs, wellness, and other extracurricular activities.
Our platform simplifies this by creating a sense of community online where students can access all
campus resources. Rather than having to switch across different platforms, College Loop provides
students with a one-stop shop where they can easily access information regarding their life as a student.
Our product’s main focus is simplicity; furthermore, we want to make sure that students can have easy
access to our product and understand the complete function of the interface.

College Loop is all about accessibility and its user friendly concept. College Loop will be
developed by experienced website developers and engineers. We have prioritized functionality to take
students productivity to the next level. Each University’s College Loop site can be customized to the
specific needs of that university. Above is an example of what Loyola’s might look like. As you can see,
the design is simple, clean, and easy to navigate. Students can access any resources they need to from
the clearly labeled and organized drop down menus at the top toolbar. Navigation throughout the site
will be made easier with the use of breadcrumbs.

 College Loop’s user interface is designed to convey all information to students in the simplest
way possible. The home page is composed of the College Loop logo. The login process is mapped out to
be easy and quick with a username and password that is uniquely assigned to every individual student.
These users can also access a video or page about how to use College Loop on the login page. There will
also be a help tab will assist users with any technical or login difficulties they may face.
There will be pages for each of the classes the student is taking. These pages will include icons
where the students can click to find their grades, class resources, announcements, assignments, and
more. The goal of this website would be to integrate the many platforms that universities typically use
all into one for greater ease of use and convenience.
● Use your project description to share more about what you’re raising funds to do and how
you plan to pull it off. It’s up to you to make the case for your project.
○ In order to get funding for College Loop, the software and research for this product will
be presented to universities and colleges around North America that are interested in
buying the platform. College Loop is an invaluable resource that can serve as a
replacement for the other sites they are currently using. We will start out by testing this
program with a small segment students. Based on their feedback and interaction with
the program, we will develop the final full version of College Loop and sell it to
universities.
● Include a description of images or videos that you would use.
○ Users will be able to access the websites home page that provides a login for students to
enter their respected university/college email.
● Goals & Rewards
○ $10 or more reward: phone pop socket with the College Loop logo on it
○ $20 or more reward: water bottle with College Loop logo on it
○ Our goal is 5 million because we need engineers, programmers, security, and many
other resources. In order for this program to be at the scale and operational level that
we want, it will require large initial investment.


 Assignment #2: Website Design

The domain name Collegeloop.com is open, so we will be using that and then customizing it to direct to
each college’s website. For example, Collegeloop.com/Loyola would lead to the login for Loyola’s
College Loop. We did not run into any issues trying to find a domain name. Below are samples of what
the College Loop website would look like once it is set up for a particular college. We created a demo of
what Loyola’s might look like.

Home page:

On the landing page, the student will be able to see in the navigation bar different tabs that will allow
him or her all university resources related to classes, events, other resources and important information
the student needs during his academic journey. The navigation bar features drop down menus that
stays above the fold as the user scrolls down on the page.

Student profile page:

The first page next to “Home” on the navigation bar will lead to the student profile. Here the user will be
able to access their personal info regarding their major/minor, current GPA, clubs, and classes.
Moreover there will be the option to upload the personal profile in “update my profile,” as well as the
possibility to join clubs within the university (“join my club”). Moreover it will be shown the student
photo below (shown as the chef). Student will be able to change their profile photo by clicking on the
image and choosing an option to edit the image.

Class page:

A student who clicks on the navigation link to coursework will be able to choose from a dropdown menu
any of the classes in which they are currently enrolled. In this case the student has clicked the link for
their MARK 201 course. When the student lands on the course page, there will be an image chosen by
the professor to represent the course. Within the course, the student will be able to access via links:
● Resources: by following this link the student will gain access to a page which consolidates the
syllabus, all of the textbook handouts, homework assignments, and other files provided by the
teacher.
● Gradebook: student will be able to see his grade on each assignment and grade so far in the
course.
● Assignments: in this section the student will be able to download assignments (from assignment
list sent by the professor, with the possibility to submit the assignments as well).
● Test and quizzes: students will able to view results of exams taken during the semester, as well
as have reminders for future exams.
● Forum: students will have a link to the message board where they can communicate
asynchronously with his classmates and professors.
● Announcements: students will see announcements posted by the professor or by the class’ TA.






Clubs/ organizations page:

Under this page, accessible through Student Life, the user will be able to see at the top the clubs in
which they are currently enrolled. Towards the end of the page, theyu will have the opportunity to visit
other clubs’ pages or forums in which they are interested.

Health and wellness resources page:

Health and Wellness are other pages located within our site that will give students the resources
necessary to learn about healthy habits, as well as having immediate access to the sanitary facilities and
having the ability to schedule an appointment with a mental or physical health professional. In addition
a nurse will be available seven days a week to help the student when feeling sick.



Opening Login Page:

Includes our call to action for people who are interested in purchasing College Loop.
Social Page:

Here students can chat with other people from their classes. Students can also create chat groups with
students they are in group projects with. This allows students to easily be able to communicate and
connect to each other.

Libraries:

On this page students can access all the resources that their University’s library has to offer.

About:

This page would serve as a tool to show students about the features of the website and how to navigate
it. This page would be useful for students who are using College Loop for the first time. It would also
help them if they ever got confused about something on the site or needed to know how to do
something.
 Assignment #3: Search Engine Optimization Plan

Keyword Research
Step 1: Identify target key phrases for each page of your website. Use tools in the list posted on Sakai to
help you identify your target phrases. Keep in my Google’s research on micro moments as you think of
keywords.
● Main landing login page
○ College Loop login
○ College Loop university platform
○ Online coursework for College Loop
○ College Loop
○ Online university community
● About us/homepage promoting our service
○ Educational software platform
○ Digital learning platform
○ University software
○ College Loop
○ Try College Loop
○ Assistance with College Loop
○ College Loop how to ….
○ College Loop tutorial
○ College Loop instructions
● Contact Us
○ College Loop contact phone
○ College Loop assistance
○ Contact Help College Loop
○ Email College Loop
○ College Loop troubleshooting

Step 2: Write a title and a description for each page of website that integrate your key phrases.
SEO Organic search
Title: Digital Learning Platform | Login - College Loop
Description: College Loop is an advanced and highly user friendly digital learning platform that
integrates a universities community online.
Title: Educational Software Platform | Abous Us - College Loop
Description: Our educational software platform allows students to access coursework, communicate
with fellow students, and receive information on University events and extracurriculars.
Title: College Loop Assistance | Contact Us - College Loop
Description: If you have any questions on how to start using College Loop, you can speak to one of our
active representatives on the phone or send us an email with your inquiry.

Step 3: Consider what types of content you should add to the site. This content should provide value to
your customers and also attract others to share and link to your site. Discuss the different types of
content you may use (e.g., infographic, photos, videos, etc.) and the topics that this content will cover.
Important note: Organic search would take people to a College Loop login page or to the
homepage where universities would purchase the College Loop software. You cannot get to other pages
of our site without logging in to your university’s College Loop site. Therefore, all our pages beyond the
landing page will not be accessible without a login. Below are the descriptions for the pages that would
come up in an organic search.
The “About Us” or College Loop Homepage is our most important page. Universities purchase
College Loop software from us for their university. Here they would find info about College Loop
including links to pages about features of the site, other universities that are using it, how it works, how
to buy it, contact us, and more. This is where more general information about how and why we made
College Loop. Here is where we would be providing information in order to sell the program. “About
Us” shows what our site does, how it is used, and how it can benefit universities. Specific content
includes videos showing how the site looks once a student logs in with a person talking and explaining
the site. Specific content would also be screenshots of the pages once a student logs in, such as class
pages and club pages. This content will give customers specific examples of what College Loop looks like
once it is customized to a university and to a student. Here factual and descriptive words about our
website like “digital learning platform.”
The College Loop Login Page is where students would go to log into their College Loop account
with their university from here, they would be able to access College Loop pages like class and club
pages. However, they have to log in to access this content. The login page would include links to our
homepage and the contact us page if they need assistance. This page features a drop down menu where
students will select their university and then enter their username and password. The College Loop logo
will also be featured here with a descriptive welcome message such as: “Welcome to College Loop, a
connective digital learning platform to integrate all aspects of university life.”
Contact us Page: this is another page that is accessible without logging in. On this particular
page users will be able to access a drop-down menu where they will be able to see a “Help” link leading
to a page where the students will be able to email, call or receive help from the university College Loop
where they are enrolled. All of this will be shown on the Help Page making it easy for students to visually
see the links to the page they are interest. Once users enter the page they will be able to email to ask
specific questions about how to add and remove classes, and in depth help with the university College
Loop website, by providing as well important announcements about any updates or crashes within the
site. In the contact us page users will be able to see a description to make them understand what the
page offers and leads to. For instance, this message may be: “We provide College Loop Assistance 24/7
and we give you the possibility to email, call us and be able to visualize any important announcements
that are fundamental for users to know to operate the platform.”
Step 4: Consider other sites that would be ideal sites for link building (i.e., sites with authoritative
domains that are relevant to your site. Use Moz’s Open Site Explorer
(https://moz.com/researchtools/ose/) or other tools link building tools (see list of resources on Sakai) to
identify high authority sites and high trafficked sites.
 In order to determine which are the ideal sites for link building we decided to take a decision
based on the spam level, page authority (measures the strength of individual pages) and domain
authority (measures the predictive ranking strength of entire domains or subdomains)
1. IMS Members and Affiliates | IMS Global Learning Consortium:
○ www.imsglobal.org/membersandaffiliates.html
○ We chose this website because it has a low spam score (2). The page authority is
71/100 which is fairly decent. The website proves to have higher-authority,
especially due to its domain authority is 82/100.
2. 11 Tech Factors That Changed Education in 2011
○ https://mashable.com/2011/01/07/online-education-websites/#fz7qbunxfmqb
○ The website proved to be the most informational site for the purpose of College
Loop’s marketing and exposure to students and professors. The page has a
lower page authority than the others but we believe it could link users back to
our website the best. It proved to have a domain authority of 94 which is a high
number compared to the other sites.
3. 100+ Online Resources That Are Transforming Education
○ https://mashable.com/2011/01/07/online-education-websites/#A88LyuiDwm
○ This particular domain shows to have low levels of spam score so indicates that
is trustworthy and can be an useful resource to create backlinks or inbound links
to attract user engagement and visits to our website. In addition, if the page
authority proves to be low (59) we decided to choose this as a possibility since
the domain authority proves to be consistently high (94). Combining the low
levels of spam and high domain authority we think this could be an useful
resource for creating a successful anchor text leading to our website.


 Assignment #4 Paid Search

Paid Search Use the Google Keyword Planner* to develop a Paid Search Campaign. Provide a
recommendation for a paid search campaign with 2 Ad Groups. Each Ad Group should have at least 2
ads (4 ads total). Include a drawing of the proposed strategy (see page 2 for a very simple template –
you can use this one or be creative and make your own).

(1) Think about how you would organize your Google AdWords account. Provide a visual showing your
campaigns, ad groups, and ads. You only need to label these. See Paid Search lecture slides for
examples.

(2) Choose 2 Ad Groups from the proposed account structure in #1.

(3) Identify target keywords for these 2 Ad Groups and report their cost and estimated traffic. Also
identify negative keywords (if any).
We identified our keywords as “university,” “educational software,” “collaborative teaching,”
“digital learning platform,” and “online coursework.” The cost (or suggested bid) ranges from $0.55 to
$6.14. Based on these keywords, we would expect traffic to range from 1,000 searches to 10,000,000.
Negative keywords include: “high school,” “grade school,” “elementary school,” grammar school,”
“middle school,” “preschool,” and non-higher educational keywords.

(4) Write text for at least 2 ads in each ad group (pay attention to character limits).

(5) Include landing pages for the Ads (e.g., just need to mention that you are taking them to a specific
page on your website or dedicated landing page).
(see part 2 and part 4)

(6) Discuss any target audience settings, such as geo-targeting.
The U.S. and higher education would be our general target

(7) Other relevant information
Our ad campaign is very unique because we are not targeting the general public. The people
buying our product are universities. Therefore, we are trying to get our information to university
administrators and decision-makers who would buy the program. Therefore, our key words are pretty
unique and specific. This information is important to keep in mind when thinking about our ads.

(8) Provide budget and performance estimates and recommended MAX CPC for your keywords using the
Google Adwords Keywords Planner. This should be in a table or in a screenshot from Google AdWords.
(See Part 2)


Part 1: Organization of Google Adwords account




Part 2:







We estimate that our total marketing budget, out of the 5 million we will raise through Kickstarter, will
be $400,000. We will allocate 60% of the total marketing budget to digital marketing for a total digital
marketing budget of $240,000. Then we expect that half of this budget will go toward the cost of hiring
graphic designers and copywriters to create the various display ads and social ads required to execute
the two campaigns. This leaves $120,000 available to purchase keywords. Landing the first several
paying customers after the product is launched will be critical to generating revenue which can cover
CollegeLoop’s ongoing expenses, so we plan to spend 60% of the budget ($72,000) to support the
launch campaign to generate awareness, and 40% of the budget ($48,000) to support the usage
campaign to drive current customers to use the site more.

Part 4:
Campaign: Product launch and Awareness
Ad Group #1: College Loop Launch
Ad #1:

Ad #2:

Ad Group #2: College Loop Usage
Ad #1

Ad #2

Part 6: The targeted audience that College Loop is aiming for are college/university students and higher
education platforms.We could make better use of our budget by geo targeting specific regions of the
U.S. which have a high density of universities. An example of this would be Boston. In addition we will
target private universities, specifically due to their higher purchasing power capability and focusing
especially on reputable ones so that our service groes reputation and brand awareness. Other highly
populated universities would be based out the Southern regions of Florida, Texas, and California.

● https://www.citylab.com/equity/2016/09/americas-biggest-college-towns/498755/


 Assignment #5
Social Media Influencers

● Name
- Sara Goldrick-Rab
● Channel(s) or media outlet (e.g., Vogue magazine)
- twitter
- verified
● Reach (individual or media outlet- for example, if you identify a writer for Vogue magazine
through the influencer directory, report the unique visitors to Vogue. This can be found by
clicking on the outlet name)
- 25.9k followers
● A screenshot of the user and or a relevant post by the user
● A brief description of why this person is a good fit for your product
- Sara Goldrick-Rab is a good fit for our product as she is a professor higher ed policy and
sociology
- Being a professor in higher ed policy, she would have knowledge on how products like
ours may be useful for students

● Name: Will Richardson
● Channel(s) or media outlet (e.g., Vogue magazine)
○ Website: https://change.school/, https://modernlearners.com/,
https://willrichardson.com/
○ Twitter: @willrich45
● Reach (individual or media outlet): 74.3K Followers on Twitter. 1.3k followers on Instagram,
5.4k on Modern Learners FB page
● A screenshot of the user and or a relevant post by the user


● A brief description of why this person is a good fit for your product: Will Richardson is an
advocate and leader for the growth of education environments in all classroom across all levels
of education. Richardson has a large following on his social media accounts as well as his own
business accounts that target education market. This promotes diverse change for school
systems and we believe Will Richardson could be a great resource to advocate for the effort
College Loop tries to bring to Universities.




● Name: Alysha Lennox
● Channel(s) or media outlet (e.g., Vogue magazine): Blog: Bookish and Bright, Instagram:
bookisnbright, Twitter: bookishnbright, Facebook: Bookish and Bright
● Reach (individual or media outlet): Total reach is 92.6k, 43.4K instagram followers, 4k monthly
unique visitors on blog, 7k monthly page views on blog
● A screenshot of the user and or a relevant post by the user


● A brief description of why this person is a good fit for your product: She is good fit because she
is a student who focuses on blogging about college education related topics. She can send out
posts about college loop as a student user. She can talk about how she uses it, how it has
changed her college experience, and how much she likes it. This is useful because we can show
these posts to potential clients to show what students think of College Loop. We can also use it
to influence other students to push to have College Loop at their universities.



● Name:
○ Steven W. Anderson
● Channel(s) or media outlet (e.g., Vogue magazine)
○ Twitter: https://twitter.com/web20classroom
○ Google Plus Blog: http://blog.web20classroom.org/
○ Website: http://www.web20classroom.org/
● Reach
○ Twitter- 164k followers
 ● A screenshot of the user and or a relevant post by the user

● A brief description of why this person is a good fit for your product
○ Steven Anderson has dedicated most of his time in researching and enhancing
educational technology. As an author and teacher, Anderson utilizes social media in
order to address subjects regarding education and technology. He is also the director of
Institutional Technology with a twitter following of 164k. He also started #edchat, which
is a weekly discussion on twitter where topics regarding education are addressed. His
following and credibility would make him a positive influencer for our company.


● Name
○ Salman Khan - founder of Khan Academy
● Channel(s) or media outlet (e.g., Vogue magazine)
○ YouTube (https://www.youtube.com/khanacademy)
○ Twitter (@khanacademy)
● Reach (individual or media outlet- for example, if you identify a writer for Vogue magazine
through the influencer directory, report the unique visitors to Vogue. This can be found by
clicking on the outlet name)
○ Youtube (3.8 million subscribers)
○ Twitter page (624K followers)
● A screenshot of the user and or a relevant post by the user
 ○
● A brief description of why this person is a good fit for your product
Not only Salman Khan shows to be an extremely reputable person by creating Khan Academy but he has
shown to care extremely about students and people that need help with learning. For this reason he
tries to reach as many students as possible. His ultimate goal is to make lessons accessible for free and
through his Youtube page he provided incredibly useful information to the African and Asian students.
Salman can be of a great resource to College Loop not only because of his popularity on YouTube but
also because he is extremely keen in educational purposes and his only desire is to help students. His
Twitter Page which is represented by the Khan Academy page holds 624 K followers.

Corrections made based on past feedback on sakai
assignment 1:
● Fixed “short blurb” section and removed everything except the first sentence like you asked
● Added visuals in the “product description” section like you asked, and also added descriptions of
what the site would look like
assignment 2:
● Added a call to action and additional login page
● I added the “social”, “libraries”, and “about” pages that we were missing
assignment 3:
● Fixed some of the keyword overlap in step 1
● Added key words about troubleshooting and student/faculty help with the site like you
suggested to us during our presentation, added keywords that people just starting to use
College Loop might search to learn how to do things, or get assistance
● Removed sakai from link building in step 4
assignment 4:
● Fixed all ads so they include a CTA (see mock google ads)
● Fixed cost forecast for ad groups according to our bid