QUESTIONNAIRE

A STUDY ON THE CONSUMER BEHAIVOUR IN PREFERING VARIOUS

MILK PRODUCTS

Sir/Madam
The following questionnaire is meant for collecting data to study on the consumer
behaivour in preferring various milk products with special reference to MRCMPU Kalpetta,
Wayanad dairy. The purpose of this study is to prepare project report for the submission to Calicut
University in the partial fulfillment of the requirement of my BBA programme. The information
provided by you will be highly confidential and will disseminate to any other agency.
PARTICULARS OF CONSUMERS
1 .Name Of Respondent :
2. Gender :
Male Female Transgender
3. Age :
20-25 26-35 36-45 Above 45
4. What dairy brand do you buy?
Milma Wayanad milk Amruth milk Nandhini milk
5. Why do you prefer this brand?
Quality Taste Price Aavilability
6. How long you have been using the present brand of milk?
Below 1 year 1-2 year 2-3 year More than 3 year
7. In what manner Milma brand is different from the other brands?
Price Packing Hygeine Quality
8. Which is your favorite product from Milma dairy?
Milma milk Ghee Milk peda Flavoured milk
9. Did you find any problem regarding the Milma products?
YES NO
If yes, What are the problems which you have faced?
Poor packing Leakage on milk packets or other products
Lac o0f availability Other reasons
10. What do you expect more from a dairy products?
Quality/purity Good taste Affordable price Easy avilability
PARTICULARS OF BOOTH AGENTS

1. Name Of The Booth Agent :

2. Booth No :
3. Gender :
Male Female Transgender
4. Which dairy brand do you prefer to sale more?
Milma milk Wayanad milk Amruth milk Nandhini milk
5. Why do you prefer this brand?
Quality More Customer Preference Price Availability
6. In what manner Milma brands are different from other products?
Price Packing Hygeine Quality
7. What Milma products you sell more?
Milma milk Ghee Milk peda Flavoured milk
8. Which type of milk your consumer buys more?
Tonned milk Whole milk Standard milk Double tonned milk
9. Is your customer satisified with the present brand of milk you are selling?
YES NO
If YES, What would be the reason for that satisifaction?
Easy availability Density of milk Hygeine Price
10. Do you have storage facility?
YES NO
If YES, Who provides the storage facilities?
Own Milk union Hiring Any other