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388 19th Street  Oakland, California 94612


DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
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DOA/LMUDA
YTD DISI Budget Snapshot - August 2018

DOA YTD DOA YTD DOA YTD LMUDA YTD LMUDA YTD LMUDA YTD
DISI Actual Budget Variance Actual Budget Variance Perm/Temp Variance Comments
Marketing $25,644.77 $30,000.00 $4,355.23 $27,494.84 $28,666.68 $1,171.84 Favorable TV - strategic projects pending
implementation. Difference between DOA
and LMUDA budget allocations a result of
reduced carry forward in LMUDA.

Misc. $45.46 $332.32 $286.86 $0.00 $333.32 $333.32 Favorable TV - DOA expenses include
reimbursemrnt for lunch with stakeholder
regarding Oakland Central sponsorship,
Arts and Culture $5,000.00 $5,000.00 $0.00 $5,000.00 $5,000.00 $0.00 Line item fully expended on the 2018 Art
& Soul Festival held in late July.

CBD Sponsored Events $2,500.00 $3,333.32 $833.32 $2,500.00 $3,333.32 $833.32 Favorable TV - includes the Bike to Work
Day sponsorship of May 10, 2018 event.
Within annual budget.
Total DISI $33,190.23 $38,665.64 $5,475.41 $34,994.84 $37,333.32 $2,338.48
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Requests for Sponsorship

The Downtown Oakland and Lake Merritt/Uptown CBDs welcome requests for
sponsorship from organizations/individuals that meet the criteria set forth by the
Joint Board of Directors and the District Identity Streetscape Improvement (DISI)
Committee.

Primary contact: Krystal Harfert (BANDALOOP)/Maria Alderete (Luka’s)

Name of organization: BANDALOOP

Name of Event: PARKING DAY/FRIDAY SEPT 21, 2018

Address: 2221 BROADWAY

Phone: 510-409-8582

Email: krystal@bandaloop.org or maria@lukasoakland.com

Website: www.bandaloop.org

Amount Requested: $2,000

Total Project Budget: $16,475

SS and/or Tax ID #: 95-4618614

388 19th Street  Oakland, California 94612


DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
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Please include in your proposal.

1. A description of the mission/purpose of the event. Please also provide a


brief history, if applicable.

Parking Day is Friday September 21st, which is a nationwide event to spark creativity, interaction and art by
temporarily taking over public space (mostly street parking spaces). In Oakland, an organization called WOBO (Walk
Oakland, Bike Oakland) does outreach to businesses and community organizations to participate and collectively
market throughout all of Oakland.

2. Describe how your project will directly benefit the merchants and
property owners in the district.

At Luka's, last year we collaborated with BANDALOOP to use the Great Wall of Oakland (wall used for projections)
as a dance space. BANDALOOP is a vertical dance group that uses ropes and harnesses to enable dancers to
suspend in the air to perform, it's truly amazing if you haven't seen it. We shut down our/Luka's parking lot and take
over four parking spaces to provide a free public art performance to our community. Our plan this year is to host
three 10-15 minute performances on the hour with music and spoken word in between.

BANDALOOP donates their time and has a grant for lighting. Luka's donates the parking lot space and pulls permits
and insurance. The building owners provide access to their roof. Outreach to local restaurants to feature a drink
special to donate to BANDALOOP to help fundraise, as well as promote local restaurants. It's a great collaboration
between all the stakeholders in our community to provide free public art.

3. Outline how your project will improve the image of the Broadway corridor
in a demonstrable way.
Uptown is the birthplace of Oakland Art Murmur, which Luka’s helped form in 2007 with the collaboration of local art
galleries. Oakland First Friday and The Great Wall of Oakland was an offshoot of OAM and grew organically. This
event continues to bring free local art to the Uptown area and energizes the Great Wall of Oakland, which is now
used for dance since the GW projector is now part of ProArts and no longer projecting on the wall.

This BANDALOOP project is supported by the Oakland City Council and funded by the City of Oakland's Cultural
Funding Program. Visit Oakland’s Kiosk will be “parked” in one of the parking spaces.

4. Describe what marketing strategies you will employ to advertise your


project and how your project plans to advance the CBD brand.

Print media including posters and flyers have sponsorship opportunities. Online marketing in social media as well.
All sponsors will be acknowledged with logo brand awareness, social media shout outs and at the event as well.
Poster space at the event is available, as well as acknowledgement by the emcee.

BANDALOOP has many connections to artists and art organizations. We will also promote to local community
groups organizations. Local Uptown businesses will also promote on social media.

5. Provide a description of your target audience.

This is a local community event and outreach will focus on artists groups, bike organizations, neighborhood
community groups and city administration/officials.
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Include a full project budget and a breakdown of how you intend to spend the
sponsorship dollars.

Still
Total needs
Budget Funding
Donated:
BANDALOOP Standard fee $10,000 BANDALOOP $0
Lighting $3,000 Lighting $2K Grant $1,000
Donated:
Audio/Speakers $500 BANDALOOP $0
Stage Rental $550 $550
DJ $200 $200
Folding Chairs Rental $300 $300
5 Tables Rental $200 Donated: Luka's $0
Parking Lot Rental $1,000 Donated: Luka's $0
Special Events Permit $50 Donated: Luka's $0
Amplified Music/Sound
Permit $75 Donated: Luka's $0
Insurance $100 Donated: Luka's $0
Online Marketing $250 $250
Printed Posters/Flyers $250 $250
$16,475 $2,550

Sponsorship Presentation

In order to be eligible for sponsorship you are required to present your project to
the Events and Sponsorship sub-committee.

Your presentation should expand upon the answers you have provided here.

Please come prepared with 5 copies of any materials you wish to distribute.

If you are using any technology in your presentation, please coordinate with our
office in advance for set-up.
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Insurance requirements:
The recipient of any sponsorship money must be transparent about all other
underwriters, partners, collaborators, and be fully willing to provide
documentation of how sponsorship dollars were spent.
The recipient must name the following parties as Additional Insured using Form
CG2010 11/85 or its equivalent on each of its insurance policies:
Lake Merritt/Uptown District Association of Oakland and Downtown
Oakland Association, its members, directors, officers, agents,
affiliates and related entities and their successors and assigns, and
the City of Oakland, its Council members, directors, officers, agents
and employees as their interests may appear.
The Certificate Holder should be listed as Lake Merritt/Uptown District Association
of Oakland and Downtown Oakland Association and a copy of the insurance
certificate must be on file with the CBD office in order for funding to be
allocated.

Post Event Report


A post-event report outlining, in detail, the use of sponsorship monies, event
attendance statistics, the use of district logos in marketing, overall
success/failure of the event, and other additional details specific to your project
may be required within thirty days of the conclusion of the event. For ongoing or
monthly events, monthly or quarterly updates may be required.

All final sponsorship awards will be granted by the DISI committee on a case by
case, year by year basis.

Thank you for contacting us about your event.


Please call the Office and Operations Manager, Tori Decker with any questions.
Office 510-238-1122
info@downtownoakland.org
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WOBO 2017 PARKING DAY MARKETING

BANDALOOP PERFORMANCE ON THE GREAT WALL OF OAKLAND

2017 PARKING – BANDALOOP & LUKA’S


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PARK(ING) DAY – FRIDAY SEPTEMBER 21ST

Park(ing) Day is a nationwide event to spark creativity, interaction and art


by temporarily taking over public parking spaces.

In Oakland, an organization called WOBO (Walk Oakland, Bike Oakland) does outreach to businesses
and community organizations to participate and collectively market throughout all of Oakland.
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BANDALOOP PERFORMANCE ON THE GREAT WALL OF OAKLAND

BANDALOOP is an Oakland nonprofit that features a vertical dance group that uses ropes and
harnesses to enable dancers to suspend in the air to perform; it's truly amazing if you haven't seen it.

BANDALOOP plans to fundraise for a permanent parklet.


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OVERVIEW OF OUR EVENT

Friday, September 21st 5:30PM to 9PM

Featuring three BANDALOOP performances at 6pm, 7pm and 8pm

Stage featuring DJs, as well as Oakland DoT and WOBO Speakers

Take over 4 parking spaces with Visit Oakland Kiosk, couches and possibly a ZipCar!

Sidewalk Chalk Art & More


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MARKETING OPPORTUNITIES

Event promoted to local community and artist organizations.

Over 1,000 people come through to enjoy a free public art performance

Event day table and chairs provided

Event day stage acknowledgements

Logo on posters and marketing materials

Social media acknowledgements


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CURRENT & POTENTIAL PARTNERS