Close up

Close Up is a brand for youth. Understanding that closeness is the need of human
beings, Close Up provides consumers with not only fresh breath and bright smile, but
also social confidence to get closer to other people.

Close Up History
Close up has truly been a challenger brand in the toothpaste market. Its biggest
achievement has been its ability to carve out a distinct, differentiated segment. When
Close Up was launched in Vietnam in 1994, it was the first gel toothpaste in Vietnam and
the first toothpaste with mouthwash. For the first time, people had the option to brush
with transparent, shiny, bright colored gel toothpaste.

Close Up - an insightful brand for Youth

While others offer cavity control and strong teeth, Close up offers the cosmetic benefits
of superior fresh breath and white teeth. This is based on a strong and relevant consumer
insight that people are conscious of how their breath smells only when they are close,
especially with the opposite sex.

Close up is a brand focused on the youth. Not only does it promise the youth romantic
fresher breath and whiter teeth, it also promise them the confidence to get close to the
person who matters the most to them.

Innovations
Close Up was the first gel toothpaste in Vietnam.

In December 2005, Vietnam had the honour of being the first country to launch the Close
Up Centre-Filled Gel toothpaste with Calcium Nutrient in Asia and globally. With its
novel and patented core-in-sheath technology, Close Up is once again able to deliver the
best toothpaste and maintain its reputation as the consumer’s favorite.
Key facts
• Close Up is the market leader in freshness segment in Vietnam.
• Close up is a premium brand with a strong and youthful brand equity which
allows it to sell at around 25% premium to the market.
• Close up has launched many successful and impactful campaign such as “Ngay
Hoi Bang Tuyet” (Christmas Snowy Activation) in December 2005; “Tim em noi
dau”(The Love Quest Activation) in January 2009, and “Thanh Pho Thom Mat”
Innovative and integrated Digital Campaign (Fresh City Social Networking) from
January 2010.

From our range

Closeup blue

Closeup green

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Unilever Vietnam Foundation (UVF) granted over VND 5 billion for public health care
and hygiene projects in 2008

Ho Chi Minh City, 14th January 2009 – Today, at a ceremony to mark its 5th
anniversary, the Unilever Vietnam Foundation (UVF) has officially announced grants for
25 projects on health and hygiene in 2008. This is an annual activity of UVF to improve
the sanitation and hygiene habits of Vietnamese people, especially of people in rural
areas who are suffering many difficulties.

The total grant to these 25 projects is VND 5,107,500,000, of which, six projects focus on
community health and hygiene , eight projects on clean water supply and 11 projects on
education and communication for community health and hygiene.

There was a significant increase in the number of projects submitted to UVF in 2008, and
the number of successful projects selected to receive grants is also greater than ever. This
increase demonstrates the growing concern of the whole community in social issues,
which are addressed in these projects, as these issues represent the difficulties of people
in rural areas and those who are suffering many difficulties in remote areas. At present,
there are many people struggling to gain access to even the most basic levels of hygiene
and health care. In this context, it is imperative that organizations, enterprises, individuals
and society as a whole take action, and UVF is no exception.

Speaking at the ceremony, Mr. Marijin van Tiggelen, Chairman of Unilever Vietnam and
UVF said, “The establishment of UVF has in part contributed to the positive changes in
the lives of Vietnamese people, especially women, children and those who live in far and
remote areas and extremely difficult areas. We have clearly recognized the humanity and
spirit of sharing with the community in these projects; people are taking the initiative in
searching for practical and helpful solutions for the community to overcome difficulties.
This is also the motivation for us to be even more passinate in seeking out and supporting
projects in social activities”.

“2008 has been a year of challenges and difficulties in the Vietnam economy, especially
affecting poor people. Therefore, businesses have to be more active and take the initiative
in demonstrating their social and community roles. If corporate social responsibility was
a nice additional activity for enterprises before, it has now become a must for businesses
to make their meaningful contributions to the economy, society and community. True to
these objectives, UVF has remarkably increased the budget for its annual grant projects,
in addition to its long-term partnerships with Vietnam Government agencies such as the
Ministry of Health, Ministry of Education and Training and Vietnam’s Women Union”.
Mr. Marijin Van Tiggelen said.

These 25 projects, which will be implemented in 2009 with support from UVF, will
change the lives of thousands of Vietnamese people throughout the country. These
projects will help improve health for people in rural areas by reducing diseases from
polluted water and improving hygiene thanks to the enhancement of fresh water supplies,
sanitation facilities, and hygiene practices. In adition, these projects will also help to raise
the living standards of people in rural areas by building water supplies and more hygienic
sanitation facilities, narrowing the gap between urban and rural areas, reducing polluted
environment conditions from raw sewage and emissions, as well as lessening organic
pollution of water sources. (For more information on the successful projects, as well as
the activities of UVF and its annual grant programs for Health and Hygiene, see the
enclosed documents and report of UVF).

Since its establishment in 2004, UVF has made considerable contributions towards
improving the lives of Vietnamese people. Over the last five years, with an accumulated
budget of over VND 200 billion, a large number and variety of projects and programs
have reached more than 5 million Vietnamese people throughout the country. From 2007,
UVF has made an even greater committment of more than VND 70 billion a year for
social and community activities. This announcement of the successful hygiene and health
projects in 2008-2009 has once again demonstrated the commitment of Unilever to local
communities and Vietnamese society as a whole. The efforts of Unilever Vietnam
promise to contribute even more towards meeting the health and hygiene demands of
Vietnamese people.

About Unilever Vietnam Foundation

Unilever Vietnam Foundation (UVF) is an initiative of Unilever and its companies in

Vietnam. Founded in 2004, UVF’s objectives are to improve the lives of Vietnamese
people by fulfilling the health and hygiene needs of the local people, executing and
further enhancing the social and community activities of Unilever in Vietnam, of its
brands and employees of Unilever in Vietnam.

The main activities of UVF are:

• Long-term partnerships with Ministry of Health, Ministry of Education and

Training and Vietnam’s Women Union to implement three large programs:
Improving community health and hygiene and hospital sanitation; Developing
physical education for children; and Empowering Vietnamese women.
• Annual grants for community hygiene and health projects.
• Charitable activities such as supporting the Village of Hope, KOTO, and relief for
victims of severe typhoons or floods, Ho Chi Minh City Vocational Centers for
orphanages and disabled people, social centres, and many other charitable fund-
raising activities of employees of Unilever Vietnam.

With its mission of “Adding vitality to life”, Unilever Vietnam is committed to

integrating community activities into its business, and adhering to the motto of “Doing
good for doing well”, by which, Unilever Vietnam with its brands, through UVF,
commits to invest over VND 70 billion a year to social and community projects, with the
objectives of improving the lives of Vietnamese people, especially women and children
in far and remote areas.

Purpose & principles

Our corporate purpose states that to succeed requires "the highest standards of corporate
behaviour towards everyone we work with, the communities we touch, and the
environment on which we have an impact."

Always working with integrity

Conducting our operations with integrity and with respect for the many people,
organisations and environments our business touches has always been at the heart of our
corporate responsibility.
Positive impact

We aim to make a positive impact in many ways: through our brands, our commercial
operations and relationships, through voluntary contributions, and through the various
other ways in which we engage with society.

Continuous commitment

We're also committed to continuously improving the way we manage our environmental
impacts and are working towards our longer-term goal of developing a sustainable
business.

Setting out our aspirations

Our corporate purpose sets out our aspirations in running our business. It's underpinned
by our code of business Principles which describes the operational standards that
everyone at Unilever follows, wherever they are in the world. The code also supports our
approach to governance and corporate responsibility.

Working with others

We want to work with suppliers who have values similar to our own and work to the
same standards we do. Our Business partner code, aligned to our own Code of business
principles, comprises ten principles covering business integrity and responsibilities
relating to employees, consumers and the environment.

Introduction to Unilever
On any given day, two billion people use our products. From feeding your family to
keeping your home clean and fresh, our brands are part of everyday life.

Life partners
With 400 brands spanning 14 categories of home, personal care and foods products, no
other company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from
much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local
brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel
fabulous, our products help people get more out of life.

We're constantly enhancing our brands to deliver more intense, rewarding product
experiences. We invest nearly €1 billion every year in cutting-edge research and
development, and have five laboratories around the world that explore new thinking and
techniques to help develop our products.

Continuous development

Consumer research plays a vital role in our brands' development. We're constantly
developing new products and developing tried and tested brands to meet changing tastes,
lifestyles and expectations. And our strong roots in local markets also mean we can
respond to consumers at a local level.

By helping improve people's diets and daily lives, we can help them keep healthier for
longer, look good and give their children the best start in life.

We also believe that the very business of conducting business in a responsible way has a
positive social impact. We create and share wealth, invest in local economies and develop
people's skills – both inside our organisation and in the communities around us.

Today Unilever employs 163 000 people, sells products in 170 countries worldwide, and
supports the jobs of many thousands of distributors, contractors and suppliers.

Health & personal care

• First launched in France in 1983, our leading male grooming brand, Axe, now
gives guys the edge in the mating game in over 60 countries
• Our oral care brands Mentadent, Peposodent and Signal have teamed up with the
world's largest dental federation, the FDI, which represents over 750 000 dentists
around the world
• Lux became the first mass-marketed soap when it launched in 1924. Today it
achieves annual global sales of over €1 billion
• Domestos is a best-selling brand in nine of the 35 countries in which it's sold
• Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that
eliminates unsightly white deposits on dark garments
• Our Small & Mighty concentrated liquid fits into a smaller bottle, requiring half
the packaging, water and lorries to transport it, making it kinder on the
environment
• Hindustan Unilever in India has launched a hand-wash product, Surf Excel Quick
Wash, with a low foaming formulation, reducing the amount of water needed for
rinsing by up to two buckets per wash.
Foods

• Knorr is our biggest food brand with a strong presence in over 80 countries and a
product range including soups, sauces, bouillons, noodles and complete meals
• Lipton's tea-based drinks include the international Lipton Iced Tea range, the
Lipton range in North America and Lipton Yellow Label, the world's favourite tea
brand
• Becel/Flora pro.activ products have been recognised as the most significant
advancement in the dietary management of cholesterol in 40 years
• In the mid-1990s we led the industry with our programme to eliminate almost all
trans fat from our margarine
• We're the world's largest ice cream manufacturer, thanks to the success of our
Heartbrand which includes Magnum, Cornetto, Carte d'Or and Solero, and Ben &
Jerry's and Breyers in the US.

Our purpose
At the heart of the corporate purpose, which guides us in our approach to doing business,
is the drive to serve consumers in a unique and effective way. This purpose has been
communicated to all employees worldwide.

Our vision
We meet everyday needs for nutrition, hygiene and personal care with brands that help
people feel good, look good and get more out of life.Sustainability is at the heart of our
business, and through our brands, we seek to inspire people to take small everyday
actions that can add up to a big difference for the world.

Our deep roots in local cultures and markets around the world give us our strong
relationship with consumers and are the foundation for our future growth. We will bring
our wealth of knowledge and international expertise to the service of local consumers – a
truly multi-local multinational.

Our long-term success requires a total commitment to exceptional standards of

performance and productivity, to working together effectively, and to a willingness to
embrace new ideas and learn continuously.
To succeed also requires, we believe, the highest standards of corporate behaviour
towards everyone we work with, the communities we touch, and the environment on
which we have an impact.

This is our road to sustainable, profitable growth, creating long-term value for our
shareholders, our people, and our business partners.

Our principles
Our code of business principles describes the operational standards that everyone at
Unilever follows, wherever they are in the world. It also supports our approach to
governance and corporate responsibility.

Code of business principles

Standard of conduct

We conduct our operations with honesty, integrity and openness, and with respect for the
human rights and interests of our employees. We shall similarly respect the legitimate
interests of those with whom we have relationships.

Obeying the law

Unilever companies and our employees are required to comply with the laws and
regulations of the countries in which we operate.

Employees

Unilever is committed to diversity in a working environment where there is mutual trust

and respect and where everyone feels responsible for the performance and reputation of
our company. We will recruit, employ and promote employees on the sole basis of the
qualifications and abilities needed for the work to be performed. We are committed to
safe and healthy working conditions for all employees. We will not use any form of
forced, compulsory or child labour. We are committed to working with employees to
develop and enhance each individual’s skills and capabilities. We respect the dignity of
the individual and the right of employees to freedom of association. We will maintain
good communications with employees through company based information and
consultation procedures.

Consumers

Unilever is committed to providing branded products and services which consistently

offer value in terms of price and quality, and which are safe for their intended use.
Products and services will be accurately and properly labelled, advertised and
communicated.

Shareholders

Unilever will conduct its operations in accordance with internationally accepted

principles of good corporate governance. We will provide timely, regular and reliable
information on our activities, structure, financial situation and performance to all
shareholders.

Business partners

Unilever is committed to establishing mutually beneficial relations with our suppliers,

customers and business partners. In our business dealings we expect our partners to
adhere to business principles consistent with our own.

Community involvement

Unilever strives to be a trusted corporate citizen and, as an integral part of society, to

fulfil our responsibilities to the societies and communities in which we operate.

Public activities

Unilever companies are encouraged to promote and defend their legitimate business
interests. Unilever will co-operate with governments and other organisations, both
directly and through bodies such as trade associations, in the development of proposed
legislation and other regulations which may affect legitimate business interests. Unilever
neither supports political parties nor contributes to the funds of groups whose activities
are calculated to promote party interests.

The environment

Unilever is committed to making continuous improvements in the management of our

environmental impact and to the longer-term goal of developing a sustainable business.
Unilever will work in partnership with others to promote environmental care, increase
understanding of environmental issues and disseminate good practice.

Innovation

In our scientific innovation to meet consumer needs we will respect the concerns of our
consumers and of society. We will work on the basis of sound science, applying rigorous
standards of product safety.
Competition

Unilever believes in vigorous yet fair competition and supports the development of
appropriate competition laws. Unilever companies and employees will conduct their
operations in accordance with the principles of fair competition and all applicable
regulations.

Business integrity

Unilever does not give or receive, whether directly or indirectly, bribes or other improper
advantages for business or financial gain. No employee may offer, give or receive any
gift or payment which is, or may be construed as being, a bribe. Any demand for, or offer
of, a bribe must be rejected immediately and reported to management. Unilever
accounting records and supporting documents must accurately describe and reflect the
nature of the underlying transactions. No undisclosed or unrecorded account, fund or
asset will be established or maintained.

Conflicts of interests

All Unilever employees are expected to avoid personal activities and financial interests
which could conflict with their responsibilities to the company. Unilever employees must
not seek gain for themselves or others through misuse of their positions.

Compliance - monitoring - reporting

Compliance with these principles is an essential element in our business success. The
Unilever Board is responsible for ensuring these principles are applied throughout
Unilever. The Chief Executive Officer is responsible for implementing these principles
and is supported in this by the Corporate Code Committee chaired by the Chief Legal
Officer. Members of the Committee are the Group Secretary, the Chief Auditor, the SVP
HR and the SVP Communications. The Global Code Officer is Secretary to the
Committee. The Committee presents quarterly updates to the Corporate Responsibility
and Reputation and the Audit Committee, half-yearly reports to the Unilever Executive
and an annual report to the Board.

Day to day responsibility is delegated to all senior management of the regions, categories,
functions, and operating companies. They are responsible for implementing these
principles, if necessary through more detailed guidance tailored to local needs, and are
supported in this by Regional Code Committees comprising the Regional General
Counsel together with representatives from all relevant functions and categories.
Assurance of compliance is given and monitored each year. Compliance with the Code is
subject to review by the Board supported by the Corporate Responsibility and Reputation
Committee and for financial and accounting issues the Audit Committee.

Any breaches of the Code must be reported in accordance with the procedures specified
by the Chief Legal Officer. The Board of Unilever will not criticise management for any
loss of business resulting from adherence to these principles and other mandatory policies
and instructions. The Board of Unilever expects employees to bring to their attention, or
to that of senior management, any breach or suspected breach of these principles.
Provision has been made for employees to be able to report in confidence and no
employee will suffer as a consequence of doing so.

Supplier partner code

It is Unilever’s policy to formally request that all our suppliers respect the principles of
our Supplier Code and adopt practices that are consistent with it.

The Code
Unilever’s Supplier Code states that:

• There shall be compliance with all applicable laws and regulations of the country
where operations are undertaken.
• There shall be respect for human rights, and no employee shall suffer harassment,
physical or mental punishment, or other form of abuse.
• Wages and working hours will, as a minimum, comply with all applicable wage
and hour laws, and rules and regulations, including minimum wage, overtime and
maximum hours in the country concerned.
• There shall be no use of forced or compulsory labour, and employees shall be free
to leave employment after reasonable notice.
• There shall be no use of child labour, and specifically there will be compliance
with relevant International Labour Organization (ILO) standards.
• There shall be respect for the right of employees to freedom of association and
recognition of employees’ rights to collective bargaining, where allowable by law.
• Safe and healthy working conditions will be provided for all employees.
• Operations will be carried out with care for the environment and will include
compliance with all relevant legislation in the country concerned.
• All products and services will be delivered to meet the quality and safety criteria
specified in relevant contract elements, and will be safe for their intended use.
• Business will be conducted with integrity. There will be no payments, services,
gifts, entertainment or other advantages offered or given to any Unilever
employee or third party which are intended to influence the way in which the
Unilever employee or third party goes about his or her duties. Similarly Unilever
will not offer or give such payments, services, gifts, entertainment or other
advantages to any supplier which are intended to influence the way in which the
supplier goes about his or her duties. There will be no actual or attempted money
laundering.
• Unilever's direct suppliers will take responsibility to require adherence to the
principals of this Supplier Code from their direct suppliers and exercise diligence
in verifying that these principles are being adhered to in their supply chains.
Corporate governance
We have always aspired to high standards of corporate governance.

Find out more

To read more on this subject, please follow the link below to our dedicated corporate
governance section in the 'Our company' section.

By following the link you can find out about how we aim to achieve accountability and
transparency, and you can view a guide to the changes we recently made to our corporate
governance structure.

Our non-executive directors serve on key board committees and in this section you can
find more about their work.

Shareholders will be interested to see the NV and PLC Articles of Association, and we've
also included other key constitutional documents including the Equalisation Agreement,
the Deed of Mutual Covenants and the Agreement for Mutual Guarantees of Borrowings.