Marketing Strategies

 Objective

The product objective is to position as an innovative, unique artistic jeweler. This

positioning is for the entire SAIT and also public places. The marketing strategy
will seek to create customer awareness regarding unique products offered,
develop the customer base on his/her appearance and good looks.

Schedule 1: Projected Sales Summary Schedule

(volume and value)
Month WEEKS
Total Selling Total
1 1 2 3 4 5 Units Price Peso
(PhP) Sales
30 30 30 30 30 150 40 6,000

Schedule 1-A: Projected Sales Summary Schedule

(volume and value)
Month WE EKS
Total Selling Total
2 1 2 3 4 5 Units Price Peso
(PhP) Sales
35 35 35 35 35 175 43 7,525

Schedule 1-B: Projected Sales Summary Schedule

(volume and value)
Month WEEKS
Total Selling Total
3 1 2 3 4 5 Units Price Peso
(PhP) Sales
40 40 40 40 40 200 49 9,800

 Product Strategies

The proposed product is a unique craft. This product will be communicated

through a variety of methods. The first is through promotion and sales at various
arts crafted throughout the SAIT and public places. This method will be useful
for the person needed for appearance.

 Place Strategies

The product will be sold in an Enterprises stores like, Unitop, Roy Plaza, Red
Sun, Novo, Gaisano, etc. These bracelets are available also in Tsu-tsu Toys, DD
Toys, etc. The bracelet products are usually sold in Elementary to Senior High
Schools students.
 Price Strategies

The proposed business product will consider in setting the price of the Affinity
Bracelet. The selling price of the product for an introductory price of P50.00 by
pair in the first selling of the product.

Bracelet Name Net Weight Retail price

(Grams) Php

Religious bracelets 10 35.00

Friends bracelets 10 30.00
Couple bracelets 10 30.00