Crackers Taste Preference by Kyle Osbert Tolentino

Introduction
A survey was conducted to 45 BA 180.1 students to analyze their taste preference on specific
brands of crackers. 15 students were randomly selected to try Magic Flakes, 16 for Sunflower Crackers, and
13 for Skyflakes. 1 student was supposedly assigned to evaluate the taste of Skyflakes, yet no rating was
shown in the data set. Generally, participants were asked, using a Likert type scale, how they would rate
the taste of the cracker. 10 represents extremely like, while 1 represents extremely dislike.

Results of the Survey

Cracker Mean Median Mode Skewness Standard Minimum Maximum
Brand Deviation
Magic 6.87 7 7 -.748 2.264 2 10
Flakes
Sunflower 7.81 8 8 -.258 1.424 5 10
Crackers
Skyflakes 7.23 8 8 -1.136 1.922 3 10

Overall, sample sizes for each brand of crackers are not too far from each other. Based from the
table above, Magic Flakes has the lowest mean because a respondent gave a rating of 2. Meanwhile,
Sunflower Crackers has the highest mean. However, this does not ultimately mean that respondents prefer
Sunflower Crackers over the other 2 brands. The next step is to use the F-test to determine whether
significant differences exist among the brands of crackers.

Results of One Way Anova

The data set passed the assumption of homogeneity of variances (Levene’s Test) because it has a
p value of .476 which is greater than .05. This means that we accept the null hypothesis: variances are
relatively equal across the samples. Moving on, upon analyzing the Sheffe and LSD post hoc tests, all of the
p values between the brands of crackers are greater than .05. This indicates that there are no significant
differences in taste preference that exist between the brands.

Conclusion
There is no sufficient evidence to claim that the respondents prefer the taste of Sunflower Crackers
even if its mean is higher. In fact, since the means are quite close to each other, it can be inferred that
respondents, in general, equally like the crackers; they do not prefer the taste of a specific brand of biscuits
over another. Furthermore, there may be no unique taste that these consumers specifically like that
distinguishes one brand from another. This means that they may regard the different brands of crackers as
close substitutes with one another. They may also view the biscuits as identical or homogenous products.
With that said, they would rationally buy the cheaper brand of crackers. Furthermore, it also implies that
the demand for a specific brand of cracker increases when the price of another brand of biscuit increases
ceteris paribus.