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  • Advertising and Propaganda Techniques

    Diunggah oleh

    Hazel Nunez Telebangco
    239 tayangan7 halaman
    The document outlines 7 common advertising and propaganda techniques: 1) Glittering Generalities uses positive words to praise a product or person, 2) Name Calling trash-talks other products or people, 3) Testimonials feature endorsements from famous people, 4) Plain Folks appeals to regular values like health and family, 5) Bandwagon encourages joining the crowd, 6) Transfer allows imagining oneself in an ideal scenario, 7) Card-stacking manipulates information to make a product seem better than it is through unfair comparisons or omitting facts.

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    The document outlines 7 common advertising and propaganda techniques: 1) Glittering Generalities uses positive words to praise a product or person, 2) Name Calling trash-talks other products or people, 3) Testimonials feature endorsements from famous people, 4) Plain Folks appeals to regular values like health and family, 5) Bandwagon encourages joining the crowd, 6) Transfer allows imagining oneself in an ideal scenario, 7) Card-stacking manipulates information to make a product seem better than it is through unfair comparisons or omitting facts.

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    © All Rights Reserved
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    239 tayangan7 halaman

    Advertising and Propaganda Techniques

    Diunggah oleh

    Hazel Nunez Telebangco
    The document outlines 7 common advertising and propaganda techniques: 1) Glittering Generalities uses positive words to praise a product or person, 2) Name Calling trash-talks other products or people, 3) Testimonials feature endorsements from famous people, 4) Plain Folks appeals to regular values like health and family, 5) Bandwagon encourages joining the crowd, 6) Transfer allows imagining oneself in an ideal scenario, 7) Card-stacking manipulates information to make a product seem better than it is through unfair comparisons or omitting facts.

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    © All Rights Reserved
    Unduh sebagai DOCX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 7

    Advertising and

    Propaganda
    Techniques
    1. Glittering Generalities
    Words of praise for product
    or person; nice words like
    goodness or patriotism
    2. Name Calling

    Trash-talking another
    product or person
    3. Testimonial

    A famous person
    recommends a product or a
    political endorsement
    4. Plain Folks

    Appeals to regular people


    and their values such as
    health, family and
    patriotism
    5. Bandwagon

    An appeal to be part of the


    group
    6. Transfer

    An appeal that helps a


    person imagine themselves
    as part of a picture
    7. Card-stacking

    Manipulating information
    to make a product appear
    better than it is, often by
    unfair comparison or
    omitting facts

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