Beginner I

Session 1 (study notes)

Common Phrasal Verbs in Business:
Bring About/ Turn Into/ Rush Into/ Turn Out

BRING ABOUT: describe cause-effect relationship

TURN INTO: Transformation
RUSH INTO: Hurrying and doing things quickly
TURN OUT: Outcome, Result

What is Business?
Business is profitably (IAS) Market Needs
Identifying
Anticipating
Satisfying

What is Business Management?

Business management is the process through which we achieve business objectives.
It is an outgoing process that has four major functions organized in a chronological order
Planning, Organizing, Leading, Controlling

The Marketing Mix

A set of controllable variables in Marketing, also known as the 4Ps.
Product: Size, Quality, Features
Price: How much to charge customers
Place: Distribution Strategies
Promotion: Advertising, sales.
What is communication?
A process in which individuals Interact through symbols in order to create and interpret meanings

Symbols: Any possible way in which we communicate (Oral, written, codes, actions)
Meanings: Interpretations of reality

What is Corporate Communication?

A process in which Organizations interact with internal and external stakeholders in order to
transmit coherence, credibility, and ethics.

Exercises: / Fill in the Blanks/

1. The introduction of fracking technologies ………………………………. an increase in global supply

of oil, hence pushing prices down.
2. Management is a(n) ………………………… process, it involves …………………………….. functions.
3. Oral, written, codes, actions are known as: …………………………………………
4. The marketing mix is: ………………………………………………….
5. The meeting ……………………………….. to be unproductive because we did not reach
consensus on the most important topics.
6. Smurfit kappa ………………. wood fibers ………………… cardboard boxes for a variety of
industries.
7. Functions in the Management process are organized in a ………………………………………
8. When launching new products companies should not ……………………………. adopting pricing
strategies without previous marketing research.
9. Name the 4 Ps: ……………….., …………………………., ………………………, ……………………………….
10. The second function in Management is: ………………………………………….
11. Business is (I) ……………………… (A) …………………………………….(S)…………………………….. market
needs at a ……………………………
12. ALPLA is a converter, this company …………………………. PET resins ……………….. packaging
solutions.
13. Exchange controls in Venezuela ………………………………. Lower productivity levels, as
companies were unable to import raw materials.
14. Implementing quality management programs ………………………… to be a great initiative, it
had positive impact on profitability.
15. Communication is a ………………………… in which individuals…………………. through symbols in
order to ……………………….. and interpret meanings
16. EBS Executive training ……………….. bilingual professionals …………………. Professionals with
global profile.
17. A process in which companies interact with internal and external ……………………… is known
as ……………………… communication.
18. The PLACE controllable variable has to do with: …………………………………
19. Size, Features, Quality has to do with the ……………………………… controllable variable.
20. Sales, Advertising, Offers, has to do with the ……………………… controllable variable.