Customer

Trial Purchase Intent

Definitely would buy 26.00%
% of definites who actually buy 80.00%
Definite purchases 20.80%
Probably would buy 53.00%
% of probables who actually buy 30.00%
Probable purchases 15.90%

Trial Rate (Definite + Probable) 36.70%

Marketting Plan Adjustment

Gross Rating Points
Projected Consumer Awareness 50.00%
All Commodity Volume Distribution 40.00%

Matrketing adjusted Trial Rate 4.28%

(Trial Rate X Awareness X ACV)
Target Households (MM) 6.468
Trial Households 0.28

Non Customer
Trial Purchase Intent
Definitely would buy 15.00%
% of definites who actually buy 80.00%
Definite purchases 12.00%
Probably would buy 39.00%
% of probables who actually buy 30.00%
Probable purchases 11.70%

Trial Rate (Definite + Probable) 23.70%

Marketting Plan Adjustment

Gross Rating Points
Projected Consumer Awareness 12.00%
All Commodity Volume Distribution 40.00%

Matrketing adjusted Trial Rate 0.63%

(Trial Rate X Awareness X ACV)
Target Households (MM) 52.332
Trial Households 0.33
Repeat Purchase Inputs
Trial Households (MM) 0.28
Repeat Purchase Occasions 2
Repeat Transaction Amounts 1.25
Repeat Rate by Product Scenario
Mediocre Product 21.00%
Average Product 37.00%
Excellent Product 49.00%
1 Topping Price 11.5
2 Topping Price 15
Repeat Volume by Product Scenario (MM) Product Scenario
Mediocre Product 0.15 Trial
Average Product 0.26 Volume Repeat
Excellent Product 0.34 Total
Sales Forecast 1 topping
($) 2 topping
Wholesale 1 topping
Forecast ($) 2 topping

Repeat Purchase Inputs 5%

Trial Households (MM) 0.33 15%
Repeat Purchase Occasions 2 11%
Repeat Transaction Amounts 1.25
Repeat Rate by Product Scenario
Mediocre Product 21.00%
Average Product 37.00%
Excellent Product 49.00%
1 Topping Price 11.5
2 Topping Price 15
Repeat Volume by Product Scenario (MM) Product Scenario
Mediocre Product 0.15 Trial
Average Product 0.26 Volume Repeat
Excellent Product 0.34 Total
Sales Forecast 1 topping
($) 2 topping
Wholesale 1 topping
Forecast ($) 2 topping
Total Forecast
Product Scenario
Sales Forecast 1 topping
($) 2 topping
Wholesale 1 topping
Forecast ($) 2 topping
Mediocre Average Excellent
0.28 0.28 0.28
0.15 0.26 0.34
0.40 0.53 0.59
4.6143227 6.1312 6.732372
6.0186818 7.99721 8.781355
2.9993098 3.98528 4.376042
3.9121432 5.19819 5.707881

0.11

Mediocre Average Excellent

0.33 0.33 0.33
0.15 0.26 0.34
0.45 0.56 0.64
5.1863016 6.39662 7.304351
6.7647412 8.34341 9.527415
3.3710961 4.1578 4.747828
4.3970818 5.42322 6.19282
Mediocre Average Excellent
9.8006243 12.5278 14.03672
12.783423 16.3406 18.30877
6.3704058 8.14308 9.123871
8.309225 10.6214 11.9007
Section: BM-A
Group no: 2
Aayush Somani B18002
Ashlesh Mangulkar B18014
Jishnu Mitra B18026
Raghuvendra Pratap Singh B18038
Shubham Kaul B18050
 Wholesale forecast

Mediocre Moderate Excellent

5% 4.328865 5.134625 5.58044

15% 7.731433 10.14871 11.48616

11% 6.370406 8.143078 9.123871