buildthepipe

Solving the Dental Health Challenge

 The Digital Strategy Blueprint

CAPTURE ANALIZE
DESIGN FUTURE
BUSINESS CURRENT
DIGITAL STATE
STRATEGY DIGITAL STATE

DEFINE
FINANCIAL PROGRAM
TRANSFORMATION
MODEL MANAGEMENT
PROGRAM
 The Digital Strategy Blueprint

CAPTURE
BUSINESS
STRATEGY
 Identifying the key objectives
Confirming the Value delivered through the Digital Strategy

Perspective Key Business Objective Metrics. Threshold

Key Performance
Indicator (KPI)

To achieve growth of more than 5%

Financial Annual growth rate >10%
in the next 3 years
To improve the satisfaction of our
clients by reducing the number of Client Satisfaction
Client >97%
implant failures. that should be Level
increased, for example, to 97%.
Number of CGS
People To attract Digital Talent Experts hired in the >10
next 3 years

Internal ¿¿¿ ???

 The Digital Strategy Blueprint

CAPTURE ANALIZE
BUSINESS CURRENT
STRATEGY DIGITAL STATE
 Market Axis
Dental Health Co.

• Dental Health's competitors are working on the concept of "computer-guided surgeries," but none
of them offer an integrated solution.

• Dentists have a high interest in having integrated solutions. However, it will not be easy to get
customers to pay for the value of this new solution.

• In any case, 3D printing can support CGS and provide more value to clients by reducing the number
of implant placement failures.
 “Absent”.
At the IT level, we could say that we are

Reliability

Maintainability
Dental Health Co.
IT Axis

Operability

Usability

Security

Performance

Availability

Scalability

Flexibility

Information Adequacy
 Functional Axis
Dental Health Co.

Area Name of Digital Brief Description Opportunities to improve

Capability
Sales and Sales structure We have an existing structure for In order to be able to operate the
Marketing selling products (implants) that CGS solution, we must create a
operations could also sell scanners. specific structure in all the
organizational departments of
the Company and/or establish
agreements with third parties.
Organizational Axis
Dental Health Co.

Transformed
 The Digital Strategy Blueprint

CAPTURE ANALIZE
DESIGN FUTURE
BUSINESS CURRENT
DIGITAL STATE
STRATEGY DIGITAL STATE
Define Future Digital State
Dental Health Co.
Define Future Digital State
Dental Health Co.

The Dental Health team

of experts will plan the
intervention and
fabricate the
corresponding splint
using 3D printing
The client will make
an oral CAT scan of
the patient

The clinical guide

…and will send it to and the splint will
Dental Health along be sent to the client
with the necessary according to the
clinical data level of service they
have contracted
 The Digital Strategy Blueprint

CAPTURE ANALIZE
DESIGN FUTURE
BUSINESS CURRENT
DIGITAL STATE
STRATEGY DIGITAL STATE

DEFINE
TRANSFORMATION
PROGRAM
Define Transformation Program
Dental Health Co.

NEW CGS SOLUTION

PROJECT
 The Digital Strategy Blueprint

CAPTURE ANALIZE
DESIGN FUTURE
BUSINESS CURRENT
DIGITAL STATE
STRATEGY DIGITAL STATE

DEFINE
FINANCIAL
TRANSFORMATION
MODEL
PROGRAM
 Financial Model
Dental Health Co.

Digital Strategy (Sales Impact)

Year 1 Year 2 Year 3
Products
Sales (M$) Sales (M$) Sales (M$)

New CGS
2.5 5.0 9.0
Services

TOTAL
2.5 5.0 9.0 16.5
Digital Strategy (Investment Plan)
Year 1 Year 2 Year 3
Component
Investment (M$) Investment (M$) Investment (M$)
New
1.5 1.5 1.5
Engineers

Software 2.5 1.5 1.5

Development

Total 4.0 3.0 3.0 10.0