Anspach Hobday A H The Business Plan 2018

The Business Plan 2018 Anspach & Hobday
Contents
About this business plan 4
Our story 5
Beers6
Testimonials9
Customers & partnerships 10
State of the ‘craft’ beer market 11
Our vision & ambition 12
The team 13
Why we are raising funds 14
What we will do with the money 15
Production17
Cans & can designs 18
The Taproom 19
The Pigeon 20
Valuations equity & EIS 22
Financial summary & forecasts 23
Forecast P&Ls: The Brewery, The Taproom & The Pigeon24
The Graph: P&L Performance25
Rewards26
2
Executive Summary
Our award winning brewery, based in Bermondsey, combines
London’s brewing heritage with modern methods to create
classic and innovative beer styles.
We have reached full capacity both for production and retail at our
current site. To meet increasing demand we are crowdfunding to
triple production and expand taproom space.
Together with local independents (such as Hop Burns Black and

Beer Asylum) and small groups (Barworks, The Craft Beer Co., Real
Ale Co and Beer Boutique) our key UK accounts include The National
Theatre, Oddbins, Fuller’s Estate, Majestic Wine and JD
Wetherspoon. We are also exporting to France, USA, Spain, Portugal,
Italy, Norway, Denmark, Australia & Belgium. With interest from
Ireland and Hungary.
Our tap-room and beers have featured widely in national and

international media including: Rough Guide London, Qantas Air
magazine, Metro, Evening Standard, Mail on Sunday, The FT,
Channel 4’s Sunday Brunch and BBC Radio 2.
This is your opportunity to join in and share the future success of

Anspach & Hobday and our contribution to London’s indomitable
brewing revival. That means more award-winning classics, more
experimentals, more bespoke collaborations and more of anything
but the usual.
Invest today and become a #PartnerInCraft with equity in Anspach

& Hobday.
The business has loans. Capital is at risk.
3
About this Business Plan

This prospectus is to give those who know our brewery, and those who would like to know more, an understanding of why
we are raising funds and to explain why this is an opportunity to invest in Anspach & Hobday.
This plan introduces our brewery, Anspach & Hobday, through is provided. and finally this plan guides you through the
our story, our beers, testimonials and our notable customers exclusive investors rewards that you can receive alongside
& partnerships. your investment in Anspach & Hobday.
It then provides context to our place in the wider craft beer If you have any questions regarding our pitch or plan, please
market. email Jack at:
Proceeding then to outline our overarching vision & ambition, invest@anspachandhobday.com

and introduce our team: The ones that create, supply and
curate our beer. In the meantime please explore the ret of our pitch and invest
via crowdcube:
This plan presents the capacity problem now facing the
brewery in why we are raising funds and how the investments www.crowdcube.com/anspachandhobday
we make and capital will allow us to take advantage of the
demand and opportunities in front of our business.
This solution includes renovating The Taproom to offer a

wider selection of beers, more space for customers and
making it home to our ‘wild’ beer production.
There are futher plans for production, including moving site

and developments of ‘small-pack’ beer into cans. Next this
plan gives a brief overview of valuations in the craft beer
market, our EIS status and its potential value.
A summary of our financials both past actuals and forecasts
4
Our Story
Anspach & Hobday was founded in 2012 by Jack Hobday & Paul
Anspach. The two of us have known each other since childhood
and were flatmates whilst we both studied in London. It was after
a recommendation to brew by a University lecturer (the esteemed
Dr. Keith Langley of UCL) that our brewing journey first began.
Trading since 2014 from Bermondsey we are best known for The
Porter - our first successful homebrew and our most decorated
beer.
Our business originally gathered momentum off of the back of a

kickstarter campaign in 2013: 122 people backed our idea for a
brewery focused on quality beers with a mission to bring London
back to the centre of the brewing world. In 2013, whilst the
kickstarter campaign was live and we were still brewing at home we
entered the International Beer Challenge (IBC), a professional
competition, and won a Silver medal for our Porter.
In 2014, with the kickstarter funds invested into our first commercial
kit we re-entered the IBC and won Gold.
To date, we have sold over 790,000 pints. Growing from a 100 Litre-
per-batch kit to our current 1400 litre. Yet, Anspach & Hobday is
still a relatively small brewery, albeit with great potential.
Since 2014 our team has grown from the two of us to eight The Co-founders
members. And the volume, variety and acclaim of our beers has Jack Hobday (left) & Paul Anspach (right)
grown too.
5
Beers
The Porter is our award winning dark beer.
It has remained in Ratebeer’s top 50 porters in the world since it

was first available from the brewery. It has won silver and gold
awards at the international beer challenge. Is a 4.5* on Diffords
Guide, has earned multiple CAMRA awards and is the most
acclaimed of our beer in the media, featuring in descriptions of our 2.2 UNITS
PLATO: 15.9
taproom in Lonely Planet and guides of the Bermondsey area.
At 6.7% it is a flavourful and complex dark roasted beer that harks

back to the days when London was the centre of the brewing world.
But it is not the only beer we are known for:
6
Beers
The Classics
Our core range of classics is produced year round: The Cream Ale, The Pale, The IPA, The Sour Dry Hop, The Lager (bottle in development) The Smoked Brown, The
Porter
7
Beers
The Specials & Experimentals
Alongside the porter, we also produce a wide variety of specials
and experimentals, examples including our Oktoberfest Beers
released every September and modern twists on traditional
styles such as the Miami Weiss - a lime and moeteka wheat beer,
and The Sea Salt and Chili stout - the perfect accompaniment for
oysters.
As tastes change with the seasons so do our specials such as The

Autumn Pale and our Christmas beer: The Pfeffernusse Saison.
Collaboration Beers
We see collaboration as an opportunity to try out new brews. Past
collaboration beers (Collabs) Include: The ESB with Fullers, The
Red Wine Stout with Dugges, The Story Saison with Restaurant
Story, The Black Citra Sour with Thy Art is Murder
What is next for our beers?

Our intention is to streamline production of the classics - our core
range - utilising double sized fermentation vessels for our best
sellers and putting our freshest beers into can (Lager, Pale, IPA,
Cream Ale).
We will continue to package some specials in large bottles. And

our Druid Street site, alongside retail, will become home for our
‘funky’ and wild fermentation beer production. Here we will build
on the successes of beers such as: The Galaxy Saison Chardonnay,
The Grapes (with Renegade Wines). And we will restart our own
spontaneous fermentation programme, The Arch House Project.
We are lucky to have always recieved backing from experts in our

industry. It has always encourage our passion to experiment.
8
Testimonials
“I love Anspach & Hobday. I first tasted them at Three

Wine Men an event we were doing with Oz Clarke and “I don’t often drink, but when I do, I only drink Black
Tim Atkin, their beer is just delicious. Citra Sour (A collab with the band).”
I mean, who wouldn’t want to drink it?”
CJ, McMahon
Olly Smith Thy Art is Murder
TV Presenter, Food & Wine Critic
“When it comes to porter, Anspach & Hobday are

“Great brewers, I met them when they were frankly wet your men. They are the finest porter reporters in
behind the ears, presented me with their porter and I London. I also enjoy their risk-taking when it
was genuinely blown away by it. They have gone comes to flavour blends”
from strength to strength and they are key parts of
Fliss Horrocks
the london brewing community.” Texas Joe’s
Melissa Cole
Beer Writer & Journalist
“I have had the pleasure of the Anspach & Hobday
experience both in London and at our friends world
“Don’t know what to say other than I love Anspach & renowned beer and metal fest, Three Floyd’s Dark
Hobday! And that’s the truth. They have that ultra Lord Day. I fell in love with the Porter and when
rare, desirable combo of passion going in, brilliance in was visiting London absolutely crushed their Lager.
execution and quality coming out. Fantastic!” Stand up dudes making world class beer!”
Tomas Halberstadt
Jesse Diaz
Dugges Brewery
Dark Matter Coffee
9
Customers & partnerships

When Anspach & Hobday started, our first ever customer Partners
was at our Tap-room (we sold a single bottle of our Porter to We have collaborated with a variety of other producers,
a passer-by, a lady called Honour). Four years on the such as:
taproom is still important but we now have over 450 The Graff with Hawkes Cidery,
commercial accounts! We have exported to 11 countries: The Grapes with Renegade Wines,
regularly supplying fans of our beer as close as Belgium and The Story Sason with Restaurant Story.
as far away as Australia.
We have collaborated with customers:
The Big Stout with Little Leeds Beer House
Bermondsey Beer The Enigma IPA with Real Ale
Within ‘London’s Larder’ of Bermondsey we work with some of
the best of local producers, restaurants and bars including: And with other breweries:
Texas Joe’s; Michelin Starred Restaurant Story; The Shangri-La The V’n’O Stout and The ESB with Fullers,
Hotel in the Shard; The Hide Bar; The Marquis of Wellington The Sour IPA with L’Ermitage,
(just opposite our arch); The Grange; Hawkes Cidery; London The Sacc Trois IPA with Tanker of Estonia
City Runners; Comptoir Gourmand; Draft House Tower Bridge; The Red Wine Stout with Dugges of Sweden
to name just a few.
And even with metal bands:
Local in London The Black Citra Sour with Thy Art is Murder!
We work across London including at all Oddbins shops across
Fuller’s estate including The Harp, and also in independants
such as Hop Burns Black, Clapton Craft, Beer Boutique, The
Craft Beer Co, The Priory Arms Stockwell, Barworks and Beer
Asylum. We even supply our new pop-up bar in Camberwell:
The Pigeon.
Nationally & Internationally

We regularly distribute nationally with accounts in Leeds,
Bristol, Birmingham, Liverpool.
Where our reputation is growing markedly is our Export. This

is predominantly to Europe, including Belgium, Denmark,
France, Italy, Norway, Portugal, Spain with interest from the
Netherlands, Ireland and Hungary. We have also exported as
far as Japan and the USA, and regularly send shipments to
Australia.
10
State of the ‘craft’ beer market

So what does ‘craft’ mean?
As defined by the American Craft Brewers Association:
“The hallmark of craft beer and craft brewers is innovation. Craft

brewers interpret historic styles with unique twists and develop
new styles that have no precedent.”
We could simplify it and just put: “Anspach & Hobday!”
Why look to the Americans?

The American craft beer market is more developed than the UK and
can be referenced as an indicator of where the UK market is
heading. In 2017 US craft beer grew by 5% to reach 12.7% of the
total beer market share. In the UK the craft beer market is 5.9%. If
we were to follow the American path there is clearly room for the
Craft beer market share to more than double in size within the UK
alone.
According to the CGA Beer Summit 2018: Of all beer sold in the 12
months to May 2018, UK craft beer volume grew by 7.3%. In the
last financial year (2017/2018) A&H wholesale revenue grew by
50%.
However UK overall volumes of beer sold are declining (-2.2%

volume in the year ending may 2018). But the real terms value of
the beer market is increasing (+0.7%). This is only possible if
drinkers are drinking less beer but spending more: It suggests a
pivot towards quality (higher priced beer) over quantity (lower
priced beer) and is exactly where Anspach & Hobday and ‘craft’
beer’s strength lies.
Sources
CGA: Beer Summit 2018.
American Brewers Association: National beer Sales Production Data
11
Our vision & ambition

As drinkers turn from quantity to quality, and we set out the argument for investment into our expansion, we believe this plan
is the right time for us to clearly delineate our vision and our ambition.
Here is what we believe, how we do it and why:
What?
Drawing on the unique brewing heritage of London, Anspach & Hobday brew classic styles and modern innovative beers.
How?
We put quality and taste at the heart of all we do from the production to the presentation of our beer.
Why?
We believe in a better beer experience, starting here in London.
Beer for profit:

Our business is driven by the quality of our beer. Equally, it is about creating a sustainable return on the investments that have
gone into building it.
As shareholders, employees and drinkers of Anspach & Hobday, we are committed to create not only to producing and serving
quality beer, but creating wealth through the beer we produce.
12
The team
Paul Anspach John (Jack) Hobday Edd Clibbens Dylan Safrany

Co-Founder, Head Brewer & Co-Founder & Executive Chairman Head of Sales Brewer
Director Jack’s role is to drive the business Edd’s taken our sales to a new Dylan has been a part of the
Paul’s our head brewer and forward in support of Paul, Joe and level this year. Working closely team nearly as long as Jack and
manages production with Dan Edd. with the team, Edd keeps us Paul have. He’s an unashamed
Gambino and Dylan Safrany. making beers that our customers hop head who has driven the
love. development of our pale beers.
Dan Gambino Joe Tanzey Jon Askew Hugh “Stanners” Stanbury

Brewer Taproom Manager Accountant Drayman
Dan has developed our dark beers A bar veteran who is leading the Jon is our accountant. And a Hugh delivers our beer and
including The Imperial After Dinner development of our Taproom shareholder who has been with us always with a smile.
Stout (Mint Chocolate). Dan is also towards its full retail potential. since the beginning.
the mastermind of our Joe’s previous employment was
collaborations with Fuller’s and with Barworks pubs - another
Real Ale. exalted purveyor of A&H beer.
Prior to crowdfunding, we have 46 shareholders, from marketing professionals, solicitors to retired brewers: Together they provide an effective
base of support and advice.
Paul and Jack are the only executive directors.

13
Why we are raising funds

We are investing in our production and retail capacity to Our plan is to relocate our brew kit to a new South London site
allow us to continue to grow our business and showcase where we can add fermentation vessels to allow us to brew up to
our beers retailed at our current site in Bermondsey. and beyond 30 times a month. There we will reach 5000HL per
year (brewing an average of 38 batches per month).
In the last 12 months, we produced 1500HL. This amounted to
12 brews per month. We are now selling everything we can How will we achieve this?
make. However, we are still regularly receiving interest in To do this we will expand our fleet of FVs and add some dedicated
large orders or whole batches of beer that we now have to lagering tanks (for lager) in a new brewing space. With some
turn down simply because we cannot fit them into our slight modifications and some extra storage for hot and cold
production schedule. water (liquor) our kit can brew up to two batches per day giving
us a theoretical maximum of 60 brews per month.
Recent examples of this include export interest from Ireland
and Hungary and domestic interest from Flavourly, JD One strength of our strategy is that there will be virtually no
Wetherspoon and others. We are having to be incredibly ‘bedding in’ time needed in the new site. Brews that we do now
careful managing our production with accounts we already can be easily double brewed (two batches on the kit into one
service to protect their supply of our beer. larger FV) without batch-size challenges to flavour or quality.
Indeed our overall output per brew will increase owing to
For some of the aforementioned sales it is not that we will not efficiencies in yeast management and packaging that arise from
be able to supply them ever but we simply can not proceed at packaging double sized fermenters.
the pace they would like and in the long-term this problem
will become accute: Our growth will level if it is unresolved. The amount we raise will influence the rate we can increase
production. With our minimum of £400,000 investment we will
Why not brew more? get 6 double size FVs, setup in a new site and bring online our
The limiting factor for our production capacity is the number small pack packaging upgrades.
of Fermentation Vessels (FVs) we have.
Additional funds will facilitate bringing more FVs online sooner
A brew (1100 L) typically occupies an FV for two weeks. We further increasing production potential and allowing more
currently have 8 FVs; that is the maximum our site’s space flexibility to adapt production to meet our customer’s demands.
can support without compromising other essential elements
of the business such as the taproom, storage and mobility of The following page outlines the investment schedule.
goods in the site.
14
What we will do with the money:
Production Investments: Production: Overfunding Investments:
• New site setup and installation • In-house microbiology lab for wild fermentation experiments
• Additional fermentation vessels - the current limit on our production (at Druid Street) and improved quality control.
capacity • Hop Gun (for improved and more efficient dry hopping)
• Upgrade our small pack production through a new canning line • Quality Control & Packaging Operative
• Invest in lagering tanks • Higher calibre small pack equipment
• Ancillary equipment and kit upgrades
Retail Investments: Retail Overfunding Investments:
• Renovate The Taproom • Invest in a beer dispensing vehicle - The A&H Beer Bus for
– 20 lines of beer festivals and markets
– New furniture • 2 copper beer tanks for tank fresh beer at The Taproom
– Renovated toilets • Pursue further retail opportunities such as The Pigeon in
• Wild beer fermentation facilities Camberwell.
• New pop-up bar options such The Pigeon in Camberwell
Personnel Investments:
• Marketing & Events Manager covering brewery and tap

• Part-Time Administration Assistant
• Addditional salespeople
15
16
Production
New Site Location
We are looking into industrial spaces within the M25 for our new
production site. We plan to stay south of the River Thames. Lead
locations include: Greenwich, Lewisham, Deptford and Croydon. We
want to remain a London brewery and it goes beyond ideals - staying
within the Thames Water area will keep a similar water profile allowing
us to maintain the flavour of our beer whether it is made in Deptford
or Bermondsey.
Wild and Mixed Fermentation

Some production will continue at our Druid Street site which will
include our wild and mixed fermentation beers. The benefit of
separating these out is that it keeps potentially invasive wild yeast
from the ale and lager yeasts we use in our classics. It also means we
can promote projects like our Arch House Project whereby small
pitches of unfermented beer wort are put out to culture wild yeast
residing in our arch to then create a London vintage of wild beer.
Packaging & Storage Efficiency

Since we started trading in 2014 all of our production has grown in
our current site. However, our space has not grown. As we continued
to scale, we found that local space was becoming increasingly
expensive. Our solution was to ship some of our excess beer for
storage at London City Bond, a bonded warehouse. As production
reaches its current maximum, we store more packaged beer at the
bonded warehouse than we do at the brewery. Each transfer and
storage of the beer adds to our rental, our carriage costs and the time
it takes for us to turn around orders. With the new site and the
reinstating of our own warehousing we will enjoy considerable
improvements against these costs. The volume of beer we decide to
send to the bonded warehouse will shrink to a minority of beers that
are going to be solely distributed from there.
Packaging Formats:
We will continue to offer, kegs, KeyKegs, casks in large pack beer and
through investment in packaging equipment our small pack will move
towards big bottles and cans.
17
Cans & can designs

Like it or not, every serious craft brewery is looking at
canning beer.
Cans provide better quality and longer shelf life than

bottles for fresh light beers whilst bottles offer a better
environment for more robust beers to develop and age.
Cans have lower packaging costs and weight per unit:
they take up less space, making them more efficient to
store and ecological to transport: you can post them
with ease and, frankly, you could pass a can of beer to
your friend to catch and they will more than likely be
happy about it - not the case with a bottle!
We will be looking at producing both bottles and cans

and using each format for its strength - big bottles for
special beers to be aged, and cans for fresh beers to be
imbibed.
With the money we raise we will invest in our first canning

line and will be bringing The Lager, The Pale, The IPA and
The Cream Ale beers to market.
We have already begun implementing an online store -

there will be an update to follow on this. The store will
initially sell our merchandise: T Shirts, Totebags, etc...
With the addition of cans we will be able to affordably
retail beer directly nationally and even internationally.
We will complement our online offering with a special
range of big bottles such as our yearly release of The
Brother Sean Belgian Stout.
18
The Taproom
If you have ever visited us you will know that the Anspach &
Hobday taproom is the best place to enjoy our beer.
Why Change it?

You will also know that because of production we can only open on
Friday, Saturday and Sunday and that we get exceptionally busy.
People have to queue to get in at peak times and often we have to
turn custom away. We can solve this problem to some extent by
having a bigger bar with more space and more seats; we will
achieve this by moving the majority of production out of the Druid
Street arch. This move will also enable us to extend our open days
allowing people to experience our delicious beer during the week
as well as the weekends.
The location of our site is in an area of increasing retail potential.

Bermondsey is going full-circle, and what was once known as
‘London’s larder’ because of the variety of produce made or stored
here, is again home to some of the best direct retail from London’s
producers.
Wild Beer Production & The Taproom

We will not stop producing at the taproom either. The focus will be
on retail but in the background we will have the opportunity to
move forward with our experimental, funky and barrel ageing
programmes. With all licences in place to brew, we will be able to
ship wort (unfermented beer) directly to the site to begin
experimenting with.
No doubt if you drop by druing the week from time to time you
will still see some hand bottling going on for the most special
beers.
19
20
The Pigeon
Our retail expansion does not stop at The Taproom. We have taken an
opportunity to build and run a pop-up bar in Camberwell which we
have called The Pigeon.
With six lines of A&H beer, guest beers, wines and gin this is an
opportunity for us to showcase an example of a dedicated A&H retail
outlet in a prime location on Camberwell Church St. It is near the
Stormbird, a pub that has long stood out for its craft credentials.
The pop-up will run at least until January with prospects to go much
further, and is open Wednesday - Sunday. We hope you will get a
chance to visit and that it can give you an idea of what we can achieve
both at a revamped A&H taproom in Druid Street and in our bars and
pubs of the future.
How does it work?

The pop-up is in partnership with the leaseholder of the now defunct
Cycle PS Shop. They had the premises license and were looking for
someone to make the most of it. We are working on a revenue
percentage as a fee for the leaseholder, the beauty is that we will only
pay with regards to how much business we do - in a very similar way to
how the finances side often works at festivals and markets.
The other key benefit that as it is exclusively our residency we are able
to make the site our own, albeit on a budget. We hope you get a chance
to come visit The Pigeon soon!
We will be reporting to shareholders in January on the success of this

project.
21
Valuations equity & EIS

The following table shows some recent examples of breweries that have Enterprise Investment Scheme – EIS
successfully raised on Crowdcube alongside Anspach & Hobday. This incredibly important scheme has a big impact
on the risk side of investing in Anspach & Hobday. As
part of our preparation for this round of investment
Brewery Date Pre-Money Valuation Yearly Revenue Valuation Multiple of we have received advanced Assurance from Her
Revenue
Majesty’s Revenue & Customs for this round of
Anspach & Hobday 31/03/2018 £3,000,000 £471,831* 6.4 investment up to a total of £700,000. This means
that for eligible investors there is potentially an
“ “ 30/09/2018 £3,000,000 £510,504** 5.9 income tax relief that can be claimed against the
investment up to 30% of the invested amount. For
Wild Card Brewery 24/08/2017 £3,245,000 £555,000 5.8 more information on the EIS scheme and the
potential benefits it can bring please (see crowdcube’s
The Redchurch 27/04/2017 £4,000,000 £564,000 7.1 pages here).
Brewery
Redemption Brewery 08/08/2018 £1,900,000 £606,000 3.1 Equity

There is only one class of share in Anspach &
Hop Stuff Brewery 18/01/2018 £25,000,000 £1,800,000 13.9 Hobday: Ordinary Shares. These are the same class
2.0
shares that Jack and Paul have.
Northern Monk 20/02/2018 £10,000,000 £2,007,000 5.0
Brewing Co
For this funding round we are electing to use
Wild Beer 01/03/2017 £25,000,000 £2,100,000 11.9 Crowdcube’s Nominee Structure for all investments
less than £10,000. The nominees still have ordinary
The Five Points 02/03/2018 £12,500,000 £2,600,000 4.8 shares and all dividend and sale proceeds are the
Brewing Co
same for both nominees and direct shareholders. The
Camden Town 06/02/2015 £48,500,000 £9,355,972 5.2 nominee simply streamlines smaller investments.
Brewery
This system is the same for new and old Anspach &
Innis & Gunn 31/10/2016 £49,170,260 £12,500,000 3.9 Hobday shareholders alike. Investors who invest
more than £10,000 will receive shares directly, those
less than £10,000 will subscribe into the nominee. All
*Yearly Revenue by End of March 2018 **Yearly Revenue by End of September 2018 Ordinary shares whether nominee or direct will be
eligible for EIS relief (see above).
22
Anspach & Hobday: Summary P&L and Forecast
Actual Actual Actual Actual Actual Actual Forecast Forecast Forecast
Financial Year Ending March 2013 2014 2015 2016 2017 2018 2019 2020 2021
31st
The Brewery £- £ 3,439 £ 59,196 £ 192,423 £ 220,982 £ 322,645 £ 455,017 £ 773,529 £ 1,237,646
The Tap-room Sales £- £ 6,633 £ 71,998 £ 122,451 £ 133,547 £ 149,186 £ 201,355 £ 285,000 £ 335,000
The Pigeon* £- £- £- £- £- £- £ 98,115 £ 205,750 £ 255,750
Turnover £- £ 10,072 £ 131,194 £ 314,874 £ 354,529 £ 471,831 £ 754,487 £ 1,264,279 £ 1,828,396
Cost of Sales £ 409 £ 6,308 £ 72,570 £ 184,232 £ 253,082 £ 331,981 £ 474,335 £ 761,286 £ 1,087,214
Gross Profit £ (409) £ 3,764 £ 58,624 £ 130,642 £ 101,447 £ 139,850 £ 280,152 £ 502,993 £ 741,182
GP% 37% 45% 41% 29% 30% 37% 40% 41%
Other Operating Income £ 5,001 £ 3,857 £ 10,375 £- £- £- £- £- £-
Administrative Expenses £ 2,841 £ 12,796 £ 94,210 £ 132,195 £ 185,523 £ 210,823 £ 329,456 £ 501,195 £ 607,928
Operating Profit/(Loss) £ 1,751.00 £ (9,032) £ (25,211) £ (1,553) £ (84,076) £ (70,973) £ (49,304) £ 1,798 £ 133,254
Less Depreciation £ 64 £ 805 £ 4,497 £ 5,616 £ 19,085 £ 20,097 £ 25,000 £ 25,000 £ 25,000
EBITDA Profit/(Loss) £ 1,815 £ (8,227) £ (20,334) £ 4,063 £ (64,991) £ (50,876) £ (24,304) £ 26,798 £ 158,254
*The Pigeon is a pop-up Beer Bar in Camberwell setup by A&H. It started on 10th of October 2018 whilst we have been in
preparation for Crowdfunding - within the current Financial Year 2019 (Year Apr18-March19). Our tenure is flexible but it is our
intention for it to continue as in the forecast stated here.
23
Forecast P&L: The Brewery, The Taproom & The Pigeon
The Brewery The Taproom The Pigeon
Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast Forecast
Financial Year 2019 2020 2021 Financial Year 2019 2020 2021 Financial Year 2019 2020 2021
Revenue Brewery £ 455,017 £ 773,529 £ 1,237,646

Revenue Taproom £ 201,355 £ 285,000 £ 335,000
Revenue Pigeon £ 98,115 £ 205,750 £ 255,750
Turnover £ 455,017 £ 773,529 £ 1,237,646 Turnover £ 201,355 £ 285,000 £ 335,000 Turnover £ 98,115 £ 205,750 £ 255,750
Cost of Sales £ 329,967 £ 520,514 £ 795,442 Cost of Sales* £ 82,556 £ 111,150 £ 130,650 Cost of Sales** £ 61,812 £ 129,623 £ 161,123
Gross Profit £ 125,050 £ 253,015 £ 442,205 Gross Profit £ 118,799 £ 173,850 £ 204,350 Gross Profit £ 36,303 £ 76,127 £ 94,627
GP % 27% 33% 36% GP % 59% 61% 61% GP % 37% 37% 37%
Administrative Administrative Administrative

Expenses £ 200,126 £ 299,445 £ 381,118 Expenses £ 102,207 £ 152,800 £ 167,860 Expenses £ 27,123 £ 48,950 £ 58,950
Operating Profit/ Operating Profit/ Operating Profit/

(Loss) £ (75,076) £ (46,430) £ 61,087 (Loss) £ 16,593 £ 21,050 £ 36,490 (Loss) £ 9,178 £ 27,177 £ 35,677
*'Value' of Sales *'Value' of Sales

to Brewery £55,856 £79,059 £92,929 to Brewery £10,944 £22,370 £46,911
* Cost of Sales for * Cost of Sales

the Brewery £22,342 £31,624 £37,172 for the Brewery £4,377.60 £8,948 £18,764.
*If the cost and values were associated with the brewery wholesale this is the cost and value to wholesale that they would represent.
**The Pigeon’s cost of sales includes the % of Revenue paid to the leaseholder as part of the pop-up bar agreement. This % revenue covers all overheads except for staff and
waste disposal: this is why the Administration expense for The Pigeon is relatively small compared to The Taproom.
24
A&H P&L Crowdfunding 20
Anspach & Hobday Profit & Loss Over Time
25
Rewards
£10+
Your name on a bottle
The opportunity to include your name alongside
every investor on our Crowdfunded Beer bottle! A
mosaic of beer love.
£5,000+
£150+ The Beer Tour & Print
The 5% Discount Card All of the above plus, an all expenses paid
Your name on The Crowdfunded bottle plus, a Bermondsey Brewery Tour with Jack and Paul,
discount at our taproom and any future Anspach hosted by acclaimed beer writer Des de Moor
& Hobday bars or pubs. and UK Brewery Tours. Plus receive a limited
edition canvass Pigeon Print.
£500+
The 10% Discount Card £10,000+
All of the above but increased to a 10% discount The Tap Hire and Beers
on everything at our taproom and any future All of the above plus, a private hiring of the
Anspach & Hobday pubs or bars. Taproom in Bermondsey with a bottomless tab
for yourself and 30 friends all evening.
£1,000+
The Merchandise £40,000+
All of the above plus, an A&H Pigeon Tote Bag, The Charity Brewer
T-Shirt and a set of Rastal made A&H branded All of the above plus, your own bespoke 1000L
glasses (2* 1/3pint, 2* 2/3pint and 2* 1pint). charity brew with 50% of the profit going to a
charity of your choice.
£65,000+
The Likeness Immortalised
All of the above plus, yourself and a friend’s
likeness immortalised as the characters on a new
Anspach & Hobday beer label! Limited to two
labels.
26
Thank you for your interest:

Please take this opportunity to
invest in Anspach & Hobday!
If you have any questions please email:
Jack at invest@anspachandhobday.com
You can pledge your investment at:
www.crowdcube.com/anspachandhobday
Remember the amount pledged will only be transacted

after our round is successful.
Capital at risk.
Cheers!
Jack & Paul
27
28
Risk warning
WARNING This document is published by Anspach & Hobday Ltd.
Limited and constitutes a financial promotion pursuant to section 21 of Financial Services
and Markets Act 2000 (as amended)(“FSMA”). It has not been approved by any party
authorised and regulated under FSMA. Reliance on this document for the purpose of
engaging in any investment activity may expose an individual to a significant risk of losing all
of the property or other assets invested.
Potential investors should be aware of the risks associated with an investment in the
Company especially at an early stage in its development and if any doubt regarding the
contents of any Pitch, must consult their own professional advisers. Investment in the
Company carries substantial risk and may involve special risks that could lead to a loss of all,
or a substantial amount, of such investment. Unless prospective applicants for shares fully
understand and accept the nature of the Company and the potential risks inherent in the
Company they should not invest in the Company. A prospective investor should consider
carefully whether an investment in the Company is suitable for themselves in light of their
personal circumstances, the economic climate, and the financial resources available to them.
There can be no assurance that the Company’s objectives will be achieved. As such, an
investor’s capital may be at risk.
ANY INVESTMENT IN PRIVATE LIMITED COMPANIES, ESPECIALLY AT AN EARLY STAGE IN

THEIR DEVELOPMENT, IS AN INHERENTLY RISKY INVESTMENT. IF YOU ARE IN ANY DOUBT
ABOUT INVESTING, THE COMPANY RECOMMENDS YOU CONSULT WITH YOUR FINANCIAL
ADVISOR.
29

Anspach Hobday A H The Business Plan 2018

Diunggah oleh

Informasi Dokumen

Judul Asli

Hak Cipta

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Anspach Hobday A H The Business Plan 2018

Diunggah oleh

Hak Cipta:

The Business Plan 2018  Anspach & Hobday

Customers & partnerships 10

State of the ‘craft’ beer market 11

Our vision & ambition 12

Why we are raising funds 14

What we will do with the money 15

Cans & can designs 18

Valuations equity & EIS 22

Financial summary & forecasts 23

Forecast P&Ls: The Brewery, The Taproom & The Pigeon24

The Graph: P&L Performance25

Together with local independents (such as Hop Burns Black and

Our tap-room and beers have featured widely in national and

This is your opportunity to join in and share the future success of

Invest today and become a #PartnerInCraft with equity in Anspach

The business has loans. Capital is at risk.

About this Business Plan

Proceeding then to outline our overarching vision & ambition, invest@anspachandhobday.com

This solution includes renovating The Taproom to offer a

There are futher plans for production, including moving site

A summary of our financials both past actuals and forecasts

Our business originally gathered momentum off of the back of a

It has remained in Ratebeer’s top 50 porters in the world since it

taproom in Lonely Planet and guides of the Bermondsey area.

At 6.7% it is a flavourful and complex dark roasted beer that harks

As tastes change with the seasons so do our specials such as The

What is next for our beers?

We will continue to package some specials in large bottles. And

We are lucky to have always recieved backing from experts in our

“I love Anspach & Hobday. I first tasted them at Three

“When it comes to porter, Anspach & Hobday are

Customers & partnerships

Nationally & Internationally

Where our reputation is growing markedly is our Export. This

State of the ‘craft’ beer market

“The hallmark of craft beer and craft brewers is innovation. Craft

We could simplify it and just put: “Anspach & Hobday!”

Why look to the Americans?

However UK overall volumes of beer sold are declining (-2.2%

Our vision & ambition

Here is what we believe, how we do it and why:

We believe in a better beer experience, starting here in London.

Beer for profit:

Paul Anspach John (Jack) Hobday Edd Clibbens Dylan Safrany

Dan Gambino Joe Tanzey Jon Askew Hugh “Stanners” Stanbury

Paul and Jack are the only executive directors.

Why we are raising funds

What we will do with the money:

Production Investments: Production: Overfunding Investments:

Retail Investments: Retail Overfunding Investments:

• Marketing & Events Manager covering brewery and tap

Wild and Mixed Fermentation

Packaging & Storage Efficiency

Cans & can designs

Cans provide better quality and longer shelf life than

We will be looking at producing both bottles and cans

With the money we raise we will invest in our first canning

We have already begun implementing an online store -

Why Change it?

The location of our site is in an area of increasing retail potential.

Wild Beer Production & The Taproom

How does it work?

We will be reporting to shareholders in January on the success of this

Valuations equity & EIS

Redemption Brewery 08/08/2018 £1,900,000 £606,000 3.1 Equity

Anspach & Hobday: Summary P&L and Forecast

The Business Plan 2018 Anspach & Hobday

Customers & partnerships 10

State of the ‘craft’ beer market 11

Our vision & ambition 12

Why we are raising funds 14

What we will do with the money 15

Valuations equity & EIS 22

Financial summary & forecasts 23

Forecast P&Ls: The Brewery, The Taproom & The Pigeon24

The Graph: P&L Performance25

'Value' of Sales 'Value' of Sales