I. Executive Summary
The paper contains the history of Nestle Philippines Inc. during the year
1867, the founder, Henri Nestle, named it Nestle after his surname, and thought
of selling nutritional products because of the problem of the mothers that can’t
breastfeed their babies. For centuries, Nestle have been operating very well.
Nestle is among the top companies in the Philippines and has over 3,700
After the world war II, Nestle came back for its operation with the new
name called “Filipro” and continues to import goods such as MILO, Nido,
Milkmaid, and even Nescafe, later change its company name back to Nestle.
The paper contains the explanation of the leaders in the organization from top
best and relevant goods to people through their lives. The taste of the Nestle
means everyone has the opportunity to run the business as well as the
perceived quality, service after sale which explains how the product Nescafe
2
performs in the industry. The SWOT analysis is also given to know the
top management leaders in the industry from past to present, and the next part
shows the design theme of each Nescafe products. The next part which is the
reduction and process, quality assurance, packaging and shipping that defines
the overall product’s procedure and the conclusion towards the overall paper.
other factors that needs to be fixed. Lastly, is the appendix, which are those
added or extra information that is not yet included in the parts of the paper.
A. Company Profile
In 1867, the founder of Nestle was Henri Nestle, who developed a milk-
based food for the mothers to feed their babies because mothers can’t feed their
A hundred years has past, when Nestle Philippines, Inc started its
operation. Today the organization is now stable and strong, being the best
company to offer the best food and beverages for consumers throughout the
years. Nestle has over 3,700 men and women employees over all the country.
Nestle is the among the top companies in the Philippines, its products are strong
During the early times, in 1895, Nestle goods were already available in
the Philippines. In 1911, Calle Renta, Binondo was the first sales office of Nestle
and Anglo Swiss Condensed Milk Company when it was accepted in the
During World War II, the company stopped its operation but was able to
get back after the liberation with a new name called Filipro, Inc. which continues
from other countries. During the year 1950’s, the Philippine government-
imposed import control that lead to difficulties for Filipro, Inc. with no imported
such as peanut butter, napkins, fruit preserves, and patis (fish sauce) just for
In 1960, Nestle S.A and San Miguel Collaborated which started its
Nutritional Products, Inc. In 1962, the first operation factory for Nutritional
1977, Filipro Inc and Nutripo Inc. collaborate under the name of Filipro but in
1986, Filipro changed its name to Nestle Philippines, Inc. (Nestle.com, 2016).
4
Mission:
“The world's leading nutrition, health and wellness company”. Our mission of
"Good Food, Good Life" is to provide consumers with the best tasting, most
nutritious choices in a wide range of food and beverage categories and eating
Vision:
Name Position
Services
Nestle has become famous for its high-quality products which exists around the
their innovation and restoration of geographic activities and the product lines. Long
term opportunities is never forgo with the short term performances. The company’s
goal is to deliver the best and relevant goods to people through their lives. The taste
means everyone has the opportunity to run the business as well as the recruitment of
its staff. The headquarters says that the overall strategy for the company is to approach
the “centralize what you must, decentralize what you can” Nestle believes that their
other organizations located globally should think about the organization as a whole not
The quality that nestle has been enhancing and contributing for a healthy future,
team. With their research and development employees that are composed of
275,000 people and are located in 130 different countries. (Kays, 2014).
suppliers, they allow their suppliers as well to have access on their geographic
3) Understanding and Serving the Consumer- with the company having the
category, this company is continuing to innovate and renovate the standard for
meeting the customers need. Nestle working partnering with leading companies
around the world which includes those startups, schools, and public
being able to access new skills and implement new technologies which helps
A. Performance
Nescafe has set its standard and that is to ensure that everyone is
enjoying the greatness of the coffee with an affordable price. One of the most
popular beverages in the world is Coffee. Aside from having a quality product
8
used Life Cycle Assessment (LCA) Approach also known as the Product Life
Cycle to ensure each of the process from the manufacturing process to the end
consumers were really performed well. (Nescafe, 2016) The performance of its
product was maintained by their saying “From The Bean To The Cup” here are
of the bean will be place into another process to make green coffee bean.
(Slideshare, 2018)
2. Blending- Nescafe blends with Arab Arabica and Robusta coffee beans
3. Roasting- Nescafe makes sure that green coffee beans are being
4. Grinding- This will help the company to easily brewed the coffee and
5. Making it Soluble- Nescafe used two equipments for these and that is
(Slideshare, 2018)
6. Cultivation- after using the machine to keep the coffee dry. There were
2018)
9
B. Aesthetics
Figure 2: Nescafe
coffee beans, including ready-made mixture, and contains whitener and sugar which
usually added in coffees. These ingredients will have aromatic and tasteful feeling in
(Slideshare, 2018)
Nescafe aims to offer a cup coffee that has a great taste but affordable by all. A
coffee that has a special taste and fragrance with every sip of Nescafe. Behind their
craft starts from choosing the right farmers and teaching the Nescafe Plan to them.
Followed by the roasting of its beans which creates aroma, hue and flavor and is
roasted to bring out the full-flavor. Nescafe flash freeze its coffee to sub-zero
temperatures which dries its coffee and removes remaining water. Next is to taste test
the finesse, acidity and intensity of every product by 14 highly qualified Taste Masters.
Finally, consumers get a chance to enjoy a well-crafted cup which is made to perfection
(Nescafe, 2018).
1. Nescafe Classic
With every sip of Nescafe Classic, consumers can taste the pure
made from 100% pure, high quality coffee beans (Nestle, 2016).
velvety cafe froth. Choose from its three (3) flavors: Latte Macchiato,
that it will elevate their consumers coffee experience to a whole new level
4. Nescafe Decaf
Nescafe Classic without the caffeine. It has a rich and delightful aroma
5. Nescafe 3in 1
Roast, Nescafe Blend & Brew Silky Roast, Nescafe Blend & Brew
Latte, Nescafe Creamy White, Nescafe Berry Mocha and Nescafe Coco
Mocha.
(nestle.com.ph, 2016).
Source: (www.escapes.ie)
Aside from its different flavors, Nescafe also offers coffee machines for
coffee lovers who are looking for a perfect cup of brewed coffee, like:
source:(nescafe.com.ph)
Nescafe Red Mug Machine can easily help prepare different hot or cold
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drinks whether it’s gourmet coffees, lattes, cappuccinos, iced lattes, etc.
Bringing home, the cafe experience, it can turn any Nescafe Classic and
Nestle Coffee Mate into an appealing coffee adding foam and layers to
Source: (nescafe.com.ph)
Nescafe Dolce Gusto creates fantastic coffees for every taste and
innovative machine which pumps the coffee from the different flavors of
coffee pod, making professional coffees with a single tap on the machine
(nescafe.com.ph, 2018).
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D. Conformance
and Robusta beans making sure that every cup delivers a unique coffee
experience. They are well-known for having 100% pure coffee using 100%
natural ingredients when enjoyed as a black coffee. Making sure that their coffee
is all natural that has the rich aroma with the right amount of acidity to it. Varying
in different flavors that will suit the taste of consumers in different occasion
(nescafe.com.ph, 2018).
E. Safety
asset that the company has are its employees as they contribute to the
contractors and any other people involved with the company along the
21
2008).
2008).
(nestle.com, 2008).
22
The company believes that every time an accident occurs, the root
F. Reliability
The company take the following factors into consideration to ensure that their
1. Materials
chain, starting with farmers and suppliers. The company follows strict
materials. This includes specifications for the materials being used and
2. Preparation
the world, are designed to prepare products to the highest quality and
clean and safe water supply, air filtration, and to watch out for any
material that will come into contact with food, to guarantee that the
3. Processing
dosage of any nutrient, to avoid any over or under dosage. And the
4. Testing
they carry out more than 100 million tests a year to verify product
how to prepare, store and use the product, the ingredients as well as any
25
allergen risks. The company makes sure that best-before and use-by
past its best and when it will no longer be safe to consume (nestle.com,
2016).
When products are released from the factory, the company makes
frozen products, this also means ensuring they are stored and
use unique batch codes, to tell exactly when a product was produced,
what ingredients were used and where those ingredients came from. The
company has an early warning system to help them pinpoint signals that
G. Durability
The most ideal approach to store your espresso for a very long time
depends a great deal on the kind of espresso you jump at the chance to drink.
Solvent espresso has a more drawn out shelf life than simmered beans and
ground broiled beans, and green beans keep well however must be cooked and
26
ground before you can transform them into awesome espresso (nescafe.co.uk,
2018).
All in all, putting away your espresso, regardless of whether it's solvent,
green espresso beans, simmered beans or ground broiled beans, needs a dry,
Solvent espresso, while it accompanies a best before date and has the
presentation to air and dampness to not destroy the flavor. The immense thing
about solvent espresso is that once you've opened the pack, the espresso can
be utilized for a considerable length of time or even months on the off chance
Green espresso beans, as most plant seeds, keep well and will keep
going for well over a year whenever put away in cool, dry and hermetically
sealed compartment. Truth be told, this is how espresso is put away by the
In the event that you get a kick out of the chance to purchase cooked
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espresso beans straight from the roaster, these should be kept in a dull, dry
and impenetrable holder and utilized inside fourteen days. Both green
espresso beans and simmered beans can be solidified, anyway you have to
H. Perceived Quality
Nestle is one of the most popular and known products in the world but
only that they are famous for nutrition, but little do consumers know that they
are also hated by others for That Nestle is promoting unhealthy food should
come as no surprise, but the level at which they operate it is simply staggering.
breakfast cereals with the highest levels of sugar, fat, and salt were Nestle
even more salt in the foods wound, mister Brabeck came out with a dismissive
interview in the Telegraph, claiming that he is not obese yet ‘every morning I
have a tablet of dark chocolate as my breakfast’ and that it is the perfect balance
Nestle offers services from one of their products “Nestle Nescafe Dolce
Gusto, it is a coffee maker machine that can prepare your coffee as fast by
pressing on with one finger and it starts to prepare using a mini capsule type of
coffee creations, from coffee, tea or hot chocolate and many more. With a
choice of cold or hot beverages as well. It is also eco-mode, since after 5 mins
of not using the machine, it turns off by itself. With two-year guarantee.
(Dolcegusto.com, n.d.).
1) Orders: If they don’t like the product they have the right to return it within
30 days after it has been bought. They don’t accept return on coffee or
2) Machine Warranty: When machines that are bought on the internet are
(dolce-gusto.com, n.d.).
machine, they can contact the Nescafe Dolce Gusto customer care or if
(dolce-gusto.com, n.d.)
choose from.
in Brazil yet the Nescafe products were spread all over the
consumer.
A. Top Management
Past
B. Design Themes
Since the start of Nescafe coffee in the year 1929 in Brazil, it continues
Creating different varieties of flavors that will suit different taste of consumers
around the world; and some of Nescafe coffees are Nescafe Classic and
Nescafe Dolce Gusto, both targeting coffee lovers but each having its own twist
1. Nescafe Classic
Nescafe Classic aims to target coffee drinkers who are looking for
convenient for people who wants to enjoy a simple coffee at home work
for a drink that could keep them awake in the mornings, sober up in the
Wordpres, n.d.).
37
whether hot or cold, using a machine and have a finished product all
Magazine, 2015).
Coffee Production:
● Plantation- It all started from the plantations, were farmers went to the
coffee plants and harvest the coffee cherries, usually by hand. Next, they
separate the bean from the outer part of the cherry. This is done by either
the beans in the sun. Once dry, the beans will have a greenish color
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these are called ‘green beans. It’s in this state that they usually exported
roasting. But before the green beans can be roasted, mixing, or blending
beans it’s possible to create a more rounded taste in the resulting coffee.
aroma and flavor. Depending on the roasting equipment and the desired
flavor of the coffee, green beans are roasted between 180°C and 240°C
● Ground and Brewed- Before it can be brewed, the roasted coffee must
the flavor to be extracted more easily. To make soluble coffee, the ground
coffee is brewed and then dried. The coffee can be dried using freeze
dry and then gently heated under vacuum. Finally, the coffee is packed
and sent to the stores. Furthermore, each step in the process starts with
selecting the green coffee beans to maintain the best quality. (Nescafe,
2018)
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D. Quality Assurance
company’s purpose and values. Nestlé products and brands are trusted and
chosen by millions of people all over the world to fulfil their nutrition, health and
This trust is based upon the company’s quality image and its reputation
and every contact with the company’s customers has helped to shape this trust.
(nestle.com, 2017).
and services through the application of the Nestlé Management System for
Quality & Safety, Health and Environment. It is fully aligned to ISO standards
To sustainably create value and to effectively and efficiently build trust, Nestlé:
and families by valuing what they value and by offering products and
2017)
(nestle.com, 2017).
● Packaging
1. Glass Jars
Source: (nescafe.com.ph)
since it is made out of sand and it can be form into different shapes
glass, called “cullet”, for making its jars. Since cullet glass requires
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less energy for it to melt, mixing it with glass will make the
2. Sachet
which has either three (3) or four (4) sides (nescafe.com.ph, 2018)
Source: (buyrite.co.uk)
Nestle has two different forms of distribution which are the: Fast-
channel dealers, and various tactics which keeps the channel motivated
(Bhasin, H. 2018).
V. Conclusion
that the special features include the aiming the great taste of coffee that
This should be done properly, one mistake from this and the
weather.
each cup.
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VI. Recommendation
Table 4: Recommendation
I. Executive Summary
A. Company Profile
Jotex Knitting and Manufacturing Corporation is a textile and garments
manufacturing company that was first owned by Chua Chin Chiok, a Chinese immigrant
who came to the Philippines with a hope of saving his family from scarcity back in his
province in Southeast China. It started from a few machines and a few people until It
became engaged in textile manufacturing because the company already has sufficient
resources and the ability to manufacture its own textiles that is used to manufacture its
c. Latest trends
It is important that the company is updated with the latest trends. Fashion
and trends change over time. Customer’s needs and preferences can change over
time. It is important for the company to be aware of the latest trend in fashion. Being
aware of the latest trends also contributed with the competitive advantage of the
company.
A. Performance
Based on the past, the customers have been satisfied which is why they
would keep coming back. Why will they keep on patronizing the brand if they are
B. Aesthetics
The company uses the standard size used in America with a little alteration.
The younger generation wouldn’t like to have huge hanging sleeves, and by altering
it, the company gives what the market wants and needs. Styles changes over time
based on the latest trends in the market. It is important for the company to be always
aware of the latest trend in fashion. Different styles change over time.
C. Special Feature
The special feature of Jotex Knitting and Manufacturing Company is that they
hide the stitches around the collar of the shirts, v-neck shirts with various colors of
which the market prefers. They also offer basic undergarments for children, school,
ladies and adults. The company plan is to launch colored undergarments to
compete with competitors and still offer quality at a lower price.
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D. Conformance
The company offers different brands with different qualities. The quality
depends on the brand that they produced but it is cheaper than the premium brands.
There were no specific standards to follow for fabric. The important is the overall
quality of the fabric and the shirts follows the standards set by the company, if the
shirt were in good conditions and there were no damages or errors in producing a
shirt.
E. Safety
F. Reliability
The shirts have a lifespan or usefulness too like the other things. It usually can
reach up to 100 washes and in 30 to 40 washes surely there will be no fade. But
when the shirts reached 100 washes it is normally will be look like a rag.
G. Durability
The products have a longer lifespan compared to their competitors.
According to the person we interviewed, their shirts can last up to 30-40 washes
without fading. They also make shirts that are slightly thicker than their competitors
to achieve better quality. They make sure their shirts are durable by thoroughly
inspecting every single shirt for defects after it gets manufactured. The last process
which is trimmers checks the product before packaging and shipping.
H. Perceived Quality
Their shirts’ perceived quality is really good. Customers keep coming back
to purchase their shirts for 40 years and they are starting to become a well-known
brand. They strive to always meet the quality the customers demand in order to get
repeated purchases from consumers. Different customers have different perception
of quality of a shirt. Some people may perceive that the thicker the fabric, the better
50
the quality. Some people may perceive that the more cotton the more it is durable
and better.
STRENGTHS WEAKNESSES
B. Design Themes
According to the person that was interviewed by the group, there were not
many similarities in regards with the process design comparing with competitors
especially with the sewing of garments. Most companies that are in the garments
industry have almost similar process design and there are no much differences,
although some companies may have complex machines that can reduce the time
of finishing a unit of shirt or a garment and it may be too expensive for the company
to purchase a complex machine. That can shorten the production time of a garment.
amount of energy drawn by the motor. (“How to Choose the Right Sewing
Machine for Your Facility,” n.d.).
Figure 32: Variable Speed Drive
D. Quality Assurance
Products and shirts are checked and monitored in the last step of the
manufacturing process where trimmers check if there were errors in sewing of
the shirts or damages caused by some machines. Some machines may
contribute to the damage of the product especially oil stains from the machines.
There are times that the company get some problems regarding the cutting and
the making of the patterns. Holes in the fabric due to errors in the circular
knitting machines are carefully monitored by cutters before it gets to sewing.
II. Conclusion
Jotex Knitting and Manufacturing Corporation have been in business for over
40 years and strive to continue its focus in bringing quality garments to its consumers
and maximize the value of every purchase. Jotex Knitting and Manufacturing have
acquired knowledge from competitors when regards to maintaining costs especially
with the introduction of different motors, machines and devices that may contribute to
reduce costs. The company was careful in maintaining and monitoring product quality
and monitoring of the process to assure product quality. There were challenges that
the company faces with regards to sudden fluctuations in demand and managing
III. Recommendation
A. Jotex Knitting & Manufacturing Corporation should improve handling of the
human resources because these may result in conflict of interest, lack of
coordination, lack of interest and undefined responsibilities. The consumers
should not only be satisfied but also delighted. Jotex should have promotional
strategies and advertisements to help their brands to be more known in the
market.
B. Jotex Knitting & Manufacturing Corporation should invest more in new
machineries, so the company can cater the demand and exceed the
expectations of the customers. With this, it will also lessen the need for
manpower and would help speed up the production to cater to the demand of
consumers.
C. They should use boxes in packing the goods before delivery instead of sacks
to ensure the safety of the products from being damaged.
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I. Executive Summary
A. Company Profile
Mission
Inspire the world with our innovative technologies products and design
that enrich people’s lives and contribute to social prosperity by creating a new
future.
C. Leadership and Strategic Planning
Table 6: CEO
Strategy
Samsung sustains they’re management to aim and create integrated values. The company
also create economic values by maximizing the profits and the shareholder values, takes on a
stronger responsibility as a global citizen to create social values. The company delivers
innovative products and services along the value chain that is based on the core values that
the company pursue, Samsung generates values in the fields of economy, society and
environment. The company monitors all the financial and non-financial impacts that the
company exert on the society throughout such process so that the company maximize the
positive impacts and minimizing the negative feedbacks.
I. Quality Dimensions
A. Performance
● Octa-core 2.3 GHz Exynos 8890 processor
● 4GB of ram
● Faster than other s7 cousins
● Posting scores of 2,114 single core and 6,175 multi-core in Greekvnech
tests
58
B. Aesthetics
● 6.0.1 Marshmallow out of the box
● 5.7-inch Quad HD dual edge
● Super Amoled
costs because of the disappointment of the Galaxy Note 7 to meet the expected
quality models. Outside disappointment costs are acquired when deserts are
found after the client gets the item, which was the situation with the Galaxy note
7. These expenses will involve substitution, review costs, repair, and lose of
generosity by clients.
E. Safety
Samsung is focused on quality to the point that they have re-evaluated
each progression of the cell phone fabricating process and built up the 8-Point
screen. The smartphone also performed well during the bending test, as the
smartphone didn't snap, and not even the flame test produced any major
damage to the phone.
H. Perceived Quality
Reputation Institute has studied consumer attitudes for more than a
decade, and in its ranking, it considers seven categories that measure
customers' "emotional connections" to brands or companies. Of the 50 tech
companies ranked in the 2015 U.S. Technology RepTrak report, Samsung lead
slightly when you shake it even after an unfortunate fall onto an unforgiving
Boston sidewalk.
The phone is a great size, and even though it's still considered a phablet,
it's not as big or clunky as previous Note phones. In fact, it's only slightly larger
than the GS7 edge, and it has a bigger, 5.7-inch display, compared to the GS7
edge's 5.5-inch screen. It's also relatively light for its size. For context, the Note7
is significantly smaller and lighter than the iPhone 6s Plus, though it's also more
than 0.5mm thicker.
Finally, the Note7 lets you encrypt all content on memory cards, a simple
feature but one security- and privacy-conscious users should appreciate.
62
Weaknesses
Note 7 do explode and after Samsung first recalled its
acclaimed Galaxy Note 7 phone, the electronics giant finally announced
what caused Note 7 phones from two separate batches to catch fire in
the first place: a design failure in the first battery and a manufacturing
defect in the second.
Who made the defective Batteries?
B. Design Themes
suit the vision of the designers of a product and put the product
into reality.
have a good opportunity to deal with them. Third, the APQP process will
help to improve Design for Manufacturability and Assembly. Last, the
APQP process will help to facilitate collaboration between all individuals
involved in the production process. The ultimate impact is that Samsung
will increase chances of satisfying its customers.
Purchase
Enforce an Eco-partner certification system to help reduce hazardous
parts & materials in the supply chain.
Development & Production
Eco-design process prioritizes eco-friendly products, minimizing impact on the
environment. Implementing cleaner production operations & more efficient
facilities to reduce harmful emissions.
Distribution
Make logistics greener with more fuel-efficient modes of transport and eco-
friendly packaging.
Use
Developing more energy-efficient products to help minimize energy.
Disposal
Maximize waste collection & recycling systems and use recycled material &
packaging whenever possible.
66
D. Quality Assurance
Samsung’s enhanced 8-Point Battery Safety Check addresses safety
from the component level to the assembly and shipment of devices. Included in
the check are Durability Test, Visual Inspection, X-Ray Test and Disassembling
Test.
Samsung formed a battery advisory group of external advisers made up
of academic and research experts to ensure the company maintains a clear and
objective perspective on battery safety and innovation.
the status of the order may be labeled 'Partially Shipped.' Partial shipment of
an order is at Samsung's discretion and will not increase the shipping
charges.
Signatures Required
To ensure that the Samsung purchase arrives safely, Samsung
requires that someone sign for the order when it is delivered.
Tracking Your Order
When an item from the order has been shipped, the company will send
● Express -
The order ships within one business day from acceptance and
confirmation. Transit time is one (1) business day
● Samsung White Glove Delivery-
Samsung offers white glove delivery service on select
television models.
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IV. Conclusion
A. Quality Dimensions - Samsung Note 7 has a good specification but did
not meet the expectation of the consumers.
B. Strength and Weaknesses – Samsung Note 7 has a tight security and
is up to date with the latest version but the consumers have some
problems with its battery exploding.
C. Responsibility for Quality – Samsung lacks on checking of the
production of producing galaxy note 7 so the consumer encountered
V. Recommendation
A. Quality Dimensions – Samsung should improve more to meet the
expectation of the consumers.
B. Strength and Weaknesses – Samsung should check the Samsung
Note 7 again to know what the problem is and improve it.
C. Responsibility for Quality – Samsung should apply the APQP process
and focus on it to make the consumer happy about their pro