2013 MOBILE

CONSUMER HABITS
STUDY!
Conducted by Harris
Interactive

© 2013 Jumio, Inc. 1

 Mobile Consumer Habits
SMARTPHONE BEHAVIOR OF U.S. ADULTS!
Nearly three-quarters of respondents report being within five feet of their smartphones most of the time:

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 2

 Mobile Consumer Habits
SMARTPHONE BEHAVIOR OF U.S. ADULTS!
Many respondents admit to using smartphones in some unusual places:

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 3

 Mobile Consumer Habits
SMARTPHONE BEHAVIOR OF U.S. ADULTS!
Many respondents admit to using smartphones in some unusual places:

WHERE ARE U.S. ADULTS USING SMARTPHONES?

55%!
35%! 33%! 32%!
19%!
9%! 12%!

During sex In a movie On a dinner At a child's While In the In church or

theater date or school driving shower place of
function worship

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 4

 Mobile Consumer Habits
SMARTPHONES & SEX!
Nearly one in 10 respondents admit using their phone during sex, with this figure doubling for
younger adults:

9% of adults admit using their

smartphone during sex

20% of adults 18-34 admit to using

their smartphone during sex

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 5

 Mobile Consumer Habits
PRIVACY CONCERNS!
Despite the attachment to smartphones, plenty of adults fail to protect their smartphones with a
password:

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 6

 Mobile Consumer Habits
PRIVACY CONCERNS!
The behavior of single adults and married adults also differs when it comes to snooping on others’
!
phones – though nearly one-third
! of all adults are guilty:
WHO IS SNOOPING?
Nearly one-third of all adults (29%) admit to
snooping on someone else’s phone.

42%!

29%!
25%!

All adults Single Married

!
!

!
The 2013 Mobile Consumer Habit survey was !conducted
online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 7

 Mobile Consumer Habits
PRIVACY CONCERNS!
Younger smartphone owners are more likely to snoop (nearly half), but not everyone is innocent:

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 8

 Mobile Consumer Habits
PRIVACY CONCERNS!
While the majority of adults may keep their smartphone password-protected, most are concerned
with multiple security issues:

The 2013 Mobile Consumer Habit survey was conducted online within the United States by Harris Interactive on behalf of Jumio between June 13-17, 2013,
among 2021 U.S. online adults (of whom 1102 respondents are smartphone owners/users) aged 18 and older. ©Jumio 2013

© 2013 Jumio, Inc. 9