CHAPTER -2

PROFILE OF THE ORGANIZATION

2.1 COMPANY PROFILE

Srinivasa Coco Product came into existence in 2015. Its main goal is to offer
environment-friendly and sustainable alternative products. Main factory is nearby Nagercoil, a
municipal area famous for its elegant beauty and lush green coconut trees. It is in the south of
Tamilnadu, India.

Srinivasa Coco Product has been in the production and export of coco peat since 2005. Its
main focus is on the global market. The buyers are spread across the continents from Australia to
America. It thrives in the midst of severe competitions basically due to the supply of quality
products and time-tested customer service. It serves the customers with dedication and
commitment and delivers the best products on schedule.

The world needs saving, our activities have degraded the nature and her beauty. The air is
polluted; quality of water resources have degraded and the land is getting eroded. Nature has
given us everything but it has disrespected her integrity by exploiting her gifts pointlessly. The
human activities have distorted the ecological balance and if action is not taken immediately then
it will not be able to give our children a beautiful tomorrow.

Srinivasa Coco Product strives hard to make a change, to make the world a better and
healthier place for everyone. Srinivasa Coco Product is a Tuticorin-based private limited
company specializing in producing coir pith which is extracted from the coconut husk. Coir pith
has a variety of applications and they are 100% eco-friendly.

The growth of the company as a legal entity proves our commitment to supply quality
products and services uninterruptedly over the years to our customers achieved through a process
of standardization.

As the customers expect us to provide them with standard and cultivation-reliable

products, it use fine raw materials that are subjected to stringent quality controls guaranteeing
best mixtures of coco peat. It manufactures variety of products suiting the special needs and
requirements of the customers. The custom made tailored products makes us unique and makes
us as a company with a difference.

The owners and the personnel of Srinivasa Coco Product are experienced persons having
knowledge of products and innovative ideas to develop new products and production techniques.
The dedicated management and the committed staff implement and achieve the declared goals in
time.

Since it grow side by side with the valued customers, it provide them precisely with what,
when, where and how they want the products and services. Hence, it do everything possible
within our realm to ensure the supply of quality products and services to make them delighted
and enlightened to remain with them and bring them new customers for further expansion.

Coir pith is generally used as a growing medium or a soil substitute and a soil
conditioner. They are also used in potting mix in landscaping, floriculture, horticulture and
domestic gardens. It always manufacture best quality products and this unparalleled quality of
our products and exceptional customer service helped us gain an international stature.

It export the products to the Nederlands, USA, Spain, UK, Canada, Korea, Ireland,
Australia, Israel and UAE, parts of the USA, Mexico, Canada, Holland, Spain, UK, Israel, UAE,
Australia and New Zealand

The products are manufactured in its own production houses located across the state of
Tamil Nadu and this gives us full control over the raw materials thereby helping us to ensure the
highest quality and in-time delivery of our products.

Vision

We dedicate ourselves in manufacturing high quality products that enhances productivity

for a nutritious and healthier tomorrow with value pricing.

To establish successful long term relationships with our customers and our suppliers with
value creation for all concerned.
 To stay ahead of the competition by innovating value added products and developments
based on the needs of our customers and market demand.

Mission

We dedicate ourselves in manufacturing high quality products that enhances productivity

for a nutritious and healthier tomorrow with value pricing.

To establish successful long term relationships with our customers and our suppliers with
value creation for all concerned.

To stay ahead of the competition by innovating value added products and developments
based on the needs of our customers and market demand.
2.2 INDUSTRY PROFILE

Coir Pith or Coco Peat is the byproduct extracted from the coconut husk after the fiber is
removed. A product that was once burned as waste material is used as a major component in
potting soil due to its high water and nutrient retention capacity, while also providing optimum
aeration for the plants.

The use of Coco peat has extensively grown over the past two decades as it is much more
environmentally friendly than its alternative, the black peat.

The main benefit of using coir pith is that it can be used in any type of soil as a soil
conditioner or a growing medium. Coir pith has a fibrous nature so it breaks the clay chunks into
smaller fragments thus enhancing aeration of the soil, making it suitable for free drainage and
more friable. It can be also used in the sandy soils or light soils which do not retain water easily.
The sponge-like nature of the coir pith makes it ideal for holding large quantities of water as well
as oxygen in the soil thereby preventing the vital nutrients of the soil from leaching out.

Coco peat, mixed with coco fiber, is also used in filtration of air and chemicals,
absorption material for factories, and in animal bedding.

At Srinivasa Coco Product, it makes a variety of qualities of product, ranging from

buffered block with EC level <.5 to washed coarse peat with cut fibers, and different proportions
of Fiber, Peat, and Husk mix.

The main benefit of availing our products is that they can also be custom made as per the
wishes of the customers. Just let us know the different quantities of the mixture that you want in
the coir pith and we will produce it in accordance with your requirements.

Technical

The upgraded production technology is used constantly to improve the quality. Precision
in control systems guarantees the reliability of quality in products. It produces exclusively with
naturally available raw materials and we never use any artificial additives. They are conscious of
our responsibility to protect the environment around us.
Quality

High level of customer satisfaction drives us to maintain and pursue high quality in
products ever since the inception. The management is consistent and persistent in the supply of
best quality products. These are the factors responsible for shaping our corporate culture
resulting in our proud records and achievements to date.

The sole objective is to be the best, to produce the best and to a leader in technology,
quality and innovation.

Customers

The main focus is always our customers. It earnestly fulfills their requirements. They
respect their ideas and suggestions. Since they give more importance to individual requirements,
they initiate personal dialogues and interactions with them. They produce coco peat and allied
products accordingly. The core competence lies in our understanding of the market trends and
specificities of individual customers.

Logistical Support

They convey their shipments through nearby Tuticorin sea port. It is connected by
national highways. They deliver the consignments right on time within a short notice keeping
with accepted schedule. They have the capability to transmit all the containers from our factory
with good packing and disciplined loading.

Tuticorin port is one the major sea ports in India. Shipments from Tuticorin move to
almost all parts of the world. There are many leading container providers and numerous other
logistics supports available in Tuticorin. This helps us to obtain competitive shipping prices and
services. The continued relationships with best forwarding agents help us to offer better services
to our new customers too.

PRODUCTS

Srinivasa Coco Product offers a range of quality products specific to the type of plant.
 Fine mix coco peat is good for seedling. Fine Mix (HCPF) products are available in two
forms 5 Kg bale and 650 gram Brick.

Standard coco peat is excellent for vegetables and small fruits in open conditions. Also
it is good for mixing with other substrate to give stability and aeration to the mix. Standard
(HCPS) are available in two forms 5 Kg bale and 650 gram Brick.

Coarse coco peat is well suited for cropping in containers bigger than 5 litres. It is used
as a mixer with other substrate and also for growing horticulture, vegetables and small fruits in
bags. Course (HCPC) are available in two forms 5 Kg bale and 650 gram Brick.
 Crush coco peat is well suited for big containers and to mix with other substrate. It
demands a lot of time for irrigations, but is very resistant and permitted to crop in a recirculation
system. Crush (HCPR) are available in two forms 5 Kg bale and 650 gram Brick.

Mix Chip brings adequate balance in aeration and water retention capacities. It supplies
the required nutrients to crops like Gerbera and Palms to take strong roots. It is capable of
colonising the chip. Mix Chip (HCPMC) are available in two forms 5 Kg bale and 650 gram
Brick.

Environment

The factory is located in South of Tamilnadu, a southern state of India where coconut
farming and cultivation is one of the main economic activities. Numerous fibre factories produce
plenty of coco peat and coco fibre around the clock. They collect raw materials only from fibre
factories that adhered to strict quality policy & production process.

They collect the raw materials by truck from fibre factories and transport them to the
factory for further quality checking. After checking of initial quality of the raw material for EC
& pH, they store the cocopeat raw material near drying yard and wash them immediately to
remove the excess salt content.
 They permit the washed coco peat to get drained of water for more than 5 days. They
store them after getting them dried in plastic sheets spread over more than 2 hectares of drying
yards. The plastics sheets ensure that the coco peat material is free from contamination of sand,
weed or any other foreign particles. They check quality of dried coco peat for EC, pH, presence
of foreign particles and any other visible contaminations.

Dried coco peat is brought to our factory for further processes like screening, separation
of particles, etc. Then we move them for compression. They check the finished product once
again for specific customer requirements, level of EC & pH, expansion, weight, break out
volume & particle analysis (grading).

Then we move the final product for packing (palletising) and load them into containers
from the floor. The containers get fumigated by Methyl Bromide and shipped for its final
destinations. They plan to make the environment around the factory to remain in green. They are
nurturing the plants to build an environment friendly factory.
Process

The quality of a product greatly depends on its manufacturing process; therefore, at

Srinivasa Coco Product strive hard to follow the best manufacturing process, while checking
quality at every stage, to produce the best quality products.

 The raw materials (wet pith) are sourced from nearby fiber mills or from our own fiber
mill
 This is then washed and neutralised with an EC below 1,S/cm or 0.5 mS/cm and then
naturally dried under the sun in our large cemented yards.
 They are then processed (cleaned, sieved to size, mixed as per recipe, adding chemicals if
required), and dried again to specifications.
 In order the achieve higher load ability, the dried materials are compressed into 5kg
blocks, 650 gm briquettes, or in growslabs

They always vouch for the highest quality standards for our products thus they have also
appointed a quality supervisor for ensuring the quality of the materials. Moreover, they use a
four stage cleaning procedure so that they can deliver the best quality products to our customers
which will be free from sand, weed, pathogens, mud, stones and any other impurities.

The testing of the materials is also carried out in four stages;

 First stage, the tests are performed on the materials that are collected from the fibre mills;
 Second, the materials are tested after they are washed;
 Thirdly, tests are performed on the dried pith
 Finally, tests are done on the compressed block

The coir pith is first sieved in a sieving machine by using 1/4-1/2 inch mesh, then they
are dried on large heaps of coir piths in the cemented yard and during this drying process we
make sure that the dried pith does not come in contact with the ground. After drying another
screening process is performed on the sieved piths before passing it to the final screening process
to get rid of all the impurities. Thus, Srinivasa Coco Product stands out as the best as they only
believe in serving quality products.
Infrastructure

A company’s success depends on its infrastructure and they can assure you that our
infrastructure is the best that one can ever wish for. Currently, Srinivasa Coco Product has seven
working production units which have production capacity of more than 1000 MT/ month. Our
production units are located in south Tamil Nadu due to the availability of raw material in
abundance in that particular area. The main production units that we have are located near
Thirunelveli; and the final packaging and exporting is done at our factory in Tuticorin. Our main
production units are located near Thirunelveli, while the final packaging is done at our
headquarters in Tuticorin, from where the products are exported.

The coir pith, before compressing, is very light in weight that is why it is very hard to
transport to great distances without causing any damage to it. In order to deal with that problem,
they have set our units at multiple locations across the state of Tamil Nadu.

They are equipped with all the latest machinery that are required to manufacture coir
piths in all forms and sizes, and in different recipes. Moreover we also customize it as per the
wishes of our customers. We also have screening and cleaning equipment which helps us to
manufacture clean and friendlier products.

They have large concrete yards for drying the products which ensure better quality.
Transportation facilities are very important for the success of a business and to deliver the
products to the market at the right time. at Srinivasa Coco Product, we have our own lorries to
transport the wet coir piths from the fibre mills. They also have our own storage facilities to store
the coir piths for at least 6 months on specific requests from the customers and researchers
ensure the highest quality of our products at our fully equipped laboratories.

They also have our own fiber mills in two locations, from where we get direct access to
raw materials, wet pith.
Packing

In order for the product to reach the end consumer in a very safe state, we provide a
whole array of packing options which includes four sides of corner sheets, shrink wrapped with
stretch film, and double strapped to ensure the material free from any damage.

The packing declaration is a part of our documentation which confirms that the Timber
packing is used is free of Bark. Palleting will be as per the ISPM standard (International
Standard for Phytosanitary Measures)

Standards

Srinivasa Coco Product after having extensive research in Coir peat and coir related
industry enhanced their facilities and improved the quality to meet up with the International
standard. All the products are standardized quality suits every grower’s for their wide range of
crops across the world, our products are standards are categories as under.

1. Standard Processing:

All our Products can be standardized to the EC (Electric conductivity) requested by our
customer. The lower EC of any potting soil mixture is considered to be the best product in the
substrates industry and it will be helpful for the plants for better growth, increased yield and
higher quality which maximizes the profit. It will be Soil free, Weeds free, Dust free, Nematode
free, contaminants free and aged material to reach better growth results there are many evidences
to substantiate it.

2. Treatment Processing:

The coir peat that is used in substrates industry has to be treated to make it suitable for
professional growers. Treated Coir means the coir peat been buffered in such a way that
Potassium (K+) and Sodium (Na+) is being exchanged in the Coir peat complex with Calcium
(Ca2+)and Magnesium (MG2+).
 The Core is negatively charged & surrounded by a layer of positively charged ions. If the
coir peat were used for horticulture purposes without treating, its structure would, with the use of
a nutrient solution release and exchange until a new balance is found.

Sodium and Potassium could cause damage to the plant once it is released by coir peat
during the growth. This is due to the usage of fertilizers such as calcium and Magnesium which
will bind the coir. The sodium and potassium will be free in solution and can damage the crops
due to high levels.

With the treatment sodium and potassium are taken out to make sure that the substrate are
with low EC level also calcium and magnesium from the nutrient solution is absorbed by the
complex compound and thus no longer made available to the plant. It will be carefully monitored
before it reaches the substrates producer. This process is strictly analyzed during our treating
process.