Scope of the study

This study aims to investigate and analyse the consumer behaviour and awareness relating to the
insurance services offered in the Indian market. The data collected for this study is by questionnaire
method.

The study is focused to analyse the impact of awareness relating to the various insurance services
rendered in the Indian market and its influence on the consumer behaviour.

This research will enable us to understand impact of awareness of insurance services offered in the
Indian market; whether the awareness regarding insurance services provided are effective or not in
influencing the consumer behaviour towards insurance services.

Research Methodology
Method for data collection:

This study requires descriptive research. Data collected for the research is through primary and
secondary sources.Data collection tools used are primarily questionnaire and observation technique.

The geographical area of study is limited to urban area of Bangalore city, India. The sampling method
utilized for this study is simple random sampling which covers a part of the population.

Analytical techniques to be used:

In order to find the relation between awareness of insurance services offered and insurance services
purchased by the consumer in the Indian market.

The data collected will be analysed and interpreted using the techniques mentioned below:

Regression - Regression analysis is a powerful statistical method that allows you to examine the
relationship between two or more variables of interest.

Correlation - Correlation analysis is a method of statistical evaluation used to study the strength of a
relationship between two, numerically measured, continuous variables. This particular type of
analysis is useful when a researcher wants to establish if there are possible connections between
variables

Topic: A study to investigate the reasons for individuals not investing in health insurance

Objective

1. To do literature review to understand the probable reasons for individuals not investing in
health insurance
2. To create questionnaire and collect information on the probable reasons for individuals not
investing in health insurance
3. To analyze the data collected and make suitable recommendations for the organization to
increase investment in their health insurance
Questionnaire:
1. I believe a health insurance is important for me.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree

2. Rate your agreement on the following parameters about the benefits of health
insurance
5 = Strongly 4= Agree 3=Neutral 2=Disagree 1=Strongly
Agree Disagree

a. Money when required 1 2 3 4 5

b. Saves money
c. Less risk
d. Better health service in hospitals

3. Rate your agreement on the following parameters about why you do not want to buy a
health insurance
5 = Strongly 4= Agree 3=Neutral 2=Disagree 1=Strongly
Agree Disagree

a. Do not know the benefits of health insurance 1 2 3 4 5

b. I have chronicle disease not covered under insurance
c. Not useful when i do not have any health issue (Money
not returned to me when it is unused)
d. I do not have enough money to invest in health insurance
e. I think i will not have an health emergency
f. I leave my health to my fate
g. My company is taking care of my health insurance
h. My children’s company will take care of my health
insurance
i. It does not cover non-hospitalization expenses
j. It does not cover disposables during operations
k. I am fit and healthy
l. I am young and hence not required
m. I prefer term loans as they are less costly
n. The delay in clearing bills for hospitalization

4. Rate the following parameters on their attractiveness to invest in health insurance

a. Return of money with interest if not used during health 1 2 3 4 5

emergency
b. Quicker clearing of bills during hospitalization
c. Covering chronicle diseases also
 d. A website where all the details can be given and also a
contact detail for emergency consultation
e. Discounts for family insurance
f. Customization of Policies
g. Covering of non-hospitalization bills
h. Covering all costs of an operation

5. I will buy a health insurance in the future

Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree