DAFTAR ISI

PROPOSAL PROGRAM ............................................................................................ i

DAFTAR ISI ............................................................................................................... ii
BAB I PENDAHULUAN ......................................................................................... 1
A. Latar Belakang ................................................................................................... 1
B. Rumusan Masalah ............................................................................................... 2
C. Tujuan ................................................................................................................ 2
D. Visi dan Misi ..................................................................................................... 2
E. Segmen Pasar ..................................................................................................... 2
F. Strategi Pemasaran ............................................................................................. 2
G. Analisa SWOT.................................................................................................... 2
BAB II ORGANISASI MANAGEMENT .................................................................. 4
A. Organisasi .......................................................................................................... 4
B. Logo Gerai dan Filosofi ..................................................................................... 5
C. Tugas dan Tanggung Jawab................................................................................ 5
D. Peraturan dan Tata Tertib Pegawai .................................................................... 6
E. Gambaran Umum Rencana Usaha ..................................................................... 6
F. Metode Pelaksanaan ........................................................................................... 8
BAB III ASPEK LEGAL ......................................................................................... 11
A. Perizinan .......................................................................................................... 11
B. Pedoman Pengelolaan Pelayanan .................................................................... 12
BAB IV ASPEK TEKNIS JASA PELAYANAN ............................................... 13
A. Jenis Pelayanan ................................................................................................ 13
B. Segmen Pasar ................................................................................................... 13
C. Tarif Pelayanan ................................................................................................ 13
D. Model Pelayanan ............................................................................................. 14
BAB V ANGGARAN ................................................................................................ 16
BAB VI ASPEK PEMASARAN .............................................................................. 18
A. Produk atau Jasa yang Dihasilkan ................................................................... 18
B. Gambaran Pasar ............................................................................................... 18

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 C. Strategi Pemasaran ........................................................................................... 19
BAB VII PENUTUP ................................................................................................. 20
LAMPIRAN

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