SIP-30

INSTITUTO POLITÉCNICO NACIONAL

SECRETARIA DE INVESTIGACIÓN Y POSGRADO
DIRECCIÓN DE POSGRADO

FORMATO GUÍA PARA REGISTRO DE ASIGNATURAS

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I. DATOS DEL PROGRAMA Y LA ASIGNATURA

1.1 NOMBRE DEL PROGRAMA: Maestría en Ciencias en Sistemas Computacionales Móviles

1.2 COORDINADOR DEL PROGRAMA: M. EN C. ERIKA HERNÁNDEZ RUBIO

1.3 NOMBRE DE LA ASIGNATURA: MOBILE COMMERCE

1.4 CLAVE: (Para ser llenado por la SIP)

1.5 TIPO DE ASIGNATURA: OBLIGATORIA OPTATIVA X

SEMINARIO ESTANCIA

1.6 NÚMERO DE HORAS: TEORÍA PRACTICA T-P 60

1.7 UNIDADES DE CRÉDITO: 8

1.8 FECHA DE LA ELABORACIÓN DEL PROGRAMA DE LA ASIGNATURA: 24 05 2014

d m a
1.9 SESIÓN DEL COLEGIO DE PROFESORES
EN QUE SE ACORDÓ LA IMPLANTACIÓN SESIÓN No. FECHA:
DE LA ASIGNATURA:
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1.10 FECHA DE REGISTRO EN SIP: (Para ser llenado por la SIP)

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II. DATOS DEL PERSONAL ACADÉMICO

2.1 COORD. ASIGNATURA: DR. EDUARDO BUSTOS FARÍAS CLAVE: 8738-EB-12

2.2 PROFR. PARTICIPANTE: M. EN C. DAVID ARAUJO DÍAZ CLAVE:

CLAVE:
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III. DESCRIPCIÓN DEL CONTENIDO DEL PROGRAMA DE LA ASIGNATURA

III.1 OBJETIVO GENERAL:

THE OBJECTIVE OF THIS COURSE IS TO INTRODUCE THE TECHNOLOGIES, APPLICATIONS,

SERVICES AND BUSINESS MODELS ASSOCIATED WITH M-COMMERCE AS WELL AS PROVIDE A

BRIEF OVERVIEW OF FUTURE TRENDS AND ONGOING RESEARCH IN THIS NEW AND FAST

GROWING AREA.

III.2 DESCRIPCIÓN DEL CONTENIDO

TEMAS Y SUBTEMAS TIEMPO

Unit 1.- Introduction.
12 hrs
1.1 Electronic market.

1.1.1 Definition of mobile-commerce.

1.1.2 Development of mobile-commerce in Mexico.

1.1.3 Advantages of mobile-commerce.

1.2 Methods of mobile-commerce.

1.2.1 B2C Business to Consumer.

1.2.2 B2B Business to Business.

1.2.3 C2C Consumer to Consumer.

1.2.4 P2P Peer to Peer.

1.2.5 Mobile Commerce.

Unit 2.- Markets Online.

12 hrs
2.1 Introduction of online markets.

2.2 Online Consumer Profile.

2.3 Consumer behavior online.

2.4 Market segments online.

2.5 Identification and control of the consumer.

2.6 Customer Service.

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Unit 3.- Resources for mobile-commerce.
12 hrs
3.1 Web applications for mobile-commerce.

3.2 Communications for mobile-commerce.

3.3 Metrics of online marketing.

Unit 4.- Mobile-Commerce.

12 hrs
4.1 Components of the business model.

4.1.1 Value proposition for the customer.

4.1.2 Model of revenue generation.

4.1.3 Market Opportunity.

4.1.4 Competitive environment and competitive advantage.

4.1.5 Market Strategy.

4.1.6 Organizational structure and management team.

4.2 Specific Business models for B2C, B2B, C2C, P2P and Mobile Commerce.

4.3 Construction of a mobile-commerce website.

4.4 Issues in designing Web sites for mobile-commerce.

Unit 5.- Regulations in mobile-commerce.

12 hrs
5.1 Mobile-commerce and security.

5.2 Systems and electronic bill payment.

5.3 Risks of mobile-commerce.

5.3.1 Technological and changing business environment.

5.4 Technology to protect Internet communications solutions.

5.5 Informatics legislation in Mexico.
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III.3 BIBLIOGRAFIA UTILIZADA EN LA ASIGNATURA

Ahmad, Majeed (2013). Mobile Commerce 2.0: Where Payments, Location and Advertising Converge (Smartphone
Chronicle). USA: CreateSpace Independent Publishing Platform.
Chang, Y. C. (2014). The Acceptance of Using QR Code with Smart Phones for Mobile Commerce in China.

Deng, X. (2013). An Efficient Hybrid Artificial Bee Colony Algorithm for Customer Segmentation in Mobile E-
commerce. Journal of Electronic Commerce in Organizations (JECO), 11(2), 53-63.
He, D., Chen, Y., & Chen, J. (2013). An ID-based three-party authenticated key exchange protocol using elliptic
curve cryptography for mobile-commerce environments. Arabian Journal for Science and Engineering, 38(8), 2055-
2061.
Martin, Chuck (2013). Mobile Influence: The New Power of the Consumer. USA: Palgrave Macmillan

Nafi, K. W., Kar, T. S., Hossain, A., & Hashem, M. M. A (2013). A New Trusted and Secured Cloud Computing
Based E-Commerce Model.
Qureshi, M. I., Saleem, M. A., Abbas, Z., & Qasuria, A. W. (2012). A CONCEPTUAL FRAMEWORK:
ENSURING THE DETERMINATION AND IMPACT ON ADOPTION OF MECHANISM FOR PROCESSING
MICROFINANCE (A CASE STUDY OF DI KHAN DISTRICT KPK, PAKISTAN). Indian Journal of Commerce &
Management Studies, 3(2).
Shie, B. E., Hsiao, H. F., & Tseng, V. S. (2013). Efficient algorithms for discovering high utility user behavior
patterns in mobile commerce environments. Knowledge and information systems, 37(2), 363-387.
Turban, E., & King, D. (2011). Electronic Commerce 2012: Managerial and Social Networks Perspectives. Pearson
Higher Ed.

III.4 PROCEDIMIENTOS O INSTRUMENTOS DE EVALUACIÓN A UTILIZAR

Active lecture/seminar/workshop/tutorial participation 10%

Term paper 20%

Presentation 20%

Mid-term test(s) 20%

Final Project 30%

Total 100%