DAFTAR ISI

Table of Contents
1.Profil Industri /usaha ............................................................................................................................... 2
a. Arti logo..............................................................................................................................................
b. Visi dan misi .......................................................................................................................................
c. Analisis Industri ................................................................................................................................ 3
d. Tren Industri.......................................................................................................................................
e. Tahap pertumbuhan dan outlook masa depan ............................................................................... 4

2.Strategi Bisnis ............................................................................................................................................ 5

a. Desired Image ....................................................................................................................................
b. Analisis SWOT ....................................................................................................................................
c. Strategi Kompetitif .............................................................................................................................

3. Deskripsi Layanan Usaha .......................................................................................................................... 6

a. Deskripsi layanan usaha ....................................................................................................................
b. Fitur Usaha .........................................................................................................................................

4. Strategi Pemasaran ....................................................................................................................................

a. Target Market ....................................................................................................................................
b. Segmentasi pasar ...............................................................................................................................
c. Positioning .........................................................................................................................................
d. Motivasi customer untuk menjadi pelanggan ................................................................................. 7
e. Market size and trends ......................................................................................................................
f. Iklan dan Promosi ..............................................................................................................................
g. Harga .................................................................................................................................................

5. Lokasi dan Layout ..................................................................................................................................... 8

6. Analisis kompetitor ....................................................................................................................................
7. Deskripsi Tim manajemen ....................................................................................................................... 9

8.Rencana operasi ...................................................................................................................................... 10

9. Proyeksi keuangan ................................................................................................................................. 12

10.Manajemen risiko dan exit strategi..................................................................................................... 13