Anda di halaman 1dari 1

Coca Cola’s Corporate and Social Responsibility

According to the Coca Cola Corporate Social Responsibility Report (2010) the CSR program of
the company is the following:

The main objective of the CSR program is Sustainability. This is expressed through the actions
of the company in the following areas: consumer health, packaging and recycling, water
stewardship, employee development, involvement of suppliers and energy and climate.

We give back at least 1% of the Company’s operating income annually to various programs,
initiatives and causes. In 2014 alone, we gave back $126 million, or 1.3% of our operating
income, which was invested in active and healthy living initiatives, water stewardship programs,
education, women’s empowerment, humanitarian and disaster relief programs, to name a few.

Regarding of Consumer Health, the company wants to meet the modern life trends of
consumers. For this reason it has broadened the product portfolio with products that are not
fattening and it has reduced the amount of calories in its beverages by 88% according to school
beverage guidelines. It has also supported Michelle Obama’s campaign (“Let’s Move”) with the
initiative Clear on Calories.

With respect to the axis of Packaging Recycling, the company introduced PlantBottle which is a
“fully recyclable PET bottle made from a blend of petroleum – based materials and up to 30 per
cent of plant-based materials (Coca Cola CSR 2010). Coca Cola has also managed to achieve
high recycling rates of its bottles (99 per cent in Europe and 92 per cent in North America).

Regarding Water Stewardship, the company strives to improve the efficiency of water use. It has
improved the use of water by 3.5 per cent from 2008. It current average water use ration to
make one litre of its products is 1.67 litres.

The development of employees is a further objective of the CSR of the company. The company
believes that employees are the foundation for success. In its previous CSR programs, Coca Cola
has created special programs to attract, retain and develop the skills and abilities of employees.
These programs enable employees to properly exploit their potential while developing
leadership skills and talents needed by the company in all sectors and in all countries. Its
current CSR program promotes employees equality regarding diverse cultures. According to the
first Employee Engagement Survey, Coca Cola has improved the levels of its employee
engagement whereas on the Corporate Equality Index of the Human Rights Campaign it has
received a 100 per cent score.

Finally, with regard to energy and climate, the company co-signed the Copenhagen
Communique. It was a supportive action to the global agreement on climate change. For the
second year in the row, it has reduced company carbon footprint.

Anda mungkin juga menyukai