Buying Behaviour

BB1 BB2 BB3 BB4

Shopping Place Internet Usage Using internet for Shopping Internet proficiency
3 4 4 2
2 2 4 3
1 3 3 4
4 1 1 2
4 4 1 3
2 5 3 4
4 2 2 1
3 4 4 2
2 2 4 3
1 3 3 4
 Buying Behaviour
BB5 BB6 BB7
Single Purchasr amount Per Year Amount Shopping Partner
5 5
5 5
4 4
1 1
2 2
3 3
3 3
5 5
5 5
4 4
BB8
Celebs Ad impact
4 4
3 2
2 2
1 3
5 4
3 3
4 1
4 4
3 2
2 2
BB9 SM1 SM2 SM3 SM4 SM5
Online product reccommendation Accounts Time Hours Posts Access Time
3 1 4 1 4 4
2 2 3 1 4 3
3 4 3 3 2 3
1 3 2 2 3 2
2 2 1 2 3 4
3 4 2 4 1 1
2 3 2 3 2 3
3 1 4 1 4 4
2 2 3 1 4 3
3 4 3 3 2 3
 Gender Age
SM6 SM7 SM8
Checking Relationships affected Addiction Male female 18 to 25 26 to 35
3 3 2 1
2 2 2 2 1
1 1 1 1 2
2 2 1 2 1
2 3 2 1 2
1 3 1 1 1
1 2 1 1 1
3 3 2 2
2 2 2 2 1
1 1 1 2 2
 Age Education

36 to 45 46 to 55 56+ Matric Inter Bachelors Masters Others

3 5
4
3
4
2
3
4
3 5
2
3
 Tenure of Job

less than 1 year 1 or 2 years 2 to 5 years More than 5 years