Media Studies 

Year 10 ​Exam revision Booklet 

 
Your exam will test you on: 

✓ Radio audience and industry: ​The Live Lounge

✓ Magazine media language, representation, audiences and industries: ​Mojo Magazine
✓ Music video media language ​Little Mix and The Vamps

How to use this booklet: 

There are five tasks to complete.

Use the notes in your books to help you

Each task will directly help you answer one of the exam questions

Revise and learn the key vocab at the back of this booklet.

Listen to the Live Lounge/ Clara Amfo’s radio show while you are doing all of
these tasks. (Sign into iPlayer radio or get the radio app for your phone if you
are at home.)

Key Definitions ( LIAR) 

Media Language:​ AKA denotation /connotation. This is how meaning is created through the use of
camera, mise-en-scene, editing and sound. It also includes genre conventions, binary opposites,
narrative and intertextuality.

Industry:​ You need to know about remits, ownership, publishers and regulation. You also need to
know about how industries are adapting to changes in technology and changes in the ways people
consume the media.

Representation:​ AKA construction. This is how ideas about people and places are constructed
through the use of media language. Questions about representation are likely to be about types of
people e.g. gender, ethnicity, age, nationality, status/power etc.

Audience:​ The people who consume the media. Questions about audience tend to be about how
products are tailored to suit particular audiences or how (technology) and why (uses and
gratifications) people consume the media

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Task 1: F
​ act Finding   

Ownership and Regulation of Radio and Magazines 

 
These are all key facts that you need to know and memorise. They should be in your book but if you 
can’t find them, follow the links: 

i) What is regulation?__________________________
ii) Find out who regulates radio_________________
iii) Find out who regulates newspapers and magazines_________________

https://www.ofcom.org.uk/about-ofcom/what-is-ofcom

https://www.ipso.co.uk/about-ipso/

--------------------------------------------------------------------------------------------------------------------------------------

iv) Who owns and publishes Mojo Magazine_______________________

v) Find out what other media brands and platforms they own
________________________________________________________

http://www.bauermedia.co.uk/

---------------------------------------------------------------------------------------------------------------------------------------

vi) Who owns Radio 1? _____________

vii) What other media channels and brands do they own?____________
viii) What’s the difference between a public service broadcaster (PSB) and a
commercial broadcaster? Write 3 or 4
differences.___________________________________________________
____________________________________________________________
____________________________________________________________
https://en.wikipedia.org/wiki/Public_service_broadcasting_in_the_United_Kingdom

http://www.global.com/radio/

http://www.bauermedia.co.uk/brands-radio

https://www.bbc.co.uk/iplayer

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Task 2: T
​ argeting Audiences 

The target audience for Radio 1 is 15-29 year olds of all ethnicities, 
genders and classes, in the UK 

The average Mojo reader is male, 40s, reasonably well paid, part of the 
‘baby boomer’ generation. 

See more detail on the next page (p.4) 

 

Watch recent clips from the Live Lounge and listen to Clara Amfo’s radio show 
to see how the shows have been made to appeal to a target audience of 15-29 
year olds 

Write down:

i) 1 or 2 examples of artists who would appeal to younger audience

members ____________________________________________

ii) 1 or 2 examples of artists that would appeal to older audiences

________________________________________________________

iii) An example of a cover track (all artists do one of their own songs
and a cover of another artist’s song) chosen to specific audiences
________________________________________________________

iv)Why would the video versions on iPlayer appeal to teenagers? ​– you

could refer to the production values, branding and how young people
use smartphones and social media.
______________________________________________________
______________________________________________________

v) Challenge: ​How does Clara Amfo’s show meet the remit for Radio
1?____________________________________________________
______________________________________________________

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Mojo 
Look at the pages from Mojo on pages 5 and 6

vi)How would the content of the magazine appeal to the target

audience?
Task 2: T
​ argeting Audiences c​ ontinued…

Radio 1 Target Audience: 

http://www.bbc.co.uk/bbctrust/our_work/services/radio/service_licences/bbc_radio_1.html

Mojo Target Audience and how 

they attract the by cover 
conventions:  

______________________________
____________________________
________________________ 
http://www.bauermedia.co.uk/uploads/MOJO.pdf

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Task 3: R
​ epresentation of Artists 
Remind yourself of how images are constructed (using costume/hair/make up, setting, props,
colour, lighting etc.) to create or construct a certain image

For each of the following images, use denotation and connotation analysis to explain how
these images have been constructed to

a) communicate the personality of the person and b) appeal to the target audience for
which they were intended. Annotate on this page.

5
 

6
Now analyse as much of the media language of this music magazine
cover as you can REMEMBER TO TALK ABOUT CONNOTATIONS AND
EFFECTS. Try and refer to​:
● The masthead
● The strapline
● Cover lines (font, colour, size, language)
● The image (What the images are of, how the artists are represented, why they have been chosen
for the target audience and music genre)

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Task 5: M
​ edia Language in Music Videos
Conventions/Typical features of music videos: 

Lip synching, band performance, dance routines, ‘band in a room’, narrative, links between the lyrics and the images,
editing to the beat or sound of the music, the male gaze (females being shot as though they are being looked at by
men), screens (filming within the film itself, or things being played on TV screens), intertextuality (references to
other popular media products).

Re-watch the following videos:( all on the Pupil Drive )

‘Black Magic’ by Little Mix 

‘Somebody to You’ The Vamps 

i) How many of the conventions of music video can you spot in each one?
Make a list for each video.
Music video conventions (typical features) in ‘Black Music video conventions (typical features) in ‘Somebody
Magic’ To You’

ii) Now watch ‘Black Magic’ again. How have they used the camera, editing
and mise-en-scene to create an image of rebellion?

iii) Now watch ‘Somebody to You’ again. How have they used camera, editing
and mise-en-scene to construct a “boy next door” image for the artists?

  
 
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 Vocabulary List
Audience​ – the people who consume (watch, Drop cap​ – An oversized letter right at the start of
read, play) the media. a magazine article.

Industry ​– The organisations and companies that Idents ​– Little branded videos before and after
make the media. shows (like those hippos swimming round and
round on BBC1).
BAME​ – Black, Asian and Minority ethnic.
“Inform, educate, entertain”​ - The remit or
Branding​ – Branding refers to all the ways a
mission statement for the whole of the BBC.
company establish it's images in the eyes of the
customer. Interactivity ​– the state of being able to interact
or get involved, e.g. listeners texting or tweeting
Commercial radio​ – Commercial broadcasting of
in to the radio or competitions that require
radio programming by privately owned corporate
listeners to make and upload tings to a facebook
media companies (Global, Bauer) as opposed to
page etc.
state sponsored or publicly owned broadcasters.
LGBT ​– Lesbian, Gay, Bisexual and Transsexual.
Consumers​ – Another word for audience/ the
people who consume (watch, read, play) the “Listen, watch, share”​ – a Radio 1 strategy
media. announced in 2013 where Radio 1 began
producing quality video content to accompany it's
Convergence​ – when two things come together.
radio broadcasts that they hoped people would
Technological convergence = technology that has
share with friends through social media.
more than one function e.g. smartphones,
consoles that connect to the internet, tablets etc. Logo​ - a symbol or other small design adopted by
an organisation to identify its products.
Cover lines​ – short sentences on the front of
magazines that tell you about the content inside. Masthead ​– The title on a magazine or
newspaper fromt page e.g. Sun, MOJO etc.
Cross platform content​ – Where a media
company create content across various platforms Mass audience​ – a broad audience of different
e.g. a radio station making video and having a ages, ethnicities and genders.
social media presence. Or Mojo – their main
Niche audience​ – A small audience with a specific
platform is the print magazine but there's also a
interest.
website, a twitter feed, playlists.
OFCOM ​– the regulator for TV and Radio in the
Diversity​ – A range of different ethnicities,
UK.
genders, ages, social classes etc.
On-demand platforms​ – iPlayer, Radio iPlayer,
Diversity quotas​ – where companies have a set
Netflix, Amazon Prime, All4, NowTV, Disney Life,
amount of people from different backgrounds
Hulu etc.
e.g. 50/50 male to female or 10% of the work
force must be BAME etc. Ownership and Control​ – big media corporations
own lots of smaller media companies (they
DJs​ – Disc Jockeys, the people on radio who talk
swallow them up like Pacman) and they have the
between the songs.

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ultimate say over what those companies can or
can't include in their programming.
Presenters ​– The DJs or Disc Jockeys who talk
between songs on the radio.
Production values​ – a term used to describe how
well something is made. If it looks cheap and
amateurish it has LOW production values. If it
looks slick and profession, it has HIGH production
values.
Proliferation of convergent technology​ – the rise
in popularity of devices that do more than one
job (e.g. smartphones, tablets etc.)
played on different radio stations or an advert
that gets placed across different media brands.
Common in big commercial media corporations.
Target Audience​ – The people for whom the
product is specifically created.
Uses and Gratifications (Blumler and Katz​) – A
theory that audiences pick and choose different
media for their personal needs (uses) and desires
(gratifications) such as diversion/escapism, social
interaction, personal identification and
information.

Public service broadcaster​ – A not-for profit

organisation that is obliged to serve the interests
of the public.

RAJAR​ - stands for Radio Joint Audience Research

and is the official body in charge of measuring
radio audiences in the UK.

Regulation / regulator​ – regulation is the control

or guidance of mass media by governments and
other bodies.

Remit ​– a company's mission statement or motto

that outlines what it promises to offer consumers

Smartphone generation​ – People 25 and under

who have grown up with the privilege of
smartphone technology and don't engage in
more traditional ways of consuming the media.

Social media marketing​ – Using Facebook,

Twitter, Instagram, Snapchat etc. to promote and
advertise.

Standfirst ​– An introductory paragraph for a

magazine article.

Strapline​ – A slogan or tagline on a magazine.

Syndication​ – The process of buying in content or

sharing it across different broadcasting
companies with similar target audiences. It could
be a magazine feature that gets sold and printed
in different magazines, a radio show that gets

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