NAME : Pankaj Goyal

Birth of Network Marketing

Network Marketing is not some fad but a scientific, organized, proven way of
doing business worldwide. Some of the facts about Network Marketing (from
US):

• Started in 1941 in USA and has evolved into an industry world over.
• Network Marketing is well entrenched in over 80 countries.
• Many NM companies exhibit rapid growth in Annual Turnover [20% to
300%].
• Network Marketing is 80 bn. Dollar Industry Worldwide.
• 5000 Active Network Marketing companies in 1995.
• The number expected to touch 30000 in 2010.

World over networking marketing has become a successful concept that em-
powers ordinary people to turn into successful entrepreneurs. Basically, this
concept is about distributing products directly from the manufacturers to the
end consumers, thereby doing away with the traditional channel of
distributors, wholesalers and retailers. Thus, the consumers get the entire
benefit of direct selling.

Over the last six to eight years the Network Marketing industry as a whole
has grown worldwide. The reason for this phenomenon is simple, there are
more people looking either to supplement or replace their income. There are
more opportunity seekers in a recessionary period due to the uncertainty of
their present financial situation. They will need alternatives and for the first
time they will be open to opportunities presented to them via Network
Marketing

This being the case, it is exactly why the Network Marketing Industry has
grown well during down economies. That is why now an ideal time for start-
up companies to launch their ventures is. There are vast amounts of people
that will be drawn to this industry in the next few years. These will be
individuals that have yet to consider this industry.

Over the years the buying / producing habits of the general populous has
formed and shaped economies and even complete societies from the dawn
of time.

Certainly e-commerce is still a powerful tool for buying and selling and is a
channel of distributing products and service that cannot be ignored.

This is where Network Marketing comes in. It has been said that never before
has there been two industries better suited for each other than Network
Marketing and Internet e-Commerce. It is that of combining the high tech

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

tools and convenience of e-Commerce with the high touch service of the
person-to-person industry of Network Marketing.

There is much available in the way of technology, which is affordable and

extremely powerful, providing a major element to the success of a new
Network Marketing launch.

Difference b/w Conventional Business and Network

Marketing:-

Issue Conventional Business Network Marketing

Limited. Usually one or two
Leadersh CEOs, presidents etc. Many Unlimited. Anyone can
progress to any level
ip at lower levels unable to
regardless of when they
positions promote until somebody started or under whom.
above them leaves.
Unlimited. Decided by each
Promotio Limited availability. Decided individual and dependent
by candidate's boss or only on the value they bring
n supervisor. to the organization, i.e.
purely on merit.
It is in the up line’s interest
to help and support their
Superiors don't want their
down line as much as
Support employees rising up the
possible, even if that means
ranks and taking their jobs!
helping them to reach higher
levels than themselves.
Advertising designed to be Most NM companies do not
Advertisi as manipulative as possible, advertise. Products are sold
e.g. appealing to sexual based on recommendations,
ng instincts or desire for demonstrations or just low
personal acceptance. prices.
Commissions based on the
Most sales posts offer one- ongoing sales volume of
off commissions. Often very your down line group. Lots of
Rewards little personal recognition or personal recognitions and
encouragement. encouragement from the
entire team.
Starting Generally dependent on Everyone starts at exactly

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

education levels and

occasionally on favoritism.
Often linked to family the same level regardless of
Position background, with rich initial wealth, background or
families able to send their education.
children to prestigious
schools.

Legitimacy of NETWORK MARKETING in India:-

Network Marketing is only a method of distribution of goods or services from

the manufacturer to the end user. Network Marketing is a method of direct
selling. The other selling method in direct selling is single level marketing or
SLM. In Network Marketing you have an opportunity to develop a marketing
Network from which you will earn commission on the sales of multiple levels
of representatives. IN traditional form of distribution the manufacture gives it
to the Super Stockiest, who in turn gives it to the distributor who passes it on
the retailer. Each one on the way before it reaches your hand takes a
commission; to this add the advertising budget. The total of all this is roughly
60% of the MRP and in some cases even more. What happens in NETWORK
MARKETING is that since there is no Stockiest , distributor or retailer and
since it is word of mouth marketing there is no advertising budget, that 60%
budget gets distributed amongst the individual distributors or Networkers.

Over decades Network Marketing has proven to be a very powerful way to

distribute goods and services in the US and Europe. In the 1940’s a company
called Californian Vitamins first allowed its direct sales people to also recruit
other sales people for a commission on their recruit’s sales. They created a
NETWORK MARKETING direct sales company. Two of the top salesmen then
created the Amway Corporation. Direct sales in the 70’s due to some
unscrupulous companies were attacked in the courts. Amway, fought
and won, in 1979, thereby proving that NETWORK
MARKETING was a legally justifiable form of business.

However, in India, Network Marketing is still at a nascent stage. But, it is

expanding at a phenomenal growth rate. The concept, which took roots
around 6 years back, India, due to its population and largest independent
consumer market in the world, is the most attractive proposition for Network
Marketing , provided that it is customized to suit Indian culture as well as
requirement. To grab a bigger pie of this lucrative market reputed MNC

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

companies have entered the Indian market since 1998. It is believed that
more than 50 lakh consumers are involved in the industry locally, and the
number is getting multiplied at the rate of 5000 people a day. Industry
observers, who are highly optimistic about the growth of this industry,
estimate the size of the industry to cross US $ 1,000-billion mark by the year
2010.

For India, it will be a boon for the people in our country, which faces
tremendous levels of unemployment and business opportunity for the middle
class. It is the best and the safest method to create an additional income in
the house without having to give up the present form of creating income.

However, at this point in India the Network Marketing industry is facing

problems from unscrupulous operators who are giving genuine Network
Marketing companies a bad name. It is only a matter of time that Govt of
India will set norms for any one who intends to run a Network Marketing
company in our Country. There are many companies who have masked
money chains, which are illegal in our country, as a Network Marketing
company.

To clear a few misconcepts of the Network Marketing Industry. A lot of

people believe that it is only the people at the top who earn a lot of money
or it’s the people who have joined early make the money. This is not so. In a
genuine Network Marketing Company it does not matter who you join or
when you join, you have the same opportunity as anyone above you or
anyone who has joined way before you to make as much money or even
more then them. It all depends on you effort, your ability to understand the
dynamics of Network Marketing and your ability to create leaders below you.
All this things can be learnt if you have the determination to succeed.

Another misconception amongst people about Network Marketing companies

is that only new companies begin with Network marketing as a
method of distribution. This is far from the truth; take the example of HLL in
our country a company that has over 10,000 crs in turnover to have decided
to enter into Network Marketing. This should lay to rest all doubts in
your mind about the power and legitimacy of this form of business.
A large amount of Fortune 500 companies produce goods for Network
Marketing companies, only proving that Network Marketing companies also
focus on quality of their products.

To understand Network Marketing from the Indian perspective and its future
we need to first understand Network Marketing from the world perspective.
The total turnover in the Network Marketing industry worldwide was 80
billion dollars and over 50 million people were involved in the industry in the
year 1999. This figure will touch over a 120 billion and 100 million people in

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

the next 4 yrs. Chart I gives a graphical illustration at the industry across the
globe.

CHART I

No Country Population People % of No. of Turnover

Involved in Network
Marketing Total Population Companies
01USA 270 million 10.3 million 3.8 500$24.83 billion
02UK 56 million 424,000 0.75 1001.8 billion Euros
03France 58 million 200,000 0.35 404.1 billion Euros
04Germany 83 million 455,000 0.54 1504.2 billion Euros
05Italy 58 million 260,000 0.15 302.2 billion Euros
06Australia 18.8 million 650,000 3.4 150$1.2 billion
07Canada 31 million 1.3 million 4.19 200$ 1.6 billion
08Portugal 9.9 million 26,000 0.26 2072 million Euros
09Spain 40 million 114,000 0.285 301.15 billion Euros
10Russia 146 million 529,000 0.36 100156 million euros
11S Korea 45 million 1.6 million 3.55 100$2.08 billion
12Japan 125 million 2.5 million 2 200$30 billion
13Indonesia 216 million 3.9 million 1.8 unknown $250 million aprx
14Malaysia 22 million 2 million 9 600+$1.2 billion
15Singapore 3.5 million 15000 11$54 million
16Hong Kong 6.8 million 77000 1.1 7$112 million
17Philippines 80 million 1 million 1.25 unknown$172 million
18Taiwan 22 million 2.7 million 12.2 100+$1.2 billion
19Thailand 60 million 3 million 5 unknown$400 million
20India 1000 million 700,000 0.7 10$190 million

The figures on India were in 1999. As of today the rough estimate of

companies is around 20 with over a million people involved in the industry
and creating a turnover or close to 300 million dollars. Lets now consider the
future of NETWORK MARKETING in our country.

By referring to the chart the number of people in the industry in various

countries and the turnover generated you will observe that roughly 3% of
the population of those countries are involved in NETWORK MARKETING .
For India to reach 3% of its population it would mean 30 million people
even if we take 3% of middle class which roughly 350 million peoples it
means over 10 million people will be involved in NETWORK
MARKETING which is 10 times the present amount of people involved in
the industry. Which should also lead to a 10 times increase in the turnover
which will be close to 3 billion dollars or roughly 14,000 crs. Over 50 % will
be the payout, which means over 7000 crs, will be distributed
amongst the networkers in our country.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

EVENT MARKETING:-
Every aspect of your event marketing needs to start with a comprehensive
understanding of your target market. In the case of events, your target
market is represented by your ideal event attendee. I cannot stress this
enough - Target market research is a big deal! People won’t buy tickets
for an event (or attend a free event) that doesn’t hold their interest.
A lack of interest is one of the biggest reasons that events fail. If you want to
pack your event, the best place to start is with a hungry market!

You can find a hungry market by doing a little online research. If you have a
new event, target market research needs to be your first planning step. Start
by asking yourself, “What are my target market’s wants, needs, and
fears as they pertain to my event?” When asking the question it’s really
important to take your ego out of the equation. Focus on the market’s ego.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

Event Marketing is merchandising a business to groups of potential buyers.

Most sales systems have a specific target market or a selected company that
is pursued to become a customer. Event marketing can be accomplished in
two ways, either as a participant or as a sponsor. There is no limit to the
different ways that event marketing can increase company awareness and
introduce prospects to the advantages of partnering with your company.

Event marketing activity can be held locally or on a national forum. Both

activities can bring new customers, and in some cases demonstrate goodwill,
which can make a favorable impression and impart a positive image for your
industry. The advantage of event marketing is to move from the one-on-one
basis of selling to group selling. Group selling lets your company present
itself and it products to several prospects at the same time or at the same
location.

7 key strategies for successful Corporate Event

Marketing:-
The following are 7 key strategies for hosting a successful corporate
marketing event strategy.

1. Have a solid idea of what you want to accomplish.

It sounds obvious, but surprisingly few organisations begin their event
strategy by defining goals.
o Defining goals can be as simple as creating a calendar that maps
out short-term needs as well as long-term opportunities. For
example, if you are launching a product that won’t be available
until the second quarter, your first quarter event goals might be
“creating understanding and alignment” among internal, sales
and channel audiences, measured in terms of how successfully
your events equip them with knowledge of the product that will
later fuel sales. Your goals for the second quarter, when the
product becomes available, should shift to “creating awareness”
and “increasing consideration” among key customers and
influencers.
o At the very least, begin your event strategy by mapping out the
long-term picture – as far out on the horizon as you can see –
taking into account what you will need to accomplish, when you
need to accomplish it, and what your available event “media”
(e.g., trade shows, conferences, exhibitions, corporate meetings
etc.) are.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

o Once you have this event plan in place, you should re-evaluate
progress and update your plan once a quarter. It’s not rocket
science, but it’s critically important to know where your event
spend is leading you.

2. Keep an eye on the competition.

Once you’ve mapped out your own plan, it’s a good idea to establish
and maintain a database of what the competition is doing.
o What events do they exhibit at or sponsor?
o What are the messages in their current advertising campaigns?
o What kinds of influencers are they engaging? Having this insight
will ensure that your events are differentiated from those of your
competitors and can only help you do better.

3. Understand how events fit into your current marketing and

brand campaigns.
Too often, companies choose to invest in certain events based on
history (“we’ve always been at this show”).
Identify 3 or 4 key areas that you can consistently measure across all
of your events so you can compile “apples-to-apples” metrics.
o Past precedent should certainly inform your thinking, but more
fundamental is whether a particular event works for the
campaign or brand message you’re promoting now. If you start
by working with your non-event colleagues to map out current
marketing and brand initiatives, it’s much easier to ask – and
answer- questions like “Is this the right event for our current
campaign?”
o If you have a strong message you’re trying to promote, and you
know how to capture your target audience’s attention, you might
find that it’s more effective as well as efficient, to create your
own event instead of showing up at the same old conference
again.

4. Gather the right business intelligence about your market.

Know the “big picture” but also go deep into understanding how
corporate events fit into your on-the-ground sales picture. Work with
individual sales teams – defined by region, product or service – to
understand their goals and challenges. Identify what are the strong
opportunities, and where events can fuel success.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

5. Research your event audience (s).

Conduct audience research to ensure that your event strategy and
messaging truly connect with, and convert, your key audiences.
o Audience research doesn’t have to be complicated, or even
expensive. A simple online survey as part of an event
registration site for example, can go a long way toward helping
you segment out audiences by seniority, maturity of
understanding and current perceptions of your product/brand.
o You can also talk to your sales force – the people who deal
directly with your customer base all the time – to get a good
picture of audience demographics and psychographics.

6. Know what events work for which audiences.

After you’ve segmented your audience, it’s important to prioritize
events according to what kinds of events work for which of your
targets. Some general rules apply…
o Manager-level and tactical buyers are best engaged via trade
shows, road shows and specialized sales calls, where the
emphasis is on selling the product or service.
o C-level customers and influencers are more appropriately
engaged by proprietary events and industry or media-sponsored
conferences, where the emphasis is on making higher-level
connections and driving conversations about key business
trends.

7. Have a plan for measurement – and carry through on it.

It’s a paradox of event marketing that so many organisations do not
measure their corporate events. That often reflects a lack of
understanding about how to measure events, or a perception of
measurement as a “nice-to-have” expense (rather than a “must-have”
cost of doing business) that’s all too easy to cut out of a tight budget.
Interestingly, data gathered by MPI and George P. Johnson have
consistently demonstrated that organisations that measure corporate
events are more likely to increase their event spend than those that do
not.
o Identifying three or four key areas that you can consistently
measure across all of your events, so that you can compile
“apples to apples” metrics enabling you to compare ROI from
event to event and year to year.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

o Depending on your organisation as well as your events, you

might want to focus not on quantity (how many attendees, how
many leads) but on quality (attendees by seniority or purchase
influence, impact on brand or product perception).
o You should consider time as a factor: for example, how much
face time, on average did you get with your target audience?
How quickly did leads convert to sales? Once you’ve set these
key metrics for your event program, establish a database so you
can evaluate on an event basis as well as a year to year basis.

EXAMPLES OF EVENT MARKETING

• Trade Shows
• Meetings
• Sponsorships
• Seminars or Workshops
• Concerts
• Malls
• Plant Tours
• Online Event Marketing

Trade Shows

Trade shows are the largest part of the event marketing theme and therefore
constitute a very important part of the total marketing plan for most
companies. There are many reasons to consider using trade shows. A few are
listed below.

• Branding Company and Products

• Expand Marketplace
• Prospect for New Business
• Increase Sales
• Educate the Purchasing Agents
• Learn what is New in the Industry
• Announce New Products or Services

Meetings: Meet Us at The Factory!

This event marketing allows the sponsoring company to select guests who
are invited to visit their company. The purpose of this program is to build

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

loyalty with current customers or prospects and to increase sales from the
current customers. It provides an opportunity to promote your products and
services. Taking a guided tour of your facilities lets the customer see the
benefits of partnering up with your company.

Seminars or Workshops

The marketing potential of seminars or workshops will depend on the

audience and the amount of planning and preparation to put on a
performance. The most important parts of this type of event marketing are
the material that will be covered, and the presenter. Start with a list of
possible subjects that might be of interest to your potential attendees
(subject matter should not be a sales presentation). Then select your target
market and start the publicity: e-mail, direct mail, and phone calls. Make it
easy to sign up for the seminar, enclose an easy to complete registration
form in all of the mailings, and place this form on your web site as well. Next
you will need to design and produce support materials. These include
handouts about the subjects covered, and slide or video presentations to
explain and reinforce the learning process. Adult education can be a
challenge and you must have a presenter who is comfortable with grabbing
the attention of the viewer, holding their attention in a fun, informative style,
while providing valuable information and insight.

Sponsorship

Sponsorship will get you noticed and get your company’s name and
product/service branded in your customer’s mind. One of the best ways is to
sponsor a local sporting team (professional or amateur). Sponsoring a
sporting event, or sponsoring a Little League baseball, football, or soccer
team is a great way to get your name out in the community. For an
investment in their uniforms, your name and logo will be seen by every team
member, families and community groups. If your company name is part of
the team’s name you will also receive free publicity in the newspaper.

Concerts and Malls

These are great venues for event marketing. Most malls and concerts have
booths for rent and they offer a great place to explain the benefits of working
with your company. This venue is a great way to hand out media kits or
brochures to the visitors at your booth.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

Online Event Marketing

Online event marketing enables you to attract new customers, build your
company brand, and increase revenue. Maximize the outcome with a well-
coordinated plan of related programs. Consider incorporating product or
service explanations or an interactive method where the visitor can find
answers to their questions. An event can be implemented on your site or in
partnership with a related media site.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

Guerrilla Marketing
The Guerrilla Marketing concept was created by Jay Conrad Levinson. It has
become a phrase that has taken on the meaning of mean non-traditional,
low-cost, highly effective marketing effort. Use the resources below to learn
how you can become a guerrilla with your in own marketing efforts.
Guerrilla marketing is a term used to describe unconventional marketing
tactics, particularly those of low-cost or no-cost.

50 Guerrilla Marketing Tactics:-

1. Money Stamping – grab a stamper from your local office supply store
and stamp a funny phrase along with your website address on it. Have a
make money online blog? Stamp something like “Learn how to make
thousands of these online: sitehere”.

2. Sticky Notes – Another way to use your stamper or even your printer.
Sticky notes are noticable anywhere because people know what they’re
for; notes. Put these on local business doors, offices, cars, or above mail
boxes in apartment complexes and people will take notice.

3. So many stamps – Looking for a way to get noticed in the huge pile of
advertising mail potential clients get? Send your promo material in a big
manila envelope and put 39 – 1 cent stamps on it. Out of 100 envelopes,
who’s do you think will catch the eye first?

4. Do Not Disturb – Heading to a blog expo anytime soon? Get some door
hangers printed up with your business information on it and possibly a
link to something free on your site. Get the attention of everyone in your
market this way, and it’s super cheap as well. No one else I know has
been doing this so you’ll stand out for sure.

5. Pay it forward – when you’re heading into the movie theater, pay the
person’s way behind you and tell the cashier to give them your business

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

card. You’re not guaranteed that the person will become a client but I bet
the word of mouth on that one would be pretty big.
6. Fake publicity stunt – you could have people picket your storefront with
signs that read “This business is too nice” or “Company X is too good at
their job”. Theres a million fake publicity stunts, use your imagination and
I bet it’ll work no matter how weird or out of the box it seems.

7. Guest blogging – This is for the bloggers out there, or even the
freelance writers. Guest blog on other blogs largely related, or semi-
related to your websites niche. Opening other people’s eyes to your name
and your website is always good promotion, especially if you’re an
awesome writer. Not to mention networking with other bloggers is great
for business as well.

8. Business Cards – STOP! Don’t skip this one. So many people see this
and think you’re going to tell them to print cards and hand them out. I’m
not! What you do with these cards is head to every library or book store in
your city and finds the section that relates to your business. Open each
and every book and place a business card somewhere in the book. This is
great targeted marketing and only costs you a few bucks for the cards
and an afternoon of placing the cards.

9. Bumper Stickers – These are great because they can go anywhere, not
just on your car. Bathroom stalls, street poles, etc. Get creative with
where you place them; they can grab people’s attention when placed in
the right spots.

10. Temporary Tattoos – I seen a post on some guerrilla marketing ideas

over at Daily Bits and they talked about this as well. These tattoos will last
for X amount of days and would be perfect for blog expos or other events
where tons of people will be. Placing it in a weird place (forehead, neck,
full back, foot, etc) is also a great way to get it noticed. Hey, if people talk
about it, that’s the whole point right?

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

11. Help Home Based Businesses – most HBB owners try to keep their
records hidden from local housing authorities so they’re hard to reach.
Head over to your local chamber of commerce and suggest a HBB
committee. They might appoint you head of it (you can even ask to be)
and you have a bunch of HBB owners who will come to chat and you can
promote to with business cards, flyers, booklets, etc.

12. Anything Else? – No, the list isn’t done yet. These are two words to say
right before you exchange money with a client/customer. This will make
them think and could open doors to a larger pay day.

13. Top 10 reasons to choose YOU – instead of leaving business cards or

other promo material at a business or in someone’s email box, create a
list of the top 10 reasons why the prospect should choose your company.
Make them 100% true, humorous and member able.

14. Demonstrations – got a service business? This is perfect for you. Find a
local store that pertains to your services and put on a free demo of your
services. Your service involve outdoors? Contact news stations and let
them know you’ll be offering a BBQ and free service demonstration. The
BBQ could get a little costly, but the amount of press and promotion could
really pay off.

15. Print Calendars – These could be given to each of your clients or left in a
store for people to take for free. Print your website address and a little
slogan or client testimonial on each month’s picture for exposure every
day. The people using your calendars will even help you out when they
have company over who will see the calendar, especially if the images
you use are high end and visually appealing.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

16. Window decals – get a custom printed window decal on your car with
your logo/website and possibly a slogan. Looks professional, and is great
for red lights.

17. Fish Bowl Business Cards – You know the fish bowls at stores offering
to choose a random card for a free lunch? Well, there’s two ways to
benefit from this. – 1. Put your card in the fish bowl (hey, a free lunch is a
free lunch, and who knows, the owner of the store might need your
services) – 2. Ask the store to let you have the losing cards each
week/month which will generate a ton of free leads for you.

18. Sponsor an event – doing this is at most times, very inexpensive and
also GREAT for publicity, especially if it’s a big event. You normally get
your logo and business mentioned in all of the events promo material
which is tons of publicity you normally wouldn’t get. Be at the event to
add extra stickiness to your business name and interact with the guests.

19. Holiday Greetings – send emails or snail-mail to your past clients

wishing them happy holidays (Christmas, Thanksgiving, and New Years).
This helps them keep your name/business in their head as well as
standing out from the other people they’ve done business with before.

20. Charity Donations – Donate some of the profits you generate every
month to charity. Great for promotion in the media and clients to feel like
they’re helping out the charity by purchasing from you.

21. Hold a Contest – This could have 1-10 winners which help the word-of-
mouth promotion everyone needs and wants. You can gain free press for

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

starting the contest, plus publishing the winners is great for more press
coverage.

22. T-Shirts – This is great for turning yourself or others into walking
billboard. You can give the t-shirts away as prizes which is also another
great way of gaining word of mouth promotion. You’re t-shirts for the
prizes don’t need your website address on it. Just give away a great,
fashionable shirt and that’ll have people eager to tell friends and family
where they got it from.
23. Partnerships – Do you run a web design business and want to find more
potential leads? Try partnering with a web hosting company. Do you have
a lawn-care business? Try partnering with a window washing company.
Any partnership which benefits both companies is a great idea and a
great way at grabbing the attention of new potential clients. Also a great
way of giving your business targeted marketing.

24. Blood Drive – Host a blood drive, contact newspapers, TV news, radio,
etc. have 1-2 banners up with your website information and also have
business cards at the sign in table. Everyone loves to help their country,
city, state, etc. and giving blood is the easiest way for some people to do
that. Putting yourself in the forefront of your cities next blood drive would
make your business very visible to a whole range of new potential clients
and word-of-mouth advertisers.

25. Client Appreciation BBQ – Invite your past clients to a BBQ and let
them invite 1-2 friends to come with them. This will help your customers
LOVE you even more than they already do, as well as bring some new
face into contact with you as potential clients.

26. Outdoor Signs – Ever see the huge amounts of signs in the grass for
mayor elections or in the front yard of a house that just got remodeled?
This is a great and inexpensive way to get your websites name out there.
Pick a great tagline or picture for the ads, and you’ll be sure to get
noticed.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

27. Circulars – A lot of people nowadays are looking for good deals on just
about anything, so when they receive the “junk mail” it’s not considered
as “junk” anymore. Get a brochure put into these and you’ll have a good
chance at 10-100K people to see it depending on how big the circulation
is.

28. Newspapers – You don’t have to just buy an ad today; a lot of

newspapers are hurting for editorials, so if you have any copy writing
skills, you can send in some editorials to the newspapers and include a
byline for your company/website information.

29. Magazines – Similar to above. Don’t just buy an ad that will get looked
over, but write an article and if it is well written; when people read it,
they’ll want to check out your website for more information on you.

30. Put it on a bus – Mobile advertising is great and will get viewed by a lot
of potential clients on a daily basis.

31. Postcard Mailing – This is a bit cheaper than sending out envelopes that
might weigh a bit and it also is easier for the potential client to read what
you’re promoting without having the OPTION of opening the envelope (a
postcard is one single piece of paper).

32. Write an E-book – You can do this for two reasons. 1, you can write a
free e-book on a topic in your niche and circulate it so people will start to
see you as an authority in your niche, or you can also sell the book for a
small profit and use that money to fund some of the other Guerrilla
Marketing tactics.

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

33. Giving it Away – How many people will turn down a free service or
product? I don’t think very many will, so your voice and company will get
out there in front of a lot of people. It’s also good for press to say you’ve
given away X amount of products or services.

34. Enter Business Awards – from small, local awards, to big, multi-national
ones like Inc., your company could benefit from the exposure inside the
awards. It’s an added bonus if you win because then you have a nice
trophy in the office, or ribbon on your website that says you’re a good
company.

35. Link Bait & Viral Marketing – This is a well known tip to bloggers and
website owners but few actually use it to their full advantage. For
example, Matt Inman from 0at.org created some surveys as link bait for
his dating site. Eventually, his dating website ended up as #1 in Google
for “online dating”, ahead of match.com and the other big players in that
niche. Lonelygirl15 is another viral marketing showcase on how creating
some funny videos can boost your viewers in a huge way.

36. Offer all the extras – If you design, offer to setup hosting and buy the
domain name. If you cut grass, offer to come in the winter and shovel
snow. If you cook dinners for offices or nurses at hospitals, offer to create
desserts. The ideas are endless, but if you give your clients EVERYTHING,
they will have nothing to go elsewhere for.

37. Borrow a wall/building - get a projector and find someone to let you
use the side of their business/wall, and have your company
logo/website/information shown on it every night. I know I would

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

personally stop and look at what was showing on the side of a building for
sure, so I can imagine how many others would as well.

38. Own the bus stop – Not literally, but if you can get your ad on the poster
area of the bus stop along with the seat inside the bus stop, you could
effectively “own” the bus stop and the eyes of everyone who stands there
on a daily basis waiting for the bus. Add this in with #6 and you’ve got
something everyone will remember and talk about.

39. Movie Theater Ads – I’ve looked into these for myself and they are
generally very inexpensive as far as ads of this style go. Think about the
movie you want your ad to show for and target it accordingly. A hip-hop
movie would be a great place for my Kicks Junkie website to be promoted,
while a teen movie will do best with games/celebrity news.

40. Doctors Office Magazines – I’d slip business cards into magazines
every time you go to the doctors. That’s what they get for making you sit
in a waiting room for 2 hours at a time, only to be seen by the doctor for
10 minutes

41. Sex Sells -If your business is built for it, use it. Anything that isn’t “highly
upper class” could use a little sex in their ads or in various ways. Building
on the 24 guerrilla marketing tactics I wrote about, you could have 5-10
bikini models picket outside your business. This will definitely grab
attention of guys in cars passing by.

42. Sponsor the homeless – I believe in helping people in any way possible.
If you see a homeless person somewhere on your daily commute to work,
or various other places, you could pay the homeless person to hold a sign
that reads “YourCompany.com paid me to hold this sign”. Regardless if it
brings a TON of business your way or not, at least you’ll feel good about

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

yourself, and you’ll touch that person’s life forever. Buy them lunch and
dinner or take them to a grocery store and pick out some chips and
various other foods they can keep with them. Buy them a hotel room for
the night to sleep in and get cleaned up. They’ll gladly stand with a sign
for you after you do this for them.

43. Underground Music – Is there a genre of music that your target market
listens to? I bet there are hundreds, if not; thousands of music groups that
are unsigned and lack funds to survive off their music. Why not offer to
rent the hall for their next performance in exchange for flyers and
banners during the show, or passed out at the door? You can also sponsor
their CD production, or offer to get their website created in exchange for
advertising at their shows, on the site, etc.

44. Cross-Promotion on 404 Pages – Network with other bloggers or

website owners and exchange banners on 404 pages. You could also
promote affiliate offers or at the very least, put a Google ad sense block
on it. The ideas for this are limitless and you can do different tests on
each of your websites.

45. M&M Candy – If you go to the M&M website, you’ll notice that you can
personalize your candy. You can use this to either promote your business
or just put a thank you on the candy and give it to a client.

46. Hair Salon’s and Barber Shops – How much talking happens in one of
these places on a daily basis? Why WOULDN’T you want to be a business
they are talking about? Drop in and offer the hair stylists some free food
from your restaurant or coupons for free products. They’ll be talking about
you to everyone who comes through the salon for weeks to come!

ROLL NO. 5753(A)-1

 NAME : Pankaj Goyal

47. 800 number and PO Box – I’ve talked about these two things before but
I know they deserve to be mentioned here. If you’re looking for a
company in the yellow pages or online and one has a home address and a
number like this: 1-333-565-3245, while the one next to it has a PO Box
for the address and a 1-800 number, which do you think is more likely to
‘look’ and ‘feel’ more professional? What company do you think is going
to get the first call? You guessed it, the one with the 800 numbers and PO
Box. Read here to find out more about these.

48. Press Releases – Regardless of what anyone tells you, a well formed and
well written press release can gain you a lot of attention not only from the
media, but from the target market as well. Don’t let this simple tool pass
you by when trying to establish your bootstrapped business.

49. Airplane Chauffeur – Find out when a trade show pertaining to your
business will be in town. Next, hire a student or someone who will work
for a low amount of money and have them hand make a sign with your
websites address on it and stand next to baggage claim or right outside
the door of the airport. They aren’t picking anyone up, but the people
walking by and seeing your website address don’t know that.

50. Let Others Talk you Up – For the final tip in this installment of the list (yes,
there will be more coming soon) I want to leave you with something that
sounds so simple, but you probably never thought about. A lot of people
will enlist their friends and family to talk to other people about their
business, but why not get people who aren’t super close to you, pay them
a bit of money and send them out to bars, clubs, movies, restaurants and
other busy places to talk up your business. Any word of mouth is good,
even if you have to by the person’s dinner in order for them to do it. Every
little bit helps.

ROLL NO. 5753(A)-1