RECO:

UNIVERSAL
PARKS
BRANDED CONTENT
APRIL 2018

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BUZZFEED
BOOST AND
FEEDS THE
INTERNET’S
SOUL
5.2M 18.4M 23%
Active users Monthly active Millenials reach
in .com users in MX
Facebook

X
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X
WE’RE THE
INCARNATION OF
THE MILLENNIAL
SOUL
60% 63% 27%
Women Ages 16-24 Ages 25-34

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THE MOST EFFECTIVE WAY TO
GENERATE TRUST CREATING
AUTHENTIC, FUN AND REAL
CONTENT

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WORKING WITH TOP
BRANDS
TECATE COCA-COLA KELLOGG’S

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WHEN IT’S SHARED, WE WIN
WHY?
Consumers love to discover, watch and share
content and the skip ads. Brands that
understand this create compelling stories that
generate interest and thus share naturally

WHAT DOESN’T WORK

Promote a product upfront in a
forced way

WHAT WORKS
Talk to consumer in an organic
way based on their interests

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BRAND
INTEGRATION

1
INTRO

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ATRIBUTION
3
CLOSING

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FORMATS ILLUSTRATIONS QUIZES

• Lists
• Quiz
• Poll
• Original Photography
• Litform
• Campfire

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STRATEGIC DISTRIBUTION

BUZZFEED FACEBOOK

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HEAD
CARD
Generate additional views and
broader impact with extra presence
on BuzzFeed’s homepage

ASSETS:

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 Reco
Universal Parks & BuzzFeed will
join to generate digital impact
generating a relationship with
consumers through social content.

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OBJECTIVE STRATEGY

Build awareness to Universal BuzzFeed & Universal will join

Parks with a special focus on to create content that
the new park, the new FF connects in an organic way
attraction and the Harry Potter with our audience.
world.

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UNIVERSAL PARKS
NOTE CONCEPT: LIST
Cool stuff you could do at Universal Studios Parks
On this classic BuzzFeed list, we will talk about the most amazing attractions
of all Universal Parks. We will walk them through the most amazing, as
Jurassic Park River Adventure to the more family oriented such as Shrek 4D
or Minion Mayhem. We’ll look for the most complete variety from the parks to
show that there are attraction for all tastes and ages!
At the end of the list, we’ll invite our audience to visit whichever of our Parks,
where they surely will have an AMAZING time!

Example: 28 Unexpectedly Awesome Things To Do In Seattle

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 HARRY POTTER
NOTE CONCEPT: QUIZ
Would you graduate from Hogwarts with honors or would you pass barely
Take this quiz and find out
Harry Potter Fans are the most proud and intense fans worldwide. Because of that, this
quiz will portrait in a fun way how much they know about the magical world. We will ask
them questions about enchantments and magic that only a true HP fan could answer,
and also we’ll make them more questions about the Hogwarts world in general.
As a result, we’ll tell them if they would be considered as Wizards or Muggles for their
magical knowledge. At the end we’ll invite them to visit the HP’s attraction that they will
only find in Universal Studios that will transport them straight to Hogwarts.

Exampe: Only a true Club de Cuervos fans could get a 10 out of 10 on this quiz

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UNIVERSAL PARKS
NOTE CONCETP: LITFORM
We took the biggest Harry Potter fan to Hogwarts and this is what happended
On this articule of long format, we will materialize the dream of a Harry Potter fan: go
to Hogwarts. We will make an exhaustive search to find the biggest mexican fan of the
most famous wizard, and we’ll take her/him to Universal Studios to travel through
Diagon Alley, escape from Gringotts, take a delicious Butterbeer and to find her perfect
wand directly from Olivanders.
On this article, we will tell the story of the fan and we’ll join her/him on the experience
of knowing the Harry Potter world. We will use photos and video to tell this story in
Social Media. It will be an extremely aspirational and emotional content. At the end, we
will give the message that there isn’t a better place for HP’s fans in Orlando and LA.

Example: I cooked my mom's recipe for the first time and it wasn't that bad

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VOLCANO BAY
NOTE CONCEPT: LIST
Tell us how brave your are and we’ll tell you if you’re more water-y than fire-y
On this quiz, we will build on people’s bravery, we will make a series of questions
based on the day to day lides of our audience (which from these phrases is the more
likely that you would use to filrt?), but also on the attractions of the park (which of
these water slides would you ride?). Depending on the answers, we will tell them if
they’re more watery (persons that go with the flow, who always make you feel better)
or firey (persons with will, who always accomplish what they propose). Water and fire
are both elements that we will find at Volcano Bay, a place you need to know no
matter which type of person you are.

Example: Build the house of your dreams and we'll tell you if you're a creative or
rational people

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VOLCANO BAY
NOTE CONCEPT: QUIZ
Answer this EXPLOSIVE questions and we’re gonna tell you which volcano are you
On this quiz, we will make VERY explosive questions to the users to find out how
dared or responsive are them to certain situations. For example, what would you do
if your best friend filtrs with your crush? Depending on their answer, at the very end
we will them which volcano is like their personality (You are like the Popocatépetl
Volcano: you’re mostly calm but there are days that you really spit fire from anger).
At the end, we will invite them to know the new park from Universal: Volcano Bay,
where they will identified as volcanoes, and also enjoy from the best water
attractions worldwide.

Example: Answer these questions and we'll tell you to which famous actresses you
and your sister look like

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FAST & FURIOUS RECHARGED
NOTE CONCEPT: QUIZ
Which car from Fast & Furious define your personality?
On this quiz, we will look to draw attention to the Fast and Furious and car fans. We’re
gonna make a list of questions based on their tastes, and at the end we will tell them
which car (that appears in the FF movies) define their personality.
This type of quizes have an excellent performance because people love to know more
from them. At the end, we will entino the launch of the new Fast and Furious ride that
they will only find in Universal Studios Orlando.

Example: Everyone Has A Teen Movie Character That Matches Their Personality –
Here's Yours

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SCENARIO 1 SCENARIO 2

2 BUZZFEED
NOTES
53,750 VIEWS
2 BUZZFEED
NOTES
53,750 VIEWS

1 HEAD CARD
400,000 IMPRESSIONS

USD$30,000 USD$37,800

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Thanks!

PATRICK SUQUET
BRAND STRATEGY DIRECTOR
PATRICK.SUQUET@BUZZFEED.COM

CITLALI DAZA
CLIENT SERVICES
CITLALI.DAZA@BUZZFEED.COM

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