FOLIO :BUSINESS MODEL CANVAS

DBP2012:ENTREPRENUERSHIP

LECTURE NAME:PUAN NOR HAYATI BINTI MOHD

CLASS:DKM5A

NAME MATRIX NO.

KHAIRIL HAKIMI B.KHAIRI 01DKM16F2011
MOHD AKMAL DANISH B. 01DKM16F2006
SHAHRULNIZAM
ANASTAZRY B.FAIDZLI 01DKM16F2034
2.0 MARKETING

Definition of marketing is the management process through which goods and service
movement from concept to the customer. It includes the coordination of four elements
called the 4P's of marketing.

1. Identification,selection and development of a product.

2. Determination of its price.

3. Selection of distribution channel to reach the customers's place.

4. Development and implementation of a promotional startegy.

2.1 PROMOTIONAL TOOLS

The 4P's of marketing are product,price,place and promotion. All of four of those
elements combine to make a succesful marketing strategy. Promotion looks to
communicate the company's message across to the consumer. The four main tools of
promotion are advertising, sales promotion, public relation and direct marketing.

1. Advertising

Instagram

Whatsapp Faceboo
k
2. Sales Promotion

Buy 5 free 1 RM10 for 3 pcs

10% discount will be given if collecting 5

stickers

3. Direct Marketing

Advertisment

Promotional
Personal
Activity

Online
2.1.1 Facebook Page

A Facebook Page is a public profile specifically created for businesses, brands, celebrities
Causes and other orginazations. Unlike personal profiles, page do not gains 'friends', but
'fans' - which are people who choose to like a page. Page work same to profile, updating
user with things such as links, events, photos and videos. This information appears on the
page itself, as well as in fans personal new feed.
2.12
Instagram Profile

The best instagram profiles have a few things in common, including easily identifiable
usernames, a recognize photos, and information yet delightful bio, a link to a releveant
landing page or campaign and more.

In instagram we sell used outfits. For those who do not have an instagram account, can
follow our instagram.
2.1.3
Whatsapp Groups

Whatsapp has a group chat feature which allows you to either send the same message to
multiple contacts without typing it again, and have a conversation with a group of friends.
In whatsapp too we promote our product
2.1.4 Canva

Canva is a free graphic design tool website, founded in 2012. It provides access over a
millions photographs, graphics and fonts. It is used by non-designers as well as
professionals. The tools can b used for both and print media design and graphics
2.2 MARKETING STRATEGY

Marketing strategy is a long term, forward looking approach to planning with the
fundamental goal achieving a sustainable competitive advantage. Strategic planning
involves an analysis of the company's strategic initial situation prior to the formulation,
evaluation and selection of market oriented competitive position that contributes to the
company's goals and marketing objectives

2.2.1 Product

"Bundle.Rokamz" sell used outfits.\

2.2.3 Price

Product
Used Clothes (Nike,Adidas Original,Vans) RM 5-10
Used Shoes (Nike,Puma,Adidas and Vans) RM 20-40
Used Trousers ( Levis,Dickies,Calvin Klein) RM 20-35

2.2.3 Distribution

 Polytechnic's student

 Resident of Sungai Rokam

2.2.4 Promotion

 Buy 5 free 1
 RM10 for 3 pcs

 10% discount will be given if collecting 5 stickers

2.2.5 Online

We promote our spareparts on facebook pages, instagram profile and group whatsapp.

4.0 PRODUCT

4.1 Promotion

Promotion is also one of the element in he promotional mix or promotional mix or

promotional plan. These are personal, selling, advertising, sales promotions, direct
marketing publicity and may also include event marketing, exhibitions and trade shows.
A promotional plan specific how much attention to pay to each of the elements on the
promotional mix and what propotion of the budget should be allocated to each elements.

4.2 Price

Price sometimes refers to the quantity of payment requested by a seller of goods or

services, rather than the eventual payment amount. This requested amount is often called
the asking price or selling price, while the actual payment may be called the transaction
price or traded price. Likewise, the bid price or buying price is the quantity of payment
offered by a buyer of good or services , although this meaning is more common in asset
or financial market than in consumer markets.
INDEX

Index Page
1.0 Introduction of product
1.1 Product selection factors 1
1.2 Advantages of products
2.0 Marketing 2-7
2.1 Promotional tools
2.2 Marketing stratergy 8
3.0 Branding 9
4.0 Product 10
3.0 BRANDING

DESIGN LOGO
1.0 INTRODUCTION OF PRODUCT

This business will run the business of selling clothes clothing bundle.This business does
sell like t-shirt,sweatshirt, jeans and shoes

The establishment of this store is due to our interest in selling clothes at cheap and
affordable prices.It can meet the needs of customers at reasonable prices

1.1 PRODUCT SERVICE SELECTION FACTOR

Choosing a product for business is very improtant is business dealing so that traders
know the advantages of a product.Here is a factor why we choose our product name
Bundle.Rokamz
 Facilitiated customers
 Hit the peak among clothes bunde enthusiast

1.2 THE ADVANTAGES OF PRODUCTS

The adcvantages features of a product must exists so that customers are interested in
purchasing it.Here are some advantages of our product:

 Buy 5 shirts free 1 shirt

 10% discount will be given if collecting 5 stickers
 Using the original and preloved clothes