Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 1 - Identify
intellectual property as an asset
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☐ No ☐
enabled
Number of Credits 3

2. Description of the activity

Number
Type of the
Individual ☒ Collaborative ☒ of 4
activity:
weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation Intermediate:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning
activity: 90 and Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
15/02/2019 14/03/2019
Competence to develop:

The student analyzes the importance of intellectual property rights

protection, as a differentiating factor to stand out in the competitive
markets.
Competencia para desarrollar:

El estudiante analiza la importancia de la protección de los derechos

de propiedad intelectual, como un factor diferenciador para destacarse
en los mercados competitivos.
Topics to develop:

Unit 1: Intellectual property:

 Copyrights
 Patents
 Trademarks
 Industrial designs
 Commercial secrets

Temas a desarrollar:

Unidad 1: Propiedad intelectual:

• Derechos de autor
• Patentes
• Marcas
• Diseños industriales.
• Secretos comerciales

Steps, phases of the learning strategy to develop

Step 1 - Identify intellectual property as an asset

Pasos, fases de la estrategia de aprendizaje a desarrollar.

Paso 1 - Identificar la propiedad intelectual como un activo

Activities to develop

Individual:

The students must develop the following activities:

1. Read the following references for Unit 1 at the Knowledge

Environment:

 Ryder, R. D., & Madhavan, A. (2014). Intellectual

Property and Business : The Power of Intangible
Assets. (pp 5-7).
  Delong, J. V., & Palmer, T. G. (2018). Proposition:
Intellectual Property Must Be Protected. (pp 44-46)

 Mc Manus, J. P. (2012). Intellectual Property : From

Creation to Commercialisation: A Practical Guide for
Innovators & Researchers. 3. Forms of Intellectual
Property.

Actividades para desarrollar

Individual:

Los alumnos deben desarrollar las siguientes actividades:

1. Lea las siguientes referencias para la Unidad 1 en el Entorno de

Conocimiento:

• Ryder, R. D., y Madhavan, A. (2014). Propiedad intelectual y

empresa: el poder de los activos intangibles. (pp 5-7).

• Delong, J. V., y Palmer, T. G. (2018). Proposición: La propiedad

intelectual debe ser protegida. (pp 44-46)

• Mc Manus, J. P. (2012). Propiedad intelectual: de la creación a la

comercialización: una guía práctica para innovadores e investigadores.
3. Formas de propiedad intelectual.

2. Based on the readings and extra information gathered from the

internet:

 Identify Figure 1.1. Types of intellectual property from

Ryder, R. D., & Madhavan, A. (2014). Intellectual
Property and Business : The Power of Intangible
Assets. (pp 5-7) reading.

 Build a comparative chart following the structure below:

2. Sobre la base de las lecturas y la información adicional obtenida de
internet:

• Identificar la figura 1.1. Tipos de propiedad intelectual de Ryder, R.

D., y Madhavan, A. (2014). Propiedad intelectual y empresa: el
poder de los activos intangibles. (pp 5-7) leyendo.

• Construye un cuadro comparativo siguiendo la siguiente estructura:

IP Comparative Chart
Student name: Date
IP form IP Description Example
(Traditional/nontraditional) Type
1.
2.
3.
4.
5.
6.
7.
8.
9.

IP Comparative Chart
Nombre del estudiante: Fecha
Formulario IP (tradicional / Tipo Descripción Ejemplo
no tradicional) de
IP
1.
2.
3.
4.
5.
6.
7.
8.
9.
3. Identifying traditional IP from previous activity, draft three
creative infographics, one for each type: Patents, Copyrights,
Trademarks including the following:

 Student name, date, group number

 IP type (Patents, Copyrights, Trademarks)
 Colombian office in charge of rule the registration according
to the type of IP
 Registration process according to the type of IP
 Requirements and fees

4. This course is for students to analyze and find solutions to the

following problem:

How to promote digital transformation in Colombian medium-

sized enterprises?

With the aim of developing a diagnosis to identify the current

situation of medium-sized companies in Colombia, each student
contributes recording an audio of the development of one Survey
to identify and characterize medium-sized enterprises for digital
transformation to the form proposed in the Annex 1 attached in
the Collaborative Learning Environment. The company to be
studied must meet the following requirements, which can be
confirmed in its public information:

 The Company must be a legal person (persona jurídica) with

an existing registration in a Chamber of Commerce in
Colombia.
 According to the law 905 of 2004, a medium-sized company
must fulfil this parameters:

o Workforce between 51 and 200 employees

o Total assets between 5.001 and 30.000 legal monthly
minimum wages
 For its evaluation, the results must be submitted on the following
Google form in English, therefore, the student might find a person
in the company who can be able to answer the questions in that
language, otherwise, the student has the responsibility of
translating the answers with the aim of being evaluated.

Google form: https://goo.gl/forms/zmufsl4kjjKq9KrC2

Also, it is mandatory that the person who solve the survey and
the student, sign a confidentiality agreement attached in the
Collaborative Learning Environment as Annex 2 - Confidentiality
agreement (Consentimiento Informado)

5. Individually, each student must consolidate a .zip file to be

submitted to the Monitoring and Evaluation Environment
according to the guidelines given below in section Products to
deliver by student, and name it with the following structure:

 VNT_Step 1_Student Name

3. Identifique la propiedad intelectual tradicional de la actividad

anterior, elabore tres infografías creativas, una para cada tipo:
patentes, derechos de autor, marcas comerciales, que incluyen lo
siguiente:

• Nombre del estudiante, fecha, número de grupo

• Tipo de propiedad intelectual (patentes, derechos de autor, marcas
registradas)
• Oficina colombiana encargada de descartar el registro según el tipo
de PI.
• Proceso de registro según el tipo de IP.
• Requisitos y tarifas

4. Este curso es para que los estudiantes analicen y encuentren

soluciones al siguiente problema:

¿Cómo promover la transformación digital en las medianas empresas

colombianas?
Con el objetivo de desarrollar un diagnóstico para identificar la
situación actual de las medianas empresas en Colombia, cada
estudiante contribuye a grabar un audio del desarrollo de una
encuesta para identificar y caracterizar a las medianas empresas para
la transformación digital a la forma propuesta en el Anexo. 1 adjunto
en el entorno de aprendizaje colaborativo. La empresa que se va a
estudiar debe cumplir con los siguientes requisitos, que se pueden
confirmar en su información pública:

• La Compañía debe ser una persona jurídica (persona jurídica) con un

registro existente en una Cámara de Comercio en Colombia.
• Según la ley 905 de 2004, una empresa mediana debe cumplir con
estos parámetros:

o Fuerza laboral entre 51 y 200 empleados.

o Activos totales entre 5.001 y 30.000 salarios mínimos mensuales
legales.

Para su evaluación, los resultados deben presentarse en el siguiente

formulario de Google en inglés, por lo tanto, el estudiante puede
encontrar una persona en la empresa que pueda responder las
preguntas en ese idioma; de lo contrario, el estudiante tiene la
responsabilidad de traducir el Respuestas con el objetivo de ser
evaluadas.

Formulario de Google: https://goo.gl/forms/zmufsl4kjjKq9KrC2

Además, es obligatorio que la persona que resuelve la encuesta y el

estudiante firmen un acuerdo de confidencialidad adjunto en el
Entorno de aprendizaje colaborativo como Anexo 2 - Acuerdo de
confidencialidad (Consentimiento Informado)

5. Individualmente, cada estudiante debe consolidar un archivo .zip

para ser enviado al Ambiente de Monitoreo y Evaluación de acuerdo
con las pautas que se detallan a continuación en la sección Productos
que entregará el estudiante y nombrarlo con la siguiente estructura:

• VNT_Step 1_Nombre del estudiante

Collaborative:

6. After developing the individual survey and based on its own

research on internet or other sources, each student draft a
problem tree diagram to identify the problem, its causes and
consequences according to the question proposed previously:

How to promote digital transformation in Colombian medium-

sized enterprises?

7. Research involve the problem description as a crucial step,

therefore, each group member must read the following
complementary reference from unit 1 at the Knowledge
Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 38-40)

8. Base on the different problem trees proposed by each student

collaboratively, each group must defined a problem description
following the requirements below:

 On paragraph maximum 200 words (only one per

group)
 Describe the problem that must be solved according to the
previous question
 Include statistics with its sources

9. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it with
the following structure:

 VNT_Step 1_Group number

Colaborativo

6. Después de desarrollar la encuesta individual y basándose en su

propia investigación en Internet u otras fuentes, cada estudiante
elabora un diagrama de árbol de problemas para identificar el
problema, sus causas y consecuencias de acuerdo con la pregunta
propuesta anteriormente:

¿Cómo promover la transformación digital en las medianas empresas

colombianas?

7. La investigación involucra la descripción del problema como un paso

crucial, por lo tanto, cada miembro del grupo debe leer la siguiente
referencia complementaria de la unidad 1 en el Entorno de
conocimiento:

Kuada, J. E. (2012). Metodología de la investigación: una guía de

proyectos para estudiantes universitarios (pp 38-40)

8. Basándose en los diferentes árboles de problemas propuestos por

cada estudiante en colaboración, cada grupo debe definir una
descripción del problema siguiendo los requisitos a continuación:

• En el párrafo máximo 200 palabras (solo una por grupo)

• Describa el problema que debe resolverse de acuerdo con la
pregunta anterior.
• Incluir estadísticas con sus fuentes.

9. En el foro de Entorno de aprendizaje colaborativo, consolide todas

las evidencias en un documento PDF, de acuerdo con las pautas que
se dan a continuación en la sección Productos que entregará el
estudiante, y nómbrelos con la siguiente estructura:

• VNT_Step 1_Grupo número

Environment
for the Collaborative Learning, Monitoring and Evaluation
development Environment
Ambiente Entorno de Aprendizaje Colaborativo, Monitoreo y
para el Evaluación
desarrollo.

Individual:
Each student submits to the Monitoring and Evaluation
Environment a .zip file named VNT_Step 1_Student
Name including:

 IP Comparative Chart (Activity2)

 Patents infographic (Activity 3)
 Copyrights infographic (Activity 3)
 Trademarks inforgraphic (Activity 3)
 Screenshot of the Google form submitted
Products to  Annex 2 - Confidential agreement
deliver by (Consentimiento Informado) signed
student
Individual:

Cada alumno envía al entorno de monitoreo y

Productos a
evaluación un archivo .zip denominado VNT_Step
entregar por
1_Student Name que incluye:
estudiante.
• Cuadro comparativo de PI (Actividad 2)
• Infografía de patentes (Actividad 3).
• Infografía de derechos de autor (Actividad 3)
• Marcas infografía (Actividad 3)
• Captura de pantalla del formulario de Google
enviado.
• Anexo 2 - Acuerdo confidencial (Consentimiento
Informado) firmado
Collaborative:

Each group, through the student that choose the role

Deliveries, posts on the Collaborative Learning
Environment forum a PDF document, using APA
guidelines for references, named VNT_Step 1_Group
number, including:

● Cover
● Introduction
● Objectives
● Table of contents
● Problem tree diagram of each student (Activity 6)
● Problem definition (200 words paragraph)
(Activity 8)
● References (Use APA)

Colaborativo

Cada grupo, a través del alumno que elige el rol

Entregas, publica en el foro del entorno de aprendizaje
colaborativo un documento PDF, utilizando las pautas
de APA para referencias, llamado VNT_Step 1_Grupo
de grupo, que incluye:

● cubierta
● Introducción
● Objetivos
● tabla de contenidos
● Diagrama del árbol de problemas de cada alumno
(Actividad 6)
● Definición del problema (párrafo de 200 palabras)
(Actividad 8)
● Referencias (Usar APA)
 General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute.
the
● Participate on due time posting relevant
development
information on the forums.
of
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Compiler: Consolidate the document constituted as
the final product of the debate, taking into account that
the contributions of all the participants have been
included and that only the participants who participated
in the process are included.

Reviewer: Ensure that the writing complies with the

rules of presentation of work required by the teacher.
Roles and
responsibilit
Evaluator: Ensure that the document contains the
y for the
criteria present in the rubric. You must inform the
delivery of
person in charge of the alerts so that you inform the
products by
other members of the team in case any adjustments
students
have to be made on the subject.
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to the
other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
 through the work forum and messaging of the course,
which has been sent the document
Use APA format. Edition 6th
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
Use of sixth edition of the Manual of the APA Rules, such as
references references, quotations, elaboration and presentation of
tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

In the agreement 029 of December 13, 2013, article

99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
“To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
Plagiarism
profit, educational resources or results of research
policy
products, which have intellectual rights reserved for
the University”.

The academic punishments that the student will face

are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.
 To know how the documents must be cited, check the
following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

3. Evaluation rubric

Evaluation rubric

Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
The student
submit to the
The student The
Monitoring and
submit to the student
Evaluation
Monitoring and does not
Environment a
Evaluation submit any
Understandin .zip file including
Environment a file to the
g of the comparative
.zip file Monitoring
intellectual chart and three
describing and
property creative 30
traditional and Evaluation
(IP) assets infographics
nontraditional Environme
and its legal defining properly
IP, but it is not nt,
protection the IP types and
following the describing
describing the
given guidelines IP
legal protection
for traditional IP
(up to 30 (up to 15 (up to 0
points) points) points)
 The student
submit to Google The student
form the submit to
development and Google form the The
the audio of one development student
Identify
Survey to and the audio of does not
technologic
identify and one Survey to submit any
intangible
characterize identify and survey to
assets
medium-sized characterize Google
investment
enterprises for medium-sized forms or it
towards
digital enterprises for is not 30
digital
transformation digital according
transformati
identifying transformation to a
on to stand
intangible assets answering only mediun-
out in
as a some of the sized
competitive
differentiating questions enterprise
markets
factor to stand proposed for
out in competitiv the diagnosis
e markets
(up to 30 (up to 15 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student
The student
posts in the The
posts in the
Collaborative student
Collaborative
Learning forum a does not
Learning forum
creative problem post any
a diagram
tree diagram, problem
Describe identifying the
identifying tree or
problems in a research
clearly the diagram in 15
real business problem, but
research relation to
context there is not a
problem, the
clear deduction
deducing causes proposed
of causes and
and research
consequences
consequences
(Up to 15 (Up to 10 (Up to 0
points) points) points)
 The student
The student The
submits the PDF
submits the PDF student
document to
document to the does not
the
Collaborative submit the
Collaborative
Learning PDF
Learning
Environment document
Environment
forum, including to the
forum, but it
Strength wri a group research does not
Collaborati
tten commun problem ve Learning 15
present a clear
ication skills description, Environme
description of
evidencing nt,
the research
proper spelling describing
problem or it is
and grammar, the
missing some of
following all research
the given
given guidelines problem
guidelines
(Up to 15 (Up to 10 (Up to 0
points) points) points)
Final score 90