ASSIGNMENT NO.

Product and Brand Management (MBMK6005)

Submit hard copy by 12th Feb’2019

1. Explain the meaning and importance of branding in the present dynamic business
environment.

2. Differentiate between product and brand. Substantiate with appropriate examples.

3. Think of a new product (in any one of the industry mentioned below) and explain how
will you follow the eight steps of New Product Development process to launch the new
product in Indian market.

Industry options:

i. Smartphone
ii. FMCG
iii. Automobile
iv. Consumer electronics