‍Rachael‍Romano

4004‍Roland‍Avenue,‍Baltimore,‍MD‍21211‍|‍410-422-8777‍|‍rromano3@jhu.edu‍|‍linkedin.com/in/rachaelromano/

Education
B.A. COMMUNICATION, PUBLIC RELATIONS TRACK | GPA: 3.8 MAY 2016
· University‍of‍Maryland,‍College‍Park
Professional Experience

JOHNS HOPKINS UNIVERSITY, CENTER FOR BIOTECHNOLOGY EDUCATION, SEPTEMBER 2016- PRESENT

ACADEMIC PROGRAM COORDINATOR

· Create,‍edit‍and‍disseminate‍marketing‍materials‍used‍for‍video,‍print,‍web‍content‍and‍social‍media
· Correspond‍with‍students‍and‍other‍audiences‍daily‍to‍provide‍informational‍resources,‍answer‍questions‍and‍resolve‍administrative‍issues
· Assist‍marketing’s‍efforts‍to‍reach‍target‍audience‍and‍projections‍by‍reviewing‍graphics,‍communication‍strategies,‍competitor‍analyses‍
· Represent‍the‍Center‍at‍events‍and‍conference‍for‍recruitment‍and‍corporate‍networking‍purposes
· Organize,‍advertise‍and‍execute‍events‍such‍as‍outreach‍events,‍alumni‍panels,‍research‍symposiums,‍meetings‍and‍information‍sessions‍

KETCHUM, MINDFIRE COMPETITION WINNER MAY 2016

· Proposed‍a‍comprehensive‍marketing‍campaign‍based‍on‍Clorox’s‍efforts‍to‍remarket‍its‍products‍to‍young‍adults‍
· Linked‍how‍the‍proposed‍campaign‍allows‍Clorox‍to‍achieve‍the‍desired‍impact‍and‍outcome‍results
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UNIVERSITY OF MARYLAND COLLEGE OF COMPUTER, MATHEMATICAL, AND NATURAL SCIENCES, SEPTEMBER 2015-JULY 2016
COMMUNICATIONS ASSISTANT
· Captured‍photos,‍wrote‍social‍media‍posts‍and‍designed‍graphics‍to‍engage‍alumni‍and‍promote‍faculty‍and‍student‍accomplishments‍
· Monitored‍and‍analyzed‍media‍coverage‍following‍press‍releases,‍generate‍media‍reports‍and‍record‍results‍in‍online‍media‍database
· Interviewed‍students‍for‍profiles‍and‍human-interest‍stories‍published‍on‍the‍college’s‍website‍and‍in‍its‍alumni‍magazine‍(45,000‍print‍run)
· Completed‍social‍media‍audit‍to‍better‍understand‍audiences‍and‍design‍social‍media‍content‍to‍engage‍with‍the‍audiences

PRIMANNUM HONOR SOCIETY, VICE PRESIDENT OF COMMUNICATIONS APRIL 2014-MAY 2016

· Voted‍VP‍by‍members‍to‍plan,‍delegate‍and‍edit‍articles‍for‍monthly‍newsletter,‍which‍is‍received‍by‍approximately‍4,000‍people
· Facilitated‍and‍managed‍communication‍between‍executive‍board‍and‍members‍through‍weekly‍email‍updates‍and‍individual‍inquiries‍

TERP THON, EVENTS AND ADVERSTISING COMMITTEE MEMBER OCTOBER 2013-MARCH 2016
· Helped‍plan‍and‍execute‍annual‍12-hour‍dance‍marathon‍with‍over‍1,000‍people‍in‍attendance‍and‍raised‍over‍$700,000‍in‍2016‍for‍local‍
hospital,‍Children’s‍National‍Health‍System
· Wrote‍press‍material‍for‍social‍media‍pages‍and‍web‍copy‍for‍Tumblr‍and‍live‍tweeted‍events

SALISBURY UNIVERSITY, PUBLIC RELATIONS INTERN MAY 2015-AUGUST 2015

· Wrote‍and‍edited‍over‍70‍press‍releases‍for‍Salisbury’s‍Dean’s‍List‍to‍expand‍the‍institution’s‍visibility‍and‍recognize‍student‍achievement‍
· Researched‍up-to-date‍media‍outlets‍to‍increase‍rate‍of‍response‍for‍future‍press‍releases‍and‍media‍material
· Managed,‍organized‍and‍cataloged‍media‍clippings‍of‍Salisbury‍University‍and‍notified‍faculty‍of‍their‍mention‍in‍local‍media‍
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NATIONAL CONSORTIUM FOR THE STUDY OF TERRORISM AND RESPONSES TO TERRORISM (START), JANUARY 2014-MAY 2014
COMMUNICATION INTERN
· Selected‍as‍manager‍for‍project‍that‍involved‍writing‍press‍releases‍and‍articles‍and‍creating‍media‍lists,‍while‍meeting‍deadlines‍and‍
corresponding‍with‍research‍supervisors,‍to‍obtain‍coverage‍from‍interns’‍universities
· Cataloged‍requests‍for‍information‍from‍a‍variety‍of‍sources‍including‍the‍media‍and‍governments,‍which‍allowed‍START‍to‍track‍press‍
coverage‍and‍the‍impact‍and‍spread‍of‍START‍data‍
· Generated‍coverage‍from‍Howard‍University,‍University‍of‍Maryland’s‍College‍of‍Arts‍&‍Humanities,‍Merrill‍College‍and‍School‍of‍Public‍Policy

GIRL SCOUTS OF THE CHESEPEAKE BAY, OUTREACH LEADER MAY 2010-AUGUST 2013
· Traveled‍beyond‍Eastern‍Shore‍headquarters‍to‍provide‍educational,‍fun‍programs‍for‍girls‍ages‍5-18‍on‍a‍variety‍of‍topics‍(e.g.,‍science,‍art‍
and‍anti-bullying),‍while‍promoting‍fundamental‍ideas‍and‍objectives‍of‍Girl‍Scouts‍
· Demonstrated‍strong‍leadership‍and‍management‍skills‍through‍team‍leader‍position‍by‍assigning‍employees‍tasks,‍taking‍responsibility‍for‍
education‍and‍wellbeing‍of‍over‍100‍girls‍per‍summer,‍and‍coordinating‍employee‍and‍school‍program‍schedules‍
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Skills
SOCIAL MEDIA
· Twitter‍|‍Facebook‍|‍Instagram‍|‍Pinterest‍|Hootsuite‍Certified‍
TECHNOLOGY
· WordPress‍|‍InDesign‍|‍Photoshop‍|‍Canva‍|‍Microsoft‍Office‍|‍Weebly‍|‍AY&CRM‍|‍SAP‍|‍JIRA‍|‍Report‍Manager‍|‍Panopto‍|‍Outlook

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