”
players. The book consists of retail partnership levels in retailer-
continues to be important.
the following eight chapters. manufacturer collaboration.
2
Retail the way we see it
6 Information technology
trends in the retail value
chain. Retail is detail, and efficient
as globalization and consolidation,
operational efficiency, innovation
and exclusivity, and adapting
information systems enable new to the local environment. Seven
efficiency levels in several retail possible future success formats are
processes. Customer loyalty programs also described to illustrate the key
make possible the collection and development trends in practice.
analysis of data specific to the target
group, increasing the possibilities The book offers a holistic and
for fact-based management. This understandable big-picture view
chapter describes the main IT trends of this dynamic and fast-moving
affecting the industry, including, for industry. Including expert opinions,
example, offshoring, international real-life case examples and a global
IT operations and the development study of shopper information
of identification standards. Key sharing, The Retail Value Chain
trends in retail enterprise resource is essential reading for both retail
planning (ERP) and selected practitioners and students of
other solution development areas retail and channel marketing.
are also discussed. The chapter
introduces a framework for fact-
based management with shopper
information, which is essential for all
retailers running loyalty programs,
and describes its key components.
Sami Finne is the sector leader for the Retail and Consumer
Products sector at Capgemini Consulting Finland. During the
last 20 years Sami has carried out numerous projects in the
areas of retail and consumer products. His focus areas include
retail strategy and concept development, customer loyalty,
manufacturer-retailer collaboration models, organization design
and shopper analytics. Sami is also a well-known speaker and
a visiting lecturer at several academic institutions.
Hanna Sivonen
MRD20081005_397
© 2008 Capgemini. No part of this document may be modified, deleted or expanded by any
process or means without prior written permission from Capgemini.