CHAPTER: 1

INRODUCTION

1
CLIENT PERCEPTION

Purchasers can assess an item along a few dimensions. Its essential attributes are intrinsic to the
conventional adaptation of the item and are characterized as the basic points of interest it can offer to a
client. Conventional items can be made particular by including an incentive through additional highlights,
for example, quality or execution improvements. The last dimension of purchaser discernment includes
expanded properties, which offer less substantial advantages, for example, client help, upkeep
administrations, preparing, or engaging installment alternatives. As far as rivalry with different items and
organizations, shoppers enormously esteem these additional advantages when settling on an obtaining
choice, making it essential for makers to comprehend the idea of an "add up to bundle" when showcasing
to their clients. For instance, when fabricating car parts, a high-performing item will furnish the client base
with fundamental advantages, while including save parts, specialized help, and expertise preparing will
offer improved properties to make an aggregate bundle with expanded intrigue to customers.

CHANGING PRODUCT STRATEGIES

In current thing enhancement, a publicizing procedure that is versatile and flexible to changing business
part conditions stands an increasingly vital shot of being convincing in the whole deal. Things and
purchaser observations are variable, so changes in method may be required to all the more promptly
address customer needs, mechanical upgrades, new laws and controls, and the general thing life-cycle. By
checking outside conditions and moving thing headway in like manner, an association can all the more
promptly center around its buyers and make sense of how to react to their necessities. The principle
contemplations that can require an alteration in thing strategy include:

• Customer Preferences: Fluctuations in the expense of materials, new application necessities, and
changing brand mindfulness are only a couple of things that can cause purchaser needs to change.
Monitoring client reaction to an item and mulling over their requests are imperative for keeping up piece
of the overall industry.

• Technological Advances: another mechanical improvement can induce an adjustment in a product

offering, making items require alteration so as to stay focused or rendering a few items old. For instance,
fiber optic links have supplanted more established links in specific applications and numerous
organizations have changed from principle outline PCs to PCs. Monitoring these advances can enable a
2
business to remain on the ball.

• Laws and Regulations: The usage of new legislative directions can make certain items or assembling
techniques be confined, restricting their purchaser bid. Alternately, new laws can likewise loan preference
to certain business and deregulation can now and then advantage generation guidelines. Item improvement
methodologies must move as indicated by the legitimate scene.

• Product Life-Cycles: To safeguard the rate of development in benefit and deals, numerous modern
organizations choose to adjust, cease, or supplant more seasoned items with more current models or later
redesigns. These progressions are typically made occasionally, permitting existing items that achieve
development or decay to be eliminated or altered, accordingly holding their allure.

REQUIREMENT FOR THE STUDY

From the times of modern insurgency when merchandise and administrations were created to the present
day, the accentuation has moved from the makers to the customer and his needs, and with the buyer
ending up increasingly included, in the promoting procedure there is more prominent requirement for data
in regards to the shopper needs. Inclinations and making them fulfilled of the items and administrations,
has prompted a steady however expanding need to lead promoting research.

This exploration is an understanding into the psyche of the purchaser, with the assistance of which the
associations will end up mindful of their entanglements and thus can likewise make enhancements in the
item in regards to the dimension of fulfillment of the buyers towards their contributions in the commercial
center.

The fundamental need of this venture is to know the" CONSUMER PERCEPTION" among the
respondents, with respect to YAMAHA MOTORS administrations and its items.

GOAL OF THE STUDY

To decide the brand advancement techniques of Yamaha organization.

To investigate the purchaser perspec tions on Yamaha Bikes.

3
 To recognize the effect of brand advancement on buyer intension of purchasing Yamaha bicycles.

Theory

Ho: there is no effect of brand advancement systems of Yamaha organization on customer discernment
and Intensions of its items.

H1: there is on effect of brand advancement methodologies of Yamaha organization on customer

impression of its items.

EXTENT OF THE STUDY

• The extension is exceptionally constrained in light of the fact that mentality of the general population
change as indicated by the time.

• The ponder is limited to both Hyderabad and Ranga Reddy Dist and that to among 100 respondents.

• The think about is led for 45 days.

• The think about is limited to certain region. So it couldn't give a precise picture about telangana of
India.

RESEARCH METHODOLOGY

One of the imperative devices for leading showcasing inquiring about is the accessibility of vital and
helpful information. Information accumulation is a greater amount of a than science the techniques for
promoting research are in a way the strategies for information gathering. The wellsprings of data fall under
two classes.

Inside sources:

4
Each organization needs to keep certain records, for example, accounts, records, reports, and so on., these
records give test data which can associations as a rule continues gathering in its working.

Outside sources:

At the point when inner records are lacking and required data isn't accessible, the associations should rely
upon outer sources. The outside wellsprings of information are:

Essential information:

Essential information are information accumulated for an explicit reason or for an explicit research report.

For deliberately gathering the information the shut end poll is utilized. The survey comprises of inquiries
identifying with different parts of the examination for legitimate information gathering the poll is isolated
into 2 segments. Both the areas are intended for the respondent as it were.

Optional information:

Optional information are information that are gathered for another reason and as of now exist some place.
Information relating to organization is gathered from organization site organization lists and magazines.
The organization profile gives a definite report of history different items produce by its and so on.

Technique For RESEARCH

STUDY METHOD:

A study is an entire activity, which requires some specialized learning study strategies are for the most
part close to home in character. Overviews are most appropriate overlooking essential information. The
scientist gets data from the respondents by talking them.

Testing:

5
It isn't constantly important to gather information from entire universe. A little agent test may fill the need.
An example implies a little gathering ought to be emanative cross area and extremely "delegate" in
character. This choice procedure is called inspecting.

TEST SIZE:

Tests are gadgets for finding out about extensive masses by watching a couple of people. The chose test is
100.Iin that example 58 is guys and 42 are females.

TECHNIQUE FOR SAMPLING

IRREGULAR SAMPLING METHOD

The technique embraced here is irregular testing strategy. An arbitrary example is one where every thing
known to man has as equivalent possibility of known chance of being chosen.

Poll:

A Questionnaire is cautiously finished sensible arrangement of inquiry coordinated to a characterize

objective. It is the out line of what data is required and the structure on which the information is
based upon. Poll is child ordinarily utilized in anchoring market data that its readiness merits most
extreme ability and care.

TYPES OF QUESTIONS

OPEN ENDED QUESTIONS:

They are enlightening in nature. Respondents are permitted to reply in their own words. Such inquiries
purchasing the genuine conclusion of the respondent s with respect to srvices.

6
SHUT ENDED QUESTIONS:

They are not clear in nature. They will be given sure decisions and the respondents need to pick decision
among them. They make examination simple yet once in a while they limit the respondents' decisions.

SORTS OF CLOSED ENDED QUESTIONS:

DICHOTAMS: an inquiry offering two answers decision.

Various CHOICE: a question offering three decisions.

RATING SCALE: a scale that rates a few characteristics from "poor" to

"brilliant".

CONSTRAINTS OF THE STUDY

Time is the primary impediment for the examination, as undertaking was limited just for 45 days.

The strategies utilized in this venture are arbitrary inspecting techniques and results acquired may not
be precisely completely exact and convincing.

The examine has been focused to just a single hundred Customers of YAMAHA MOTORS new

The investigation is absolutely founded on shut finished inquiries and due their purposeful control,
vital data might be lost and even hindrances of correspondence would cause a restriction.

The entire task investigate was bound to just clients of YAMAHA MOTORS Fresh@.

7
Audit OF LITERATURE

DR. K. MALLIKARJUNA REDDY (2008): The promoting idea is shopper situated and the accentuation
is more on the customer instead of on the item. The substance of present day advertising lies in working of
benefit alongside making significant esteem fulfillment for the costumers, whose requirements and wants
must be composed with the arrangement of items and generation developers. In this way, advertising
achievement a venture depends as its capacity to make a network of fulfilled shoppers. All the business
exercises ought to be completed in manners which are coordinated towards the fulfillment of the shopper
needs. Buyer conduct is influenced by a large group of factors going from individual, proficient
requirements, mentalities and qualities, identity attributes, social monetary and social foundation, age,
sexual orientation, proficient status to social impacts of different sorts applied a family, companions,
associates, and society as awhole.

Priyanka Jain (2009): This examination investigations the fulfillment of the client towards bikes. The
investigation was confined just to DELHI. India is one of the biggest makers and makers of bikes on the
planet. The inclination of the customers unmistakably connotes that their significance of family and
companions impacting their buy, the extra offices expected, and many. In the start of the century, the car
entered in the transportation showcase as a teddy bear for the rich. Be that as it may, it turned out to be
step by step progressively prevalent among the overall public since it gave explorers the opportunity to go
when they needed to and where they needed. Intelligibility of duplicate is of paramountimportance.

M Abdul Haneef, M Edwin Gnanadhas, Mr. BA Abdul Karim, Mr. Vikas Singhal (2006):In his
investigation of car Industry part he has referenced that the bike fragment has recorded noteworthy change
in the previous 4-5 years. The market for cruisers is developing and its deal ascended by 27 percent every
year amid the most recent four years. He called attention to that while the market for bikes is developing
that for mopeds and outfitted bikes is contracting. This adjustment in the essence of the customers is
potentially because of the mechanical change. Additionally the greater part of the makers like Hero
Honda, Bajaj and TVS had

decreased the costs of their entrance level bikes so as to catch a greater offer of the market.

RESEARCHGAP :

In the prior investigations marking advancements are not in the directed view and it was connected with
8
the business bramble in the examinations online commercial maving into the new brands and results of the
Yamaha

9
 CHAPTER-2
DATA ANALYSIS AND INTERPREATION

10
 To study the demographic information ofrespondent.
Gender:

To study demographic details of respondent they were asked to answer their gender.

Table 6.1 gender shows the same frequency.

Gender Frequency Percentage

Male 158 83.2

Female 32 16.8

Total 190 100

Gender
Frequency Percent

158

83.2

32
16.8

male female

Figure -6.1
INTERPRETATION:

From the table 6.1 it very well may be translate that 83.2% respondents are male and 16.8% respondents
are female. Who gave the reaction and discernment about bicycle.

11
Age:

Table 6.2 ages shows the same frequency.

Age Frequency Percentage

Below 20 yr 15 7.9

Between 21 to 30 yr 94 49.5

Between 31 to 40 yr 66 34.7

Above 40 yr 15 7.9

Total 190 100

age
Frequency Percent
94

66
49.5
34.7
15 15
7.9 7.9

below 20 20 to 30 31 to 40 above 40

Figure -6.2
INTERPRETATION:
From the above figure-6.2 it tends to be infer that 7.9% respondents are
below20year.49.5%respondentsarebetween20to30year,34.7% respondents are between 31 to multi year
and 46% respondents are over multi year.

12
Qualification:

Table 6.3 qualification shows the same frequency.

Qualification Frequency Percentage

Under graduate 37 19.5

Graduate 98 51.6

Post graduate 55 28.9

Total 190 100

qualification
Frequency Percent

98

51.6 55
37
28.9
19.5

under graduate graduate post graduate

Figure -6.3
INTERPRETATION:

The above figure-6.3 demonstrates that there are 19.5% respondents are under alumni, 51.6% respondents
are graduate and 28.9% are post graduate. The lion's share of respondents are graduate.

13
Occupation:

Table 6.4 occupation shows the same frequency.

Occupation Frequency Percentage

Salaried 97 51.1

Student 93 48.9

Total 190 100

occupation
Frequency Percent

97 93

51.1 48.9

salaried student

Figure -6.4
INTERPRETATION:

The above figure-6.4 demonstrates that there are 51.1% respondents are salaried, 48.9% respondents are
understudies. The larger part of respondents are salaried.

14
Annual income:

Table 6.5 annual incomes shows the same frequency.

Annual income Frequency Percentage

Below 200000 170 89.5

200001 to 400000 20 10.5

Total 190 100

annual income
Frequency Percent
170

89.5

20
10.5

below 200000 200001 to 400000

Figure -6.5

INTERPRETATION:
From the above figure-6.5 it very well may be break down that 89.5% respondents yearly pay is beneath
200000 Rs and 10.5% are win between 200001 to 400000.

15
1. Which brand of bike youhave?

Table 6.6 brand of bike shows the same frequency.

Brand of bike Frequency Percentage

Honda 33 17.4

Hero 37 19.5

Bajaj 32 16.8

Yamaha 88 46.3

Total 190 100

Frequency Percent

88

46.3
33 37
32
17.4 19.5 16.8

honda hero bajaj yamaha

Figure -6.6
INTERPRETATION:
From the above figure-6.6 it very well may be investigate that 17.4% respondents have Honda mark and
19.5% have Hero mark, 16.5% have Bajaj mark and 46.3 have Yamaha brand of bicycle.

16
2. What is/was your objective behind buying abike?

Table 6.7 objective behind buying a bike shows the same frequency.

Objective Frequency Percentage

Increase inincome 61 32.1

Family need and

50 26.3
necessity

Increase in family size 37 19.5

Suits your lifestyle and

42 22.1
personality

Total 190 100

Frequency Percent

61
50
42
37
32.1
26.3
19.5 22.1

increase in income family need and increase in family Suits your lifestyle
necessity size and personality

Figure-6.7
INTERPRETATION:
From the above figure-6.7 it very well may be break down that 32.1% respondents objective behind
purchasing bicycle is increment in income,26.3% respondents objective behind purchasing bicycle is
family require and necessity,19.5% respondents objective behind purchasing bicycle is increment in
family measure and 22.1% respondents objective behind purchasing bicycle is Suits your way of life and
identity.

17
3. What is your source of information aboutbike?
Table 6.8source of information about bike shows the same frequency.

Source of information Frequency Percentage

Internet 9 4.7

Product advertisement 74 37.4

Friend family and relatives 70 36.8

Showroom dealer 35 18.4

Automobile mechanic 5 2.6

Frequency Percent

71 70

37.4 36.8 35

18.4
9
4.7 5 2.6

internet product Friends /Family Showroom Automobile

Advertisements /Relatives /Dealer mechanic

Figure-6.8
INTERPRETATION:
From the above figure-6.8 it very well may be investigate that 4.7% respondents wellspring of data by
web, 37.4% respondents wellspring of data by ads, 36.8% respondents wellspring of data by socially and
18.4% respondents wellspring of data via vehicle workman.

18
4. Which of the following factor that mentioned below towards bike are consider?
[1=highly satisfied, 2=satisfied, 3=neutral, 4=dissatisfied 5=highly dissatisfied]

Table 6.9Features about bike shows the same frequency.

1 2 3 4 5 Total
Features

The price of my two wheeler brand is

reasonable than otherbrands 17 72 67 34 0 190

I am satisfy with Fuel efficiency of my two wheeler

brand as compare to other brands 15 49 110 16 0 190

My two wheelerbrand offers eye catching

look/style than otherbrands 5 86 84 15 0 190

My two wheeler brand is quiet preferred by others than

other brands 1 55 109 25 0 190

My two wheeler brand offers attractive color than

other brands 2 73 107 6 2 190

The sales service of my two wheeler brand is quit

worth than other brands 1 96 93 0 0 190

The maintenancecost of my two wheeler

brand isaffordable 0 41 93 56 0 190

The engine capacity of my two wheeler brand is

quietgood 18 94 78 0 0 190

The promotion scheme of my two wheeler brand

isattractive 2 25 104 59 0 190

19
I satisfied with The warranty provide by my two
wheeler brand as compare too other brands 0 94 96 0 0 190

1 65 103 21 0 190
My two wheeler brand reflects my social status

I would like to consider this two wheeler brand for

futurere-purchase 0 25 100 65 0 190

service center of My two wheeler brand are available

at convenient place 1 81 91 17 0 190

Social pressure influenced my decision of

purchasing mybike 0 55 105 30 0 190

20
INTERPRETATION:

From the above figure-6.9 it tends to be examine that 18 of the respondents are profoundly fulfilled about
the motor limit of bike mark is calm great and 96 of the respondents are fulfilled about the business
administration of bike mark is stopped worth than different brands and 110 respondents are likewise fulfill
with Fuel effectiveness of bike mark as contrast with different brands.

21
5. What is your overall satisfaction level towards your brand?
Table 6.10 overall satisfaction level towards your brand shows the same frequency.

Satisfaction level Frequency Percentage

Highly satisfied 2 1.1

Satisfied 62 32.6

neutral 76 40

Dissatisfied 50 26.3

Highly dissatisfied 0 0

satisfaction level
Frequency Percent
76
62
50
40.0
32.6
26.3

2 1.1

highly satisfied satisfied neutral dissatisfied

Figure-6.10

INTERPRETATION:

From the above figure-6.10 it very well may be break down that 11% respondents are exceptionally
fulfilled about brand of bicycle they have, 32.6% respondents are fulfilled about brand of bicycle they
have, 40% respondents are impartial about brand of bicycle they have and 26.3% respondents are
disappointed about brand of bicycle they have.

22
Kruskal-Wallis Test
To think about the noteworthy distinction between brand of bicycle and observation towards bike.

Kruskal-wallis test has been connected with following hypothesis.

• H0: There is no critical contrast in client recognition towards bikes marks over the classes of which
mark bikes they have.

• H1: There is critical distinction in client observation towards bikes marks over the classes of which
mark bikes they have.

Table: 6.11 Descriptive Statistics

N Mean Std. Min Max

Deviation

The price of my two wheeler brand is reasonable

190 2.62 .881 1 4
than other brands

I am satisfy with Fuel efficiency of my two

190 2.67 .742 1 4
wheeler brand as compare to other brands

My two wheelerbrandoffers eye catching

190 2.57 .676 1 4
look/style than other brands

My two wheeler brand is quiet preferred by others

190 2.83 .645 1 4
than other brands

My two wheeler brand offers attractive color than

190 2.65 .615 1 5
other brands

The sales service of my two wheeler brand is quit

190 2.48 .512 1 3
worth than other brands

23
The maintenancecostof my two wheeler
190 3.08 .712 2 4
brand is affordable

The engine capacity of my two wheeler

190 2.32 .639 1 3
brand is quiet good

The promotion scheme of my two wheeler brand is

190 3.16 .679 1 4
attractive

I satisfied with The warranty provide by my two 190 2.51 .501 2 3

wheeler brand as compare too other
brands

My two wheeler brand reflects my social status

190 2.76 .646 1 4

I would like toconsiderthis two wheeler

190 3.21 .657 2 4
brand for future-purchase

service center of My two wheeler brand are

190 2.65 .647 1 4
available at convenient place

Social pressure influenced my decision of

190 2.87 .658 2 4
purchasing my bike

1.Which brand of bike you have? 190 2.92 1.163 1 4

24
Table: 6.12 RANK

Which brand of bike N Mean Rank

Statements
you have?

The price of my two wheeler brand is reasonable than other brands Honda 33 72.03

Hero 37 61.61

Bajaj 32 114.89

Yamaha 88 111.5

I am satisfy with Fuel efficiency of my two wheeler brand as compare to Honda 33 80.45
other brands
Hero 37 55.41

Bajaj 32 116.41

Yamaha 88 110.4

Honda 33 101.94

My two wheeler brand offers eye catching look/style than other brands Hero 37 106.65

Bajaj 32 93.66

Yamaha 88 89.07

Honda 33 77.85

My two wheeler brand is quiet preferred by others than other brands Hero 37 73.32

Bajaj 32 112.38

Yamaha 88 105.31

Honda 33 97.67

Hero 37 118.7

My two wheeler brand offers attractive color than other brands

25
 Bajaj 32 84

Yamaha 88 89.11

Honda 33 99.58

The sales service of my two wheeler brand is quit worth than other brands Hero 37 98.03

Bajaj 32 93.8

Yamaha 88 93.53

Honda 33 45.36

Hero 37 51.78
The maintenance cost of my two wheeler brand is affordable
Bajaj 32 122.92

Yamaha 88 122.71

26
 Honda 33 76.17

Hero 37 72.91
The engine capacity of my two wheeler brand is quiet good

Bajaj 32 100.44

Yamaha 88 110.45

Honda 33 47.92

Hero 37 79.69
The promotion scheme of my two wheeler brand is attractive

Bajaj 32 112.61

Yamaha 88 113.77

Honda 33 87.8

Hero 37 91.15
I satisfied with The warranty provide by my two wheeler brand
as compare too other brands
Bajaj 32 103.91

Yamaha 88 97.16

Honda 33 90.76

Hero 37 144.81
My two wheeler brand reflects my social status
Bajaj 32 73.38

Yamaha 88 84.59

Honda 33 62.77

Hero 37 78.07
I would like to consider this two wheeler brand for futurere-
purchase
Bajaj 32 106.44

27
 Yamaha 88 111.13

Honda 33 91.61

Hero 37 109.19
service center of My two wheeler brand are available at
convenient place
Bajaj 32 93.06

Yamaha 88 92.09

Honda 33 74.97

Hero 37 77.86
service center of My two wheeler brand are available at
convenient place
Bajaj 32 101.44

Yamaha 88 108.45

28
Table:6.13 Test Statistics

Asymp.
Sig.

Statements Chi-Square df

The price of my two wheeler brand is reasonable than other brands

35.175 3 0.000

I am satisfy with Fuel efficiency of my two wheeler brand as

42.174 0.000
compare to other brands

My two wheeler brand offers eye catching look/style than other

3.916 0.271
brands

My two wheeler brand is quiet preferred by others than other brands

19.407 0.000

My two wheeler brand offers attractive color than other brands

12.063 0.007

The sales service of my two wheeler brand is quit worth than other
0.535 0.911
brands

The maintenance cost of my two wheeler brand is

94.809 0
affordable

The engine capacity of my two wheeler brand is quiet good

21.128 0

The promotion scheme of my two wheeler brand is attractive

50.466 0

I satisfied with The warranty provide by my two wheeler brand as

2.275 0.517
compare too other brands

My two wheeler brand reflects my social status 48.338 3 0

I would like to consider this two wheeler brand for future re-
2929.284 0
purchase

3
 service center of My two wheeler brand are available at convenient
3.521 0.318
place

Social pressure influenced my decision of purchasing my bike

17.011 0.001

a. Kruskal WallisTest

64
b. Grouping Variable: 1.Which brand of bike you have?
INTERPRETATION:

From the above table it was discovered that there was a measurably critical contrast in of all client
recognition towards bikes marks over the classifications of which mark bikes they have, are some of them
more then0.05

The variables which no critical towards various brand of bicycle are eye get look, deals administration and
guarantee; thus H0 is acknowledged for this parameters.

The variables which huge towards various brand of bicycle are value, fuel, effectiveness, support cost,
motor limit, advancement plan and social weight, thus H0 is rejected for this parameter
 CHAPTER: 3
FINDINGS AND SUGESTIONS
FINDINGS:

 It was found from the investigation that 32.1% of the shopper purchase bicycle for increment in
salary. Bicycle which is a need in today’s world.

 In mark decision Yamaha has set up incredible picture in the Indian bicycle section and in addition
buyer mind that is the reasons Yamaha bicycle favored by 46.3% respondents a long ways ahead
from all other understood brands of bike.

 It was discovered that among every primary wellspring of data notices and informal [friend, family
and relatives] are significant sources of information.

 It can be broke down that the most astounding number of respondents are exceptionally fulfilled
about the motor limit of bike mark which is peaceful great and the business administration of bike
mark is calm worth than different brands and furthermore respondents are fulfill with Fuel
effectiveness of bike mark as contrast with other brands.

 The Brand Name of Yamaha is still there in the market and in the brains of the respondents

 From the examination it was discovered that the significant traits and highlights of bicycle Price,
eco-friendliness and motor limit are generally the important

 From the investigation it was discovered that the Kruskal-Wallis Test brand of bicycle and goal of
purchasing bicycle was that, there was no centrality contrast between brand of bicycle and goal of
buying bike.
CONCLUSION

Yamaha is one of the main bike maker on the planet and a noteworthy player in the Indian Market. They
were the maker of biggest moving engine cycle of the world it has its very own significance still in the
market with which 80% of the respondents were male who utilizes Yamaha Bikes. These days the
fundamental Yamaha clients are the understudies between 20 to 30 years old and they like the bicycle as a
result of its mileage.

It holds an essential place in the psyches of shopper by giving proficient administration and better items.
Item effectiveness and advancements are the technique they satisfy day. Their designing is far reaching.
Buyer discernment towards Hero Honda bikes is great. It has made a decent brand picture for itself by
giving low support, eco-friendly, smooth looking models alongside productive after deals benefit. It has
pulled in each class of clients. In the present focused business condition, it is just because of the positive
view of the customer that the organization is having the capacity to contend in the market with its other
competitors.
 BIBLIOGRAPHY
Web Sites

 https://www.google.co.in/?gfe_rd=cr&ei=jTASVdGlNdSGvATfrYGwAg&gws_rd=ssl#q=automobile+ind
ustries+in+india
 http://www.questionpro.com/survey-templates/auto-purchase-lease- satisfaction/
 http://www.ibef.org/industry/automobiles

 http://makeinindia.com/sector/automobiles/

 http://www.oica.net/category/economic-contributions/

 http://www.forbes.com/sites/joannmuller/2015/01/05/5-big-trends-driving-the-auto-industry-in-2015/
References
Reddy, K. Mallikarjun. "Consumers Behavior Towards Two-Wheeler Motor Bikes." Osmania journal of
Management (2011): 1-9.
Vijay, L., and B. Jayachitra. "Customer perception with motor cycles."International Journal of Marketing
& Human Resource Management (IJMHRM) 2.1 (2011): 1-6.
Shaharudin, MohdRizaimy, et al. "The relationship between product quality and purchase intention: The
case of Malaysia's national motorcycle/scooter manufacturer."
 QUESTIONNAIRE

Personal Details:

Name:

Gender: Male Female

Age: Below20Years Between 31 to 40Years

Between 20 to30Years Above 40Years

Qualification:

Undergraduate Graduate Postgraduate Other

Occupation:
Salaried Business Student Housewife Other

Annual income:

BelowRs.2,00,000 Rs. 2,00,001 – Rs.4,00,000 Rs.4,00,001 –

Rs.6,00,000 Above Rs.6,00,000
1. Which brand of bike you have?

Honda Hero Bajaj Yamaha Other

2. Which type of Model you have?

3. What is/was your objective behind buying a bike?

Increase indisposableIncome Family need/Necessity

 Increased infamilysize Suits your life style and personality

4. What is your source of information about bike?

Internet Product Advertisements Friends / Family / Relatives Showroom/Dealer

Automobile mechanic Auto Expo Exhibitions

Other

5. Which of the following factor that mentioned below towards bike are consider? Request you to rate
on following scale.
[1=highly satisfied, 2=satisfied, 3=neutral, 4=dissatisfied 5=highly dissatisfied]

Statements 1 2 3 4 5

The price of my two wheeler brand is reasonable than other brands

I am satisfy with Fuel efficiency of my two wheeler brand as compare

to other brands

My two wheelerbrandoffers eye catching look/style than

other brands

My two wheeler brand is quiet preferred by others than other brands

My two wheeler brand offers attractive color than other brands

The sales service of my two wheeler brand is quit worth than other
brands
 The maintenance cost of my two wheeler brand is affordable

The engine capacity of my two wheeler brand is quiet good

The promotion scheme of my two wheeler brand is attractive

I satisfied with The warranty provide by my two wheeler brand as

compare too other brands

My two wheeler brand reflects my social status

I would like to consider this two wheeler brand for future re- purchase

service center of My two wheeler brand are available at convenient

place

Social pressure influenced my decision of purchasing my bike

6. What is your overall satisfaction level towards your brand?

Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied

7. What is your expectation towards Yamaha?