3. Presentation (20%)
4. Practical-Test (20%)
LECTURER
pongks@utar.edu.my
cheahpk@utar.edu.my
Instruction:
You have to write two reviews in this assessment, Journal Review 1 and Journal Review 2. Choose
TWO (2) journal articles which are relevant to your research area, then read, analyze and
synthesize the content of the journal. The selected journal articles must be relevant to the
communication field i.e Public Relations, Advertising, Journalism. The journal article must be
published from 2012 & onwards. You need to identify and explain relevant ideas and supporting
details when analysing your journal articles. All references should follow APA referencing style.
You are required to submit your asssignment with the cover page (use the template below) and
attach the first page of the journal articles reviewed. You should also state the word count at the
end of the write-up.
10 marks will be deducted for each journal review, which exceeds the word limit specified.
No marks will be awarded if plagiarism is detected.
Submission Deadline:
Components Details
1. Cover page Kindly use the given cover page.
2. Journal Review Content The content should follow whatever that is required in
the marking scheme.
3. Format Work Format:
Word Limit: 400-500 words (for each journal
review)
Font type: Times New Roman
Font size: 12
Spacing: 2.0
Staple your assignment on the top left corner. Do
not bind your assignment. Do not use plastic
cover, file, folder, or envelope.
Use only white A4 paper.
4. Journal Attach the first page of the journal as appendix.
MARKING RUBRIC
1 – 5 marks 6 -10 marks 11 – 15 marks 16 -20 marks
Opinion not clear; Opinions stated, along Includes critical Includes critical
critical thinking is not with critical evaluation of thinking that states the thinking that clearly
evident. the journal’s argument, but opinion & some states substantiated
some significant points are evaluation of article’s opinion, thorough
overlooked. arguments but evaluation of the
overlook journal’s points
some points.
1 – 5 marks 6 – 10 marks 11 – 15 marks 16 – 20 marks
Referencing The citations are not There are some formatting There are a few Citations are
(20 %) following APA format. errors or missing formatting errors. formatted correctly
information. Some citation accordingly to APA
information is missing. referencing system.
Language Very poor standard of Sufficient/ passable Good performanc-e in Very good in areas
(20 %) performance in areas of standard of performance in areas of spelling, of spelling,
spelling, punctuation, areas of spelling, punctuation, grammar, punctuation,
grammar, clarity of punctuation, grammar, clarity of writing and grammar, clarity of
writing and expression. clarity of writing and expression. writing and
expression. expression.
Name:
Student ID:
Program:
Practical:
Tutor:
Criterion Score
Background of Study / 20
Content of review / 40
Referencing / 20
Language Conventions / 20
Total / 100
Convert to 10% /10
Comment(s)__________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Instruction
You are required to write a research proposal on a communication related topic. The proposal
should contain 3 chpaters which are Chapter 1 Introduction, Chapter 2 Literature Review, and
Chapter 3 Methodology. The research proposal should at least contain:
i. Title
ii. Introduction – research background, research problem, research objectives, research questions,
research significance
iii. The literature
iv. Theory, hypotheses and theoretical/ conceptual framework
v. Methodology – research design, sample and sampling, data collection, data analysis.
vi. Ethical consideration
vii. References
The submission is by chapter on the stated dates. The template for the cover page is as provided.
Your overall report must then be submitted to Turnitin for originality check. You are required to
attach the first page of the Turnitin report as appendix in Chapter 3. Ensure that the similarity
percentage generated by Turnitin is lower than 20%. In the case that the similarity percentage is
more than what is permitted, half of the marks obtained will be deducted. See Appendix 2 for the
Sample of the Turnitin Originality Report.
Submission Deadline:
Chapter 1 (15%): Week 8 (8 Mar 2019), by 12noon.
Chapter 2 (15%): Week 11 (29 Mar 2019), by 12noon
Chapter 3 (10%): Week 13 (12 Apr 2019), by 12noon.
Kindly submit your work to your respective tutor at their office.
LATE SUBMISSION WILL NOT BE ENTERTAINED.
Proposal Format:
Cover Page
Length: 8 - 10 pages, excluding the cover page, content page, reference and appendix (if
any)
Font type: Times New Roman
Font size: 12
Spacing: 2.0
Staple your assignment on the top left corner. Do not bind your assignment. Do not use
plastic cover, file, folder, or envelope.
Use only white A4 paper. Other types of paper will not be accepted.
Criterion Score
Introduction /5
Problem Statement /5
Research questions and research objectives /5
Significance of the study /5
Writing /5
Referencing /5
Total / 30
Convert to 15% / 15%
Comment(s)__________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
MARKING RUBRIC
Criterion Score
Literature Review / 15
Theoretical/ Conceptual Framework /5
Writing /5
Referencing /5
Total / 30
Convert to 15% / 15%
Comment(s)__________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
MARKING RUBRIC
1-3 marks 4- 6 marks 7 - 9 marks 10 - 12 marks 13- 15 marks
Literature The quality of the Points are supported Good range of Well argued and Creative and highly
Review literature referred to with relevant literature examined logical literature organised literature
(15 marks) is questionable or literature, but scope throughout review that provides review that outlines
not relevant to the of literature review is presentation that is a good overview of the background and
project’s limited. Some key mostly relevant to the background and context for the
background or studies not referred to the project’s context for the research project.
context. Few key at all or only inferred. background and research project. Critical reading of
studies referred to. context. Key Evaluation of key the key literature
studies contrasted literature quite clearly evident
but little evidence evident throughout. throughout.
of evaluation.
Criterion Score
Methodology / 20
Writing /5
Referencing /5
Total / 30
Convert to 10% / 10%
Comment(s)__________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
MARKING RUBRIC
3. Presentation (20%)
Instruction:
You are required to present your research proposal. The poster presentation shall commence in
Week 13 & 14. You need to submit your poster in A4 size during presentation. The format of the
poster will be uploaded in WBLE 2.
Question & Answer Session You will be asked from any parts of the research
proposal i.e problem statement, research
objectives, research questions, research
significance, literature review, theoretical
framework, and methodology in conducting
research.
Attire Formal
Score
1 mark 2 marks 3 marks 4 marks
Poster Not visually effective. Poster was acceptable but Poster was adequate but Visually appealing and
Appearance/ needs could improve strongly effective
Clarity work to improve visual effectiveness through presentation. Easy to
(4 marks) appeal through better better use of space read. Utilized
utilization of fonts, through font creativity in use of fonts,
colors, headings, and size, colors, headings, and headings, colors, and
white space. white white space
space.
Score
1- 3 marks 4 -6 marks 7 - 9 marks 10 - 12 marks
Ability to answer Does not have grasp of Is uncomfortable with Is at ease with expected Demonstrates full
questions research and cannot questions and only able to answers to all questions knowledge by answering
(12 marks) answer questions about answer rudimentary however lacking of detail all questions with
the research. questions. elaboration. explanation and excellent
elaborations.
Score
TOTAL / 40
Convert to 20% / 20
Comment(s)__________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
For this assessment, students will be given a set of questionnaire with both closed and open-ended
questions to collect data. In Week 10, they need to key-in their data during practical session. The
data collected will be used for practical test in Week 12.
IMPORTANT DEADLINES:
Assessment Deadlines
Practical Test Both qualitative and quantitative tests will take place in Week 12
during practical.