A Project Report on

“DUTT POLYTECH PVT. LTD”

In partial fulfillment of the requirement of Bachelor of Business

Administration

Submitted By:
Priyal Shah (17252311044) BBA Sem 4
Purvil Patel (17252311032) BBA Sem 4
Darshana Patel (17252311025) BBA Sem 4

Under the Guidance of:

Dr. Nirav Halvadia
CMSR
Ganpat University

Submitted to

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 CERTIFICATE FROM THE COMPANY

This is to certify that Ms. Priyal Shah, Mr. Purvil Patel, and Ms. Darshana Patel of
Centre for Management Studies and Research, Ganpat University, Ahmedabad has
successfully completed their General Project Training in DUTT POLYTECH
PVT. LTD from 21/01/2019 to 30/01/2019 in our MotiBhoyan Plant.

Thanking You,

Yours Faithfully,

Girish Patel

(Director)

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 CERTIFICATE BY THE GUIDE

This is to certify that the General Project titled Dutt Polytech Pvt. Ltd s an
academic work done by Priyal Shah, Purvil Patel, Darshana Patel submitted in the
partial fulfilment of the requirement for the award of the degree of Bachelor of
Business Administration at Centre for Management Studies and Research, Ganpat
University under my guidance & direction. To the best of my knowledge and belief
the data & information presented by him/her in the project has not been submitted
earlier.

Dr Nirav Halvadia

Assistant Professor

Centre for Management Studies and Research

Ganpat University

Date:

Sign:

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 PREFACE

“Success is achieved from experiences. Experience once gained can be used for
lifetime.” This 10 days of training provided us with lots of experiences. This
project will definitely be helpful in future for the great career because proper
learning is born out of experience and observation.

To gain the market knowledge we have carried out at Dutt Polytech Pvt. Ltd.
Doing this project helped us to enhance our knowledge regarding the field work.
Throughout the study we did undergo many new experiences related to people’s
opinions as well as their tendencies. Through this report we come to know about
importance of team work and role of devotion towards the work.

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 ACKNOWLEDGEMENT

This training project we had withDUTT POLYTECH PVT. LTD was a great
chance of learning and professional development. Therefore we consider ourself
lucky as we were provided with an opportunity to be a part of it.

It is ourradiant sentiment to place on our record our best regards, deepest sense of
gratitude to Mr. Girish Patel (Company Director) for their careful and precious
guidance which were extremely valuable for our study both theoretically and
practically.

We would like to expressour deepest appreciation to all those who provided the
possibility to compete this report, we express our deepest thanks to Mr. Vikas
Patel (General Manager), Mr. GirishPatel (Director) for taking part in useful
decision & giving necessary advices, guidance and arranged all facilities.

We take this opportunity to thank Dr. Nirav Halvadia, Project Guide Centre for
Management Studies and Research, Ganpat University. He encouraged us through
our General Project. He gave us valuable time and guided us at each step with his
expertise and provided us all the information required for our project and Dr.
Maurvi Vasavada Chairperson- Centre for Management Studies and Research for
providing us with wonderful infrastructure facilities and the sound atmosphere that
promotes learning.

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 Executive Summary

This report is made on the study of different departments of the Dutt Polytech Pvt.
Ltd. The research shows that how important is all departments are in the company.
The company is making U-PVC & C-PVC Pipes & Fittings and supply it.

The company was founded five year ago with a mission “to provide best quality
products”. The study has been done on the different departments of the company.
Production Department converts raw materials into finished goods, by using
materials and machines effectively and efficiently.

Marketing Department in new product development. Human Resource Department

deals with the process of recruitment, selection and training of employees at right
place, position and time.

Finance Department deals with all the financial activities including budgeting and
forecasting. From the study wehave come to know that how important is having
different departments in the company to do work together and in unity.

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 TABLE OF CONTENTS

Chapter Particular Page

No
Certificate from the Company
Certificate by the Guide
Preface
Acknowledgment
Executive Summary

Chapter 1 Introduction
1.1 Company’s History 12

1.2 Company’s Profile 13

1.3 Mission & Vision 15

1.4 Research Development 16

1.5 Research Objectives 17

Chapter 2 Production Management

2.1 Raw Materials 20
2.2 Production Line 22
2.3 Production Process 23

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 2.4 Production line & Product mix 29

2.5 Production Decision 30

2.6 Channel of Distribution 31
2.7 Quality Control 32
2.8 Branding 34

2.9 Packaging 36

2.10 Product Development 38

2.11 Product life cycle Stages 40

Chapter 3 Marketing Department

3.1 Introduction 44

3.2 Concepts Of Marketing 44

3.3 Organizational Chart 46

3.4 Marketing Structure 47

3.5 Sales Promotion 48

3.6 Advertising 49

Chapter 4 Finance Department

4.1 Introduction 56
4.2 Financial Ratio 57

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 4.3 Organization Structure 58

Chapter 5 Human Resource Department

5.1 Introduction 60
5.2 Organizational Chart 61

5.3 Recruitment 63

5.4 Training& Development 66

5.5 Company’s Competitors 70

Chapter 6 SWOT Analysis 71

Chapter 7 Findings 73

Chapter 8 Conclusion 74

Chapter 9 Bibliography 75

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 Figure Table
Figure Title Page
No
Figure 1 Grinding Machine 21
Figure 2 Granules Powder 21
Figure 3 Granules (Finished Product) 21
Figure 4 U-PVC & C-PVC Fittings Dye 27
Figure 5 U-PVC & C-PVC Fittings Dye 27
Figure 6 Different types of Fitting Dyes 27
Figure 7 Fitting Production Machine 27
Figure 8 Fitting Production Machine 27
Figure 9 U-PVC & C-PVC Pipes Manufacturing 28
Machine
Figure 10 U-PVC & C-PVC Pipes Manufacturing 28
Machine
Figure11 Finished Product (Fittings) 28
Figure 12 Finished Product (Fittings) 28
Figure 13 Finished Product (Pipes) 28
Figure 14 Packing Samples 37
Figure 15 Packing Samples 37
Figure 16 Packing Samples 37

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 Chapter 1
Introduction

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 Company’s History

Dutt Polytech Pvt. Ltd. was envisaged and established in the year 2013 by Shree
Girish Bhai Patel. In this eventful years of dedicated hard work and meticulous and
well planned management practices the company has emerged as one of the
leading manufacturer and marketers of largest range of U-PVC & C-PVC Pipes &
Fittings. The company markets its prime production the popular brand name of
“Deflex”.
They are one of the foremost supplier in building & construction field. Deflex is
the one of the leading brand which has been very well accepted. They provide top
of the line products that are most reliable. They are at the fore front of the
pioneering endeavor to bring international standards to this specialized product
line, with excellent opportunities for product enhancement and all round growth.

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 Company Profile

They are here to provide Services which Focus on Customer Centricity rather Than
Profit Making Motive in Such Competitive Market They are working in
Gandhinagar City We are Dealing in Pipe and Pipe Fitting. If you will join us then
you will Get Transparency Customer Satisfaction with Right Guidance of Our
Services Along with the Trust Seal of Dutt Polytech Pvt. Ltd. You will recommend
us two References on the base of Your Services with our best Quality Customer
Support. For us every Customer is King and King Never Bargains so for Every
Customer the Price of Services is same and Will Never Change Because of which
any kind of fraud or Misrepresentation will not happened and Customer
Transparency will be maintained as Prime Objective.

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 Company General Details

Manufacturer of U-PVC Pipes, U-PVC Fittings

Business Type Manufacturer / Supplier

Year 2013
Established
No. Of 30
Employees
Location Ahmedabad

Annual Rs 5 Crores
Turnover
Member GCCI, PLAST INDIA , PLEXPO
Affiliates

Bankers COSMOS Bank

Standard ISO 9001 : 2015

Certification
Email Id duttpolytech@gmail.com

Website www.deflexpipes.com

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 Mission Vision of the Company

 Mission: Mission is to achieve availability of our products in each and every

state and district of India. Ours is a developed sound understanding of the
market developments and is hence in a position to satisfactorily serve the
market requirements that are as per the market demands.

 Vision: Vision is to give our customers 100% Plumbing and SWR Solution. To
become world class manufacturer and market leader in high performance
Plumbing Solution for both Domestic and Industrial use by achieving maximum
customer satisfaction. “A satisfied customer is the Best Advertisement. “To
achieve maximum customer satisfaction through supply of products of
impeccable quality.

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 RESEARCH AND DEVELOPMENT

 Research and Development refers to the seeking of new technology from

market into the company better the company.
 Research and Development plays a major role to bring a better technology than
existing one. Research is the critical investigation into natural science with the
object of acquiring new knowledge. The type of research are classified as pure
and applied. Pure research seeks to add knowledge in some are with no
immediate expiation of application to practical problems. Applied research
seeks new facts and information with a definite practical in mind. Applied
research often result in the creation of new product.
 The development stage testes new products and examines the methods of
producing. Then development is considered to be a later stage of applied
research.
 As this firm gives important to R & D its always research & development their
products, finance, purchase, capital investment, market condition, customer
demand.

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 Research Objective

 The fundamental objective of Industrial Training is to prepare students for

future employment in their chosen engineering discipline. Industrial Training
enhances the academic material studied at University by allowing students to
practice what they have learned and to develop key professional attributes.
Industrial training should provide an opportunity for students to :
1. Experience the discipline of working in a professional engineering organization
2. Develop understanding of the functioning and organization of a business
3. Interact with other professional and non-professional groups
4. Apply engineering methods such as design and problem solving
5. Develop technical, interpersonal and communication skills, both oral and written
Industrial training also gives employers an opportunity to assess future employees.

 A demonstrated commitment and ability to take responsibility, make sound

decisions, and apply technical skills will be highly regarded.

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 Chapter 2
Production Department

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 Production Management

 Production management means planning, organizing, directing and controlling

of production activities. Production management deals with converting raw

materials into finished goods or products. It is also called "Production Function.
“Production management is slowly being replaced by operations management.
It is also called "Production Function”. Production management is slowly being
replaced by operations management.

 In economics, a production function gives the technological relation between

quantities of physical inputs and quantities of output of goods. The production

function is one of the key concepts of mainstream neoclassical theories, used to
define marginal product and to distinguish allocative efficiency, a key focus of
economics. One important purpose of the production function is to address
allocative efficiency in the use of factor inputs in production and the resulting
distribution of income to those factors.

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 Raw Materials

 Raw materials means it’s just a collection of different materials mixed together
and processed to create a product. Raw material is very important, necessary
and basic thing for production process. Without raw material we cannot think or
imagine about the production process. It is a primary requirement of the
production.

 List of Raw Materials

The Name of the Raw Material is below:-
1) Resin.
2) Calcium.
3) Titanium.
4) Wax.
5) Carbon.
6) One-pack.

 Resin: A sticky flammable organic substance, insoluble in water, exuded by

some trees and other plants (notably fir and pine).
 Calcium: A chemical element that is present in teeth, bones, and chalk.
 Titanium: Titanium is corrosion resistant and serves many purposes because of
its durability.
 Wax:A solid substance containing a lot of fat that becomes soft and melts when
warm.

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 Carbon: A chemical element that exists in its pure form as diamond orgraphite,
and is an important part of other substances such as coal and oil, as well as
being contained in all plants and animals.
 One-pack:

Figure 1
Figure 2

Figure 3 21 | P a g e
 Production Line

Block A Block B
(Production (Packing of
of U-PVC & C- of U-PVC & C-
PVC fittings) PVC fittings)

Block C Block D
(Production (Packing of U-
of U-PVC & C- PVC & C-PVC
PVC Pipes) Pipes)

 BLOCK A- It consists of Production of U-PVC & C-PVC Fittings.

 BLOBK B- It consists of Packing of U-PVC & C-PVC Fittings.
 BLOCK C- It consists of Production of U-PVC & C-PVC Pipes.
 BLOCK D- It consists of Packing of U-PVC & C-PVC Pipes.

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 Production Process

Extrusion

Sizing

Traction

Cutting

 The various process steps involved in the manufacturing of pipes are as

follows:-
1) Extrusion.
2) Sizing.
3) Traction.
4) Cutting.

 Extrusion: U-PVC uncompounded resin, unlike some other thermoplastics is

not suitable for direct processing. To confer the required processing and end
instability, it is necessary to mix additives to the U-PVC resin. Following are
some of the additives which are generally used for the manufacture of rigid U-
PVC pipes.

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 Plasticizers: The common plasticizer in use is DOP, DIOP, DBP, DOA,
DEP, Reoplast, Paraplex etc.
 Stabilizers: The common stabilizers are lead, barium, cadmium, tin, stearate etc
 Lubricants: Widely used lubricants are Buty-Stearate, Glycerol Moni-Stearate
etc.
 Fillers: Fillers are also used for producing special quality product.
 Before the extrusion operation U-PVC resin is to be compounded with
plasticizers, stabilizers, lubricants and fillers to improve processibility and
improve the endure stability. U-PVC resin is compounded with other
ingredients in a high speed mixer. The compound resin is fed to the double
screw extruder where the inserts and die body for the required pipe diameter are
fitted. The U-PVC compounds are then passed through a heated chamber and
they get melted under the compression of the screw and temperature of the
barrel. The marking on the pipe is done at the time of extrusion.

 Sizing: The pipes coming out from the extruder is cooled in the sizing
operation. There are basically two types of sizing used for manufacturing of
pipes.
They are:
(i) Pressure sizing
(ii) Vacuum sizing.

 Traction: The next operation needed after sizing is traction. The tube traction
unit is required for continuous haulage of the pipes being extruded by the
extruder.

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 Cutting: The last operation needed is cutting. There are basically two cutting
techniques for rigid U-PVC pipes viz. manual and automatic. The pipes are then
tented for ISI marks and are ready for dispatching.

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 Production Process

Figure 4 Figure 5

Figure 6

Figure 7 Figure 8

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 Figure 9

Figure 10

Figure 11 Figure 12 Figure 13

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 Production Line and Product Mix

 Production line:
A production line is a set of sequential operations established in a factory where
materials are put through a refining process to produce an end-product that is
suitable for onward consumption; or components are assembled to make a
finished article.
Typically, raw materials such as metal ores or agricultural products such as
foodstuffs or textile source plants (cotton, flax) require a sequence of treatments
to render them useful. For metal, the processes include crushing, smelting and
further refining. For plants, the useful material has to be separated from husks
or contaminants and then treated for onward sale.

 Product mix:

Product mix refers to the total number of products of a company offer to sell.
On the other hand, product line refers to related products with similar users and
functions.
In the above example of Nike, the footwear, apparels and equipment are
all product lines.
Once the company has decided on its overall competitive marketing strategy, it
is ready to being planning the details of the marketing mix. We define
marketing mix as the set of controllable tactical marketing tools that the firm
blends to produce the response it wants in the target marketing.

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 Production Decisions

 The production decision is one of the basic decisions made in the economy,
since total output and employment depend on the aggregate of all
the production decisions made in firms large and small across the land.

 Product decisions in company:

A product included product variety, quality, design, features, brand name,
packaging, size, services, warranty, and return. Here DEFLEX itself name for
quality, services and warranty doesn’t matter here. A product include anything
that can be offered to a market to satisfy wants or needs if people. DUTT prides
itself and being one step designation for all consumer needs. They have
developed a product range end packaging configuration it suit verify needs .

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 CHANNEL OF DISTRUBUTION

 Marketing channel or distribution channel is set of interdependent organization

involved in the process of marketing a product or services available for use or
consumption Distribution channel decisions are among the most critical
decisions facing management. The channel immediately affects all the other
marketing decisions.
 DUTT POLYTECH PVT.LTD. Has adopted a very simple distribution channel.
It has not longer distribution channel. It has distribution channel of one level &
also two levels because this to the decrease or indirect through whole seller or
retailers.
 The Dutt is also selling in the bulk quantity to brokers in the different states.
 Depose are located at different States in different cities such as:

Gujarat - Ahmedabad, Anand, Surat, Baroda, Rajkot

Madhya Pradesh - Indore, Bhopal
Rajasthan- Bilwada
Uttar Pradesh- Noida, Allahabad
Maharashtra- Pune, Amarawati

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 Quality Control

● Quality control (QC) is a procedure or set of procedures intended to ensure

that a manufactured product or performed service adheres to a defined set
of quality criteria or meets the requirements of the client or customer. QC is
similar to, but not identical with Quality Assurance (QA).
● Every person involved in making a product is responsible for making it
a quality product. Quality departments, such as Quality Control (QC) or Quality
Assurance (QA) cannot inspect quality into the product.
The Quality Departments exist as an audit function within the manufacturing
and packaging areas.

 Types of Quality Control:

 There are four main types of quality control:
1. Process Control.
2. Acceptance Sampling.
3. Inspection Plan.
4. Product Quality Control.

● Quality control by Company:

 DUTT POLYTECH PVT. LTD. is manufacturing paper drums under the sharp
supervision of well experienced technical experts, with stiffest quality control
departments, thus our U-PVC PIPE are tested and warranted against any kind
of manufacturing workmanship.

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 Quality control is a process by which entities review the quality of all factors
involved in production. This approach places an emphasis on three aspects :
 Elements such as controls, job management, defined and well managed
processes, performance and integrity criteria, and identification of records.
 Competence such as knowledge, skills, experience, and qualifications.
 Soft elements such as personnel, integrity, confidence, organization culture,
motivation, team spirit, and quality relationships.

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 Branding

 The marketing practice of creating a name, symbol or design that identifies

and differentiates a product from other products. An effective brand strategy
gives you a major edge in increasing competitive.
 Branding means a name, term, sign; symbol, or design or a combination of
these intended or identifies the goods or services of one seller or group of seller
and to different then from those of competitor. Brands helps buyers in many
ways, brand names help consumers identify product s that might benefit them,
Brands also tell the buyer who always buy the same brand know that they will
get product quality. Buyer who always buys the same brand knowledge that
they will get the same features benefits and quality each time they buy.
Branding also give the seller several advantages. The brand name becomes the
basis on which a whole built about the product’s special qualities.

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 Dutt Polytech Pvt. Ltd. has major branding decisions:

 Brand name selection:

A goal name can add greatly to a producer success. The company has selected
the name of the product because of quality easy to remember & attractive.

 Brand sponsor:
Dutt Polytech Pvt Ltd. Has sponsor brand of the product by manufacturing
brand, private brand, licensed brand co-branding.

 Brand strategy:
Dutt Polytech Pvt. Ltd.’s Brand strategy of the product by line extensions, new
brands, and multi brands. As company whose existence has been driven by this
positive customer response. They have firmly created distinctive brand equity
for all its products in the minds of their users.

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 Packaging

 Packaging also refers to the process of designing, evaluating, and producing

packages. Packaging can be described as a coordinated system of preparing
goods for transport, warehousing, logistics, sale, and end
use. Packaging contains, protects, preserves, transports, and informs any sells.
 This dept. is located near to the production dept. so that carrying cost of
material for packing purpose is very less also wastage is less. The packing is
done as per the intimations sent by marketing dept. to the dispatch dept. the
packing process is partly manual automatic.
 The packaging also contains some important and useful information like:-
 The Product Name :
 The Size :
 Packaging Size :
 Total Qty. :
 MFG. Date :
 Batch No. :

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  PACKING SAMPLES:

Figure 14 Figure 15

Figure 16

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 New Product Development

 It means the development of original products, product improvements, Product

Modification and new branded through the firm’s own R & D efforts.

[1] Idea Generation:

 The systematic search for new product ideas, major sources of which are
internal sources like company executive, company’s sales people’s brains of its
scientist’s engineers manufacturing people while external sources include
customer, competitor’s suppliers & others.

[2] Idea Screening:

 Screening new- product idea in order to spot good ideas and drop poor once as
soon as possible.

[3] Concept Development and testing:

 The idea that consumer will favors products that offers the most quality,
performance, features and that the organization should there for devote its
energy co marketing contains ours productivity developments. Testing new-
product concept with a group of target consumers to find out if the concept have
strong consumer appeal.

[4] Marketing Strategy Development:

 Designing an initial strategy for a new product based on the product concept.

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[5] Business Analysis:

 A review of the sales costs and profit projection for a product to find out
whether their factors satisfy the company’s objectives.

[6] Product Development:

 A Strategy for company growth by offering modified or new product to current

market segments. Developing the product concept into a physical product in
order to assort that the product idea can be turned into a workable product.

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 Product Life Cycle Stage

 Introduction and definition :

 After launching the new product, management wants that product enjoy a long
and happy life. Although it does not expect the product to sell forever. The
Company wants to earn a decent profit to cover all the efforts and risk that went
in to launching it. Management is aware that each product will have a life cycle,
although the exact the shape and length is not known in advance. The PLC
concept can describe the product class a product form or a brand. The PLC
concept applies differently in each case. Product class have longer life cycle.
The sales of many product classes stay in the mature stage for a long time.
Product contrast tends to have standard PLC shape. The courses of a products
sales and profit over its life time, it involves five distinct stages: product
development, introduction, growth, maturity and decline.

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 Stages of Product Life Cycle

 Introduction stage:
 In the early stage when the product is introduced in a market, sales revenue
begins to grow but the rate of growth is very slow. Profit may not be there, as
there is low sales volume, large production and distribution cost. It may require
heavy advertising and sales promotion, in this stage, product development
designs are considered critical.

 Growth stage:
 It is the period during which the product is accepted by consumers and the
traders. During the growth stage, the rate of increasing the sales turnover is very
rapid. The firm gives top priority to sales volume and quality maintenance may
have secondary preference. In this stage, effective distribution and advertising
are considered as key factors.

 Maturity stage:
 During this stage, keen competition brings pressure on prices. Increasing
marketing expenditure and falling prices will reduce profits additional
expenditure is involved in product modification and improvement or
broadening the product line. Overall marketing effectiveness becomes the key
factor in this stage of maturity.

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 Decline stage:
● Once the peak maturity point is reached, product inevitably enters the decline
stage and becomes obsolete. it May be gradually displaced by some new
innovation. At this stage, prices become the primary weapon of competition and
it is necessary to reduce the primary weapon of competition and it is necessary
to reduce considerable expenditure on advertising and sales promotion.

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Chapter 3

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 MARKETING DEPARTMENT

 INTRODUCTION:
 Marketing is the most important parts of any business activity. It is what creates
customers and generates income, guides the future course of a business and
defines whether it will be a success or a failure. Without marketing, a business
is like sitting in the dark and expecting people to find you without a light.
Marketing can be done without a marketing team, but you cannot expect to go
too far or succeed by marketing on your own. For a sustained marketing effort,
a business of any size requires a dedicated marketing department or a marketing
team.

 CONCEPT OF MARKETING:

 Marketing can be described as any activity that is carried on with the specific
purpose of conveying information about the use, quality and value of a product
or service in order to promote or sell the product or service. Marketing is the
way to announce the availability of a commodity, service, idea or a brand to the
world in such a way that people are interested in it and wish to acquire it and
use it. It serves the purpose of plugging the gap between the public’s
requirement and the products that are available.

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 IMPORTANCE OF MARKETING DEPARTMENT:

 The Marketing Department is the key to good marketing and sales. It promotes
and establishes a business in its niche, based on the products or services the
business is offering. It identifies the areas in which the product fits and where
the business should focus its marketing strategy and, therefore, spend its
budget for the maximum coverage and results. The marketing
department helps a business to do the following:

 Build relationship with the audience: Creates awareness of the business and
its products as well as provide inputs that create interest for the audience. It
brings in new customers and creates new business opportunities for the
enterprise.

 Involve the customer: It engages existing customers, tries to understand them

and hear what they have to say. It monitors the competition, creates new ideas,
identifies outlets, plans the strategy to involve customers and retain them.

 Generate income: Finally, the aim of the marketing department is to generate

revenue. All its activities are aimed at broadening the customer base and finding
opportunities that would create more revenue for the enterprise.

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Marketing Organizational Chart:

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MARKETING STRUCTURE OF DUTT PVT. LTD. IS AS
UNDER:

MARKETING
DEPARTMENT

MARKETING
MANAGER

MARKETING SALES
EXECUTIVE EXECUTIVE

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 SALES PROMOTION

 Sales promotion represents a variety of techniques used to stimulate the

purchase of a product or brand. Sales promotion has a tactical, rather than
strategic role in marketing communications and brand strategy, it is also a form
of advertisement used within a short period of time.
 Sales promotion is one of the seven aspects of the promotional mix. (The
other six parts of the promotional mix are advertising, personal selling, direct
marketing, publicity, public relations, corporate image and exhibitions.).
Media and non-media marketing communication are employed for a pre-
determined, limited time to increase consumer demand, stimulate market
demand or improve product availability. Sales promotions can be directed at
either the customer, sales staff or distribution channel members. Sales
promotions targeted at the consumer are called consumer sales promotion.

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 Advertising:

 Advertising is any paid form of non-personal presentation & promotion of

ideas, goods, or services by an identified sponsor.
 Advertising is any paid from of non-personnel presentation and promotion of
idea, goods, services by an identified sponsor. Advertise include not only
business firms, but also mecums charitable organization and government
agencies that direct massage to target publics. Advertises is vast – effective way
to disseminate massaging whether to build brand preference for anything or to
educate people to avoid hard drugs.
 The DUTT POLYTECH PVT. LTD. Doing advertising also of his product.
This company advertises in to different newspapers only. This company also
given advertises in to many television channel or radio etc. because they doing
Reinforcement advertise. Main aims of this company’s advertise is to convince
current purchase that they made right choice and given feature of the different
product of the company for the customer.
 This company given advertises in to the different newspapers in the different
state like theygives his advertise in to Gujarat Samachar Sandesh, Divyabhasker
in the Gujarat, Dank Chaskain the Rajasthan, and Jay hind in the Maharashtra.

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 They give advertise in the times of India, which is a famous English newspaper
in all over India. This company doing advertise only for U-PVC PIPES &
FITTINGS, etc.
 Thus this company doing advertise on newspapers. This company decide
budget for the advertisement and during the year they does advertise to shown
the budget.

 Advertising activities can also be categorized into 5 types based on the

advertisement medium used. These types of advertisements are:

 Print Advertising: Newspaper, magazines, & brochure advertisements, etc.

 Broadcast Advertising: Television and radio advertisements.
 Outdoor Advertising: Hoardings, banners, flags, wraps, etc.
 Digital Advertising: Advertisements displayed over the internet and digital
devices.

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 The DUTT POLYTECH PVT. LTD. Doing advertising also of his product.
This company advertises in to different newspapers only. This company also
given advertises in to many television channel or radio etc because they doing
Reinforcement advertise. Main aims of this company’s advertise is to convince
current purchase that they made right choice and given feature of the different
product of the company for the customer.
 This company given advertises in to the different newspapers in the different
state like they gives his advertise in to Gujarat SamacharSandesh, Divyebhasker
in the Gujarat, Dank Chaska in the Rajasthan, and Jay hind in the Maharashtra.
They give advertise in the times of India, which is a famous English newspaper
in all over India. This company doing advertise only for U-PVC PIPES
&FITTINGS, etc.
 Thus this company doing advertise on newspapers. This company decide
budget for the advertisement and during the year they does advertise to shown
the budget.

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Advertising Examples:

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 MARKETING RESEARCH

 The Marketing Research is the systematic collection, analysis, and

interpretation of data pertaining to the marketing conditions.

Marketing Research

Identity And Analysis

Customer Market

Then Develop Marketing

Program with Marketing Mix

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 LIST OF THE PROMOTIONAL ITEMS

 Stickers.
 Visiting cards.
 Order book.
 Prescription pads.
 Small brand reminder cards.
 Small gift of brand reminder (Pen/Pen stand/key chain/clip board etc).
 Working bag (Leather bag) with company’s logo.

LIST OF THE PROMOTIONAL ACTIVITIES

 Customized visual aid

 Brand Reminder Letter

 They understand the importance of strong marketing and hence we provide

comprehensive marketing support to help you establish your business faster and
of higher level in your territory.

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Chapter 4

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 FINANCE DEPARTMENT

 Introduction:

 This department is of utmost importance as it is responsible for financial

planning, thus ensuring that adequate funds are available for achieving the
objectives of the organization. Moreover, it is the finance department which
makes sure that the prices are controlled, besides looking after the cash flow
and controlling profitability levels. One of the most important jobs of the
finance department of a company is to identify the necessary financial
information (like return on assets, return on capital employed or the net
profitability which reveal the outcome of efforts made by the company and its
employees) which should be revealed to managers so that they can make
informed decisions and judgments. The department is also responsible for
making financial documents and preparing the final accounts so that they can be
presented in the annual general meetings of the company.

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Financial Ratio:
 When computing financial ratios and when doing other financial statement
analysis always keep in mind that the financial statements reflect the accounting
principles. This means assets are generally not reported at their current value. It
is also likely that many brand names and unique product lines will not be
included among the assets reported on the balance sheet, even though they may
be the most valuable of all the items owned by a company.
 These examples are signals that financial ratios and financial statement analysis
have limitations. It is also important to realize that an impressive financial ratio
in one industry might be viewed as less than impressive in a different industry.

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 ORGANIZATION STRUCTURE

Developer
wants to retain
stake

Developer
Project size has large
funds

Financing
Structure

Developer
Re-Financing wants cash
early

Developer
can use
tax
benefits

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Chapter 5

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 HUMAN RESOURCE DEPARTMENT

 HR Management has been considered as crucial edge, straightforwardly from

starting point, work organizing, enrollment, getting ready altered improvement
and headway. In every particular domain HR Department helps for extending
the productivity and progressive destinations both in delayed stretch of time and
brief time in the changing condition either for nearness or for dauntlessness. For
improvement, the dedication of HR office is impossible anyway an amazing
work has been done in this particular area considerably more is to be done.
There is a distinction in thought from HRM to key HRM.

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 ORGANIZATIONAL STRUCTURE

Horizontal Organization Chart

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  Vertical Organizational Structure

Managing
Director

Marketing Finance Production

HRM
Director Director Director

Marketing Finance Production Personnel

Managers Supervisors Team Leaders Manager

Production
Accounts
Sales Teams Team
Assistants
Members

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 RECRUITMENT

 Recruitment refers to the overall process of attracting, short listing, selecting

and appointing suitable candidates for jobs (either permanent or temporary)
within an organization.
 Company members and departmental heads have certain recruitment policy for
the people. They give advertisement in newspapers, Hoardings, Banners for
recruitment. After advertisement is given, within the period of 10 days the
nominees are called for an interview and if they are selected, they are given the
certain work.
● Company recruits engineers or other professionals on the bases of skills and
their comprehension. They insist on that the person must have willingness to
work in team and orientation to the company’s goal. It is necessary that he must
have good command of English and if possible, another foreign language.

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  Sources of recruitment

● The sources of recruitment are broadly divided into internal sources and
external sources consisting of the following:

 Internal sources of Recruitment:

1. Present Permanent Employees:

 Organizations consider the candidates from this source for higher level of jobs
due to availability of most suitable candidates for jobs relatively or equally to
external sources, to meet the trade union demands and due to the policy of the
organization to motivate the present employees.

2. Present temporary/casual Employees:

 Organizations find this source to fill the vacancies relatively at the lower level
owing to the availability of suitable candidates or trade union pressures or in
order to motivate them on present job.

3. Representative Referrals:

 Present representatives are very much aware of the capabilities, mentalities,

experience and feelings of their companions and relatives. They are likewise
mindful of the activity prerequisites and authoritative culture of their
organization. All things considered they can make primer judgment in regards
to the match between the activity and their companions and relatives.

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 Outside Sources of Recruitment:

1. Private Employment Agencies/Consultants :

● Open business offices or experts like ABC Consultants inIndia perform
enrollment works in the interest of a customer organization by charging
expenses. Line administrators are soothed from enlistment works and can focus
on operational exercises.

2. Professional Organizations :
● Proficient associations or affiliations keep up total bio-information of their
individuals and give the equivalent to different associations on demand. They
go about as a trade between their individuals and enlisting firm.

3. Outsourcing :
● A few associations as of late begun creating human asset pool by utilizing the
possibility for them. These associations don't use the HR; rather they supply
HRs to different organizations dependent on their requirements on transitory or
specially appointed premise.

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 TRAINING & DEVELOPMENT

 Training & development is any attempt to improve current or future employee

performance by increasing an employee's ability to perform through learning,
usually by changing the employee's attitude or increasing his or her skills and
knowledge.

 Training and Development given in Company:

 Different types of training and development schemes are taken for the
executives of Dutt Polytech Pvt. Ltd. Training is given to the lower or bottom
level management while Development programmers are meant for the Top
Level Management. The employees here are provided with uniform, Masks
and Gloves Employee safety is taken at most cases. The suggestions of
employees are taken into account in a suggestion hex. Not only but if the
suggestion are worthwhile they are rewarded with prize such as home loan ,
financial loan, or other gifts 25 % discount is given to workers at all Fittings
products. The problems of employees are heard and steps or measures are
taken at grass root level.
 In the beginning of the workers job, they are given training 5 to 10 days
regarding the machines on which they have to work. Generally qualified
workers of the company give training to the new workers.

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 Working Shift

 The practice typically sees the day divided into shifts, set periods of time during
which different groups of workers perform their duties.
 They are in all either 30 members who are divided batch-wise or production
wise or category-wise.

 The shifts are divided as follows:

1.8:00 am to 8:00 pm (Day)

2.8:00 pm to 8:00 am (Night)

 They work in two shifts day and night; manufacturing work goes on only in day
and in night preservation.

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 FACILITIES PROVIDED TO THE WORKERS

 Wages & Salaries

 Dutt Polytech Ltd. Provide monthly expenditure on salaries is approximately 6
lacks, out of which 4 lacks are paid to the regular employment & 2 lacks to
contractual workers.
 Provident Fund: -
 Contribution of provident fund is made on a monthly basis predetermined rate
to appropriate authority on accrual basic and charged to them.
 As per the accounting standard issued by the institute of chartered accountants
of India, the company is required to make provision for leave encasement on
accrual basis also.
 Gratuity: -
 In manufacturing divisions the liability towards gratuity in respect of eligible
employees is covered by a group gratuity scheme with life insurance
Corporation of India.

 Special Benefits: -
I. The company provides 10 quarters to the workers.
II. One for outside employees the company also provides the staff, but specially
from A ’bad.
III. The company had also provided canteen to the employees.

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 EMPLOYEES BENEFITS & SERVICES

 A qualified person is appointed to visit the factory daily. Every different and
indirect employee is subjected to techniques. The medical report shall cover
various aspects via eye sight, blood pressure, physical fitness etc.
 The personnel is where respect the medical exemption reports not found
satisfactory i.e. The physical fitness of the personnel is not as per the required
standard are to be duet with by affecting necessary trades or otherwise as
deemed fit in to the context at the circumstances.
 The company provides them good atmosphere and salary. Every employee gets
uniform form the company. Aim to an increase employee’s salary.

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 Companies Competitor’s:

 Now a days cutthroat competition is going on ASTRAL, FINOLEX, PRINCE

and SUMOLEX had griped totally in market at this stage also DEFLEX had
earned good name.

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 SWOT ANANLYSIS
 The overall evolution of company’s Strength, Weakness, Opportunities and
Threats is called SWOT analysis.
• S - STRENGTH
• W - WEAKNESS
• O - OPPORTUNITIES
• T –THREATS

 S – STRENGTH:
1. The strength of the company is that weather condition for producing curicables
Is very good.
2. The company has strong technical skills for manufacturing its products.
3. Company has large updated market.
4. There is a team work between employees.
5. There is continues improvement in the work.

 W – WEAKNESS:

1. Sometimes disputes arise between workers and management about salary.

2. Huge number of Local Marketing on small scale bases.

 O – OPPORTUNITIES:

1. Everlasting demand of product.

2. Low labor cost compare to western countries.

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  T- Threats:

1. There is a large number of competitors in the market.

2. When a new company enters in the market it may create problem for the
Company.

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 FINDING
● Company has made its impact in the mind of consumers.

● Company has also increased its sales by increasing sales rates.

● Company has made such impact on their new launched products like C-PVC
Pipe & U-PVC Pipe Fittings etc.

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 CONCLUSION

● Company has taken care in all aspects of Management and Administration,

Finance, Marketing etc.

● I think the company Dutt Polytech PVT. LTD., is well organized company.
The company has very good, well skilled team of employees and the company
is also arranging training and development programs for all the employees.

● The organization culture is very good as a whole and the people like to work in
the factory.

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 BIBLIOGRAPHY

 Website:

 www.deflexpipes.com
 www.IndiaMart.com
 www.Infoline.com
 www.eSuppliersindia.com
 www.connect2india.com

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