SUMMER INTERNSHIP PROJECT REPORT

ON
Reach of Software in Educational Institution

SUBMITTED TO:

Aurora Business School, Hyderabad

(In the partial fulfillment of the requirements of Post Graduate Programme in
Management)

SUBMITTED BY:

Syed. Abdul Rawoof

DM-05-053

UNDER THE GUIDANCE OF:

Meghana
Rajini Internal Guide COMPANY
GUIDE
Aurora Business School eTail Networks Limited

1|Page
TABLE OF CONTENTS:

Chapter-1

1 Industry Overview.
6
1.0 Software development. 7
1.1 Application Software Classification.
1.2 REVIEW OF LITERATURE 11
1.3 COMPANY PROFILE. 12
1.4 METHODOLOGY. 14
1 AIM OF THE STUDY. 18
1.1 Products and Services. 19

1.2 Clients.. 24
1.3 Executive Summary. 26
2 RESEARCH METHODOLOGY.

3.1 Filed Work. 29

3.2 QUESTIONNAIRE DEVELOPMENT.

4. RESARCH OF SOFTWARE. 32

5. ANALYSIS AND INTERPRETATION. 36

6. LIST OF TABLES 11.

Table-1:- Analysis of Questionnaire – 1 Question.
Table-2:- Analysis of Questionnaire – 2 Question.
Table-3:- Analysis of Questionnaire – 3 Question.
Table-4:- Analysis of Questionnaire – 4 Question.
Table-5:- Analysis of Questionnaire – 5 Question.
Table-6:- Analysis of Questionnaire – 6 Question.
Table-7:- Analysis of Questionnaire – 7 Question.
Table-8:- Analysis of Questionnaire – 8 Question.
Table-9:- Analysis of Questionnaire – 9 Question.
2|Page
 Table-10:- Analysis of Questionnaire – 10 Question.
Table-11:- Analysis of Questionnaire – 11 Question.

7. LIST OF FIGURES
8. APPENDICES.

S.no Topic Page no

1 Name of educational 36
Institution
2 Software’s in institution 37
3 Interest to purchase any 38
of these software’s
4 How many students are 39
there in your institute
5 Usage of software’s help 39
in the promotion of your
institution
6 Software packages deliver 40
effectiveness in teaching
7 How long your institution 41
is using software’s
8 Think software’s reduce 42
your manual labor or
satisfy your requirement
9 No of Customers visited 43
10 Usage of software’s help 44
in the promotion of
institutions
11 Overall satisfaction level 45
scale

FIGURES

3|Page
 Declaration

I, Mr Syed. Abdul Rawoof, the undersigned, a student of Aurora Business School, declare that
this project report titled “Reach of Software in Educational Institution” is submitted in partial
fulfillment of the requirement for the Summer Internship project during the Post Graduate
Program in Management.

This is my original work and has not been previously submitted as a part of another degree or
diploma of another Business School or University.

The findings and conclusions of this report are based on my personal study and experience,
during the tenure of my Summer Internship.

4|Page
Mr Syed. Abdul Rawoof
PGDM, 2009-11
AURORA BUSINESS SCHOOL
Near to Nims,Punjagutta
Hyderabad.
Ph: +91 7416321503

ACKONWLEDGEMENT

It is not enough that we lay the super structure of the building, but the most important
part is the base of the building. Similarly, this project would be incomplete without mentioning
the real people who have guided, supported, and me realize the corporate culture through which
the long cherished dream of implementing a quality program in this esteemed organization could
be realized.

First of all, I would like to express my gratitude to my project guide Ms.Rajini HR of

ETNL, who supported and guided me throughout the project and gave me all necessary facilities
and inputs to make this project a successful one and also made me as energetic and enthusiastic
like him.

5|Page
 CHAPTER-1

INTRODUCTION

6|Page
 INDUSTRIAL OVERVIEW

1.0 Software development:-

INTRODUCTION:-

Software development (also known as Application Development; Software Design,

Designing Software, Software Engineering, Software Application Development, Enterprise
Application Development, Platform Development, is the development of a software product in a
planned and structured process. This software could be produced for a variety of purposes - the
three most common purposes are to meet specific needs of a specific client/business, to meet a
perceived need of some set of potential users.

The term software development is often used to refer to the activity of computer
programming which is the process of writing and maintaining the source code, whereas the
broader sense of the term includes all that is involved between the conceptions of the desired
software through to the final manifestation of the software. Therefore, software development
may include research, new development, modification, reuse, re-engineering, maintenance, or
any other activities that result in software products. For larger software systems, usually
developed by a team of people, some form of process is typically followed to guide the stages of
production of the software.

Marketing:-
The sources of ideas for software products are legion. These ideas can come from market
research including the demographics of potential new customers, existing customers, sales
prospects who rejected the product, other internal software development staff, or a creative third
party. Ideas for software products are usually first evaluated by marketing personnel for
economic feasibility, for fit with existing channels distribution, for possible effects on existing

7|Page
product lines, required features, and for fit with the company's marketing objectives. In a
marketing evaluation phase, the cost and time assumptions become evaluated. A decision is
reached early in the first phase as to whether, based on the more detailed information generated
by the marketing and development staff, the project should be pursued further.

Software development methodology

A software development methodology is a framework that is used to structure, plan, and
control the process of developing information systems. A wide variety of such frameworks have
evolved over the years, each with its own recognized strengths and weaknesses. One system
development methodology is not necessarily suitable for use by all projects. Each of the
available methodologies is best suited to specific kinds of projects, based on various technical,
organizational, project and team considerations.

Application software, also known as an application, is computer software designed to

help the user to perform singular or multiple related specific tasks. Examples include enterprise
software, accounting software, office suites, graphics software, and media players.
Application software is contrasted with system software and middleware, which manage
and integrate a computer's capabilities, but typically do not directly apply them in the
performance of tasks that benefit the user. A simple, if imperfect analogy in the world of
hardware would be the relationship of an electric light bulb (an application) to an electric power
generation plant (a system). The power plant merely generates electricity, not itself of any real
use until harnessed to an application like the electric light that performs a service that benefits
the user.

1.1Application Software Classification:-

There are many types of application software:

An application suite consists of multiple applications bundled together. They usually

have related functions, features and user interfaces, and may be able to interact with each other,
e.g. open each other's files. Business applications often come in suites, e.g. Microsoft
Office, OpenOffice.org, and iWork, which bundle together a word processor, a spreadsheet, etc.;
but suites exist for other purposes, e.g. graphics or music. Enterprise software addresses the
needs of organization processes and data flow, often in a large distributed environment.
(Examples include financial systems, customer relationship management (CRM) systems, and
8|Page
supply-chain management software). Note that Departmental Software is a sub-type of
Enterprise Software with a focus on smaller organizations or groups within a large organization.
Enterprise infrastructure software provides common capabilities needed to support
enterprise software systems. Information worker software addresses the needs of individuals
to create and manage information, often for individual projects within a department, in contrast
to enterprise management. Examples include time management, resource management,
documentation tools, analytical, and collaborative. Word processors, spreadsheets, email and
blog clients, personal information system, and individual media editors may aid in multiple
information worker tasks. Content access software is software used primarily to access content
without editing, but may include software that allows for content editing. Such software
addresses the needs of individuals and groups to consume digital entertainment
and published digital content. Educational software is related to content access software, but has
the content and/or features adapted for use in by educators or students. For example, it may
deliver evaluations (tests), track progress through material, or include collaborative capabilities.
Simulation software are computer software for simulation of physical or abstract systems for
either research, training or entertainment purposes.
Media development software addresses the needs of individuals who
generate print and electronic media for others to consume, most often in a commercial or
educational setting. This includes Graphic Art software, Desktop Publishing software,
Multimedia Development software, HTML editors, Digital Animation editors, Digital Audio and
Video composition, and many others. Mobile applications run on hand-held devices such
as mobile phones, personal digital assistants, and enterprise digital assistants : see mobile
application development. Product engineering software is used in developing hardware and
software products. This includes computer aided design (CAD), computer aided engineering
(CAE), computer language editing and compiling tools, Integrated Development Environments,
and Application Programmer Interfaces.

Animation
Some People find animation to be entertaining. Similarly, some people find cartoons be
entertaining.

9|Page
Cinema and theater
Many people find cinema /or theatre and other live performance such as circus, plays,
musicals, farces, monologues and pantomimes to be entertaining.
Comedy
Comedy provides laughter and amusement. The audience is taken by surprise, by the
parody or satire of an unexpected effect or an opposite expectations of their cultural
beliefs. Slapstick film, one-liner joke, observational humor are forms of comedy which have
developed since the early days of jesters and traveling minstrels.
Comics
Comics contain text and drawings which convey an entertaining narrative.[4] Several
famous comics revolve around super heroes such as Superman and Batman. Marvel
Comics and DC Comics are two publishers of comic books. Manga is the Japanese word
for comic and print cartoons.

Caricature is a graphical entertainment. The purpose may vary from merely putting smile on the
viewer’s face, to raising social awareness, to highlighting the moral vices of a person being
caricatured.
Dance and music
Many people find involvement in social dance to be entertaining. Some people listen to
or watch musical entertainment.
Games
Games provide relaxation and diversion. Games may be played by one person for their
own entertainment, or by a group of people. Games may be played for achievement or money
such as gambling or bingo. Racing, chess or checkers may develop physical or mental prowess.
Games may be geared for children, or may be played outdoors such as lawn bowling. Equipment
may be necessary to play the game such as a deck of cards for card games, or a board and
markers for board games such as Monopoly, or backgammon. This can include ball games, Blind
man's bluff, board games, card games, children's games, croquet, Frisbee, hide and seek, number
games, paintball and video games.

10 | P a g e
 REVIEW OF LITERATURE:-
Promotion of Product:-
It is the communication link between sellers and buyers for the purpose of influencing,
informing, or persuading a potential buyer's purchasing decision.

The following are two types of Promotion

Above the line promotion: Promotion in the media TV, radio, newspapers, Internet,
Mobile Phones, and, historically, illustrated songs, in which the advertiser pays an advertising
agency to place the ad. Below the line promotion: All other promotion. Much of this is intended
to be subtle enough for the consumer to be unaware that promotion is taking place. E.g.
sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail,
personal selling, public relations, trade shows.

SALES:-

A sales plan is more than having your sales force knows their product pricing, features,
and capabilities. In order to be successful in today's highly competitive sales world, a sales
manager and individual sales person must have a plan. Our templates will help you define your
own individual plan. A sales forecast is an essential tool for managing a business of any size

Give your customers the inside scoop:-

Recently I was shopping at a retail housewares store. I had picked out an item and was
mulling over whether to buy it or not when a salesperson came up to me and said, “I see you’re
interested in that blender. We’re having a sale next week and all our blenders will be 20 percent
off. You might want to come back then.

Tier your customers:-

11 | P a g e
 There should be a clear and obvious difference between regular customers and other
customers – a difference that your regular customers perceive as showing that you value them.
How can you expect customer loyalty if all customers are treated as someone off the street.

Distribute free samples to customers:-

Why do so many businesses include free samples of other products when you buy
something from them? Because it can increase sales in so many ways. As the customer who
bought the original product, I might try and like the sample of the new product and buy some of
it, too. Or I might pass on the sample to someone else, who might try the product, like it, and buy
that and other products from the company.

1.3 COMPANY PROFILE:-

Etail Networks Limited or ETNL is a full-service IT solutions provider that is primarily

focused at offering end-to-end innovative educational software as well as state-of-the-art
comprehensive automation solutions for instructive institutions and corporations worldwide.

In 1990, an enterprising team of engineering professionals led by George Scaria, (ETNL's

Managing Director), envisaging the importance of inculcating computer education as well as
effective language learning facilities into the curriculum of schools and colleges, successfully
promoted them at all major educational institutions.

Although the then analog language learning labs gained in popularity and was well-
accepted in the academic community, it had its own disadvantages such as its inability to impart
learning with 100% clarity as well as monitor the progress of students effectively.

Bonded with a vision to excel in their every endeavor and committed to delivering best-
in-class services at all times, George and his team developed a breakthrough software ridding the
conventional analog lab of all its bugs and pioneered the concept of a fully-automated digital
language laboratory or ETNL Language Lab in the country.

ETNL was incorporated as a public limited company in 2001 and is headquartered at

Kochi , the commercial capital of Kerala, a South Indian state, with country-wide representation.
Over the past 18 years, ETNL has evolved into a reputed IT major in the nation and boasts a
client-list that reads like a veritable "who-is-who" of renowned educational institutions and
corporations throughout India as well as overseas and is poised to expand global operations.

12 | P a g e
 With a highly motivated, experienced, and dedicated team of over 60 software wizards
specialized in C#, ASP.NET, SQL, designing, custom software development, application
development, branding, etc. supported round-the-clock by a team of hardware experts, ETNL is
well-positioned to cater to not only educational institutions and corporate offices but also the
exacting demands of multinational consortiums.

Apart from conventional software-related services such as web designing and hosting, we
also provide an array of services ranging from innovative ERP solutions for academic
institutions to providing information technology manpower requirements as well as offering
tailor-made solutions for businesses (such as multiple platform integration) to even conducting
periodic training programs and seminars to rejuvenate and motivate company personnel.

When selecting an IT services provider, you are essentially choosing a partner for your
business. The vendor should work in harmony with your business and have the same type of
work ethic and dedication to success. There are hundreds, if not thousands, of IT companies
offering a wide range of services. Identifying the right provider and weeding out the ones that do
not deliver on their promises can often be a challenge in itself especially since your very
business might be at stake if you make the wrong choice.

A few of the most important criteria, among others, include:

• Reputation
• Quality and consistency of service
• Professional ethics
• Best practices
• Number of years in the industry
• Consistency of growth
• Customer support
• Clientele and client testimonials

At ETNL, excellence in delivering quality service on time every time is a way of life and our
commitment to live up to the promises made to our clients and maintaining client confidentiality,
the mantra. Testimonials from a cross-section of our clientele of over 1000 bear witness to the
fact that the team at ETNL delivers on its commitments -- often surpassing customer
expectations -- and boasts an intimate relationship with each of our esteemed customers that is
the envy of our peers in the industry.

We guarantee cost-effectiveness and a true value-addition to our customers in the services we

provide by employing industry best practices fine-tuned to client needs. Growing in tandem with
our valued patrons has been the cornerstone of our success -- even against all odds. We believe
13 | P a g e
in growing steadily and we are proud to say that we have registered a consistent 50% annual
growth in turnover and profits year-over-year.

ETNL is company with a conscience, a pioneer in the field of educational software and
institutional automation as well as a reputed veteran in the IT industry. Constantly innovating we
are well on our way to becoming not just a global leader in the field of next generation
information technology services but also a consultancy specialist to reckon with. If you find an
industry expert better than us please choose them.

MISSION:-
Our mission is to deliver an array of outstanding IT Solutions that beat customer
expectations all times. Our commitment is to endeavor to do so by harnessing the power of the
finest resources available couple with a customer centric approach that is constantly backed by
ethical business practices.

To deliver world-class products and services for Educational Institutions in Campus

Automation, Language Lab based learning and training, CBT and web technology. Our
commitment is to endeavor to do so by relying on professionals backed by ethical business
practices.

Equip and empower teachers and educational leaders with innovative ICT based teaching
techniques. To guide and encourage professionals working with us and to equip them with
enhanced professional competence to their ever growing career.

VISION:-
ETNL vision is to emerge a world leader in providing total Information Technology
solutions by offering best-in-class, cost-effective solutions that are value additions to clients at
all times. And we will strive to do so while continuing to grow in tandem with our ever-
expanding customer base.

A Vision Statement also defines the organization's purpose, in terms of the organization's
core values rather than bottom line measures thereby communicating both the purpose and
values of the organization.
14 | P a g e
1.4 METHODOLOGY:-
A software development methodology is the framework that is used to structure, plan,
and control the process of developing an information system. The framework of a software
development methodology encompasses a software development philosophy, with the approach
or approaches of the software development process and multiple tools, models and methods, to
assist the developmental process. Although a wide variety of such frameworks have evolved
over the years, a particular system development methodology is not necessarily suitable for use
by all projects

For instance, software developed using general procedural frameworks are often
embedded with additional features unnecessary to the client's needs. In such cases, the money
and efforts utilized in developing such software products are wasted and such solutions often
yield unsavory results.

At ETNL, with our proven expertise in the field of custom software development, we
develop IT solutions on customized methodologies (adhering to industry best practice norms),
tailored to specific client-requirement based on various technical, organizational, project as well
as team considerations so as to deliver comprehensive and effective solutions that are not only
user-friendly but also offer value additions that are cost-effective.

In a nutshell, at ETNL, the general workflow is as follows:

• Identify client requirement

• Crystal-clear ETNL team assignments
• Accurately estimate work & duration
• Obtain client approval
• Software development using the appropriate methodology
• Deliver solutions on-time
• Impart hands-on training to client for effective implementation from day-one
• Provide 24/7 customer-care

QUALITY ASSURE:-
In the context of software engineering, software quality measures the quality of design or
how well software is designed, and quality of conformance or how well the software conforms to
that design. While quality of conformance is concerned with implementation, quality of design
measures how valid the design and requirements are in creating a worthwhile product.

15 | P a g e
 According to the American National Aeronautics and Space Administration or NASA,
(perhaps the world's most quality-conscious organizations), Software Quality Assurance or SQA
is defined as a planned and systematic approach to the evaluation of the quality of and adherence
to software product standards, processes, and procedures. SQA includes the process of assuring
that standards and procedures are established and are followed throughout the software
acquisition life cycle.

At ETNL, quality control is paramount and is an integral part of software development

process. Our team has adopted the best-practices in SQA as stipulated to by NASA in letter and
spirit right from incorporation, regardless of the stature of the client. In today's dynamically
evolving global village, quality of product/service is perhaps the most important trait that wins a
company an undisputed edge over competition -- and over the years, ETNL has built up a rock-
solid reputation as a hallmark for quality not only amongst our clientele but also industry peers.

INFRASTRUCTURE:-
Physical infrastructure is the basic corporeal and organizational structures needed for the
smooth and effective functioning of any enterprise. However, any infrastructure is only as good
as the team that keeps the engines of the enterprise ticking and the business growing.

ETNL commenced operations at its current headquarters, expanding and upgrading our
facilities in direct proportion to the growth of our business and professional team, and today
accommodates over 60 full-time software professionals supported by the departments of human
resources, administration, accounting as well as marketing and sales.

Spread across 3000 square feet, ETNL's state-of-the-art facility at Kochi is highly secure,
robust and agile and complimented with all mod-cons. The ambiance is discreetly professional,
yet the evident camaraderie between staff and management with blurred lines of hierarchy
exudes a sense of belonging, contributing to the team spirit -- our biggest strength -- and
conducive to ensuring the best output from every member of the extended ETNL family.

Our infrastructure includes:

• 24/7 High-Speed broadband internet connectivity

• 100-mbit Fast Ethernet switch-based network
• A secured Wi-Fi network
• Intel Core-2 & AMD developmental workstations

16 | P a g e
 CHAPTER-2

AIM OF THE STUDY

17 | P a g e
2.0 AIM OF THE STUDY:
To understand the current usage levels of Campus Administration and Management
System (CAMS) software in schools and colleges. To understand the preferences of schools
and colleges towards Campus Administration and Management System (CAMS) software.
To understand the Schools and College level of software to explain customers. To identify
the areas of find customers to explain the product. To collect the Remarks and Suggestion
from the customers of the products. To rectify the Problems facing by the Customers of the
products. To increase the acceptability and sales of the product by satisfying the customers.
To understand the where to promote the product of correct Stages or Customers.

Every student use in software technology, how to learn each student use in easy way to
technology and utilization of the software education.

Reach of Software education means, I am going to collect information in different

schools, colleges, and institute. Meet different type of people knowing which software using to
teach students in easy way, and how to develop organization in easiest way, and how to decrease
manual work and improve technology to teach the students. After that tell the complete
information in software education in how to use, and how to utilize resource of the software
filed. After that knowing how to implement that software in future to educate easy way in
school. Remarks of the software, after that tell company software newly launching plan in
market how to give promotion in education software’s, explain all things in every schools.
Company persons call and know the details which software wants to purchase using education.
That time what I learn survey of the product software using every institutes.

I also do the sales of the product and how to promote of the product particular way in the
market. Someone using different type of software’s that people are I telling how to upgrade of
our software, mainly most of people listening.

18 | P a g e
 Aim of the study to find out how many schools and colleges are using educational
software, if anybody do not know the uses of software explain all things and tell the how much
important of that software product. In project I learn the different type of clients and mentalities,
how to behave explain all thing to clients. Mainly I know the educational software to use the
online education training with online education, you can participate in coursework from virtually
anywhere and anytime around the world.

Product promotion also done the project, in online education software I went to different
schools and colleges few clients are already using the software, but don’t know how to
completely utilize the software.

Daily I went to different type of schools and colleges. Met the principals to see said how
many students are in school & how many systems are there, and what is the software used. How
to implement these software’s in schools. Received feedback from the existing clients and
conveyed to the company for changes. Collected all the needed information and sent daily
reports to the company.

NEED OF THE STUDY:

 To knowing the market strategy.

 To find out Remarks and Suggestion from customers.

 Adding value to company.

 Latest education Software in the market.

 This business solution will shows you where the company and product positioning are
competitive and where they are not.
 You’ll learn the exact importance of each product feature in the minds of your prospects
and understand every aspect of your ability to increase your customer.
 Identify the areas in which there is a need for improvement.

2.1 PRODUCTS AND SERVICES:-

• School/College Automation.
• ETNL Language Lab.
• ELT Courseware.
• Communication Lab.
• Library Software.
• Digital Library.
19 | P a g e
 • Online Exams.
• Web Development & Net Promotion.
• Custom Software.
• Consultancy.
• Outsourcing.
• Online Education & Services.

School/College Automation:-
The Campus Management System, designed to promote digital institution administration
is unique and comprehensive software suitable for any university. Its host of features allows a
user to maintain academic history of students with complete transparency in records and
provides a medium for teachers, staff and administration to work in harmony.

ETNL Language Lab:-

The language management software can be integrated to work seamlessly on any
Window-based PCs within a LAN or local area network and requires no additional software
support once installed. Whether you are looking to access, retrieve, archive or grade language
adeptness, ETNL's incorporation of top-of-the-line information technology for transmission as
well as storage and individual progress monitoring even in a large classroom setting, makes it the
single most versatile language lab solution suite available today, which is quick, easy-to-use, and
cost-effective -- backed by 24/7 customer-care and our reputation as a frontrunner in the
industry.

ELT Courseware:-

ELT (English Language Teaching) is a widely-used teacher-centred term, as in the

English language teaching divisions of large publishing houses, ELT training, etc. English is a
language with great reach and influence; it is taught all over the world under many different
circumstances. With years of professional experience in materials and curriculum design and
writing, including materials published by a major international educational publisher, ELT
Support Services is ideally placed to produce tailored materials for your institution's specific
needs. By using ELT Support Services for your materials development, you gain the following
advantages:

Fresh ideas
20 | P a g e
 • Materials to your institution's specifications
• Professional materials with your institution's branding
• More flexibility than using your teachers - no need to take them off class
• Flexible licensing enabling adaptation to suit changing needs and legal photocopying
• Take advantage of the latest research and developments in second language acquisition
and materials design
• Avoids the generic, one-size-fits-all nature of using commercially available materials
exclusively.

Communication Lab:-
Communication derives from the Latin communis, meaning common or shared. It
belongs to the family of words that includes communion, communism and community. Until we
have shared information with another person, we haven’t communicated it. They have to see the
information the same way we do. Communication is the process of creating shared
understanding.

• Means of communication.
• Reading.
• Writing.
• Listening.
• Oral Communication.
• Analysis of Technical Data.
• Electronic Communication.
• Body Language.

Library Software:-
This module is used to enter all details regarding a book under various
categories. The details entered can be edited or deleted with different options like accession-no,
subject, author, keyword etc.

Books Search Management:-

This sub-module is featured to know about all the details of books in library and also this
enables to find out book’s availability status. Book search is facilitated with customized options
which make the search easier.

Reservation Management:-

21 | P a g e
 This is a sub module of library. Every user (Staff/Student) is provided with username and
password. By using their corresponding logins user can reserve books.

Bar-Code Integration:-

Bar-code scanning is integrated with library. Using this facility, the librarian don’t have
to type book name, it is automatically detected through barcode.

Digital Library:-

A digital library is a library in which collections are stored in various digital formats and
this information can be accessed by computers. The digital content may be stored locally, or
accessed remotely via computer networks. A digital library is a type of information retrieval
system. Digital library is provided with a search interface which allows resources to be found.

Online Exams:-
ETNL Online Exam is mainly intended for the purpose of conducting examinations
online, everything including evaluation and grading will be done automatically without any
intervention from the teacher’s side.

The two main consoles of the ETNL Online Exams are,

1. The Teacher Console.

2. The Student Console.

The Teacher Console:-

Teacher can register student information using the registration facility provided in the
teacher console. The registered students are categorized based on the course that they are
currently attending. The editing facility helps to edit the already entered registration information
of students, and there is also an option for viewing the information. In ETNL Online Exams
teacher console teacher can set questions based on four different kinds of exercise pattern, and
they are

Reading Comprehension:- Synonyms,Antonyms,Fill in the blanks ,True or False ,Multiple

Choice

Listening Comprehension:- Synonyms,Antonyms,Fill in the blanks ,True or False ,Multiple

Choice.

Jumbled Sentences:-

22 | P a g e
 Teacher can either assign exercises or test to students. If the teacher is assigning a test
then all students will be getting questions in a random order. There is an option for viewing the
login details of a particular student. This detail includes all the information provided in the
student registration info, including the time and date of his/her login and log out. After
conducting a test, teacher can examine students’ performance by verifying their results either
batch wise or registration number wise.

Student Console:-

Students can make use of the student console to attend a test or exercise. After logging in
students can either select test or exercise which had been assigned by the teacher, Student can
attend a test only if the teacher has assigned that test for that particular day. But an exercise can
be attended at any time. Soon after a student finishes the exercise or test, that particular
student’s total score will be calculated and the teacher can verify it using teacher console.

Learning Management Software:-

As the part of total tech solutions, in instructional facility automation solutions division of ETNL
is providing Teaching / Learning Management Software(Tool). It incorporates class room
teaching with the aid of plasma TV or smart board. This can be used in the lab for teaching any
subject. For customized software contact ETNL

Package in Total Tech Solutions for Schools and Colleges

• ETNL Teaching / Learning Management Software – LMS.

• ETNL Campus Management Software.
• ETNL Language Lab.
• ETNL Teaching Management Tool.
• ETNL Audio Visual Lab.
• ETNL Communication Lab.
• ETNL Career Lab.
• ETNL ELT Materials.
• Online Examination.
• Digital Library.
• Computer Lab.
• Teachers Internet Café.
• Student Internet Café.
• Plasma TV in Class Rooms.
• Networking.
• Information KIOSK.
• RFID.
• Soft Skill Training.
23 | P a g e
 • Teachers Training.
• Hardware and Software Maintenance.
• Teachers Training.

2.2 CLIENTS:-
There are various Government Sanskrit College, Tripunithura,
Government College, Thripunithura, M.G.U.C.T.E, Muvattupuzha,
M.G.U.C.T.E, Thripunithura, MES College, Marampally, Ekm, St.
Teresa’s College, Ernakulam, Kerala,St.Paul’s College Kalamaserry,
Ernakulam, Kerala, St Xaviers College, Aluva, Kerala, Bharath Matha
College, Kakkanad, Amrita School of Arts and Sciences, Kochi,
Jaibharath College of Arts and Science, Perumbavoor , Assisi
Vidyaniketan Public School, Chembumukku, Cochin, Kerala , Chinmaya
Vidhyalaya, Thripunithura , Rajagiri Public School, Ernakulam, Kerala ,
Chinmaya Vidhyalaya, Kalathara, Ernakulam , Sacred Heart CMI Public
School, Thevara, St. Paul's International School, Kalamasseery,
Ernakulam, Shivagiri Vidyaniketan, Thottumugam, Aluva , Global Public
School, Thripunithura , Rajagiri Higher Secondary School, Kalamassery,
Cochin, Marygiri Public School, Koothattukulam, Rani Matha Public
School, Ernakulam, Sri Sai School, Aluva , St Xaviers School, Angamaly
, Marthoma Public School, Thengode , Amrita Vishwa Vidyapedom,
Kakkanad , Hill Valley Higher Secondary School, Ernakulam , Christu
Jayanthi Public School, Kakkanad , Dakshin Barath Hindi Prachara
Sabha, Thripunithura , Sree Narayana Guru Institute of Science and
Technology (SNGIST) North Parur, Ernakulam, National College of
Teacher Education Vengola, Perumbavoor Ernakulam, Sree Narayana
Training College, Okkal P.O, Ernakulam, St.Peter’s Training College,
Kolencherry, Ernakulam , Mar Baselious Training College,
Kothamangalam , Mar Athanasius College Association, Kothamangalam
, SN College Of Education, Muvattupuzha , Hill Valley College Of
Education, Ernakulam , MES Training College, Edathala North, Aluva,
Ernakulam , Don Bosco Senior Secondary School, Vaduthala, Kochi.
24 | P a g e
DEVELOPMENT PROGRAMS:-
According to Career Opportunities News, a soft skill is a sociological term for a person's
Emotional Intelligence Quotient or EQ. This refers to the cluster of human personality traits,
such as, social graces, communication, language, personal habits, friendliness, and optimism.
Soft skills complement hard skills (part of a person's IQ), which are the technical requirements of
a job

A person's soft skill EQ is a major contributing factor to the success of any organization,
particularly those that call for constant customer care such as those in the services or hospitality
industry. According to industry analysts, soft skills are more important over the long-term than
technical proficiency.

ETNL offers soft skills development program or SSDP, a custom-designed mentoring

program aimed at bettering interpersonal skills, which include:

o Participation in a team
o Ability to teach
o Service
o Leading a team
o Negotiation
o Unite a team amidst cultural differences
o Motivation
o Decision-making skills
o Problem-solving skills
o Etiquette

ETNL's SSDP presentations and workshops, especially for final year students of
management, have won us accolades and gratitude from some of our more eminent institutional
customers. ETNL also offers tailor-made SSDPs for small and medium enterprises that not only
help boost employee morale but also improves productivity, thereby yielding a significant return
on investment or ROI.

OVERSEAS EDUCATION COUNSELLING PROGRAM (OECP):-

ETNL provides available informations to Indian students desirous of pursuing higher
education overseas. Authenticity of the information given in the site has to be verified by the
students before making decision. This list is for information only. Students should verify any

25 | P a g e
information before taking the admission. ETNL is not responsile for any losses occuring through
the informations provided in the site.

Whether you are a plus-2 undergraduate looking to pursue a graduate program in hotel
management in UK, an aircraft maintenance engineer looking to earn an internationally
recognized M.S. degree or doctoral program in aeronautical engineering from a world-renowned
institution, or even a general physician aspiring to add the coveted FRCP (Fellow of the Royal
College of Physicians) certification from the UK to his or her list of qualifications/experiences --
ETNL's Overseas Education Counseling Program or OECP offers explicit assistance in
achieving your goals effectively and effortlessly.

Headed by veteran academicians (who have themselves obtained their specializations

abroad), OECP at ETNL has not only helped many an aspiring student pursue his or her
academic programs abroad efficiently at the best-suited institution but have also played a
poignant role in ensuring that they emerge victorious with flying colors every time.

Our OECP counselors have developed methodologies that have stood the test of time,
which efficiently assess a student's potential and/or aptitude and steers him or her in obtaining
admission to the most appropriate educational center of excellence for the desired specialization
or program selected by the candidate.

OECP's gamut of services include among others:

• List of the institutions based on field of study and budget

• Possible detailed info on institution
• Contact details of students (current and/or former who updates their details) placed by us
• Advice on obtaining student visa to country of destination
• Application form
• Availibility of hostel facilities or alternate accommodation details
• Optional medical insurance plans
• Comprehensive tuition charges as well as cost of living
• Guidance on long-term educational loans
• Obtain temporary work permits for working after classes and during vacations
• Pre-departure briefing
• Airport pick-up and drop facilities for the first time (available only at select destinations)

Advantages:-

26 | P a g e
 • Acoustics
• Privacy & Effective Learning - Language labs can also enhance students’
learning experience because they allow the students to focus on their foreign
language practice in a focused setting that eliminates feelings of self-
consciousness
• Better Attention & Quicker Comprehension
• Enhances listening skill & Encourages Self-Pacing

2.3 Executive Summary:-

The project reach of software in the educational institutions is about usage of educational
software in the schools and professional colleges. The problem of the system was availability
and the usage of the software was rare in the city. The objective of the study was to usage and
people preferences towards the campus administration and management system in the schools
and colleges. The solution for the project was given by doing questionnaire design and statistical
analysis and coming with the solution as make the awareness and visibility to the people such
that it will be exposed to the needy people.

Some major applications are available in Campus Administration and Management

System (CAMS), most of CBSE / ICSE schools are using CAMS software, he knows the usage
of software and how to implement the software in schools. Mainly Engineering and Medicine
Universities are using CAMS Software, and use it admiration manner. Etnl Mainly concentrates
in language lab most of schools not using this software most of them d ‘not know of this
software, what company people try to aware of the software. After that Communication lab
every colleges use this software but not using proper way, many colleges are buy this software
but not upgrading of the software so demo of this software in Communication lab.

Digital Library software newly launching product, company people to reach the software
in every educational sector. Also planning to Show the demo of the product. Etnl launches
totally 13 software’s in market, aware of this product in market

27 | P a g e
 CHAPTER-3

RESEARCH METHODOLOGY

28 | P a g e
 CHAPTER-3

3.0 RESEARCH METHODOLOGY:

In my research I have use both qualitative and quantitative research extensively.

Qualitative research would be used for interviewing sales management of etnl. In order to gain
an insight of their style, Quantitative research was done for interviewing head of the schools and
colleges for taking surveys. The questionnaire for this survey as a mix of quantitative and
qualitative research.

RESEARCH DESIGN:-

The research design used here is exploratory research design for the purpose if addressing
the research problems. The primary objective of exploratory research design to provide insights
and better understanding of the situation faced.

Data collection from primary sources:-

The data was collected through questionnaire it was prepaired very carefully, so that it
proves to be effective. The questionnaire is based on primary & secondary of the study they are
totally 15 questions.

Through Dept Interview:-

29 | P a g e
 The necessary data were collected by interview, RAHAMAN director FOR DISHUKH
NAGAR PUBLIC SCHOOL. Lakshmi director for shivani international public school.

Sample size:-

The sample size must be an optimum size that it should neither be large enough to give a
confident interval of desired width. In order to extract much fesible result through the study a
sample size 150 has taken.

3.1 FIELD WORK:-

I approach the Human Resource manager of ETNL and fixed an appointment to have
interaction to convey the details of our project, i have to undertake. I have visited various
numbers of schools and interviewed the Head department and directors of various schools and
colleges. I have been visited various number of colleges located in Hyderabad, Nellore. To carry
out the survey in Hyderabad, all over I have interview around 50 response.

3.2 QUESTIONNAIRE DEVELOPMENT:-

In order to get the desired information the survey method use was personal interviewing
and the questions were framed with respect to the objectives of the questionnaire. Another
important my questionnaire is that, while framing the questions I made sure that the type of
questions and the words used were simple and understandable by the respondents.

30 | P a g e
 CHAPTER-4

RESARCH OF SOFTWARE

31 | P a g e
 CHAPTER-4

4.0 RESARCH OF SOFTWARE:-

Technology:-

C# is a multi-paradigm programming language that encompasses

functional, imperative, generic, object-oriented (class-based), and component-
oriented programming disciplines and was developed by Microsoft. C# is one of the
44 programming languages supported by the .NET Framework’s Common Language
Runtime. The most recent version of the language is 3.0 which were released in
conjunction with the.NET Framework 3.5. C# uses delegates - type-safe method
pointers. These are used to implement event-handling. Although it has some
elements derived from Visual Basic and Java. C++ is C#’s closest relative. A striking
change from C++ to C# is that, it does not require header files. All code is written
inline. The .NET runtime in which C# runs performs memory management takes
care of tasks like garbage collection. Because of this, the use of pointers in C# is
much less important than in C++.

New in ASP.NET:-
Better language support, Programmable controls, Event-driven
programming, XML-based components, User authentication, with accounts
and roles, Higher scalability, Increased performance - Compiled code, Easier
configuration and deployment, Not fully ASP compatible, Language Support,

32 | P a g e
ASP.NET uses the new ADO.NET, ASP.NET supports full Visual Basic, C# & J#
and also JavaScript.

RESEARCH DEVELOPMENT:-

Research team is into educational software, content research, school and

college automation software for total computerization, customized
application development, software development, designing, educational and
e-Commerce website development with shopping carts, online product
catalogs, Intranets / Extranets and other custom business applications and
Integrated Accounting Systems.

We have done all this with the vast domain information we possess.
Our research team of qualified experts and trained programmers ability to
deal with development global projects based on the newest technologies like
ASP,.Net, and AJAX of any intricacy and duration. Whether you need a small,
good looking solution, a complex application, or a corporate solution - your
answer is ETNL.

Development procedure centers on clearly defined and tested business

solutions to accomplish the client's aim & intention to offer the top product
using the most recent expertise. Educational software and content
development, educational institution automation, application development,
maintenance, educational web and portal developmen,t search engine
promotion, e-Branding and net marketing. Basis in order to increase the
stock of knowledge, including knowledge of human, culture and society, and
the use of this stock of knowledge to devise new applications.

New product design and development is more than often a crucial

factor in the survival of a company. In an industry that is fast changing, firms
must continually revise their design and range of products. This is necessary
due to continuous technology change and development as well as other
competitors and the changing preference of customers. A system driven by
marketing is one that puts the customer needs first, and only produces
goods that are known to sell. Market research is carried out, which
establishes what is needed. If the development is technology driven then it is
a matter of selling what it is possible to make. The product range is
developed so that production processes are as efficient as possible and the

33 | P a g e
products are technically superior, hence possessing a natural advantage in
the market place.

MARKET RESEARCH:-

Product mix:-

Product: The marketing mix concept has its roots in the 1950s
U.S. corporate marketing world, and the practice of marketing has
obviously evolved tremendously since this term was invented.
One of the changes is that there are a lot more services available
nowadays, such as those available online. Also, the distinction
between product and service has become more blurry (e.g., is a
Web-based software application a product or a service?). Either
way, product here refers to products or services. The product you
offer needs to be able to meet a specific, existing market
demand. Or, you need to be able to create a market niche
through building a strong brand.

Price: The price you set for your offering plays a large role in its
marketability. Pricing for offerings that are more commonly
available in the market is more elastic, meaning that unit sales
will go up or down more responsively in response to price
changes. By contrast, those products that have a generally more
limited availability in the market (but with strong demand) are
more inelastic, meaning that price changes will not affect unit
sales very much. The price elasticity of your offering can be
determined through various market testing techniques.

34 | P a g e
Place: This term really refers to any way that the customer can
obtain a product. Provision of a product can occur via any number
of distribution channels, such as in a retail store, through the
mail, via downloadable files, on a cruise ship, in a hair salon, etc.
The ease and options through which you can make your product
available to your customers will have an effect on your sales
volume.

Promotion: Promotion is concerned with any vehicle you employ

for getting people to know more about your offering. Advertising,
public relations, point-of-sale displays, and word-of-mouth
promotion are all traditional ways for promotion. Promotion can
be seen as a way of closing the information gap between would-
be sellers and would-be buyers. Your choice of a promotional
strategy will be dependent upon your budget, the type of offering
you are selling, and availability of said promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear, and

yet understanding this marketing mix is for your product remains
very relevant today. The marketing mix serves as an excellent
touchstone for continually checking that you are covering all of
the bases in your marketing campaign.

35 | P a g e
 CHAPTER-5

ANALYSIS AND CONCLUSION

CHAPTER-5

36 | P a g e
5.0 ANALYSIS AND INTERPRETATION:
Data Analysis of customer satisfaction and promotion of ETNL

Objectives:

• To understand the current usage levels of Campus Administration and Management

System (CAMS) software in schools and colleges

• To understand the preferences of schools and colleges towards Campus Administration

and Management System (CAMS) software.

• To understand the Schools and College level of software to explain customers.

• To identify the areas of find customers to explain the product.

• To collect the Remarks and Suggestion from the customers of the products.

• To rectify the Problems facing by the Customers of the products.

• To increase the acceptability and sales of the product by satisfying the customers.

• To understand the where to promote the product of correct Stages or Customers.

Name of educational Institution:-

37 | P a g e
 8.a) Primary/secondary 94
level school

8.b) Senior secondary 15

level school

8.c)Main stream 18
degree college

d)Polytechnic/diploma 1
college

e)I.T.I 0

f)Engineering college 5

g)Medical college 2
Graphical
h)MBA/BBA college 10 Representation:
i)Hotel management 0
college

j)Coaching institute 4

Comment:

• For above data Shows Schools and colleges information highest Schools 0 to 100 range.
• Out of 150 customers highest 94 in schools, reaming colleges.

Software’s in institution:-

Campus automation 86
Language lab 56
Online exam 6
Continuous & 6
Comprehensive evaluation
Library software 10
Pay roll software 1
38 | P a g e
 Graphical Representation:

Comment:

• This graph shows software in institute more in campus automation and shows the graph
all software’s.

Interest to purchase any of these software’s:-

Yes No

47 89

Graphical Representation:

Comment:

• This graph shows interest to purchase software more people say no.

• This graph shows interest to purchase software less people say yes.

0-500 500-1000 1000-1500 More than 1500

77 44 10 8

How many students are there in your institute:-

39 | P a g e
Graphical Representation:

Comment:

• This graph shows students are there in institute more students are 0-500

• This graph shows students are there in institute less students are more than 1500

Usage of software’s help in the promotion of your

institution:

Yes b) No
90 38
Graphical Representation:

Comment:

• This graph shows promotion of software more customers says 118.

• This graph shows promotion of software less Customer says 32.

Software
Yes b) No packages deliver
107 22
effectiveness in
teaching:-

Graphical Representation:

Comment:
40 | P a g e
• This Graph shows more customers Software packages deliver effectiveness in teaching.

1 year 2year 3year more than 4 years How long your

32 26 44 53
institution is using
software’s:-

Graphical Representation:

Comment:

• This graph shows how long using software more customers are use in maximum 4 years.

• 1 year customer use softwares 32.

• 2 year customer use softwares 26.

• 3 year customer use softwares 44.

• 4 year customer use softwares 53.

41 | P a g e
Think software’s reduce your manual labor or satisfy your
requirement:

Yes No
118 21

Graphical Representation:

Comment:

• This Graph shows more customers say reduce manual work, only few people say not
reduce manual work.

No of Customers visited:

42 | P a g e
Graphical Representation:

Usage of software’s help in the promotion of institutions:

Graphical Representation:

Comment:
43 | P a g e
 • This graph shows promotion of software more customers says 118.

• This graph shows promotion of software less Customer says 32.

Over all satisfaction level scale:

Start 1
End 10
8

Graphical Representation:

Comment:

1. The overall satisfaction level on the customer 6 on a scale of

1 to 10

44 | P a g e
FINDINGS:-
• Most Colleges using University given instruction using online software's, and also using
library software.
• Multimedia Institutes also I visited, using software AIMS.
• Many schools and colleges are using the software provided by MI school, edu comp, edu
right etc..
• Mostly they are using campus automation and communication lab software.
• Some schools in rural areas they don’t have any idea about the software and they showed
interest on manual work.

• Out of the 150 customers – 25 customer asked for a demo and 30 customers bought the
software.

• From 150 the Customers , 94 schools, 15 junior colleges and 18 degree

colleges,Polytechnical college 1,5 engg and 2 medicine, 10 MBA colleges, 5 multimedia
institutes.

• Out of 100 customers where the Presentation was given 50% of customers respond to it
as Excellent, 30% as Very Good, 10% as good,10% as Average.

Information collected:

 Total no.of schools visited:150

 Covered Areas:

Nellore, Hayathnagar, Himayath nagar,Dilsukhnagar,mehdipatnam,l.b

nagar,saidabad,ram nagar,uppal Narayanguda,Hitech city etc..

 90% English medium schools,10% English &Telugu medium schools.

 80% of the schools are using campus automation and communication lab software,
remaining do their work manually.

 60% Colleges & Schools use software in different fields such as library software, payroll
software etc.

45 | P a g e
RECOMMENDATIONS AND SUGGESTIONS:
Suggestions:

• Demo was to made to customer to get knowledge to customer.

• Establishing new branch in Hyderabad to reduce the late delivery of product.

• Implementing online demo of software.

Comment:

1. The overall satisfaction level on the customer 6 on a scale of 1 to 10.

2. The overall understanding is that the Customer is exploring of the software.

3. Every one using software but want new upgrade of software.

LIMITATIONS:
Sample Size questionnaire: 150, Method of sampling: Simple random sampling, Research
instrument: Questionnaire, The questionnaire has to be introduced in Andhra Pradesh to
understand those markets better.

46 | P a g e
 APPENDICES:-

QUESTIONNAIRE

Organisation : eTail Networks Limited

Title of the study : “Reach of Software in Educational Institution”

1. Name of the institution :

2. Website :

3. Contact Address :

4. Phone Number :

5. Name of the Principal :

6. Head of the English Department :

7. Decision maker of your institution :

8. Type of educational Institution

a) Primary/secondary level school f) Engineering college

b) Senior secondary level school g) Medical college

c) Main stream degree college h) MBA/BBA college

d) Polytechnic/diploma college i) Hotel management college

e) I.T.I j) Coaching institute

9. How many systems are there in the computer lab :

10. Do you have any of these following softwares in your institution?

• Campus automation

• Language lab

• Online exam
47 | P a g e
• Continuous & Comprehensive evaluation

• Library software

• Pay roll software

• Others

If others, please specify________________________________________________________

11. Do you have interest to purchase any of these softwares?

a) Yes b) No

Please specify (If any):

12. How many students are there in your institute?

a) 0-500 b)500-1000

c) 1000-1500 d) More than 1500

13. Do you think usage of softwares help in the promotion of your institution?

a) Yes b) No

14. Do these soft ware packages deliver effectiveness in teaching?

a) Yes b) No

15. Since how long your institution is using softwares? ____________

16. Do you think softwares reduce your manual labor or satisfy your requirement?

a) Yes b) No

17. Are you satisfied with the performance of your current software?

a) Yes b) No

18. What is the main use of softwares in your institution?

48 | P a g e
_____________________________________________________________________________
_____________________________________________________________________________
________________

19. How many hours per week do you use these softwares?

a) 1-5 hrs/week b) 5-10 hrs/week

c) 10-15 hrs/week d) More than 15 hrs/week

20. Any remarks regarding how to improve the reach of software in the educational industry?

Ans:
__________________________________________________________________________

Signature

49 | P a g e
Bibliography:-
www.etnl.in
www.yellowpages.com
www.google.com
www.justdail.com

50 | P a g e