ETHICAL
What is Communication?
COMMUNICATION
Communication
• the act or process of communicating; fact of
being communicated.
– the imparting or
VALUES
interchange of thoughts,
opinions, or information
by speech, writing, or
signs.
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Values
• Conviction that “a specific mode of conduct or
Values
end state of existence is personally or socially Foundation of Ethical Behaviour
preferable to an opposite mode of conduct or Guide for Judging one’s own and others’ behaviour
end state of existence”. Resist Changes
• They have two attributes More stable , enduring characteristics, based on
– Content attribute: What mode is important which attitudes and personal preferences are
– Intensity Attribute: How much important formed
Basis for crucial decisions, life direction and personal
Value System tastes
• Hierarchy of values in terms of their intensity
is the Value System
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Type Example
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ETHICAL
COMMUNICATION
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