JABATAN PERDAGANGAN

DPB2012

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 ENTREPRENEURSHIP

TOPICS:
Name :
6. SOCIAL MEDIA
MARKETING FOR
Course :
ENTREPRENEUR
Mark :

LABSHEET 1

TOPICS 6.0 SOCIAL MEDIA MARKETING FOR ENTREPRENEURES

OBJECTIVES 6.1 CREATE ONLINE PRESENCE USING VARIOUS SOCIAL MEDIA

6.1.1 Develop marketing tool for social media
6.1.2 Develop marketing copy to design cover page
6.1.3 Develop social media as a networking tool
6.1.4 Develop sharing concept using social media
6.1.5 Select the appropriate placement of product on social media
6.1.6 Market using social media
6.1.7 Build sales using social media
6.1.8 Explore upcoming social media

STATEMENT Social media: is the collective of online communications channels dedicated to community-
based input, interaction, content-sharing and collaboration. Websites and applications dedicated
to forums, microblogging, social networking , social bookmarking, social curation, and wikis are
among the different types of social media.

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  Facebook : is a popular free social networking website that allows registered users to
create profiles, upload photos and video, send messages and keep in touch with friends,
family and colleagues. According to statistics from the Nielsen Group, Internet users within
the United States spend more time on Facebook than any other website.

 Twitter : is a free microblogging service that allows registered members to broadcast

short posts called tweets. Twitter members can broadcast tweets and follow other users'
tweets by using multiple platforms and devices.

 Google+ (pronounced Google plus) : is Google's social networking project, designed

to replicate the way people interact offline more closely than is the case in other social
networking services. The project’s slogan is “Real-life sharing rethought for the web.”

 Wikipedia : is a free, open content online encyclopedia created through the

collaborative effort of a community of users known as Wikipedians. Anyone registered on the
site can create an article for publication; registration is not required to edit articles. Wikipedia
was founded in January of 2001.

 LinkedIn : is a social networking site designed specifically for the business

community. The goal of the site is to allow registered members to establish and document
networks of people they know and trust professionally.

 Reddit : is a social news website and forum where stories are socially curated and
promoted by site members. The site is composed of hundreds of sub-communities, known as
"subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit
site members, also known as, "redditors," submit content which is then voted upon by other
members. The goal is to send well-regarded stories to the top of the site's main thread page.

 Pinterest : is a social curation website for sharing and categorizing images found
online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on
an image will take you to the original source, so, for example, if you click on a picture of a
pair of shoes, you might be taken to a site where you can purchase them. An image of
blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might
take you to the instructions

ASSIGNMEN 1. Click to your internet browser using for example Internet Explorer, Mozilla Firefox or Google
T Chrome.

Key-in https://www.facebook.com

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 You will get this result. If you already have an account at facebook, just log-in.

If you do not have an

account in facebook, so you
must have to sign-up an
account and fill in the box
with the information
needed.

2. Sign-in to your facebook account and do all this steps to create a page for your business.

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Choose a category of local business or place.

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Fill in the category and business address. Then click Get started.
To complete this, make sure you already have :
i. your business name
ii. picture of your product
iii. business logo

You will have to fill in the information needed from item no. 1 until item no. 4.

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And finally, this is your business page. Edit your business profile and add photo (for example your
business logo).

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Add-in extra information from your page for example page, like and post.

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To create a design for your FB cover profile, click to your internet browser using for example Internet
Explorer, Mozilla Firefox or Google Chrome.

Key-in : www.canva.com

Sign-up canva with your email address and password.

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Choose facebook cover design and you will see design screen below.

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There are 5 Menus in this design screen. [Layout, elements, Texts, Backgroud and Uploads]
Below is Layout design. Choose any layout which is free.

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Below are Elemets Menu.

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Below are images under Holidays Menu

Choose any image and drag it into your screen.

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Below are design under Grids Menu. Choose and drag it into your screen if necessary.

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Below are design under Frame Menu. Choose and drag it into your screen if necessary.

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Below are design under Shapes Menu. Choose and drag it into your screen if necessary.

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Below are design under Lines Menu. Choose and drag it into your screen if necessary.

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Below are images under Illustrations Menu. Choose and drag it into your screen if necessary.

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Below are images under Icons Menu. Choose and drag it into your screen if necessary.

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Below are images under Photos Menu. Choose any free image and drag it into your screen if necessary.

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Below are images under Charts Menu. Choose any free image and drag it into your screen if necessary.

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Below are images under Texts Menu. Choose any text image and drag it into your screen if necessary.

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Below are images under Background Menu. Choose any colours and patterns and drag it into your screen
if necessary.

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If you want to use any pictures in your gallery, click ‘Upload your own images’ button to upload.

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If you want to use a picture without it’s background, click to your internet browser using for example Internet
Explorer, Mozilla Firefox or Google Chrome.

Key-in : https://www.burner.bonanza.com

From this website, click ‘choose a photo’

Find your picture in your drive.

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 There are texts in the original image

There is no text after the picture

been burn.

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Another example of burned picture.

If done, save your masterpiece into your email.

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Open your email and confirm your bonanza account.

Upload your image to canva.

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Click ‘Download’ button and save in as ‘jpeg’ mode

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Your design will be place infront of canva’s first page.

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Change the name/title of your design.

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