Rural India
Rural Branding
Biswa Chakrabarti.
February 17, 2019.
Session 15
Branding
Rural India
Enhancing Recognition
Countering Spurious
Brand Building Process - Steps
Rural India
Brand Name Development
Examples: ………..
Galvanised Corrugated sheet of
ISPAT Industries:
ISPAT KAVACH :
A shield – indicating “protection”.
Examples ……………
Mahindra Bhoomiputra
Mahindra Sarpanch
Brand Building Process - Steps
Rural India
Countering Spurious
Look Alike
Spell Alike
Spell alike products are more dubious than look alike. The
packaging is identical to that of the original brand.
Spell alike products play on the spelling of the original
brand. It is again illegal from Trade mark act.
Duplicate
Thank You