IMPACT OF SOCIAL NETWORKING MEDIA

IN CHENNAI CITY

Dissertation submitted to
University of Madras
For the award of Degree if
MASTER OF PHILOSOPHY IN COMMERCE

Submitted by
M. RAMILA

Under the Guidance of

Mrs. R. SHANTHI

Assistant Professor

Department of Commerce

University of Madras

Chennai

DEPARTMENT OF COMMERCE

UNIVERSITY OF MADRAS

CHENNAI-600005

AUGUST 2012
 DEPARTMENT OF COMMERCE

UNIVERSITY OF MADRAS

CHEPAUK CAMPUS

CHENNAI – 600 005

Mrs. R.Shanthi
Assistant Professor `
Department of Commerce
University of Madras
Chennai – 600 005

CERTIFICATE
This is to certify that the dissertation entitled“IMPACT OF SOCIAL NETWORKING
MEDIA IN CHENNAI CITY”, submitted by Miss.M.Ramila, M.Phil, Researach Scholar and
Department of Commerce, University of Madras, Chennai, for the award of the Degree of Master
of Philosophy in Commerce by the University of Madras is a record of bonafide research work
done by him under my guidance and supervision and that it has not previously formed the basis
for the award of any degree, diploma, associateship, fellowship or any other similar title and it
represents wholly his independent work.

Place: Chennai (R. SHANTHI)

Date: Research Supervisor

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 DEPARTMENT OF COMMERCE

UNIVERSITY OF MADRAS

CHEPAUK CAMPUS

CHENNAI – 600 005

DECLARATION BY THE CANDIDATE

I hereby state that the dissertation entitled “IMPACT OF SOCIAL NETWORKING

MEDIA IN CHENNAI CITY”, submitted to the University of Madras for the award of the
Degree of Master of Philosophy in Commerce is based on my original research work done under
the guidance of Mrs. R. Shanthi, Assistant Professor, Department of Commerce, University of
Madras, Chennai and that it has not previously formed the basis for the award of any degree,
diploma, associateship, fellowship or any other similar title of any other University or Institution.

Place: Chennai (M. RAMILA)

Date:

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 ACKNOWLEDGEMENT

First of all, I would like to express my sincere thanks to my supervisors and research
guide Mrs. R.SHANTHI, Assistant Professor, Department of Commerce, University of Madras,
Chennai for his scholarly guidance and valuable suggestions to shape this academic endeavor
into a piece of research work. I express my sincere thanks to our beloved Head of the
Department Dr.S.GURUSAMY for allowing me to do the research work.

I wish to thanks all the faculty members and friends of Department of Commerce for
providing excellent support and fulfillment of my dissertation. I also express gratitude thanks to
everyone who helped me for the successful materialization of my dissertation work. Finally I am
forever indebted to my parents for their understanding, endless patience and encouragement
when it was required.

Above all I would like to thank the God almighty for showering the boundless blessings
on me.

(M. RAMILA)

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