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One of the great intellectual achievements similar economic and noneconomic vari-
of the twentieth century is the Bayesian ables affecting other individuals in the
theory of rational behavior under risk and society. Thus, mathematically, any situation
uncertainty. Many economists, however, are can be regarded as a point in a finite-dimen-
still unaware of how strong the case really is sional (say, r-dimensional) Euclidean space
for Bayesian theory, and many more fail to E'r
appreciate the far-reaching implications the In the case of risk and of uncertainty, an
Bayesian concept of rationality has for individual's choices can be modeled as
ethics and welfare economics. The purpose choices among different lotteries whose
of this paper is to argue that the Bayesian "prizes" are situations, that is, points in E'.
rationality postulates are absolutely ines- A lottery can be described as
capable criteria of rationality for policy de- L = (AI I|el . ** Ak I ek, . AK
(1) I eK)
cisions; and to point out that these Bayesian
rationality postulates, together with a indicating that this lottery L will yield
hardly controversial Pareto optimality re- prizes A1... AK, depending on which one
quirement, entail utilitarian ethics as a mat- of K mutually exclusive and exhaustive
ter of mathematical necessity. events el, ... eK occurs. These events el,
* . eK will be called conditioning events.
1. The BayesianRationalityPostulates Mathematically, any event ek (k = 1 ... ,
K) can be regarded as a measurable subset
In discussing the criteria for rational be- of the space S2of all possible "states of the
havior, I will distinguish behavior under world." A lottery L will be called a risky or
certainty, under risk, and under uncer- an uncertain lottery, depending on whether
tainty. Certainty obtains when we can pre- the decision maker does or does not know
dict the actual outcome of any action we the objective probability Pk = Prob (ek)
can take. Risk obtains when we know at associated with every event ek (k = 1.
least the objective probabilities associated K) used in this lottery L.
with alternative possible outcomes. Finally, In analyzing the behavior of any indi-
uncertainty obtains when even these ob- vidual i (i = 1 ... n), strict preference by
jective probabilities are partly or wholly him will be denoted by >i and nonstrict
unknown to us (or are possibly even unde- preference including indifference, or equiv-
fined). alence, by >?i
In the case of certainty, I will assume that Rational behavior by a given individual i
each individual chooses among various under certainty can be characterized by two
alternative situations, where each situation rationality postulates:
is characterized by finitely many economic 1. Complete preordering. The nonstrict
and noneconomic variables, such as his preferences of this individual i establish a
holdings of different commodities, includ- complete preordering over the space E' of
ing money, his health, his social position, all possible situations (or over some suitable
his social relationships, etc., as well as by closed subset of Er).
2. Continuity. Suppose that the sequence
*Professor of business administration and of eco- Al, A2 ... . of situations converges to a
nomics, University of California-Berkeley. I wish to particular situation AO, and that another
thank the National Science Foundation for supporting sequence B1, B2 .. - of situations con-
this research through grant SOC77-06394 to the Center
for Research in Management Science, University of verges to Bo, with Ak >i Bk for all k. Then,
California-Berkeley. AO >i BO.
223
For convenience I will call these two pos- 4. Sure-thing principle. Suppose that
tulates the basic utility axioms. Using these A* >i Ak fork = 1, ...,K. Then
two axioms, we can characterize rational
behavior as follows. (4) (A* Iel,..,AK eK)
nervous tension associated with gambling; ever, that for deriving the theorem, all we
and since the latter may strongly depend on need, apart from the two basic probability
the details of the physical process used to axioms, are the probabilistic equivalence
produce the relevant probabilities, they may postulate and the sure-thing principle, both
be far from indifferent to the nature of this of which represent absolutely compelling
physical process. (For example, they may rationality requirements for serious policy
not at all be indifferent between participat- decisions.
ing in a one-stage lottery and participating
in a probabilistically equivalent two-stage THEOREM 2: Expected-Utility. If an indi-
lottery.) vidual'spreferences satisfy postulates 1, 2, 3,
On the other hand, it is natural to expect and 4, then he will have a (cardinal) utility
that, in making important policy decisions, function Ui such that assigns, to any lottery L
responsible decision makers will take a re- ofform (1), a utility equal to its expected
sult-oriented attitude toward risk taking. utility, that is, equal to the quantity
This is probably a reasonably realistic de-
scriptive prediction; and it is certainly an K
obvious normative rationality requirement (5) Ui(L) = EPk Ui(Ak
as well as a moral requirement: responsible k= I
business executives using their shareholders'
money, and responsible political leaders where Pk (k - 1,...,K) is the probability
acting on behalf of their constituents, are associated with the conditioning event ek.
expected to do their utmost to achieve the More specifically, if L is a risky lottery, then
best possible results, rather than to gratify Pk must be interpreted as the objective prob-
their own personal desire for nervous ten- ability Pk = Prob(ek) of this event ek,
sion (or for avoiding nervous tension). Even whereas if L is an uncertain lottery, then Pk
clearer is the obligation of taking a purely must be interpreted as the subjective prob-
result-oriented attitude in making impor- ability Pk = Prob,*(ek) that the decision
tant moral decisions. maker chooses to assign to this event ek.
Thus, we can conclude that while postu-
lates 3 and 4 have little application to gam- Property (5) is called the expected-utility
bling done for entertainment, they are very property, and any utility function Ui pos-
basic rationality requirements for all serious sessing this property is called a von Neu-
policy decisions as well as for personal mann-Morgenstern utility function. For
moral decisions. short reference, I will call postulates 1, 2, 3,
and 4 the Bayesian rationality postulates.4
11. Expected-UtilityMaximization
The main conclusion of Bayesian theory will consistently act on the opinion that some events
is that a rational decision maker under risk are more likely to occur than not to occur, while other
events are more likely not to occur than to occur). In
and under uncertainty will act in such a way my own view, consistency in the use of qualitative or
as to maximize his expected utility; or, quantitative subjective probabilities should not be
equivalently, that he will assess the utility of assumed as an axiom, but rather should be inferred
any lottery to him as being equal to its ex- from some more basic-- and, one may hope, more
pected utility (expected-utility theorem). compelling---axioms. This is the approach taken by
F. J. Anscombe and Robert J. Aumann.
Different authors have used different 30wing to space limitations, the proof has been
axioms to derive this theorem, and some of omitted. But see my working paper.
these axioms had somewhat questionable 4As M. Hausner has shown, we can obtain a weaker
intuitive plausibility.2 It can be shown, how- form of the expected-utility theorem without using
postulate 2: it an individual's preferences satisfy at
2For example, Leonard Savagc's Postulate 4 directly least postulates 1, 3, and 4, then his behavior will be
assumcs that the decision makcr will act on the basis equivalent to lexicographically maximizing the ex-
of consistent qualitative subjective probabilities (i.e., he pected value of a certain utility vector.
ability model, then we obtain the following tween Bayesian theory and utilitarian moral-
theorem. ity becomes even more obvious (Theorem 4).